How can institutes improve recruitment? What is offered to support the dynamic student journey and how can you be agile, collaborate effectively in a complex multi-channel environment?
Student engagement in higher eduction solution overview and referencesMarc Van Den Berk
student recruitment and student marketing are hot. Institutes are taken the entire student journey into account. SAP Hybris is offering state-of-the-art engagement solutions. itelligence prepared this impressive portfolio for Higher Education
CRM on Demand for Higher Education: CRM for the Entire Constituent Life Cycle...jpsells
This is the second presentation in the Apex IT series on CRM On Demand: CRM for the Entire Constituent Life Cycle. this presentaton focuses more on Recruting and featured Mike Statmore, CIO at Post University. Apex IT implemented CRM On Demand at Post in 2010-2011 as part of their overal enterprise stratgey focused on improving their students experience from prospect to Alumni.
Techfour started its operations from India and Thailand since 2011 in Engineering Consultancy and Information Technology services. The stake holders of the company had worked with top MNC's at senior management roles with rich experience and expertise.
At Techfour , we provide the unique proposition of diversified solutions with cutting edge technology enabled products ,services and solutions.
Oracle apps crm operations and configurationmagnifics
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
for details call:+919052666559 hands on training on oracle online TRAINING.
Massively Mobile Online Skill Training PlatformRajib Chowdhury
This document introduces a massively mobile online skill training platform called M2OST. M2OST is an innovative mobile application that brings learners, content providers, trainers, and customers onto a single platform to facilitate online learning and skill development. It allows for learning to take place anytime, anywhere through a mobile device. M2OST incorporates features of both a learning management system and learning content management system. It can be used for corporate training, education, and as a customer service mobile app. The platform aims to revolutionize how organizations conduct learning and development through its flexible and scalable mobile-based system.
The document discusses how quickly transferring knowledge to customer-facing staff is becoming critical for businesses to gain competitive advantages. It notes that consumers now have more information and options than ever before, narrowing the differences between competing products. As a result, businesses need to equip their frontline staff with up-to-date knowledge to intelligently discuss products and services with consumers. However, most large organizations have multiple, complex training systems that are not easy for managers to use to quickly disseminate new information throughout their sales and service networks. The article argues that businesses need integrated, single systems that managers can easily use to both push out new knowledge and evaluate its impact.
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
The document discusses 5 key trends in learning technology for 2013:
1. Integration of learning systems with other talent management and business systems to improve workforce analytics and ROI.
2. Growth of mobile learning to engage employees anywhere through shorter courses and job aids on smartphones and tablets.
3. Development of content that can be rapidly deployed across different platforms including social and mobile with a focus on usability.
4. Leveraging learning systems to deliver training to external audiences like customers to generate new revenue streams.
5. Using learning and development to retain top talent and critical skills by identifying skills gaps and creating career paths for high potentials.
Student engagement in higher eduction solution overview and referencesMarc Van Den Berk
student recruitment and student marketing are hot. Institutes are taken the entire student journey into account. SAP Hybris is offering state-of-the-art engagement solutions. itelligence prepared this impressive portfolio for Higher Education
CRM on Demand for Higher Education: CRM for the Entire Constituent Life Cycle...jpsells
This is the second presentation in the Apex IT series on CRM On Demand: CRM for the Entire Constituent Life Cycle. this presentaton focuses more on Recruting and featured Mike Statmore, CIO at Post University. Apex IT implemented CRM On Demand at Post in 2010-2011 as part of their overal enterprise stratgey focused on improving their students experience from prospect to Alumni.
Techfour started its operations from India and Thailand since 2011 in Engineering Consultancy and Information Technology services. The stake holders of the company had worked with top MNC's at senior management roles with rich experience and expertise.
At Techfour , we provide the unique proposition of diversified solutions with cutting edge technology enabled products ,services and solutions.
Oracle apps crm operations and configurationmagnifics
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
for details call:+919052666559 hands on training on oracle online TRAINING.
Massively Mobile Online Skill Training PlatformRajib Chowdhury
This document introduces a massively mobile online skill training platform called M2OST. M2OST is an innovative mobile application that brings learners, content providers, trainers, and customers onto a single platform to facilitate online learning and skill development. It allows for learning to take place anytime, anywhere through a mobile device. M2OST incorporates features of both a learning management system and learning content management system. It can be used for corporate training, education, and as a customer service mobile app. The platform aims to revolutionize how organizations conduct learning and development through its flexible and scalable mobile-based system.
