This chapter discusses customer relationship management (CRM) from four perspectives: strategic, operational, analytical, and collaborative. It defines CRM as a core business strategy that integrates internal and external processes to create and deliver value to targeted customers profitably. The chapter outlines common CRM misunderstandings, key constituencies, how CRM varies across industries, and five models for conceptualizing CRM.
This document provides an overview of customer relationship management (CRM) implementation. It discusses:
1. The 8 steps to developing a CRM roadmap: gaining sponsorship, gathering information, assessing the current and future states, identifying value opportunities, linking opportunities to capabilities, defining projects/requirements, developing business cases, and creating a rollout strategy.
2. Emerging trends in CRM like near-field communication, location-based services, augmented reality, social media on mobile as a customer service channel, and next-generation mobile apps.
3. The "4Ps" of CRM roadblocks: process issues around modifying business processes, perception challenges of viewing CRM as enabling rather than mandatory, privacy concerns
This document provides an example of a SWOT analysis conducted by a group of students on a small management consultancy firm specialized in human resource management. It begins with an introduction to SWOT analysis, defining the four elements - Strengths, Weaknesses, Opportunities, and Threats. The document then analyzes the Strengths, Weaknesses, Opportunities, and Threats of the consultancy firm. It also provides two examples of SWOT analyses conducted on Samsung and Nokia, highlighting the key Strengths, Weaknesses, Opportunities, and Threats for each company.
This document discusses customer relationship management (CRM). It defines CRM as creating and enhancing individualized customer relationships to maximize lifetime customer value. CRM originated in the 1970s to deal with customer relationships beyond individual business transactions. The purpose of CRM is to create value for both customers and companies over the long term by providing good customer service and gaining a competitive advantage. CRM involves acquiring, retaining, understanding, and differentiating customers through interactions and delivering on their needs over the business cycle. The benefits of CRM include reduced costs, increased customer satisfaction and retention, and long term profitability.
This document discusses customer relationship management (CRM) strategies. It defines CRM as a process that seeks to build long-term customer relationships through carefully managing customer information and touchpoints. It outlines a four-step CRM framework involving identifying, interacting with, differentiating between, and customizing for customers. The document also discusses increasing customer lifetime value, attracting and retaining customers, handling complaints, building loyalty, and provides examples from Apple and Harley-Davidson.
Customer Relationship Management (Crm) By Ravinder TulsianiRavinder Tulsiani
CRM is a strategy for managing relationships with customers that involves integrating sales, marketing, customer service and other functions. It aims to understand customers' needs and provide personalized experiences across channels to acquire, retain and grow customers profitably. Key aspects of CRM include active CRM which stores centralized customer data, operational CRM which automates customer processes, collaborative CRM which enables direct customer communication, and analytical CRM which analyzes customer data. Successful CRM implementation requires aligning the strategy with business goals, implementing in stages, customizing to business needs, and gaining user adoption through training.
The document outlines a 10 step approach to evaluating a company's CRM capabilities. It discusses understanding customers, defining high value customers, and capturing customer interactions across channels. The goal is to develop a strategic and multi-channel communication plan that nurtures customer relationships over time based on customer insights.
This chapter discusses customer relationship management (CRM) from four perspectives: strategic, operational, analytical, and collaborative. It defines CRM as a core business strategy that integrates internal and external processes to create and deliver value to targeted customers profitably. The chapter outlines common CRM misunderstandings, key constituencies, how CRM varies across industries, and five models for conceptualizing CRM.
This document provides an overview of customer relationship management (CRM) implementation. It discusses:
1. The 8 steps to developing a CRM roadmap: gaining sponsorship, gathering information, assessing the current and future states, identifying value opportunities, linking opportunities to capabilities, defining projects/requirements, developing business cases, and creating a rollout strategy.
2. Emerging trends in CRM like near-field communication, location-based services, augmented reality, social media on mobile as a customer service channel, and next-generation mobile apps.
3. The "4Ps" of CRM roadblocks: process issues around modifying business processes, perception challenges of viewing CRM as enabling rather than mandatory, privacy concerns
This document provides an example of a SWOT analysis conducted by a group of students on a small management consultancy firm specialized in human resource management. It begins with an introduction to SWOT analysis, defining the four elements - Strengths, Weaknesses, Opportunities, and Threats. The document then analyzes the Strengths, Weaknesses, Opportunities, and Threats of the consultancy firm. It also provides two examples of SWOT analyses conducted on Samsung and Nokia, highlighting the key Strengths, Weaknesses, Opportunities, and Threats for each company.
This document discusses customer relationship management (CRM). It defines CRM as creating and enhancing individualized customer relationships to maximize lifetime customer value. CRM originated in the 1970s to deal with customer relationships beyond individual business transactions. The purpose of CRM is to create value for both customers and companies over the long term by providing good customer service and gaining a competitive advantage. CRM involves acquiring, retaining, understanding, and differentiating customers through interactions and delivering on their needs over the business cycle. The benefits of CRM include reduced costs, increased customer satisfaction and retention, and long term profitability.
