SlideShare a Scribd company logo
Experience
                                                                                                   Absorption
  The Experience
  There are two main dimensions 
  that are important in an 
  experience: 
   
  1. Horizontal axis details the level of 
                                                                                     Entertainment             Educational
     guest participation. 
       At one end passive participation with is not 
       involvement or influence from the customers.                   Passive                                                      Active 
       The other end involves active participation 
       whereby people are actively involved in the                   Participation                                           Participation 
       experience 
                                                                                       Esthetic                 Escapist
   
The Experience Economy - Experience Realms

More Related Content

What's hot

Ortographe progressive du français niveau intermédiaire
Ortographe progressive du français niveau intermédiaireOrtographe progressive du français niveau intermédiaire
Ortographe progressive du français niveau intermédiaireIsabel Molina Gómez
 
CIWA COWS training PP
CIWA COWS training PPCIWA COWS training PP
CIWA COWS training PP
Hatch Compliance
 
Andrew loomis creativeillustration
Andrew loomis creativeillustrationAndrew loomis creativeillustration
Andrew loomis creativeillustrationrato ilustração
 
First Tennessee Bank: applying analytics to drive higher ROI from market prog...
First Tennessee Bank: applying analytics to drive higher ROI from market prog...First Tennessee Bank: applying analytics to drive higher ROI from market prog...
First Tennessee Bank: applying analytics to drive higher ROI from market prog...
David Pittman
 
9702_p4_18_electric_fields_till_MJ_2022.pdf
9702_p4_18_electric_fields_till_MJ_2022.pdf9702_p4_18_electric_fields_till_MJ_2022.pdf
9702_p4_18_electric_fields_till_MJ_2022.pdf
Sajit Chandra Shakya
 
Certificat d'achèvement "Emmaüs 12 cours"
Certificat d'achèvement "Emmaüs 12 cours"Certificat d'achèvement "Emmaüs 12 cours"
Certificat d'achèvement "Emmaüs 12 cours"
LeFruitQuiDemeure
 
原理講論 要約訓読チャート 3時間用 後編
原理講論 要約訓読チャート 3時間用 後編原理講論 要約訓読チャート 3時間用 後編
原理講論 要約訓読チャート 3時間用 後編Takayuki Hatada
 
O Estranho Mundo de Jack
O Estranho Mundo de JackO Estranho Mundo de Jack
O Estranho Mundo de Jack
Assuntos da Intenet
 
El reino del dragón de oro
El reino del dragón de oroEl reino del dragón de oro
El reino del dragón de oro
urepbibliofilo
 
Mailchimp annual report 2019
Mailchimp annual report 2019Mailchimp annual report 2019
Mailchimp annual report 2019
Yaser Nazariani
 
Eat your peas
Eat your peasEat your peas
Eat your peas
roseretta84
 
Mein-Kampf-limba-romana
Mein-Kampf-limba-romanaMein-Kampf-limba-romana
Mein-Kampf-limba-romana
w1rtz
 
MS Degree Certificate
MS Degree CertificateMS Degree Certificate
MS Degree CertificateGanesh Kamath
 
How to Inspect Your Warehouse Pallet Racking by Speed Rack West
How to Inspect Your Warehouse Pallet Racking by Speed Rack WestHow to Inspect Your Warehouse Pallet Racking by Speed Rack West
How to Inspect Your Warehouse Pallet Racking by Speed Rack West
Forklift Trucks in Minnesota
 
Revista bimby 2014 junho
Revista bimby 2014 junhoRevista bimby 2014 junho
Revista bimby 2014 junho
PaulaRabelo3
 
Internship Testimonial
Internship TestimonialInternship Testimonial
Internship TestimonialAthirah Mansor
 
Mundo Estranho - Mar/11
Mundo Estranho - Mar/11Mundo Estranho - Mar/11
Mundo Estranho - Mar/11
Gilson Deretti
 

What's hot (19)

Ortographe progressive du français niveau intermédiaire
Ortographe progressive du français niveau intermédiaireOrtographe progressive du français niveau intermédiaire
Ortographe progressive du français niveau intermédiaire
 
