The document discusses IBM's MobileFirst platform for providing integrated multichannel customer experiences. It provides an overview of IBM's solutions for developing mobile applications, managing mobile devices, securing mobile access, analyzing mobile usage, and implementing mobile strategies. Case studies describe how companies like Air Canada and Capital One have used IBM's MobileFirst platform to transform customer experiences, reduce costs, and support business growth through mobile channels.
Charts from the session at MWC2013 where I co-presented with Chris Frosk from AT&T about the new IBM-ATT partnership which is focused on accelerating our client's speed in delivering mobile apps to market with high quality.
IBM Mobile Quality Assurance - Open Beta Study Group Session 1Roger Snook
Supporting the open beta with a series of enablement sessions: https://www.ibm.com/developerworks/community/blogs/mobileblog/entry/ibm_mobile_quality_assurance_learn_with_our_subject_matter_experts?lang=en
Some of these drawings did NOT convert properly. Consult the link above for a native copy and/or see the associated video for depiction.
An Overview on IBM MobileFirst Platform v7ibmmobile
Mobile first applications allow you to turn every interaction into an opportunity to deliver value. Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based, mobile first application platform and an agile, integrated mobile DevOps strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility.
Lean about what's new in IBM MobileFirst Platform v7. http://ibm.co/1L1SttH
Charts from the session at MWC2013 where I co-presented with Chris Frosk from AT&T about the new IBM-ATT partnership which is focused on accelerating our client's speed in delivering mobile apps to market with high quality.
IBM Mobile Quality Assurance - Open Beta Study Group Session 1Roger Snook
Supporting the open beta with a series of enablement sessions: https://www.ibm.com/developerworks/community/blogs/mobileblog/entry/ibm_mobile_quality_assurance_learn_with_our_subject_matter_experts?lang=en
Some of these drawings did NOT convert properly. Consult the link above for a native copy and/or see the associated video for depiction.
An Overview on IBM MobileFirst Platform v7ibmmobile
Mobile first applications allow you to turn every interaction into an opportunity to deliver value. Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based, mobile first application platform and an agile, integrated mobile DevOps strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility.
Lean about what's new in IBM MobileFirst Platform v7. http://ibm.co/1L1SttH
Hybrid Applications with WebSphere commerce and WorklightMohammad Omer Raza
A slideshow that explains the use of hybrid applications with IBM Worklight and WebSphere Commerce.
The document gives you clear idea of the advantages of using hybrid applications enhancing your business strategy.
Mobility market perspective and IBM’s mobile portal accelerator solutionPerficient, Inc.
- How companies are leveraging the IBM Mobile Portal Accelerator (MPA)
- How MPA easily extends the WebSphere Portal platform with services to seamlessly deliver scalable, mobile solutions optimized for display across a wide range of mobile devices, including the latest in-market versions
- Things to consider when implementing a mobile portal solution
IBM MobileFirst - Hybrid Application Development with WorklightIBIZZ
IBM MobileFirst begins with a mindset: Innovative enterprises see the opportunities gained by bringing all resources together to strengthen customer engagement–whenever and wherever the customer wants, and on the customer's favorite device, which is often mobile.
Whether transforming your customer acquisition strategies, streamlining your business process, or boosting product and service innovations, you can accomplish more by focusing on mobile computing environments first.
IBM MobileFirst offers you true end-to-end mobile solutions. Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. We bring it all.
We help your customers initiate transactions at the moment of awareness. You can encourage customer-building touchpoints and deepen relationships with your customers with realtime, one-to-one engagements. Learn what they want with powerful mobile analytics and usage data, then create more compelling interactions.
We can also help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing, and speed responses. Gain efficiency by extending existing business capabilities and applications to mobile workers, partners, and customers.
If mobile devices were merely used to browse web pages, then they would not be very disruptive. But mobile is all about apps, and mobile apps have veered away from legacy browser technology. As a result a paradigm shift is emerging in the host platforms that support mobile.
This presentation looks at the impact of mobile on the cloud, from a technology and business model perspective.
Learn how IBM is using new technologies, applications and mobile devices to enable a smarter, more productive workforce. This short presentation shares IBM's journey enabling a flexible, mobile enterprise.
The eCommerce industry has reshaped the ways of shopping for customers all across the world. Adoption of advanced technologies like AR, VR, and AI for enabling a better user experience and streamlining payments and transactions through Blockchain, is the most exceptional example of evolving eCommerce.
A wireframe can help the clients and mobile app development company visualize a raw picture of their to be Amazon-like eCommerce application.
