SlideShare a Scribd company logo
USDUO 2016 © 2016 DALIM SOFTWARE GmbH
CMS and Marketing
Automation
Nearly 70% of businesses are using a marketing automation
platform (MAP) or currently implementing one, 50% a CMS.
Benefits of CMS
- Personalized sites to drive digital e-business from product
discovery to product delivery.
- It gives you the technology, tools and services to deliver
engaging digital experiences.
- It lets you build content-rich sites and apps, deliver content
across channels and languages, and manage multiple sites, all in
a single, secure platform.
- Deliver highly personalized content to each and every end user
according to their on-site behaviour.
- Accelerate lead generation with targeted marketing automation
campaigns
What is missing by CMS ?
Advanced assets management
Integrate
Plugin
XML
Creative Suite
MIS
API
eCommerce
PIM
CMS
JDF
Social
Engagement
Connectand engage
in social media
CDN
Speed Digital
Delivery
OVP
Deliver Streaming
Video
Optimization
Analyze, test,
and optimize
Mobile Middleware
Custom mobile
experiences
E-commerce
Conduct
Transactions
Community
Discussions
and profiles
Consumer Analytics
Collect and report
on behavior
Portals
Transact business
Page Layout
Develop Print materials
and packaging
Contact Center
Address customer
inquiries
BI Analytics PIM MDM ERP CRM
Marketing
Automation
Manage email and
social campaigns
WCM
Manage web content
and customer
experience
DAM / MAM
Manage images
and video
CONTENT & ENGAGEMENT MANAGEMENT
Social Email Website Mobile Print TV
Enterprise Data
MARKETING & SALES SERVICES
Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH
How omni-channel content management
systems help your brands engage with
customers in more meaningful ways.
CMS is the Future of Content Marketing
The solution, ES driven…
ES Desktop
CMS url sharing
( http://10.211.55.3:8080/Esprit/shared/
f25953f381ce09ad256634a90a78d672)
Custom CMS connector
Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH
ES Desktop - Responsive Webgate
The Home of the Brand Owner
Jahia connector
USDUO 2016 © 2016 DALIM SOFTWARE GmbH
Thank you!
http://www.dalim.com

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ES meets CMS

  • 1. USDUO 2016 © 2016 DALIM SOFTWARE GmbH CMS and Marketing Automation
  • 2. Nearly 70% of businesses are using a marketing automation platform (MAP) or currently implementing one, 50% a CMS.
  • 3. Benefits of CMS - Personalized sites to drive digital e-business from product discovery to product delivery. - It gives you the technology, tools and services to deliver engaging digital experiences. - It lets you build content-rich sites and apps, deliver content across channels and languages, and manage multiple sites, all in a single, secure platform. - Deliver highly personalized content to each and every end user according to their on-site behaviour. - Accelerate lead generation with targeted marketing automation campaigns
  • 4. What is missing by CMS ? Advanced assets management
  • 6. Social Engagement Connectand engage in social media CDN Speed Digital Delivery OVP Deliver Streaming Video Optimization Analyze, test, and optimize Mobile Middleware Custom mobile experiences E-commerce Conduct Transactions Community Discussions and profiles Consumer Analytics Collect and report on behavior Portals Transact business Page Layout Develop Print materials and packaging Contact Center Address customer inquiries BI Analytics PIM MDM ERP CRM Marketing Automation Manage email and social campaigns WCM Manage web content and customer experience DAM / MAM Manage images and video CONTENT & ENGAGEMENT MANAGEMENT Social Email Website Mobile Print TV Enterprise Data MARKETING & SALES SERVICES
  • 7. Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH How omni-channel content management systems help your brands engage with customers in more meaningful ways. CMS is the Future of Content Marketing
  • 8. The solution, ES driven… ES Desktop CMS url sharing ( http://10.211.55.3:8080/Esprit/shared/ f25953f381ce09ad256634a90a78d672) Custom CMS connector
  • 9. Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH ES Desktop - Responsive Webgate
  • 10. The Home of the Brand Owner
  • 12. USDUO 2016 © 2016 DALIM SOFTWARE GmbH Thank you! http://www.dalim.com