The document discusses how quickly transferring knowledge to customer-facing staff is becoming critical for businesses to gain competitive advantages. It notes that consumers now have more information and options than ever before, narrowing the differences between competing products. As a result, businesses need to equip their frontline staff with up-to-date knowledge to intelligently discuss products and services with consumers. However, most large organizations have multiple, complex training systems that are not easy for managers to use to quickly disseminate new information throughout their sales and service networks. The article argues that businesses need integrated, single systems that managers can easily use to both push out new knowledge and evaluate its impact.
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
The document discusses 5 key trends in learning technology for 2013:
1. Integration of learning systems with other talent management and business systems to improve workforce analytics and ROI.
2. Growth of mobile learning to engage employees anywhere through shorter courses and job aids on smartphones and tablets.
3. Development of content that can be rapidly deployed across different platforms including social and mobile with a focus on usability.
4. Leveraging learning systems to deliver training to external audiences like customers to generate new revenue streams.
5. Using learning and development to retain top talent and critical skills by identifying skills gaps and creating career paths for high potentials.
The document discusses 5 key trends in learning technology for 2013:
1. Integration of learning systems and data is essential for analytics and workforce insights.
2. Mobile learning is growing rapidly and content needs to be designed for multiple platforms.
3. Rapid content creation and social/mobile-first design are important for quick deployment.
4. Learning programs can be extended to external partners and customers to generate revenue.
5. Targeted development programs are needed to retain top talent and critical roles.
Public Education - Print Services Analysis PresentationTory Quinton
This document summarizes a presentation made to the Acme School District about assessing their print eco-system. It outlines common challenges schools face with balancing technology, budgets, and stakeholder needs. It then analyzes the specific impacts of printing on the Acme School District's costs, productivity, sustainability, security and convenience. The presentation recommends conducting a print assessment to understand total printing costs and establish benchmarks to find savings opportunities.
Adobe & East Tennessee State University Alliance to teach Adobe's Digital Mar...Stephen Marshall PhD
East Tennessee State University is partnering with Adobe to transform its campus experiences and become a model institution for Adobe. Through the partnership, ETSU will connect its curriculum to the digital marketing industry, launch innovative programs in areas like digital marketing and global sport leadership, and adopt Adobe's Digital Marketing Cloud solutions campus-wide over the next three years. The partnership aims to prepare students for career opportunities through hands-on learning experiences and help ETSU keep up with the changing expectations of higher education.
This document provides an overview of the Postgraduate Diploma in Digital Business program offered by Emeritus Institute of Management in collaboration with Columbia Business School Executive Education and MIT Sloan. The program is aimed at helping participants design digital strategies and evaluate business models to grow their organizations in the digital age. It covers key domains like digital transformation, digital business models, digital marketing strategy, and platform business models. The 9-month program involves video lectures, case studies, simulations, and a capstone project. It is taught by faculty from top institutions and industry experts, and provides a certificate upon completion.
This document discusses Microsoft Services' knowledge management strategy and initiatives. It provides an overview of Microsoft Services, outlines why knowledge management is strategic, and describes their goals to achieve 100% knowledge reuse, sharing, and innovation. It also discusses their knowledge management framework, including strategies, principles, tools, and programs to build a culture of knowledge collaboration.
Knowledge Stream Education Services aims to be a leading education services company empowering institutes, students, faculty, and parents. It offers operations management, IT services, marketing/research, training, and more. Its cloud-based campus management software provides features like attendance tracking, timetable generation, and analytics to help make management more efficient. The company partners with IT providers and consultants to deliver these services and software.
The document provides predictions for learning and training trends in 2019 based on observations from consultants working with diverse clients. Some of the key trends predicted include:
1) Increased use of mobile learning as employees have less time for dedicated training and prefer learning on their own schedule using mobile devices.
2) Continued growth of microlearning, which breaks programs into shorter pieces suited for mobile and shorter attention spans.
3) Emergence of personalized learning using technologies like AI to offer customized content based on user profiles and preferences.
4) Immersive technologies like augmented and virtual reality becoming more common in blended training approaches without replacing other methods.
