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Introduction Force.com-Platform / Salesforce.com
This document provides an introduction to the Force.com platform from Salesforce. It begins with a safe harbor statement noting that any forward-looking statements could differ from actual results. It then discusses IDC predictions about cloud platforms and how Salesforce is a proven cloud app platform. Examples are given of common apps built on the platform across different departments. Case studies are shared of customers building social apps. Proven business results from using the platform include delivering more apps with less resources, making changes faster, and lowering costs.
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Introduction Force.com-Platform / Salesforce.com
- 1. Introduction to Force.com/ Salesforce Platform Marc Kuster - ISV Technical Evangelist Matthias Urbanski – Partner Enablement
- 2. Safe Harbor Safe harborstatement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. “80% of newcommercial enterprise apps will be deployed on cloud platforms in 2012”” IDC Predictions 2012: Competing for 2020
- 4. Salesforce is theProven Cloud App Platform Q3FY09 Q4FY10 Q1FY12
- 5. Build Apps YouDidn’t Think Possible 6 Months Ago Social Mobile Real Time
- 6.
- 7. The Platform Powersthe Social Enterprise Architecture
- 8. What Are theMost Common Apps Built on the Platform? Critical Social Front Social Social Processes Ends Websites Engagement Cut inefficiency with the Extend the the value of your Accelerate your Connect to customers the power of the cloud. backoffice marketing to the pace way they expect it - social the market moves at. and mobile, all the time.
- 9. Success with externalfocused solutions Brand Adoption Flexible Webseiten Personalisierte Mitgliederberichte Werbeseiten Webseite für Event Kundengeschichten Registrierung Webseite für Modellsuche, Blog Franchisepartner Ideen Management Kampagnen Webseiten Nachricht an Läufer
- 10. Webasto Builds ServiceParts Info Portal for Partners and Employees Optimized Provisioning provides distributors visibility to latest campaigns and product info Parts Data Inventory Planning and Management improves oversight and management of business processes Vehicle Data Customers Service Part Documentation Increased rep productivity and visibility to order information through integration with SAP
- 11. Customers Have BuiltSocial Apps Across Every Department Human Resources Operations Websites/eCommerce Employee Asset Consumer Site Collaboration Management Employee Performance Facebook App Intranet Mgt/Analytics Information Technology Order Management Marketing Release Order Franchise Management Management Management Offer Event IT Goverance Management Management ERP/Accounting Billing and Claims Facilities/Legal Billing Datacenter Inventory and Management Management Distribution Property/VIP General Insurance Management Ledger Claims
- 12. Proven Business Results Deliver More Apps Less Resources Make Changes Faster Lower Cost 3x More Apps 94% Fewer 4.5x Faster 54% Lower Per Year Developer Hours Updates TCO Automatic Prebuilt Ideal for Agile Multi-tenant Upgrades Application Development PaaS Components Source: 2009 IDC Study, “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”
- 13.
Editor's Notes
- #2 Tabs to set up in advance:1) http://www.force.com (go to the Kelly services video)2) Force.com demo org3) Siteforce demo org4) http://www.youtube.com/watch?v=adjvEEs1A6w&t=49m55s (this is the heroku Warner Brothers video)5) https://www.facebook.com/Disneyland (this is the Disneyland heroku app – click on “Create a Disney Memories Photobook”)
- #4 Enterprise cloud app platforms are becoming a standard requirement for IT. IDC predicts up to 80% of all new commercial applications will be deployed on cloud platforms in 2012. Cloud platforms are rapidly becoming an IT “must have” for delivering innovation into the business. With the ability to build and deploy a new class of business applications that are mobile, social and realtime at far faster speed and that ever before, Cloud app platforms promise to change the IT landscape forever.Additional notes from the IDC report:(http://www.idc.com/getdoc.jsp?containerId=prUS23177411)“last year we predicted that 80% of new applications developed in 2012 would be developed for the cloud. We predict that in 2012, that number will go even higher. The traditional model for enterprise application distribution and deployment is quickly being obsoleted by the cloud PaaS/app store model, which is far less complex and costly for developers. The eventual dominance of cloud distribution and deployment of solutions”
- #5 After the ability to build innovative new business applications that drive growth for a company, cloud app platforms need to deliver confidence. So many cloud platforms have been introduced in the last few years that customers are asking the important questions about their track record of delivering proven: enterprise security, performance, scale, and and upgrades. Customers need a platform that is proven in the market place and will always be able to support them no matter what type of application they want to build. The Salesforce Platform is the most proven and trusted cloud app platform available today. It has a full 12 year history of delivering customer success. The most complex and sophisticated cloud based business applications run on Salesforce from some of the biggest companies in the world. Over 1.3 million business apps are live on the platform including over 1M on Heroku and 350,000 on Force.comThere have been over 1M installs of third party apps from the AppExchange, our “istore of over 1000 business applications”. Our platform ecosystem is the biggest and most comprehensive in the market with apps for every business process and vertical.The platform now processes over 40 Billion transactions per quarter. A transaction is defined as either a database call generated from our UI or an integration call. Over half of all calls are system to system integration calls. Finally, our platform is certified with every major security certification possible including SysTrust, GSA, SAS 70, and HL7. Security and trust is always job #1. We are regularly testing our platform against the most experienced security organizations and companies in the world including Symantec, Cisco, USSA, Wells Fargo, State Farm, and the US State Department to ensure the highest levels of protection and trust. But its better to show you live the proven power of the platform. Let me take you out to our live site that shows our current platform performance metrics. (give http://trust.salesforce.com/ demo)
