This document describes the AddReality advertising management platform. It allows businesses to [1] manage information in a centralized way to reduce marketing costs. AddReality enables control of all communication channels as a single system, including screens, kiosks, notifications and more. It provides tools to [2] increase sales and service quality by advertising suppliers' goods and analyzing audience data and campaign effectiveness. AddReality offers a low-cost solution compared to traditional printed advertising methods.

1. 1. Manage information
in centralized way,
reducing marketing costs.
Ad management platform on screens and tablets in an FMCG chain
2. Increase sales and service
quality. Advertise suppliers’ goods,
increase your income.
3. Аnalyze audience
and efficiency right in your
web browser.
www.addreality.com | order@addreality.com

2. Create an ad
Upload
audio, images,
video,enter text
Set the places
and display
conditions

3. AddReality enables you to control all communication
channels as a single system
BACKGROUND SOUND
KIOSKS
SCREENS
PUSH
NOTIFICATIONS

4. Increase conversion
in the store. Reports
on campaigns, audience
and customer history.
Analyze effectiveness

5. How does AddReality work in retail stores?
In standby
ADVERTISES, RECOGNIZES
AND ATTRACTS
When approaching visitor
CONSULTS, SERVES, SALES
Checkstand offer
and discount navigators
Product catalogues
with barcode readers
Feedback and loyalty evaluation
Product selection systems
QR coupons
Product selection systems
Service desks for delivery
arrangement

6. Daily information update cost
AN ADVERTISING NETWORK OF 6 UNITS IN A STORE (60 SQ. M).
Printed advertisement
Materials transportation
and storage
Update
One-time investment
Cost of one update
Update payback AddReality:
Hours
286 $
202 $
3 429 $
19 $
18 updates
Printed advertisement
Multimedia advertising on
AddReality
Cost of
work
Production
cost
Hours
Cost of
work
Production
cost
4 57 $ 86 $ 1 14 $ 5 $
4 34 $ - - - -
3 25 $. - - - -

7. New marketing opportunities of POS-materials
CTR understanding
Full control of the network operability
Multi-channel system (sound, screens, mobile
devices tied into a single system)
Data targeting
Audience analysis
Automated changes of advertisement
Playback statistics
Interaction with the customer
Campaign planning
Dynamic content for customer attraction
Printed
advertisement
Multimedia advertising
on AddReality
Video ads
without AddReality

8. AddReality today
1 000 000+
Since mid 2012, the project audience has amounted to more than 1 000 000.
50+
More than 50 brands made use of our technologies.
15On average, a manager spends just 15 minutes a week on advertising
management.

9. Launch in two steps
ADDREALITY WILL GUARANTEE QUICK START, MINIMAL SETTINGS AND MAINTENANCE
In store. Connect a mini PC
to screens or install tablets
at the store checkstand.
Anywhere. Create your
first campaign via cloud.

10. IT pros choose AddReality Sphere
We are presenting to the specialists Sphere, a visual modular editor and integrated control console.
Create your own templates with forms, cameras, external data bases, streaming video broadcasting
or set up a P2P synchronization between templates. Use modules to create interactive showcases,
electronic menus, catalogs with connection to automation systems. When you are done with editing
a project, publish it.
More details:http://addreality.com/platform/sphere
«UNDER THE HOOD» THERE ARE MORE THAN 100 FEATURES FOR INTERACTIVE SOLUTIONS

11. Use AddReality
REGISTER AT ADDREALITY.COM OR EMAIL US AT ORDER@ADDREALITY.COM
You will reduce your POS
advertising costs 10 times.
You will save from 286 $
a month on one store.
You will learn the efficiency of your
advertising on the points of sale.
It is important, considering how
much has already been spent
to attract customers to the shop.
You will control communication
channels in a centralized
way, increasing the relevance
of your offers.