This document discusses customer relationship management (CRM) strategies. It defines CRM as a process that seeks to build long-term customer relationships through carefully managing customer information and touchpoints. It outlines a four-step CRM framework involving identifying, interacting with, differentiating between, and customizing for customers. The document also discusses increasing customer lifetime value, attracting and retaining customers, handling complaints, building loyalty, and provides examples from Apple and Harley-Davidson.
Customer Relationship Management (Crm) By Ravinder TulsianiRavinder Tulsiani
CRM is a strategy for managing relationships with customers that involves integrating sales, marketing, customer service and other functions. It aims to understand customers' needs and provide personalized experiences across channels to acquire, retain and grow customers profitably. Key aspects of CRM include active CRM which stores centralized customer data, operational CRM which automates customer processes, collaborative CRM which enables direct customer communication, and analytical CRM which analyzes customer data. Successful CRM implementation requires aligning the strategy with business goals, implementing in stages, customizing to business needs, and gaining user adoption through training.
The document outlines a 10 step approach to evaluating a company's CRM capabilities. It discusses understanding customers, defining high value customers, and capturing customer interactions across channels. The goal is to develop a strategic and multi-channel communication plan that nurtures customer relationships over time based on customer insights.
Customer Relationship Management. If you are a startup or business looking to buy a CRM software for your business this slide share will help you out immensely. 1Click team has spent time analyzing customers and CRM softwares to come up with this. SalesForce, Zoho, Microsoft... no matter which CRM you are evaluating for your business this you will find this immensely useful in decision making.
1Click live video chat, the best video chat solution for businesses and startups. 1click lets you have live conversations with visitors on your website. Our chat widget allows you to start video conversations with your customers or clients within seconds. No add-on, no plugin, no extension, your customers are truly one click away from having an audio or video conversation with you. 1Click live video chat allows multipoint face-to-face chat without any software installations, and perform cross-platform video conferencing; so that you need not worry what OS the visitor is using. Your customer can connect with your customer service representatives from anywhere, any device. Our live chat widget enables video, audio, and text on any website or mobile app. Further, our Wordpress live chat plugin, Shopify live chat plugin, Joomla live chat plugin, Drupal live chat plugin, blog live chat plugin and other similar live chat plugin will enables video and audio calling abilities on any website. Providing a live video customer support has never been easier before. Our customer support tool let's you make your customer go WOW.
With our SalesForce live chat plugin, Zoho live chat plugin, Jira live chat plugin, SugarCRM live chat plugin, and other similar live chat extensions you can start off every chat knowing whether there are any outstanding tickets, cases, or notes related to the customer. Similarly, you can create cases, notes or tickets for the customer anytime during the conversation. All the data on your 1Click live chat dashboard can be integrated with Salesforce, Zoho, Jira, SugarCRM or any other customer relationship management software you are using.
We know very that customer engagement is a team activity. 1Click live video chat widget lets you seamlessly chat with or transfer conversations to other agents. Our live chat widget comes with website statistics, and chat analytics available at your fingertips all the time. We take security very seriously. Enjoy secure encrypted chats on your SSL (https) web pages. All the video chats, audio chats, and text chats are 128 bit AES encrypted. We are developer friendly. Extend and customize the behavior of the widget. Be unique, and get creative with our Javascript APIs. Powered, and constantly upgraded with the latest web technologies such as webRTC we enable real-time communication over web (read browser). webRTC live chat, we believe will be the future of communication. 1Click live chat software will help you increase customer sastisfaction and multiply online sales.
http://1click.io
CRM implementation approach for salesforce.com by smarsysChristophe Arn
The document discusses implementing a CRM strategy using Salesforce, including an overview of CRM and the Salesforce platform, benefits and challenges of CRM implementation, and a recommended approach for analyzing needs, implementing the system, and ensuring user adoption. It provides details on Salesforce editions, implementation best practices, and services available from Smarsys to assist with implementation. The presentation recommends the Salesforce Professional edition and Smarsys adoption services to address implementation challenges.
This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.
CRM is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Samsung uses CRM to expand their global marketing programs and develop a digital network to improve compatibility between products and provide the best solutions for customers. Samsung places consumer needs as their top priority to build trust as a leading market company.
The document discusses integrating customer relationship management (CRM) processes to build relationships. It explains that CRM involves a timely delivery of excellent service through a combination of business processes and technology. It also discusses top CRM applications in various industries, strategic drivers of CRM, defining CRM, managing the customer lifecycle through CRM, requirements for new CRM architectures, trends in CRM, and provides a roadmap for implementing CRM.
This document discusses customer relationship management (CRM). It defines CRM as a business strategy to understand, anticipate, and respond to customer needs to grow relationships. There are five types of CRM: analytical, collaborative, operational, geographic, and sales intelligence. The purpose of CRM is to create value for customers and the company. Implementing CRM requires a strategic review and addressing infrastructure, vendors, and future needs. Technology like loyalty cards and CRM software help gather customer data to personalize service. Benefits include reduced costs, increased satisfaction, and long term profitability.
The document outlines 8 key characteristics of a successful CRM implementation: 1) having a clear CRM vision and leadership, 2) developing CRM strategies around objectives, segments, and customer interactions, 3) creating a valued customer experience through understanding needs, monitoring satisfaction, and acting on feedback, 4) fostering organizational collaboration around customer understanding, 5) establishing CRM processes around the customer lifecycle and knowledge management, 6) leveraging CRM information like customer data and analytics, 7) utilizing CRM technology applications and infrastructure, and 8) defining CRM metrics around value, retention, satisfaction and loyalty.