CIWA COWS training PP
CIWA COWS training PPCIWA COWS training PP
CIWA COWS training PP
 
Mundo Estranho Abr/11
Mundo Estranho Abr/11Mundo Estranho Abr/11
Mundo Estranho Abr/11
 
Andrew loomis creativeillustration
Andrew loomis creativeillustrationAndrew loomis creativeillustration
Andrew loomis creativeillustration
 
First Tennessee Bank: applying analytics to drive higher ROI from market prog...
First Tennessee Bank: applying analytics to drive higher ROI from market prog...First Tennessee Bank: applying analytics to drive higher ROI from market prog...
First Tennessee Bank: applying analytics to drive higher ROI from market prog...
 
9702_p4_18_electric_fields_till_MJ_2022.pdf
9702_p4_18_electric_fields_till_MJ_2022.pdf9702_p4_18_electric_fields_till_MJ_2022.pdf
9702_p4_18_electric_fields_till_MJ_2022.pdf
 
O diabo dos números
  O diabo dos números  O diabo dos números
O diabo dos números
 
Certificat d'achèvement "Emmaüs 12 cours"
Certificat d'achèvement "Emmaüs 12 cours"Certificat d'achèvement "Emmaüs 12 cours"
Certificat d'achèvement "Emmaüs 12 cours"
 
原理講論 要約訓読チャート 3時間用 後編
原理講論 要約訓読チャート 3時間用 後編原理講論 要約訓読チャート 3時間用 後編
原理講論 要約訓読チャート 3時間用 後編
 
O Estranho Mundo de Jack
O Estranho Mundo de JackO Estranho Mundo de Jack
O Estranho Mundo de Jack
 
El reino del dragón de oro
El reino del dragón de oroEl reino del dragón de oro
El reino del dragón de oro
 
Mailchimp annual report 2019
Mailchimp annual report 2019Mailchimp annual report 2019
Mailchimp annual report 2019
 
Eat your peas
Eat your peasEat your peas
Eat your peas
 
Mein-Kampf-limba-romana
Mein-Kampf-limba-romanaMein-Kampf-limba-romana
Mein-Kampf-limba-romana
 
MS Degree Certificate
MS Degree CertificateMS Degree Certificate
MS Degree Certificate
 
How to Inspect Your Warehouse Pallet Racking by Speed Rack West
How to Inspect Your Warehouse Pallet Racking by Speed Rack WestHow to Inspect Your Warehouse Pallet Racking by Speed Rack West
How to Inspect Your Warehouse Pallet Racking by Speed Rack West
 
Revista bimby 2014 junho
Revista bimby 2014 junhoRevista bimby 2014 junho
Revista bimby 2014 junho
 
Internship Testimonial
Internship TestimonialInternship Testimonial
Internship Testimonial
 
Mundo Estranho - Mar/11
Mundo Estranho - Mar/11Mundo Estranho - Mar/11
Mundo Estranho - Mar/11
 

Viewers also liked

Finnish fitness industry 2014
Finnish fitness industry 2014Finnish fitness industry 2014
Finnish fitness industry 2014
Mariia Kreposna
 
Welcome To The Experience Economy
Welcome To The Experience EconomyWelcome To The Experience Economy
Welcome To The Experience Economy
terve
 
The Experience Economy
The Experience EconomyThe Experience Economy
The Experience Economylappell
 
A new business model for spas - a client based experience
A new business model for spas - a client based experienceA new business model for spas - a client based experience
A new business model for spas - a client based experience
Spa Balance Consulting
 
F itness club business model
F itness club   business modelF itness club   business model
F itness club business modelRahul Hedau
 
Business plan of Entertainment park
Business plan of Entertainment parkBusiness plan of Entertainment park
Business plan of Entertainment park
Rupesh Suradkar
 

Viewers also liked (9)

Finnish fitness industry 2014
Finnish fitness industry 2014Finnish fitness industry 2014
Finnish fitness industry 2014
 
Spa industry
Spa industrySpa industry
Spa industry
 
Welcome To The Experience Economy
Welcome To The Experience EconomyWelcome To The Experience Economy
Welcome To The Experience Economy
 