This document discusses Fuji Xerox's solutions for the K-12 education sector in Australia. It outlines challenges across marketing/communications, enrollment, education, and administrative services. It then describes Fuji Xerox's framework for addressing each area, including case studies. Key solutions involve digitizing documents, streamlining workflows, and providing managed print services to reduce costs and free up time/resources for schools. The document is intended only for internal Fuji Xerox use.
Universities must prepare students for a digital world by focusing on interdisciplinary experiential learning and developing digital literacy. Trends show employers value skills like design thinking, data science, communication and creativity over technical skills alone. An integrated digital marketing curriculum using tools like the Adobe Experience Cloud can provide hands-on learning across multiple courses and degrees. This approach creates opportunities for industry partnerships, collaborative projects, and portfolio work while also enhancing the university's own marketing efforts.
IN THIS SUMMARY
In The Mobile Learning Edge, author Gary Woodill defines mobile learning as a personalized form of learning that takes place on a mobile electronic device. It allows for speedy communication, it is portable and convenient, it creates active learning experiences, and it allows for learning connectivity at any time and in any location. The content taught in mobile learning is also more likely to be retained because it is learned when the student wants to learn; because the student is actively seeking to learn, the information taught is more likely to be relevant and useful to the learner.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/mobile-learning-edge
This document discusses strategies for increasing acquisition on insurance websites through next generation digital marketing approaches. It begins with an overview of general issues with existing insurance websites and opportunities for improvement. It then covers key elements of an acquisition strategy, including content strategy, search engine optimization, microsites, and digital technologies. Specific tactics are provided around each area, such as segmenting audiences based on buying cycles, aligning content to different segments, and optimizing websites for search engines. Case studies demonstrate how these approaches have helped increase traffic, conversions and leads for other insurance companies. The document advocates for a structured, multi-channel approach across the customer lifecycle to drive better acquisition outcomes.
20131021 Lavacon keynote - Who are today's and future's content professionals...Kapil Verma
The role of content professionals is shifting due to changes in business needs, technology, and consumer behavior. Businesses are demanding more efficient content development to reduce costs. In response, content professionals are adopting structured authoring and prioritizing content based on analytics to be more efficient. They are also learning new skills like web analytics, content marketing, and multimedia to engage users with shorter attention spans across multiple devices. Collaboration is becoming more important, requiring new tools and mindsets. Content professionals must make content accessible everywhere and interact more with end users through social media and user-generated content. Their role is evolving from traditional authors to curators who organize content from various sources.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
eLearning TechnologiesHelping Educational Institutions Unlock Human Potentia...Mostafa Ewees
eLearning technologies from Microsoft can help educational institutions unlock human potential through learning solutions. These include learning management systems, educational intranets, digital and streaming media, mobile learning, and assessment tools. Key opportunities for higher education include eLearning/online education, portals for accountability and assessment, and fundraising support. Technologies like SharePoint can help coordinate learning, connect educational communities, and allow students and faculty to create and express ideas.
The document outlines TalkTalk Business's marketing strategy and use of technology. It shows how TalkTalk uses the Eloqua marketing automation platform and various other technologies to integrate online and offline marketing channels. This includes using tools like Radian6 for social media monitoring, EPiServer for the website, and Salesforce for CRM integration. TalkTalk aims to provide a personalized customer experience across channels by capturing data, sending targeted communications, and measuring campaign performance. The strategy is focused on lead nurturing, content delivery, and automating the customer journey from awareness to purchase.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Digital Media Solutions provides various digital media and marketing services including website design and development, online branding and marketing, mobile marketing, application development, and eLearning solutions. They define business objectives, create customized strategic plans and solutions, and implement and deliver projects. Their solutions are designed with innovation, design, technology, and persuasive content.
VRVirtual offers various digital services to publishers, including publishing CRM applications, websites and online catalogues, e-commerce solutions, digital marketing services, online content delivery and assessment tools, subscription management applications, rights and contract management systems, and attendance and leave management systems. They have over a decade of experience working with major academic, trade, and other publishers. Their customized and proprietary solutions are designed to help publishers improve processes, productivity, and data-driven decision making.
