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DAM NY 2016 - New DAM Orchestration - When Enterprise DAM meets Enterprise Workflow

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New DAM 2016 orchestration - ES DAM when Enterprise workflows meets Enterprise DAM to leverage your value by your brand.

TECHLAB: Creative Workflows & DAM: How leading brands are going from back-of-the-napkin designs to global digital experiences in record time.

Fred Sanuy and Jill Talvensaari will show you how a top retailer has made its DAM the heart of an efficient creative workflow for digital asset review, iteration, approval, and distribution. You’ll see how the solution integrates seamlessly with existing technologies, downstream workflows, and the role of HTML5 for cross channel experiences.

The Great DAM Bake Off

The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the "2016 Tastiest DAM" in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos (of the same features, so you can compare apples-to-apples), showing how their systems address specific business use cases. An expert panel of judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?



ES at the Heart of your Strategy

Digital Asset Management
Multi-Taxonomy & Metadata fields with Access Control
Business Workflow Mapping
Marketing Automation
Omni-channel 360 capabilities
Video support
Custom Brand Portal
Social Content Management
Content Integration

DALIM BACK OFF Video :
https://youtu.be/CnerJv5Xei4?list=PLEwSdxZ06AqnNLQd5itOEWu4i2EPoJJge

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DAM NY 2016 - New DAM Orchestration - When Enterprise DAM meets Enterprise Workflow

  1. 1. ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.
  2. 2. © 2016 IO Integration, Inc. All rights reserved. CHANNEL CHANNEL Customer Journey ALIGNMENT + OPTIMIZATION OF MARKETING CHANNELS FOR KEY CUSTOMER AWARENESS CONSIDERATIO PURCHASE RETENTION ADVOCACY public relations advertising email search web site blogs reviews social video direct sales eCommerce inStore dealers fulfilment packaging surveys influencer outreach promotions social interview inbox promotions tips & tricks helpdesk COORDINATED - MARKETING PRODUCTION PLATFORM in-house agencies producers distributors
  3. 3. © 2016 IO Integration, Inc. All rights reserved. Demand for Content Causes Stress across Communications, Creative, and Customers
  4. 4. © 2016 IO Integration, Inc. All rights reserved. Marketing Enterprise CHALLENGES OF AN IN-HOUSE MARKETING TEAM SIZE OF IN-HOUSE MARKETING TEAMS NECESSITY FOR CONTINUOUS INNOVATION LIMITED TECHNOLOGY RESOURCES!
  5. 5. © 2016 IO Integration, Inc. All rights reserved. Multi-Channel Integration APPLICATIONS, WORKFLOWS, SERVICES & DATA REPOSITORIES IN DISPARATE LOCATIONS EXTERNAL ERP MEDIA Web Social eCommerce Print Apps
  6. 6. © 2016 IO Integration, Inc. All rights reserved. Multi-channel Output
  7. 7. © 2016 IO Integration, Inc. All rights reserved. Everything is an Asset
  8. 8. © 2016 IO Integration, Inc. All rights reserved. DAM - A Single Source of Truth
  9. 9. © 2016 IO Integration, Inc. All rights reserved. Rapid Deployment and Integration KEY TO SUCCESS – START SMALL. CRAWL, WALK, RUN APPROACH. 00 Audit 01 Vision 03 Design 02 Integration DESIGN 04 Launch EUUSER EXPERIENCE utility, ease of use and efficiency IA INFORMATION ARCHITECTURE Analysis and design VP PROCESS VISUALIZATION Business Process Analysis SPECIFIC NEEDS VISION List of Needs
  10. 10. © 2016 IO Integration, Inc. All rights reserved. Technology Adoption Plane FAMILIARITY USE AWARENESS ENGAGEMENT TIME USERS

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