This document discusses concepts related to product management and marketing organization structures. It provides an overview of course objectives focused on branding principles and strategies. It also describes the responsibilities of a product manager and their potential interactions. Additionally, it evaluates the advantages and disadvantages of different marketing organization structures like product-focused, market-focused, and functionally-focused. Key factors that affect category attractiveness are also outlined.
Customer Relationship Management (CRM) is a comprehensive strategy and process to acquire, retain, and partner with selective customers. It focuses on putting customers at the core of a company's processes and practices through strategic planning, marketing techniques, and relationship building. CRM uses technology to achieve ongoing dialogue with customers across all contact points and provide personalized treatment to valuable customers to increase retention and marketing effectiveness. It involves targeting, understanding, attracting, qualifying, and developing loyal customers over their lifetime with a company.
Customer relationship management (CRM) refers to the process of creating and maintaining relationships with customers through an integrated approach. The goal of CRM is to improve customer retention and profitability by delivering enhanced customer value at each step through identifying, attracting, differentiating, and retaining customers. Key aspects of CRM include analytical CRM to gain insights from customer data, operational CRM to manage customer interactions, and collaborative CRM to facilitate information sharing. Common CRM activities involve sales force automation, customer service, marketing automation, and field service management.
Coaching av ledere er gjennom de siste 10 årene blitt et vanlig lederutviklingstiltak, særlig i mellomstore og store organisasjoner. På tross av dette vet vi lite om effekten av coaching, på lederen, arbeidsgruppen og organisasjonen. Jeg vil se på den nyeste forskningen og trekke frem egne erfaringer fra arbeid med ledere i et par globale ”Fast moving Consumer goods”-bedrifter.
Zoho CRM is a cloud-based CRM platform that provides sales force automation, customer relationship management, and mobile access. It offers features like lead management, sales tracking, social media integration, and is suited for small and medium-sized businesses. The platform has various pricing plans starting from free up to $100 per user per month. It integrates with over 200 apps and has training and conferences to help users learn to use the system.
This presentation giving an idea about the strengths, weaknesse, opportunities and threats of any business. And how a top management of any company identify them for increase their productivity and profit
CRM analytics help telecom companies understand customer behavior and needs through collecting and analyzing customer data. This allows companies to increase customer retention, reduce churn, improve cross-selling opportunities, and enhance customer experience. T-Mobile uses CRM analytics to identify influential customers within social networks to improve marketing and reduce churn. Airtel also implemented an Oracle CRM system to centralize customer data and provide consistent service across multiple call centers.
Use this step-by-step planning methodology and set of 20 premium tools and templates to help you develop and launch a successful online community.
To obtain this document, visit us at http://www.demandmetric.com/register
The document discusses developing a customer relationship management (CRM) strategy. It explains that a CRM strategy states how an organization intends to acquire, develop and retain a valuable customer base. Only 10-15% of companies truly understand the value of their customers. The document provides examples of CRM strategies that segment customers by value and profitability to target retention and acquisition programs. It also stresses that the CRM strategy must be aligned with other business strategies and fit within the overall brand proposition.
The document discusses key concepts in customer relationship management (CRM) including acquiring, retaining, and selling more to customers. It emphasizes the importance of customer retention over acquisition, noting that retaining customers costs less and increases spending and loyalty over time. The document also covers customer segmentation, differentiation, interaction, and customization as important aspects of CRM strategy and implementation.
The document discusses customer relationship management (CRM). It defines CRM and explains why companies need it. It describes the main goals of CRM as gaining insights into customer behavior and values to improve customer service, marketing/sales processes, and increase customer revenue. It also outlines different types of CRM, such as operational, analytical, consumer, and collaborative CRM. Finally, it covers CRM implementation options, benefits, costs, and provides definitions of CRM from industry experts.
A CRM comparison sheet that lets you compare industry's best CRM based on their features and pricing. This comparison by Nayvug Infosolutions shall help you in deciding which CRM solutions to consider based on number of factors listed in the sheet.
Customer Relationship Management. If you are a startup or business looking to buy a CRM software for your business this slide share will help you out immensely. 1Click team has spent time analyzing customers and CRM softwares to come up with this. SalesForce, Zoho, Microsoft... no matter which CRM you are evaluating for your business this you will find this immensely useful in decision making.
1Click live video chat, the best video chat solution for businesses and startups. 1click lets you have live conversations with visitors on your website. Our chat widget allows you to start video conversations with your customers or clients within seconds. No add-on, no plugin, no extension, your customers are truly one click away from having an audio or video conversation with you. 1Click live video chat allows multipoint face-to-face chat without any software installations, and perform cross-platform video conferencing; so that you need not worry what OS the visitor is using. Your customer can connect with your customer service representatives from anywhere, any device. Our live chat widget enables video, audio, and text on any website or mobile app. Further, our Wordpress live chat plugin, Shopify live chat plugin, Joomla live chat plugin, Drupal live chat plugin, blog live chat plugin and other similar live chat plugin will enables video and audio calling abilities on any website. Providing a live video customer support has never been easier before. Our customer support tool let's you make your customer go WOW.