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketingscoopnewsgroup
The document discusses delivering actionable experiences through effective digital marketing. It describes how human-centered design was used at Amtrak to develop customer journey maps and uncover insights. It also outlines 10 leading customer experience practices such as using CRM systems effectively and designing experiences based on customer preferences. The document then discusses how digital marketing technology can be used to make, manage and measure experiences across different touchpoints to transform customer experiences.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The document discusses 5 key trends in learning technology for 2013:
1. Integration of learning systems and data is essential for analytics and workforce insights.
2. Mobile learning is growing rapidly and content needs to be designed for multiple platforms.
3. Rapid content creation and social/mobile-first design are important for quick deployment.
4. Learning programs can be extended to external partners and customers to generate revenue.
5. Targeted development programs are needed to retain top talent and critical roles.
Public Education - Print Services Analysis PresentationTory Quinton
This document summarizes a presentation made to the Acme School District about assessing their print eco-system. It outlines common challenges schools face with balancing technology, budgets, and stakeholder needs. It then analyzes the specific impacts of printing on the Acme School District's costs, productivity, sustainability, security and convenience. The presentation recommends conducting a print assessment to understand total printing costs and establish benchmarks to find savings opportunities.
Adobe & East Tennessee State University Alliance to teach Adobe's Digital Mar...Stephen Marshall PhD
East Tennessee State University is partnering with Adobe to transform its campus experiences and become a model institution for Adobe. Through the partnership, ETSU will connect its curriculum to the digital marketing industry, launch innovative programs in areas like digital marketing and global sport leadership, and adopt Adobe's Digital Marketing Cloud solutions campus-wide over the next three years. The partnership aims to prepare students for career opportunities through hands-on learning experiences and help ETSU keep up with the changing expectations of higher education.
This document provides an overview of the Postgraduate Diploma in Digital Business program offered by Emeritus Institute of Management in collaboration with Columbia Business School Executive Education and MIT Sloan. The program is aimed at helping participants design digital strategies and evaluate business models to grow their organizations in the digital age. It covers key domains like digital transformation, digital business models, digital marketing strategy, and platform business models. The 9-month program involves video lectures, case studies, simulations, and a capstone project. It is taught by faculty from top institutions and industry experts, and provides a certificate upon completion.
This document discusses Microsoft Services' knowledge management strategy and initiatives. It provides an overview of Microsoft Services, outlines why knowledge management is strategic, and describes their goals to achieve 100% knowledge reuse, sharing, and innovation. It also discusses their knowledge management framework, including strategies, principles, tools, and programs to build a culture of knowledge collaboration.
Knowledge Stream Education Services aims to be a leading education services company empowering institutes, students, faculty, and parents. It offers operations management, IT services, marketing/research, training, and more. Its cloud-based campus management software provides features like attendance tracking, timetable generation, and analytics to help make management more efficient. The company partners with IT providers and consultants to deliver these services and software.
The document provides predictions for learning and training trends in 2019 based on observations from consultants working with diverse clients. Some of the key trends predicted include:
1) Increased use of mobile learning as employees have less time for dedicated training and prefer learning on their own schedule using mobile devices.
2) Continued growth of microlearning, which breaks programs into shorter pieces suited for mobile and shorter attention spans.
3) Emergence of personalized learning using technologies like AI to offer customized content based on user profiles and preferences.
4) Immersive technologies like augmented and virtual reality becoming more common in blended training approaches without replacing other methods.
This document discusses Fuji Xerox's solutions for the K-12 education sector in Australia. It outlines challenges across marketing/communications, enrollment, education, and administrative services. It then describes Fuji Xerox's framework for addressing each area, including case studies. Key solutions involve digitizing documents, streamlining workflows, and providing managed print services to reduce costs and free up time/resources for schools. The document is intended only for internal Fuji Xerox use.
Universities must prepare students for a digital world by focusing on interdisciplinary experiential learning and developing digital literacy. Trends show employers value skills like design thinking, data science, communication and creativity over technical skills alone. An integrated digital marketing curriculum using tools like the Adobe Experience Cloud can provide hands-on learning across multiple courses and degrees. This approach creates opportunities for industry partnerships, collaborative projects, and portfolio work while also enhancing the university's own marketing efforts.