Take a Look: https://www.sparxitsolutions.com/blog/ecommerce-app-like-amazon/
New to Mobile Application Development ? Learn about MEAPArvind Rangarajan
Learn about Mobile application types, Operating Systems and the enterprise's need for Mobility. Look at an example product and learn where a MEAP solution fits into the Mobile solution.
AMI’s MACG(Mobile application consulting group) provides complete mobile solutions from Application development to BSP porting leveraging our technological expertise in multiple platforms & frameworks.
Dnsee digital agency capabilities.
We help our customers to embrace the digital age to extend, expand and develop their business in the world.
We are the largest italian digital network with over 250 italian professionals and more than 400 eurpoean, american and asian networked professionals.
Hybrid Applications with WebSphere commerce and WorklightMohammad Omer Raza
A slideshow that explains the use of hybrid applications with IBM Worklight and WebSphere Commerce.
The document gives you clear idea of the advantages of using hybrid applications enhancing your business strategy.
Mobility market perspective and IBM’s mobile portal accelerator solutionPerficient, Inc.
- How companies are leveraging the IBM Mobile Portal Accelerator (MPA)
- How MPA easily extends the WebSphere Portal platform with services to seamlessly deliver scalable, mobile solutions optimized for display across a wide range of mobile devices, including the latest in-market versions
- Things to consider when implementing a mobile portal solution
IBM MobileFirst - Hybrid Application Development with WorklightIBIZZ
IBM MobileFirst begins with a mindset: Innovative enterprises see the opportunities gained by bringing all resources together to strengthen customer engagement–whenever and wherever the customer wants, and on the customer's favorite device, which is often mobile.
Whether transforming your customer acquisition strategies, streamlining your business process, or boosting product and service innovations, you can accomplish more by focusing on mobile computing environments first.
IBM MobileFirst offers you true end-to-end mobile solutions. Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. We bring it all.
We help your customers initiate transactions at the moment of awareness. You can encourage customer-building touchpoints and deepen relationships with your customers with realtime, one-to-one engagements. Learn what they want with powerful mobile analytics and usage data, then create more compelling interactions.
We can also help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing, and speed responses. Gain efficiency by extending existing business capabilities and applications to mobile workers, partners, and customers.
If mobile devices were merely used to browse web pages, then they would not be very disruptive. But mobile is all about apps, and mobile apps have veered away from legacy browser technology. As a result a paradigm shift is emerging in the host platforms that support mobile.
This presentation looks at the impact of mobile on the cloud, from a technology and business model perspective.
Learn how IBM is using new technologies, applications and mobile devices to enable a smarter, more productive workforce. This short presentation shares IBM's journey enabling a flexible, mobile enterprise.
The eCommerce industry has reshaped the ways of shopping for customers all across the world. Adoption of advanced technologies like AR, VR, and AI for enabling a better user experience and streamlining payments and transactions through Blockchain, is the most exceptional example of evolving eCommerce.
A wireframe can help the clients and mobile app development company visualize a raw picture of their to be Amazon-like eCommerce application.
Take a Look: https://www.sparxitsolutions.com/blog/ecommerce-app-like-amazon/
New to Mobile Application Development ? Learn about MEAPArvind Rangarajan
Learn about Mobile application types, Operating Systems and the enterprise's need for Mobility. Look at an example product and learn where a MEAP solution fits into the Mobile solution.
AMI’s MACG(Mobile application consulting group) provides complete mobile solutions from Application development to BSP porting leveraging our technological expertise in multiple platforms & frameworks.
Dnsee digital agency capabilities.
We help our customers to embrace the digital age to extend, expand and develop their business in the world.
We are the largest italian digital network with over 250 italian professionals and more than 400 eurpoean, american and asian networked professionals.
Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
IBM digital experience - 24 ottobre 2013 smau - ARDIGOMax Ardigó 🇦🇷
Talk about omnichannel digital experience and IBM integrated solution. How customers in the right track are managing projects and obtaining outperforming results.
9 chart - digital business divide | eMarkeret 2015-16Max Ardigó 🇦🇷
9 chart business digital divide emarkeret 2015-16: if you're still asking yourself "what" and "how much" about your digital business, start discovering "why".
IL WEBCAST CON LO SPEECH DEL CHIEF INFORMATION OFFICER DI CARIGE E DEGLI IMPLEMENTATORI E' DISPONIBILE QUI: http://event.on24.com/r.htm?e=699449&s=1&k=A93178118CA8608C5FB1F7FBC3124E4A
This presentation, for developer, will help you understand:
- what is mobile enterprise application
- why we need mobile enterprise platform
- how to make mobile enterprise platform
- Reference solutions
A technical overview of IBM MobileFirst Platform that explains how it can solve key enterprise challenges for a successful mobile journey.