Team e intellievent
Team e   intellieventTeam e   intellievent
Team e intellievent
 
The Experience Economy
The Experience EconomyThe Experience Economy
The Experience Economy
 
A new business model for spas - a client based experience
A new business model for spas - a client based experienceA new business model for spas - a client based experience
A new business model for spas - a client based experience
 
F itness club business model
F itness club   business modelF itness club   business model
F itness club business model
 
Spa ppt
Spa pptSpa ppt
Spa ppt
 
Business plan of Entertainment park
Business plan of Entertainment parkBusiness plan of Entertainment park
Business plan of Entertainment park
 

More from Michael Johnston

Marketing Cant Do Innovation
Marketing Cant Do InnovationMarketing Cant Do Innovation
Marketing Cant Do Innovation
Michael Johnston
 
Accenture Consumer Electronics Products And Services Usage 09
Accenture Consumer Electronics Products And Services Usage 09Accenture Consumer Electronics Products And Services Usage 09
Accenture Consumer Electronics Products And Services Usage 09
Michael Johnston
 
How To Create An Insight
How To Create An InsightHow To Create An Insight
How To Create An Insight
Michael Johnston
 
The Art Of Thought
The Art Of ThoughtThe Art Of Thought
The Art Of Thought
Michael Johnston
 
James Warren From Webershandwick
James Warren From WebershandwickJames Warren From Webershandwick
James Warren From Webershandwick
Michael Johnston
 
IPA's Advertising In A Downturn
IPA's Advertising In A DownturnIPA's Advertising In A Downturn
IPA's Advertising In A Downturn
Michael Johnston
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
Michael Johnston
 
Building a Brand 2.0
Building a Brand 2.0Building a Brand 2.0
Building a Brand 2.0
Michael Johnston
 
Peak End Rule
Peak End RulePeak End Rule
Peak End Rule
Michael Johnston
 
Communications Situation
Communications SituationCommunications Situation
Communications Situation
Michael Johnston
 
Morgan Stanely Report on Internet Trends031808
Morgan Stanely Report on Internet Trends031808Morgan Stanely Report on Internet Trends031808
Morgan Stanely Report on Internet Trends031808
Michael Johnston
 
Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3
Michael Johnston
 

More from Michael Johnston (13)

Marketing Cant Do Innovation
Marketing Cant Do InnovationMarketing Cant Do Innovation
Marketing Cant Do Innovation
 
Barcamp presentation
Barcamp presentationBarcamp presentation
Barcamp presentation
 
Accenture Consumer Electronics Products And Services Usage 09
Accenture Consumer Electronics Products And Services Usage 09Accenture Consumer Electronics Products And Services Usage 09
Accenture Consumer Electronics Products And Services Usage 09
 
How To Create An Insight
How To Create An InsightHow To Create An Insight
How To Create An Insight
 
The Art Of Thought
The Art Of ThoughtThe Art Of Thought
The Art Of Thought
 
James Warren From Webershandwick
James Warren From WebershandwickJames Warren From Webershandwick
James Warren From Webershandwick
 
IPA's Advertising In A Downturn
IPA's Advertising In A DownturnIPA's Advertising In A Downturn
IPA's Advertising In A Downturn
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Building a Brand 2.0
Building a Brand 2.0Building a Brand 2.0
Building a Brand 2.0
 
Peak End Rule
Peak End RulePeak End Rule
Peak End Rule
 
Communications Situation
Communications SituationCommunications Situation
Communications Situation
 
Morgan Stanely Report on Internet Trends031808
Morgan Stanely Report on Internet Trends031808Morgan Stanely Report on Internet Trends031808
Morgan Stanely Report on Internet Trends031808
 
Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3
 

Recently uploaded

一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 

Recently uploaded (20)

一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 

The Experience Economy - Experience Realms

  • 1. Experience Absorption The Experience There are two main dimensions  that are important in an  experience:    1. Horizontal axis details the level of  Entertainment Educational guest participation.  At one end passive participation with is not  involvement or influence from the customers.  Passive Active  The other end involves active participation  whereby people are actively involved in the  Participation Participation  experience  Esthetic  Escapist