IN THIS SUMMARY
In The Mobile Learning Edge, author Gary Woodill defines mobile learning as a personalized form of learning that takes place on a mobile electronic device. It allows for speedy communication, it is portable and convenient, it creates active learning experiences, and it allows for learning connectivity at any time and in any location. The content taught in mobile learning is also more likely to be retained because it is learned when the student wants to learn; because the student is actively seeking to learn, the information taught is more likely to be relevant and useful to the learner.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/mobile-learning-edge
This document discusses strategies for increasing acquisition on insurance websites through next generation digital marketing approaches. It begins with an overview of general issues with existing insurance websites and opportunities for improvement. It then covers key elements of an acquisition strategy, including content strategy, search engine optimization, microsites, and digital technologies. Specific tactics are provided around each area, such as segmenting audiences based on buying cycles, aligning content to different segments, and optimizing websites for search engines. Case studies demonstrate how these approaches have helped increase traffic, conversions and leads for other insurance companies. The document advocates for a structured, multi-channel approach across the customer lifecycle to drive better acquisition outcomes.
20131021 Lavacon keynote - Who are today's and future's content professionals...Kapil Verma
The role of content professionals is shifting due to changes in business needs, technology, and consumer behavior. Businesses are demanding more efficient content development to reduce costs. In response, content professionals are adopting structured authoring and prioritizing content based on analytics to be more efficient. They are also learning new skills like web analytics, content marketing, and multimedia to engage users with shorter attention spans across multiple devices. Collaboration is becoming more important, requiring new tools and mindsets. Content professionals must make content accessible everywhere and interact more with end users through social media and user-generated content. Their role is evolving from traditional authors to curators who organize content from various sources.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
eLearning TechnologiesHelping Educational Institutions Unlock Human Potentia...Mostafa Ewees
eLearning technologies from Microsoft can help educational institutions unlock human potential through learning solutions. These include learning management systems, educational intranets, digital and streaming media, mobile learning, and assessment tools. Key opportunities for higher education include eLearning/online education, portals for accountability and assessment, and fundraising support. Technologies like SharePoint can help coordinate learning, connect educational communities, and allow students and faculty to create and express ideas.
The document outlines TalkTalk Business's marketing strategy and use of technology. It shows how TalkTalk uses the Eloqua marketing automation platform and various other technologies to integrate online and offline marketing channels. This includes using tools like Radian6 for social media monitoring, EPiServer for the website, and Salesforce for CRM integration. TalkTalk aims to provide a personalized customer experience across channels by capturing data, sending targeted communications, and measuring campaign performance. The strategy is focused on lead nurturing, content delivery, and automating the customer journey from awareness to purchase.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Digital Media Solutions provides various digital media and marketing services including website design and development, online branding and marketing, mobile marketing, application development, and eLearning solutions. They define business objectives, create customized strategic plans and solutions, and implement and deliver projects. Their solutions are designed with innovation, design, technology, and persuasive content.
VRVirtual offers various digital services to publishers, including publishing CRM applications, websites and online catalogues, e-commerce solutions, digital marketing services, online content delivery and assessment tools, subscription management applications, rights and contract management systems, and attendance and leave management systems. They have over a decade of experience working with major academic, trade, and other publishers. Their customized and proprietary solutions are designed to help publishers improve processes, productivity, and data-driven decision making.
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketingscoopnewsgroup
The document discusses delivering actionable experiences through effective digital marketing. It describes how human-centered design was used at Amtrak to develop customer journey maps and uncover insights. It also outlines 10 leading customer experience practices such as using CRM systems effectively and designing experiences based on customer preferences. The document then discusses how digital marketing technology can be used to make, manage and measure experiences across different touchpoints to transform customer experiences.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Marketer accepts a 2% conversion rate as ‘good’, ignoring the effect on the 98% who do not convert. The customer is one of hundreds of thousands of targets, and is bombarded with irrelevant marketing. The Hybris Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.
Digitalized Customer Service, Breakfast Club 26.1.2017Bilot
Learn how SAP Hybris Cloud for Customer can drive digital transformation in your service organization. See what’s new in the service area and gain insight into the future roadmap of digitalized customer service.
This deck was produced for Bilot's Breakfast Club 26th January 2017. Read more about Bilot's events: www.bilot.fi
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
- The document discusses an Adobe Marketing & Commerce Cloud implementation partner that has over 200 experts across roles and skills. It has experience with over 100 Adobe product implementations globally across various industries and business domains.
- The partner provides services such as digital experience strategy, Adobe product implementation and deployment, platform selection guidance, integration services, and managed application support.