Learn more on how IBM MobileFirst Platform can help your business: http://ibm.co/1L1SttH
Courts go mobile with our contemporary IPhone and Android based mobile judici...Etisbew corp
Etisbew develops a state of the art judiciary mobile application targeted for courts. The mobile app offers convenience to attorneys as well as clients with the ease of 24/7 mobile access to the case appointments, tasks and related documents.
Call us now to know more information about this mobile application.
http://mobileapps.etisbew.com/van-sales.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. Market evidence: multichannel customer journey
(vs. Company organization - CIO&CMO working together)
SMS
Magazine / Cat Magazine
Web -site shop
Promoter store
Posta ordinaria
e-Mail / Newsletter
Contact centre
No branded viral web -site
Mobile access web -site
Web -site blog / forum
Web -site contents
Incontro amica
Digital media nello store
Store
Store layout
Mobile - SMS
Magazine / Cat Magazine
Mobile - Web - site shop
Promoter store
Posta ordinaria
e-Mail / Newsletter
Contact centre
No branded viral web -site
Mobile access web -site
Web -site blog / forum
Web -site contents
Incontro amica
Digital media nello store
Store
Store layout
Vede la vetrofania
www.Cliente.it
Accede al sito e
sceglie la lingua
inglese
Cerca nel
forum
Richiede l ’invio
della newsletter e
del volantino
Utilizza shop
locator e guarda
le ricette
Si confronta con
una promoter
sulle offerte BIO
Accede alle
ricette BIO
salvate
Acquista dei prodotti
BIO e ne ordina altri
Viene avvisata via
SMS ed email del
tracking della
spesa
Legge
feedback
prodotti
Raggiunge l ’area dei
prodotti BIO del
punto vendita
Compara
prodotti
Crea lista
per la
prossima
ricetta BIO
!
!
!
!
!
!
!
Si iscrive
al gruppo
“BIO
cucina
Milano ”
!
!
Channel / Mode
3. Market evidence: companies start building the second
wave of multichannel strategies
From “buy an IOS app, buy a site” To “deliver integrated and sustainable experience”
7. Platform
- IBM Customer
Experience Suite
- IBM Worklight for
Mobile Development
- IBM Rational Test
Workbench
Strategy and
Design Services
Development and
Integration Services
- IBM Mobile Maturity Model
- IBM interactive
- IBM Mobile Strategy Accelerator
- IBM Mobile Infrastructure Strategy & Planning
- IBM Network Infrastructure Services for Mobile
- IBM Mobile Application Development Services*
- IBM Application Innovation Services
SecurityManagement Analytics
- IBM TeaLeaf
CX Mobile
- IBM Coremetrics
Mobile
- IBM Endpoint
Manager for
Mobile Devices
- IBM Mobile
Enterprise
Services
- IBM AppScan
- IBM Security
Access Manager
for Cloud and
Mobile
IBM Mobile First: End to End Solution Portfolio
8. Provide a consistent integrated web exp.
across multiple channels (desktop browser,
smartphones, tablets, etc..)
Why?
Needed
Capabilities
Examples
Provide an experience that takes full
advantage of the device and its ecosystem
Leverage security and governance
Aggregate multiple applications
Content management
Personalized for roles
Role based access
Dedicated, task focussed app
Integrates with device capabilities
(e.g. camera)
App store presence
B2E
B2B
B2C
C2C
IBM Mobile First: converged on customer experience
Mobile ApplicationsMultichannel Web Sites
9. Providing a seamless, fully integrated, in-context experience – combining rich media, social,
and web content – for consumers, partners and employees using desktop browsers,
smartphones, tablets, etc.
Hot Topics:
Social Internet, Intranet, Extranets
Hybrid web applications, portlets,
widgets
Develop once, deploy everywhere
Seamless experience in every
touchpoint
Rule/Role based
Responsive Design, Device
Detection, Selective CSS
Streamline operations/costs
IBM Mobile First Platform - Customer Experience Suite
10. From the complexity of many… To the simplicity of one
Windows
Phone
AndroidApple Blackberry
Goes beyond mobile app UI creation to deliver mobile optimized, standards-based, middleware
and tools for enterprise-grade mobile applications, stores and services creation
IBM Mobile First Platform - Worklight
Windows
Phone
AndroidApple Blackberry
11. Hot Topics:
BYOD Multiple personas
Policy discrepancy
Detection and remediation
Massive scalability
Reporting in near real-time
Security certifications
Embedded cloud service
Multiplatform
Multi-tenancy
Allows organizations to manage phones and tablets, BYOD or Corporate owned, leveraging
the same infrastructure for desktops, laptops, and servers with specifics of unified user
compliance, enterprise app store, self-service portal, container integration, app white/black
listing.
