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Marketing
Automation
CRM (Database)
CMS
(Website)Paid:
• PPC, Display, Retargeting
• Content Syndication, Paid
Influencers...
Web
Marketing Automation Analytics CRM
Data Management Platform
Search Ads Social Ads Events Webinars
3rd Party Websites S...
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VIEW Inside My Marketing Technology Stack

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We did it! A multi-platform marketing technology stack designed and implemented in less 12 months. Here we have Marketing Automation (MAP), Web Content Management (CMS), CRM, Analytics, Outbound Marketing and Inbound Marketing all working together to generate demand, leads and sales opportunities.

Published in: Marketing
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VIEW Inside My Marketing Technology Stack

  1. 1. Marketing Automation CRM (Database) CMS (Website)Paid: • PPC, Display, Retargeting • Content Syndication, Paid Influencers • Social Media Ads • Events Owned: • Website, Blog Site, Store Earned: • Mentions, Shares, Reposts, Reviews Multichannel Campaigns • Buyer’s Journey • Optimization • Personalization • Gated vs. Non-Gated • Defined Goal Content Strategy • Lead Scoring (Explicit) • Lead Scoring (Implicit) • Lead Lifecycle Stage • Segmentation • Database Health • Data Append Services Management • Drip Email Campaigns • Progressive Profiling • Email Personalization • Website Personalization Nurture • Phone • Email • Social Follow-up / Qualification • Routing • Opportunity Management • Sales Enablement • Account Management Sales Workflow • Closed Loop Reporting Analysis / ROI Reporting Modern Marketing Trifecta Unifying three technology platforms to deliver a contextual online experience Awareness • Engagement • Inquiries • Sales CMS Platform Landing Page Platform Optional CRM Platform Marketing Automation PlatformURL Builder Tool  Content & Campaigns
  2. 2. Web Marketing Automation Analytics CRM Data Management Platform Search Ads Social Ads Events Webinars 3rd Party Websites Social Media Sales Enablement Partner Enablement Content SEO Email Marketing Telemarketing / Live Chat Campaign Creator

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