With our SalesForce live chat plugin, Zoho live chat plugin, Jira live chat plugin, SugarCRM live chat plugin, and other similar live chat extensions you can start off every chat knowing whether there are any outstanding tickets, cases, or notes related to the customer. Similarly, you can create cases, notes or tickets for the customer anytime during the conversation. All the data on your 1Click live chat dashboard can be integrated with Salesforce, Zoho, Jira, SugarCRM or any other customer relationship management software you are using.
We know very that customer engagement is a team activity. 1Click live video chat widget lets you seamlessly chat with or transfer conversations to other agents. Our live chat widget comes with website statistics, and chat analytics available at your fingertips all the time. We take security very seriously. Enjoy secure encrypted chats on your SSL (https) web pages. All the video chats, audio chats, and text chats are 128 bit AES encrypted. We are developer friendly. Extend and customize the behavior of the widget. Be unique, and get creative with our Javascript APIs. Powered, and constantly upgraded with the latest web technologies such as webRTC we enable real-time communication over web (read browser). webRTC live chat, we believe will be the future of communication. 1Click live chat software will help you increase customer sastisfaction and multiply online sales.
http://1click.io
CRM implementation approach for salesforce.com by smarsysChristophe Arn
The document discusses implementing a CRM strategy using Salesforce, including an overview of CRM and the Salesforce platform, benefits and challenges of CRM implementation, and a recommended approach for analyzing needs, implementing the system, and ensuring user adoption. It provides details on Salesforce editions, implementation best practices, and services available from Smarsys to assist with implementation. The presentation recommends the Salesforce Professional edition and Smarsys adoption services to address implementation challenges.
This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.
CRM is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Samsung uses CRM to expand their global marketing programs and develop a digital network to improve compatibility between products and provide the best solutions for customers. Samsung places consumer needs as their top priority to build trust as a leading market company.
The document discusses integrating customer relationship management (CRM) processes to build relationships. It explains that CRM involves a timely delivery of excellent service through a combination of business processes and technology. It also discusses top CRM applications in various industries, strategic drivers of CRM, defining CRM, managing the customer lifecycle through CRM, requirements for new CRM architectures, trends in CRM, and provides a roadmap for implementing CRM.
This document discusses customer relationship management (CRM). It defines CRM as a business strategy to understand, anticipate, and respond to customer needs to grow relationships. There are five types of CRM: analytical, collaborative, operational, geographic, and sales intelligence. The purpose of CRM is to create value for customers and the company. Implementing CRM requires a strategic review and addressing infrastructure, vendors, and future needs. Technology like loyalty cards and CRM software help gather customer data to personalize service. Benefits include reduced costs, increased satisfaction, and long term profitability.
The document outlines 8 key characteristics of a successful CRM implementation: 1) having a clear CRM vision and leadership, 2) developing CRM strategies around objectives, segments, and customer interactions, 3) creating a valued customer experience through understanding needs, monitoring satisfaction, and acting on feedback, 4) fostering organizational collaboration around customer understanding, 5) establishing CRM processes around the customer lifecycle and knowledge management, 6) leveraging CRM information like customer data and analytics, 7) utilizing CRM technology applications and infrastructure, and 8) defining CRM metrics around value, retention, satisfaction and loyalty.
This document discusses concepts related to product management and marketing organization structures. It provides an overview of course objectives focused on branding principles and strategies. It also describes the responsibilities of a product manager and their potential interactions. Additionally, it evaluates the advantages and disadvantages of different marketing organization structures like product-focused, market-focused, and functionally-focused. Key factors that affect category attractiveness are also outlined.
Customer Relationship Management (CRM) is a comprehensive strategy and process to acquire, retain, and partner with selective customers. It focuses on putting customers at the core of a company's processes and practices through strategic planning, marketing techniques, and relationship building. CRM uses technology to achieve ongoing dialogue with customers across all contact points and provide personalized treatment to valuable customers to increase retention and marketing effectiveness. It involves targeting, understanding, attracting, qualifying, and developing loyal customers over their lifetime with a company.
Customer relationship management (CRM) refers to the process of creating and maintaining relationships with customers through an integrated approach. The goal of CRM is to improve customer retention and profitability by delivering enhanced customer value at each step through identifying, attracting, differentiating, and retaining customers. Key aspects of CRM include analytical CRM to gain insights from customer data, operational CRM to manage customer interactions, and collaborative CRM to facilitate information sharing. Common CRM activities involve sales force automation, customer service, marketing automation, and field service management.
Coaching av ledere er gjennom de siste 10 årene blitt et vanlig lederutviklingstiltak, særlig i mellomstore og store organisasjoner. På tross av dette vet vi lite om effekten av coaching, på lederen, arbeidsgruppen og organisasjonen. Jeg vil se på den nyeste forskningen og trekke frem egne erfaringer fra arbeid med ledere i et par globale ”Fast moving Consumer goods”-bedrifter.