IBM Mobile First Management – Endpoint Manager
12. Extends user access protection to mobile and cloud environments. It offers user authentication,
federated single sign-on (SSO) and risk scoring to help detect and prevent security breaches
and web fraud, plus context-based access management for mobile endpoints so that users
don't inadvertently expose sensitive IT assets in an insecure environment.
IBM Mobile First Security – Access manager Cloud & Mobile
13. Helps customers apply Individual lifetime analytics (qualitative, quantitative, real time) to their
mobile websites, native applications, and hybrid applications, including support for HTML5.
IBM Mobile First Analytics – TeaLeaf
Hot Topics:
A real time view/film about UX
Discover “why” mobile customers
succeed or fail
Automatically detect customer
struggles, obstacles or issues
Drill down into actual user behavior,
complete with gestures
Translate customer feedback into
actionable improvements
Correlate customer behavior with
network and application data
14. Scan equipment at client
sites
Access administrative
and technical
information
Find and fix location
discrepancies …
(logged at B, actually
located at A)
Call time-and-location
aware support
numbers, open support
tickets, view SLA
Ecommerce
integration: View
related products and
special offers –
place orders from
smartphone
View contract
terms, technical
and configuration
details
Transform processes for customer interaction - equipment lease management
IBM Mobile First - Reference
15. Challenges
TBC Corporation wanted to ensure that its customers had a
consistent experience whether they visited the company’s websites
from a PC or a mobile device.
Solution
TBC implemented IBM® Worklight software, which helps enable the
company to write a single instance of code that it can deploy on
multiple mobile device platforms, such as Android and Mac iOS.
Benefits
Significantly shortens the time to market for mobile applications
Supports a consistent user experience across channels and
platforms
Reduces the time and resources required for mobile application
development
“Our mobile application portfolio requires complete flexibility of the UI so
we can address customer needs in our user experience with total control.
The IBM Worklight platform allows us to manage that through standard
web development technologies.”
— John Anthony Capriotti, vice president for
e-commerce and web, TBC Corporation
TBC Corporation creates a consistent mobile user experience
IBM Mobile First software reduces time to market for mobile applications
IBM Mobile First - Reference
16. Perfecting the art of self-service. How self-service helped an airline transform their brand
IBM Mobile First - Reference
“With our multi-channel platform, we have reduced our check-in cost by
80%. What used to take us six to eight weeks to push a new release, now
we are able to do in 72 hours. Everything that has to do with development
in testing, we at least saved 50% of the time.”
— Patrice Ouellette, Director of Customer
Solutions and Innovations, Air Canada
Challenges
Air Canada put itself in the shoes of its customers and asked, “Why
are we doing this? Why is that process like this? Why is it taking so
long?” in order to determine what it could do to innovate and make
it simpler for them.
Solution
Multi-channel Mobile customer experience leveraging iPhone,
Blackberry and Mobile Web interfaces that use a common back-
end services layer built on SOA principles
Mobile Applications supporting 3 LOBs: Air Canada, Air Canada
Cargo, and Air Canada Vacations
Benefits
Approximate 80% reduction in per-check-in cost compared to
traditional counter check-in
Greater than 50% reduction in time required to launch new
services or channels through the reuse of existing service assets
Increased customer loyalty by virtue of more compelling and
“stickier” self-service options like real-time notification
17. Capital One has shipped industry-leading mobile capabilities and has many more on the way
IBM Mobile First - Reference
Challenges
Company estimated that up to 40 percent of its future business
would come from providing mobile accessibility to its products and
services. They sought a solution that would provide the scalability
needed to support high volumes of data, significant numbers of
users and a sizable development team.
Solution
Implemented IBM Worklight software to support its mobile-
application-development project. The Worklight software provides
the scalability the client needs to address the predicted increase in
data and user volumes anticipated once the project is completed.
Benefits
Able to develop mobile apps quickly and efficiently, supporting
future business growth at a lower cost than its previous provider
could offer.
Gained scalability to support higher data and user volumes once
the mobile apps were deployed.
“We utilize a hybrid/HTML5 approach to achieve our goals with Worklight
using web technologies (HTML, Java Scripting, CSS) everywhere we can,
and native code where we need to.”
18. Vi aspettiamo allo stand IBM:
Il team a vostra disposizione per contatti, Q&A:
Antonella Adamo / antonella.adamo@it.ibm.com it.linkedin.com/pub/antonella-adamo/3/a75/b02
Marco Mazza / marco_mazza@it.ibm.com it.linkedin.com/in/marcomazzaibm
Max Ardigo’ / max_ardigo@it.ibm.com it.linkedin.com/in/maxardigo
IBM Mobile First – People