- #7 So how did they do it? Using the Salesforce platform. The Salesforce Platform is the foundation that fuels the social enterprise. It is the industry’s most comprehensive and proven cloud app platform, empowering companies to innovate with confidence and transform their business.The Salesforce Platform provides an option of trusted cloud services to build new social, mobile and real-time apps for virtually any business process. Site.com is for building public websites. Its the world’s first and only cloud content management system built for the social enterprise. It allows companies to market at the speed of social. Site.com changes the game for marketers, providing a comprehensive studio and visual tools that allow users to create content once and publish in seconds across a company’s corporate sites, mobile sites and public social networks.Force.com is the cloud platform for building innovative and customized business apps quickly and easily. Custom Force.com apps are more social, mobile and user-friendly. As a result, businesses develop new and innovative best practices, automate old processes, and increase employee collaboration and productivity. For maximum flexibility and choice, Force.com offers both a declarative programming model for business users – which provides visual tools for rapidly build apps without code – and a programmatic interface for developers to write custom business logic in the cloud.Heroku is the polyglot cloud platform for building social, mobile and real-time apps to engage with customers in entirely new ways. The appetite for cloud apps has never been greater, and Heroku allows companies to deliver the cutting-edge brand (and app) experience that consumers have come to expect.Heroku lets app developers spend 100% of their time on their application code, using their choice of the most popular languages and frameworks, to create that optimal end-user experience. Heroku takes care of everything else What anchors everything at salesforce is Database.com. Database.com is our proven multitenant cloud database service natively built to power social and mobile cloud apps. All of our packaged apps, native ISV apps and custom apps can store and share data in database.com. It provides the unified foundation including the social profile at the heart of the social enterprise. Database has been powering the cloud infrastructure for salesforce.com’s 100,000+ customers for more than 12 years. Today, more than 45 billion transactions are executed on Database.com every quarter.
- #8 We have rebuilt our whole architecture to create a social enterprise architecture and it is powered by the Salesforce Platform.We built Database.com, which was the first socially enabled database as a cloud service, right on the internet itself.Data.com makes sure that the data in your databases is as clean and as clear and as consistent as possible and that you're following the global data policies and having the compliance in the world. So, you have the data you need to be successful. Heroku allows you to build customer social apps for the social enterprise.We built Force.com to build employee social applications for the social enterprise. All of this is wrapped with Chatter, enterprise collaboration for the social enterprise.On top of that is our sales cloud, our service cloud, or marketing cloud, and our work applications.This is our core architecture and this came from this transformational work with Toyota. Amazing! That is amazing.
- #9 What are the most common apps built on the platform? We break them down into four major use cases:First is automating critical business processes. A critical process is one that directly adds value back to a company. Good examples are employee recruiting and onboarding, franchise management, or even digital marketing. Often these critical processes are being managed with inefficient paper based solutions, excel, or even an outdated technology like Lotus Notes or Access databases. Often these processes can be stand alone but sometimes they are integrated. The second major use case is what we call “Social Front Ends”. Social Front Ends are applications that extend the value of legacy data or systems such as ERP, Data Warehouses, or even Mainframes. Social Front Ends are one of the most popular use cases for the platform. They help companies maximize their investments from their legacy systems by allowing them to build a layer of agility around them using a cloud platform. As at the apps become more focused on the customers, Social Websites are a major use case for our platform. Customers can rapidly build external customer, partner, mobile and micro sites with the Salesforce Platform that are preintegrated with their salesforce data and require no additional hardware or software servers. Finally, is one of the most exciting and innovative use cases for the platform. Customer Social Engagement. Today companies are looking for fresh new ways to engage and interact with their customers. They are trying to reach them where they spend most of their time in social networks like Facebook. Social Engagement Apps allow companies to build applications that engage customers in realtime across new social channels. Lets take a look at a few customers each use case:
- #11 Webasto, one of the worlds top 100 automotive suppliers with over $2Billion in revenues and 8500 employees, used Force.com to build a service parts and information system around their SAP core for their distributors and employees that improves distribution visibility, partner and employee productivity, and process oversight.
- #13 And while selling Force.com is good for you, it’s even better for your customers – they will be able to deliver more applications per year, using fewer developer resources, be more agile in their ability to respond to changing business needs, and reduce their total cost of ownership – all together, customers have found that moving to Force.com generates $8 of ROI for every $1 they spend!