Zoho CRM is a cloud-based CRM platform that provides sales force automation, customer relationship management, and mobile access. It offers features like lead management, sales tracking, social media integration, and is suited for small and medium-sized businesses. The platform has various pricing plans starting from free up to $100 per user per month. It integrates with over 200 apps and has training and conferences to help users learn to use the system.
This presentation giving an idea about the strengths, weaknesse, opportunities and threats of any business. And how a top management of any company identify them for increase their productivity and profit
CRM analytics help telecom companies understand customer behavior and needs through collecting and analyzing customer data. This allows companies to increase customer retention, reduce churn, improve cross-selling opportunities, and enhance customer experience. T-Mobile uses CRM analytics to identify influential customers within social networks to improve marketing and reduce churn. Airtel also implemented an Oracle CRM system to centralize customer data and provide consistent service across multiple call centers.
Use this step-by-step planning methodology and set of 20 premium tools and templates to help you develop and launch a successful online community.
To obtain this document, visit us at http://www.demandmetric.com/register
The document discusses developing a customer relationship management (CRM) strategy. It explains that a CRM strategy states how an organization intends to acquire, develop and retain a valuable customer base. Only 10-15% of companies truly understand the value of their customers. The document provides examples of CRM strategies that segment customers by value and profitability to target retention and acquisition programs. It also stresses that the CRM strategy must be aligned with other business strategies and fit within the overall brand proposition.
The document discusses key concepts in customer relationship management (CRM) including acquiring, retaining, and selling more to customers. It emphasizes the importance of customer retention over acquisition, noting that retaining customers costs less and increases spending and loyalty over time. The document also covers customer segmentation, differentiation, interaction, and customization as important aspects of CRM strategy and implementation.
The document discusses customer relationship management (CRM). It defines CRM and explains why companies need it. It describes the main goals of CRM as gaining insights into customer behavior and values to improve customer service, marketing/sales processes, and increase customer revenue. It also outlines different types of CRM, such as operational, analytical, consumer, and collaborative CRM. Finally, it covers CRM implementation options, benefits, costs, and provides definitions of CRM from industry experts.
A CRM comparison sheet that lets you compare industry's best CRM based on their features and pricing. This comparison by Nayvug Infosolutions shall help you in deciding which CRM solutions to consider based on number of factors listed in the sheet.
Mobile photo bill pay is a new service that allows customers to pay bills using their mobile phones by taking a photo of a paper bill. The photo is processed to extract key information like the payee and amount due. This information is then used to pay the bill through the bank's existing bill pay system. This new service has the potential to increase bill pay adoption by making it more convenient and portable. It also reduces paper usage and processing costs for banks. Mobile photo bill pay builds on the success of mobile remote deposit capture and could help banks attract new customers, deepen customer relationships, and generate new revenue sources like expedited bill payments.
Whatever you might think about email marketing, the truth is that it can lead to higher lead conversions, increased sales and brand awareness for your small business.
The document outlines objectives and key results (OKRs) for a social media specialist. The OKRs for today include finishing tasks by 5:40 PM, gaining 8 LinkedIn connections, and answering 5 questions after a session. The document provides information on what is needed to find a job, including the differences between social media and social media marketing, common social media expressions, tools and functions, and how to create a good LinkedIn profile. It also gives an overview of the marketing plan process and common social media metrics.
Guide me to the Market - دٌلنى على السوقKarim Soliman
There are many problems navigating crowded markets including difficulty searching and finding medicine. However, some facts provide hope - there are tools available to help survivors move beyond current challenges, though progress will not be easy. Tools that could help include online resources from edX, Code.org, Google Hangouts, and iTunes apps. Individuals are encouraged to join efforts to address these issues.
Dokumen ini menjelaskan cara kerja internet dengan skema telepon dan satelit. Internet bekerja dengan menghubungkan komputer ke jaringan melalui modem dan router, menerjemahkan alamat domain menjadi IP melalui DNS, dan mengirim pesan melalui protokol TCP/IP melalui server web dan ISP.
Este documento lista las especies endémicas de las Islas Canarias, incluyendo información sobre su localización y nombre científico. Se mencionan varias especies de lagartos, pájaros, plantas y árboles que son únicos de las diferentes islas del archipiélago canario.
IMS is a full service provider established in 1989 that offers ship, rig, maritime yard and subcontractor services globally. IMS provides services including repairs, modifications, installations, new constructions, manpower, and safety and quality assurance. IMS values professionalism, quality, safety, and ethical standards in all of its work. IMS operates locations across Europe and has internationally recognized clients in the ship and rig industries.
Dokumen ini menjelaskan cara kerja internet dengan skema telepon dan satelit. Internet bekerja dengan menghubungkan komputer ke jaringan melalui modem dan router, menerjemahkan alamat domain menjadi IP melalui DNS, dan menyimpan konten situs web di server web. Paket data dikirim melalui lapisan TCP/IP dan diarahkan oleh router ISP berdasarkan alamat IP tujuan.
In a world that everything gone Google.
We will teach you some specific tactics that help you manage your email more effectively.
Plus, we will explain what they mean when they say
"Google Experience" and why it's so important.
-Specific tactics to spend dramatically less time in your Inbox (and why that's actually more productive!)
-The best way to empty that Inbox to zero - BTW its super important to do that.
-Tools to manage all your messages.