- It has expertise in Adobe Experience Manager, Adobe Marketing Cloud, and Adobe Magento Commerce and can deliver solutions using these platforms for experiences across websites, mobile apps, IoT, digital forms and more.
This document provides information on Crave Infotech, an Independent Software Solutions Vendor that has been associated with SAP since 2007. It offers end-to-end solutions including SAP Business One, HANA, mobility, add-ons, and custom applications. Crave has experience implementing solutions for various industries including healthcare, retail, distribution, transportation, logistics, and public sector. It focuses on high quality and ensuring maximum return on investment for clients.
This document provides information on Crave Infotech, an Independent Software Solutions Vendor that has been associated with SAP since 2007. It offers end-to-end solutions including SAP Business One, HANA, mobility, add-ons, and custom applications. Crave has experience implementing solutions for various industries including healthcare, retail, distribution, transportation, logistics, and public sector. It focuses on high quality and ensuring maximum return on investment for clients.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
This document provides information about DavidCutler.net, a marketing, business development, and technology consulting firm. It summarizes the firm's services such as strategic thinking, design thinking, agile development, and data analytics. It also lists clients, partners, case studies and testimonials about projects involving digital transformation, product development, and data-driven marketing and innovation programs.
LARION Computing - Software Outsourcing ServicesEric Lai
LARION is a software development and consulting company established in 2003 with over 150 engineers across 15 countries. Their mission is to provide business success through specialized consulting, software development, and a culture that maximizes individual and team potential. They offer outsourcing services including banking solutions, securities trading platforms, social/e-commerce applications, big data analytics, and web development. LARION prides itself on quality, trustworthy relationships, and being a responsible business through various community initiatives.
This document provides an extensive summary of Kim Schmidt's professional experience, skills, and qualifications. Key details include:
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- She specializes in brand management, data management, emerging technologies, and event coordination/management.
- Key skills include analytics, strategy, communication, and leadership. She has expertise in AWS, SQL, JavaScript and more.
- Testimonials from previous managers and colleagues praise her energy, drive, technical skills, networking abilities, and results.
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Student engagement and CRM in higher education by itelligence okt15
1. HOW INSTITUTIONS FOR HIGHER EDUCATION CAN
REACH NEW HEIGHTS IN THE DIGITAL AGE!
Marc van den Berk
itelligence
Manager Customer Engagement & Commerce Region Western Europe
Tom Kelly
itelligence
Account Executive Customer Engagement & Commerce
Rob Jonkers
SAP
Solution Manager for SAP (Higher) Education Cloud Solutions
18. CURRENT SITUATION | SILO’S
…Data captured in different sources
…No consistency in experiences
…Complex, time consuming IT
Business cannot perform
19. EVERY JOURNEY IS UNIQUE
AND EVERY POINT OF ENGAGEMENT MATTERS
CUSTOMER ENGAGEMENT & COMMERCE
20. SAP CUSTOMER ENGAGEMENT & COMMERCE | MISSION
Enabling companies to deliver
contextual, consistent, and
relevant experiences regardless of
channel or device throughout the
customer journey.
24. Enables companies to build a
dynamic profile of a customer by
capturing all their touch points
with the company across any
channels, and use these insights
to suggest specific offers or other
actions in real-time. The system
continuously enriches the profile
using analytics and learning
algorithms and is designed for
maximum flexibility and massive
scale.
