Leverage Silverpop Marketing Automation and CMS | EPiServer
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As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our CRM platform. But all this technology exists as independent islands. Now is the time to pull it together. Learn how to leverage Silverpop, buyer personas, EPiServer CMS and more to deliver a personalized customer experience.
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Leverage Silverpop Marketing Automation and CMS | EPiServer
- 1. © 2014 EPiServer The Choice for Leaders in Digital EPiServer + Silverpop = Key Advantages for You and Your Customers
- 3. © 2014 EPiServer Meet your new CMO. © 2014 EPiServer
- 4. © 2014 EPiServer …the world is connected…
- 5. © 2014 EPiServer …and brands must provide a connected experience.
- 6. © 2014 EPiServer Leverage the power of two proven solutions that are better together. +
- 7. © 2014 EPiServer Key advantages + • Centralized Content Management • Integrated Personalization • Contact Management
- 8. © 2014 EPiServer Key advantage #1: Centralized Content Management Benefits to You: • Create content once and publish across channels • Easily drag and drop content to create dynamic email, landing page and mobile formats • Improved marketing agility and expedite time to market
- 9. © 2014 EPiServer Key advantage #1: Centralized Content Management Benefits to Your Customer: • Holistic and consistent experience across channels • Personalized experiences across channels
- 10. © 2014 EPiServer Key advantage #2: Integrated Personalization Benefits to You: • Integrated behavioral data collection enables a continuous and personalized experiences across channels • Implicit and explicit data aggregation for improved relevancy across channels
- 11. © 2014 EPiServer Key advantage #2: Integrated Personalization Benefits to Your Customer: • A holistic and personalized experience across channels
- 12. © 2014 EPiServer Key advantage #3: Contact Management Benefits to You: • Automated and integrated data collection and list generation between systems • Progressive profiling and lead scoring • Single view of the customer (common customer ID)
- 13. © 2014 EPiServer Key advantage #3: Contact Management Benefits to Your Customer: • Holistic, consistent and personalized experience across channels
- 14. © 2014 EPiServer Seeing is believing. +
- 15. © 2014 EPiServer The Choice for Digital Leaders “With a 29% compound annual growth rate over the last eight years, we believe Gartner’s assessment affirms both EPiServer’s momentum and commitment to providing a solution for Leaders in Digital.” - Marty Leamy, President of EPiServer, N.A. © 2014 EPiServer
- 16. © 2014 EPiServer© 2014 EPiServer
- 17. © 2014 EPiServer The Choice for Leaders in Digital EPiServer + Silverpop = A Holistic Experience for You and Your Customers http://www.episerver.com/add-on-store/Silverpop
Editor's Notes
- EPiServer and Silverpop = Key Advantages for You and Your Customer
- We’re (We have ) now fully entered the Age of the Connected Customer. (or, Welcome to the Age of the Connected Customer) [THE AGE OF THE CONNECTED CUSTOMER IS UPON US] Whether your B2B or B2C, leveraging the infinite opportunities and winning the advocacy of your connected customers is the key to thriving in this new world.
- Meet your new CMO – connected customers are your new chief marketing operative. With a few taps of their thumbs, or a click of their mouse, they are broadcasting powerful messages about our brands, products and services to their ever-growing social networks. Their voice is amplified and carries a lot of weight – they are either our biggest advocates or our biggest adversaries. They are always on and always social. Their expectations along with emerging technologies are evolving at an unprecedented pace. These are exciting times presenting both challenges and opportunities.
- The Internet and Websites provided a jumping off point to online customer behavior and engagement. While Websites will continue to play a key role in our digital eco-system, customer expectations and technology have given way to the need for interactive, rich and personalized experiences across channels.
- Customers are leading the trend toward an OmniChannel world; however, most organizations lag behind. A distinct opportunity exists for brands to expedite a go-to-market strategy derived from the Customer POV to transform the way we do business and thrive in the new world. Connected customers demand a connected experience.
- EPiServer and Silverpop have partnered to provide a powerful, holistic experience for both You and Your Customers. Leverage the power of these two proven solutions to improve your ability to better serve the Connected Customer.
- Key advantages include:
- Create content once and leverage across channels. Easily drag and drop content from web to email and vice versa. No need to create emails in a separate system and minimize the risk of inconsistency. Leverage personalization data across systems to create holistic, 1:1 experiences in one place.
- Your customer data, both explicit and implicit, is integrated and shared across these two solutions -- you can push data into SP to do email marketing as well as pulling data back into EPiServer to present personalized content. Improve your ability to provide more relevant, personalized customer experiences across channels.
- Provide a consistent experience across channels and reduce risk of abandonment – provide an effective and seamless user experience across channels from web, to mobile, to email and forms and back again.
- Demo here
- The analyst community touts us as a Visionary. We couldn’t agree more, in fact, we’re Visionary Veterans. For the past 20 years, we’ve made our way around the globe chalking up thousands of customer success stories.
- We’ve enjoyed 20 years of successes with our customers…and counting. We’re fueling over 5000+ mobile, web and ecommerce customers in 30+ countries worldwide. Now we’ve staked our claim in North America and are quickly gaining headway with digital leaders who demand the very best. Technology that enables their creativity and delivery to customers, unhindered and with blazing speed to market.
- Content + Commerce = EPiServer