-How you benefit from google when they make Gmail open to develop and what are the best scripts you can use.
-Different strategies and tools to be more productive with email.
-How to integrate Google Drive, Google Calendar and Google Chrome as a part of your Google Experience.
Climate Change Jeopardy for Students from STEM JobsKelsey11783
This document contains a series of questions and short passages about various topics related to climate change and its impacts on public health and the environment. Specifically, it addresses concepts like the albedo effect, greenhouse gases, heat waves, wildfires, policy responses like the Kyoto Protocol, and the roles of environmental professionals.
How To Design Mobile Content For Multiple DevicesEntirenet
The blending of a person’s digital world with their real life, activities, and needs is the real mobile revolution. It’s a new form of communication, adopted en masse because of its naturalness to our daily lives.
This document compares different communication methods and membership levels for a company. Radio uses spoken words, television uses spoken words and video, and email uses written words. There are three membership levels - Executive, Elite, and Pro Pak - that provide different Talk Fusion products, templates, and income potential. The Pro Pak level provides the most products and highest income potential, while the Executive level provides the fewest products and lowest income potential. Memberships include access to back office tools and monthly fees.
Marketing involves creating value for customers and building strong customer relationships to obtain desired goods and services. The document outlines the key concepts and processes in marketing management including segmentation, targeting, and positioning to identify the most attractive customer groups. It also discusses the marketing mix of product, price, place, and promotion which are the tactical tools used to satisfy the targeted customer groups.
This document discusses key concepts in marketing and social media marketing. It defines marketing as a process of obtaining what individuals and groups need through creating, offering, and exchanging products of value. It then covers topics such as marketing concepts, the marketing plan process, segmentation, targeting, differentiation, positioning, and the marketing mix. The goal of social media marketing is to be good at business because of social media, not just being good at social media itself. Effective marketing requires understanding customer needs, earning credibility, setting expectations, telling stories instead of just selling products, and monitoring and measuring performance.
The document is a tutorial on programming concepts including selection, iteration, data structures, and functions. It covers if/else statements and switch statements for selection, for loops for iteration. It discusses structs and arrays as data structures, and includes an introduction to functions using the main function in C++ programs.
1. Salesforce CRM is a cloud-based customer relationship management tool that allows companies to better manage customer data and improve interactions with customers.
2. It provides features to support marketing, sales, customer service and other operations through tools like the Sales Cloud, Service Cloud, and Marketing Cloud.
3. Implementing a CRM system like Salesforce can help companies transform sales and customer service through automation, analytics, and personalized customer experiences.
Overview of Salesforce customer 360 through a Comprehensive GuideEmorphis Technologies
Read the complete details about Salesforce customer 360. It completely changes your customer experience and automates your business services to improve real-time visibility.
SugarCRM is rethinking how technology can help companies manage customer relationships. Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.
Zero Motorcycles was facing challenges with outdated technology, manual data entry, and lack of collaboration between departments. This made customer service difficult and the company struggled to find potential customers. Implementing Salesforce CRM provided Zero Motorcycles with integrated cloud services to manage contacts, accounts, opportunities and improve customer service, marketing, and sales. It enabled the company to better understand customers and connect customer data across departments to improve business processes and growth.
This document provides information about obtaining fully solved assignments. It instructs students to send their semester, specialization name, and contact details to an email address or call a phone number to receive assistance with assignments. It then provides details of an assignment on e-marketing, including the subject code, semester, credits, and 4 multiple choice questions related to e-marketing techniques, consumer behavior, website design, and the 2P+2C+3S formula in e-marketing.
Salesforce marketing cloud a comprehensive guide in 2021Katy Slemon
Here a complete guide on Salesforce Marketing Cloud 2021 can help you to understand your customers ; buying patterns that get your business stand out from others"
Uses Of New And Emerging Technologies In Marketing SoftwareJenny Mancini
Salesforce.com spearheaded the cloud CRM platform that can be accessed entirely over the internet without the need for infrastructure. Salesforce.com's CRM service includes Sales Cloud, Service Cloud, Analytics Cloud, Marketing Cloud, and other features. It facilitates case management, task management, and automatic routing. Salesforce.com has over 43,000 customers and attributes its success to its software-as-a-service model and ease of use. However, it faces challenges from increased competition from Microsoft, SAP, Oracle and others replicating its model.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
CRM marketing can provide several benefits when integrated with marketing strategies. It allows access to readily available lead information, helps prioritize sales pipelines, and improves alignment between sales and marketing teams. CRM software helps track customer interactions, automate lead qualification, improve revenue tracking, and enables more targeted messaging to prospects. Integrating CRM with marketing automation creates a powerful tool that can enhance lead generation, handoffs, campaign automation, and provide better marketing accountability and ROI measurement.
CRM marketing can provide several benefits when integrated with marketing strategies. It allows access to readily available lead information, helps prioritize sales pipelines, and improves alignment between sales and marketing teams. CRM software helps track customer interactions, automate lead qualification, improve revenue tracking, and enables more targeted messaging to prospects. Integrating CRM with marketing automation creates a powerful tool that can enhance lead generation, handoffs, campaign automation, and provide better marketing accountability and ROI measurement.