CUSTOMER PROFILE (HYBRIS PROFILE)
journey
profile
25. HYBRIS PROFILE
“VOICE OF THE CUSTOMER”
User Interface for customer
…Validate data and profile
…Usage
30. WHAT THEY
ARE DOING NOW
REAL-TIME
INDIVIDUALIZATION
PRESENTATION
OF RELEVANT
CONTENT(PROSPECTIVE)
STUDENT
TOUCHPOINTSWHAT THEY
MAY DO
WHAT THEY
HAVE DONE
31. …Data Management
…Segmentation and target groups
…Recommendation
…Convert
…Multi Touch Campaigns
…Loyalty
…Planning
…Channel Orchestration
…Dashboards
HYBRIS MARKETING MODULES
To deliver: insights, experience, speed & agility
33. 3 of 5 | CRM EDUCATION
(SAP Cloud4Customer HE)
34. CRM HIGHER EDUCATION
Recruiting
• Create and manage prospective student
records
• Support student recruitment campaigns,
events, multi-channel communications, data
loads, workflow, across multiple recruitment
cycles, offices, and locations
Collaboration & Social
Feeds, followers, and
@mentions
Internal, customers, partners
Social selling
Integration
Pre-built integration to SAP ERP & CRM, SAP
JAM, InsideView, D&B 360, Xactly & more
Mashups with most other apps
HCP portal For partner channel
management
Groupware Integration
Full-featured with 2-way sync
Support for MS Outlook,
Google Gmail and lotus notes
Real-time, scalable, powered by SAP HANA
Simplified enhancement tools for power users
Easily extended for tailored UX and business
processes
Platform
35. CRM HIGHER EDUCATION
Student & Alumni Management &
Intelligence
Fast account and contact updates
Student Master Data
360 Customer Intelligence
Productivity & Personalization
Flags
Tags
Shelf
• Quick creates
• User-defined fields
• Workflow
Real-Time Analytics
Dashboards, ad-hoc reports, forecasting
Inclusive of front and back-office data
Mashups with SAP BW and Business
Objects
Custom dashboards, KPIs, and reports
Mobility
Complete mobile apps, no extra cost
Support for iPad, iPhone, and Android
Business card scanner
Seamless UX with on-line
36. CRM HIGHER EDUCATION
Prospective
Students
Leads
Prospective
Students
Opportunities
Prospective
Students
Individual
Customers
C4C Student Recruitment
Universities
searching for
Prospective
Candidates
High Schools
Social Media
University
Website
Mail Ads
Alumni and
families
Networking
Events
Data Upload
DuplicateChecks
Criteria
Target Groups
Prospective/
Current
Students
Campaigns
Email, Surveys
Analytics
C4C Service
Tickets
Queries/Issues
from
Prospective and
Current
Students
C4C Social
Social Collaboration
Demand Gen
41. HYBRIS COMMERCE | (M)COMMERCE
One (m)commerce platform
(landing pages, web shops,
mobile) for content, search and
ordering courses, modules or
education related products
50. PLATFORM CONCEPT
One source for commercial
product information for multi-
channel use! (webshop, website,
print, mobile, wearable)
51. EDITORIAL
CONTENT
PRODUCT
VIDEOS
SEARCH FILTERS IMAGES (HI-RES
& LOW-RES)
RICH PRODUCT
PRESENTATION
USER-GENERATED
CONTENT
PRODUCT
DESCRIPTION
CATEGORIES
PRODUCT
FEATURES
CAMPAIGNS PROMOTIONS
SIZES ARTICLE
NUMBER
PRODUCT NAME TECHNICAL
FEATURES
PRODUCT CONTENT MANAGEMENT
MODULE CODE DESCRIPTION
52. PRODUCT CONTENT MANAGEMENT
User-generated
content
Communities Brand engagement
and sales
Recommendations
Real-time reviews
Product & service related
True stories!
Relevant
Nonpromotional setting
Conversations
Discussions
On your platform
Introduce related products
Improve conversions
Engage with your audience
55. PRODUCT CONTENT MANGEMENT
PCM Module
For all channels!
Maintain module information
Rich functionality as result of 13
years experience
Images, video’s
User generated content
Workflow for effective
collaboration
Web based
61. CUSTOMER JOURNEY ANALYSIS TO ROADMAP
Helps to focus
Same mindset
Bianca van den Hoven| 34
Single, Likes : Sports, Travel, Friends, Fun!
Competitive, Result driven.
Marketing Manager | develop skills continously
66. CUSTOMER JOURNEY ANALYSIS TO ROADMAP
Improvement to projects in Roadmap
• Roles
• Processes
• Applications
67. CUSTOMER JOURNEY ANALYSIS TO ROADMAP
Project manager one of our Higher Education customers:
“the value of taking the detailed persona
and his journey as starting point is that
you really get aware of the channels.
This forces to make choiches which
touchpoints you want to adress and
where you need to improve. (from
customer perspective, but also from
employee perspective). It helped us
enourmously in our changing process!“
68. CUSTOMER JOURNEY ANALYSIS TO ROADMAP
ORGANISATIONAL CONDITIONS
START SMALL AND LEARN!
Where
to start?