CRM (Customer Relationship Management) software allows companies to better understand their customers through collecting, storing and analyzing customer data across different departments and channels. This integrated approach aims to improve customer service, increase sales and boost profits. Major CRM software providers include Microsoft, Sage and SAP, with packages ranging in price from $5,000 to over $100,000 depending on features. Implementing CRM successfully requires focusing on core customer service goals and ensuring smooth integration with existing systems and processes.
Hire Top Mobile App Development Company India for Your Business Expansion.pdfAwsQuality
Hire Top Mobile App Development Company India for Your Business Expansion. Many businesses and companies are now using Salesforce Mobile App Development strategies to ensure that their businesses succeed. With the Salesforce mobile app, you can take care of most of your CRM needs with ease.
Read more: https://www.awsquality.com/hire-top-mobile-app-development-company-india-for-your-business-expansion/
However, I am also aware that different CRM softwares and apps are running on top. It is all because they are highly advanced when it comes to their functionality. Yet being a freelance mobile app developer, building CRM software and apps is quite a smooth process. It mainly stays ahead of me because I have worked to develop CRM for many industries.
This presentation provides an insight into the new Customer Relationship Management App, Perfecto CRM App which helps the users to maintain a record of the leads and the opportunities. The dashboard provides all the necessary information about the upcoming events,tasks, successful lead conversions and the amount earned.
Auto Success Social Marketing Reputation Management 082709 V4Ralph Paglia
1. Ralph Paglia proposes a strategy for dealerships to implement social marketing and reputation management through establishing both a commercial website and a dealership community social website.
2. The commercial website would focus on transacting business, while the community website would emphasize relationship building and communication.
3. Paglia provides a detailed action plan for dealerships to set up accounts and profiles on social media platforms and user generated content sites, create positive online reviews of the dealership, and leverage customer reviews across the internet.
Auto Success Social Marketing Reputation Management 082709 V4Ralph Paglia
1. Ralph Paglia outlines a strategy for dealerships to implement social marketing and reputation management through establishing an online community presence.
2. He recommends creating separate "social marketing" and "commercial" websites, with the former focused on relationship building and the latter on transactions.
3. The action plan includes setting up profiles on sites like Google, YouTube, and Yahoo to syndicate positive customer reviews and community content.
CRM in 2016 top new features to lead your company to a competitive CRM victory!Subhakar Rao Surapaneni
The presentation unfolds a sneak peek on the top new features of dynamic CRM process of 2016. It also explains how the fully integrated cloud-based features will function with a series of enhancements that will enable CRM users to govern and route issues to specific person from the specific team rather than one person act as a funnel. Further, customer engagement through CRM new features will help enterprises create long-term relationships through support from optimized sales and marketing alignment at the back-end.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
1. CRM Comparison Report
This presentation describes the CRM
comparison between Sugar CRM and
SalesForce based on their respective
pros and cons .
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2. CRM Comparison Report
Both Sugar CRM and SalesForce are at par with one another. They both offer very similar
functionalities. While sugar offers an interactive UI, SalesForce is simple and easy to use.
Both these CRm's have their respective pros and cons.
The major criteria for finding out the best CRM is based on a few parameters. Since the working and
the functionalities are very similar, these parameters will play a vital role in deciding which CRM
will be best suited for a business like ours.
1. UI
SalesForce:
The UI of salesforce is pretty simple, easy to use and navigate. Report creation and task
assignment is easy. The main highlight has to be the chatter function.
SugarCRM:
The UI, THough interactive, is hard to get used to as compared to Salesforce. The dashboard has
all the relevant information.
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3. 2. Reports:
Salesforce:
The reports are easy to create nad manage. Dashboard is easy to view. But not as
interactive as sugar.
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4. SugarCRM:
Reports are visually appealing, but a bit hard to create.
Conclusion:- Report making must be easy, as a less appealing report can also convey
the message. Salesforce has an edge here
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5. 3. Marketing Features
SalesForce:
Have to buy the extract marketing cloud for social media listing. In addition, the no. Of mass EMails that can be sent/company/day is limited to 1000. If more mass E-mails are to be sent, a
third party mailer is preferred.
SugarCRM:
There's no limit on the no. Of mass E-mails that can be sent in a day.
Conclusion:- Clearly, sugar crm is the winner here.
4. Deployment Mode:SalesForceSaaS only. All data saved in the company server. More like an app.
Sugar CRMCan be deployed as both SAaS and installed on client side. Sugar provides privae
cloud on demand which is included in all the editions. In addition partener clouds can
also be used.(both co. And client)
Conclusion:
Since Sugar offers two deployment modes, it has an edge. But salesforce has better
cloud maintainance. No SLA though.
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6. 5. Data BAckup
SalesForce:
The backup is monthly. Additional backup requests are chargeable.
Sugar CRM:
Bi-weekly database backup(on-demand), but free of cost.
6. Document Storage
SalesForce:
The default document storage is very less. Additional storage requires additional cost.
Sugar CRM:
The default data storage is itself very high. No need to buy additional storage.
If still needed, then data can be stored in the client server itself.
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7. SalesForce vs Sugar CRM
SalesForce marketing cloud has a vast edge over sugar CRM in the
marketing domain
Features
Sales Force+exacttrak
Sugar CRM
Social Listening
Provided through in house apps and extensions.
Social presence is very strong
Provided through external apps and integrations, which are not as
good as the salesforce team.
Social content
Can
be
deployed,
much
more
effectively(tracking the customer & giving the
deal accordingly)
Social content deployable, through free ext. But not near to the
precision of salesforce
Social Advertising
Social advertisig can be done, by tracking each
customer
Social advertising can be done in a limited way, as can be done
through the extension only and third party apps (if any)are not as
good as salesforce
Can be attained
NA (can be attained through ext, wich has to be then integrated
into the crm)
Social Measurement
Sales reps can more accurately manage social
campaign with real time data and plan acc.
NA
Customer
communication
Customer tracking and communication, so
marketing reps can provide a deal to the
customer that he can't resist
NA(can be attained through ext, wich has to be then integrated into
the crm)
Social Media Integration
Very Detailed
Social media integration included in sugar 6(latest)
Marketing Automation
Included in the exact target marketing cloud.
Marketing Automation Provided, but limited. Can be increased with
using third party SaaS such as “Marketo”
Social
Workflow
automation
and
tracking/
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8. SalesForce Exact Target Marketing Cloud
The sales force exact target marketing cloud leaves its competitors way behind, with the services it gives.
Exact Target Marketing Cloud
Listen with radian 6
Publish with buddy media
Advertise with social.com
Sugar CRM has no such in house applications. Though external apps are always integratable ,
but all this on a single platform gives salesforce a definitive edge.
The following features of Exact Target marketing cloud make it a winner.
Sugar CRm has no such in house features included in it.
1. Social Listening:
It means what people are talking about over the internet, including blogs and social media.
The marketing cloud gives this facility, and this enables marketers to connect to its customers in a
better way.
2.Social Content:
Marketing employees can create and deploy social content to customers wherever they are— on
social networks, websites and mobile devices, with content ranging from contests to video players to
photo galleries, companies can engage fans with content.
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9. Social Engagement:
Companies can respond and connect with customers on their channel of choice, build a community of
advocates by connecting with customers when and where they are most engaged and spark
conversations that extend beyond simple text.
Social Advertising:
The Marketing Cloud allows users to manage and execute optimized social ad campaigns on Facebook
and other sites.. Companies have the ability to turn engaging content into compelling social ads, and
identify which ads deliver the best performance.
Social Workflow and Automation:
Users can run analysis and rules to organize the thousands of conversations happening across the web by
automatically routing relevant social content for quick engagement and response.
Social Measurement:
Businesses can now track campaign results in one dashboard and leverage real-time data to adapt
campaigns to be more effective, and create new campaigns and show exactly how engagement is driving
revenue or other conversions.
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10. Direct and real time
conversation with the client
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14. Integration Of Data.com
The marketing cloud also provides an integration with data.com
Data.com integration can be used to capture high quality clean leads,
which help the sales reps a lot..
The overall layout is very simple and contact info is stored in a clear way.
Also, a data.com connect account can be created(free and independent of
CRM's), on which one can buy leads or get them for free, by uploading quality
leads and generating points.
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15. Positivities of Implementation
There are a lot of plus points of implementing such a sales rep-customer
engagement programme
* The sales/marketing rep can track the customers real time. They can generate sale
opportunities with much accuracy.
*Customers can be contacted with much ease, and the can offer word to mouth
publicity.
*Customer problems can be solved. They can be given assistance
.New leads can be added with various offers on social media.
*The lead tracking is much more accurate. The sales rep will take up leads which
are in need of a particular product, and the marketing rep will nurture it
accordingly. Leads with specific needs can be tracked and contacted with, and of
specific regions.
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16. Challenges
Though the features shown are very good, but implementation poses a few challenges.
Cost. The cost of implementing all these features is very high. A lot of initial capital is required
to incorporate Salesforce along with all these features.
Resources. No doubt the company will get huge amount of data, but if there is no proper utilization
of all the features to the fullest, there is no point in implementing it as such.
A dedicated sales and marketing team/rep is required to keep track of everything.
A company needs to have a customer base at least, if not large, so that it can target those
customers. A strong social media presence is required, if ROI from implementation is expected.
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17. Replacements/Similar Softwares
There are software that provide similar functionality as that of the exact target. And
these can be integrated with Sugar CRM.
Marketo:
Marketo provides very similar functionalities as that of the marketing cloud.
What it lacks though is in social listening.
Pardot:
Pardot has been acquired by SalesForce, but is integratable with Sugar CRM.
*Simplified Lead Management
*Social Selling
*Powerful Email Marketing
*The FYI on ROI
Pardot has a very strong base in the social media sector.
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18. Conclusion
Salesforce has an edge over Sugar CRM in many aspects. It surely gives a business
a chance to grow exponentioally. But that can only be attained if the business
utilizes what salesforce has to offer completely.
Salesforce requires capital and resources, to implement and manage. If a business
has the resources and capital, then salesforce(including all its additions) is the
best option.
However, if resources are limited, then a business must look for alternatives such
as Sugar.
Salesforce can be compared to a bullet that finds its target. But at a cost.
Its economical alternative is Sugar CRM with its extensions. But it requires a
precise marksman.
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