Gartner has recognized Liferay as a Leader in the newly created Magic Quadrant for Digital Experience Platforms, formerly the MQ for Horizontal Portals. In this key report for digital decision makers, Gartner evaluated 21 providers of digital experience platforms (DXP) based on their completeness of vision and ability to execute.
Read the independent analysis to learn why Gartner positioned Liferay as a Leader for Digital Experience Platforms.
Why Netflix Built Their Own Programmatic Platform In-HouseMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Adtech Meets Martech: Bringing Programmatic In-House. PRESENTATION: Why Netflix Built Their Own Programmatic Platform In-House - Given by Tony Ralph, Director of Ad Technology @Netflix
What to look for in a Digital Experience Platform?Ruud Kluivers
Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
A Brief Introduction to a Digital Experience Platform (DXP)Pimcore
As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP: Read more http://bit.ly/2lS4bm3
Gartner has recognized Liferay as a Leader in the newly created Magic Quadrant for Digital Experience Platforms, formerly the MQ for Horizontal Portals. In this key report for digital decision makers, Gartner evaluated 21 providers of digital experience platforms (DXP) based on their completeness of vision and ability to execute.
Read the independent analysis to learn why Gartner positioned Liferay as a Leader for Digital Experience Platforms.
Why Netflix Built Their Own Programmatic Platform In-HouseMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Adtech Meets Martech: Bringing Programmatic In-House. PRESENTATION: Why Netflix Built Their Own Programmatic Platform In-House - Given by Tony Ralph, Director of Ad Technology @Netflix
What to look for in a Digital Experience Platform?Ruud Kluivers
Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
A Brief Introduction to a Digital Experience Platform (DXP)Pimcore
As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP: Read more http://bit.ly/2lS4bm3
How technology is changing the businessManoj Bhuva
With the innovation in the technology, the way enterprises moving towards digitalization is incredible. AI, Machine learning and Wearable tech has changed the business vision.
Customer Data Platform and Predictive Analytics - A killer combination?RedEye
Delve into the presentation our Chief Commercial Officer gave at the Festival of Marketing 2017. Looking at what the Customer Data Platform is, what Predictive Analytics is and how they work together.
Having experienced a time of change and upheaval like no other in recent times, the financial services industry is now in a period of strategic transformation, faced with a unique set of challenges and opportunities. Technology lies at the heart of this transformation, underpinning many of the opportunities that exist for financial services industries to stand apart from their competitors, forge more meaningful connections with customers and to get the most from the information and people in their organisations.
On-going transformation is required to improve service delivery, deliver tangible savings and provide more secure solutions that enable collaboration within and between departments which is critical to ensure sharing of ideas, solutions and less duplication across services.
The difference between Pardot and Marketing Cloud extend beyond "B2B" and "B2C" products. Learn about the foundational principles that inspired each products' function with real-life examples from our own company's experience switching platforms as well as our clients.
http://www.appsolvetech.com/marketing-cloud-or-pardot-which-platform-is-best-for-your-business/
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
7 Steps To Connect With Customers Across Multi-channel RetailPimcore
Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. Check out some key steps to get ahead in multi-channel retail. Learn more about Pimcore PIM solution for retail, https://pimcore.com/en/lp/pim-for-retail
Market Intelligence And Strategy Development PowerPoint Presentation SlidesSlideTeam
Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
Die Anforderungen an den Kundenservice nehmen stetig zu. Wenn Sie den Ansprüchen Ihrer Kunden gerecht werden wollen, müssen Sie in vielen Fällen persönlichen Service bieten, der weit über den Standard hinausgeht.
Darüber hinaus nutzen Kunden heutzutage die traditionellen Kanäle wie Telefon oder E-Mail immer weniger. Stattdessen werden soziale Medien immer wichtiger, in denen Kunden ihre Meinung über Ihre Marke äußern. Ihr Support muß daher alle Kanäle übergreifend bedienen, um genau dort mit Ihren Kunden zu kommunizieren, wo diese sich auch wirklich aufhalten. Lernen Sie, wie Sie mit Salesforce einen Kundenservice schaffen, der mit Vertrieb und Marketing auf einer gemeinsamen Plattform vernetzt ist und mit Hilfe künstlicher Intelligenz Ihre Kunden begeistert.
Refined data is the fuel for running Machine Learning algorithms to make more accurate predictions and ultimately better decisions. Learn how cloud computing powers the data economy:
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
In this presentation, Rishabh introduces the concept of SMAC and discusses trends.He is interested in using SMAC to create solutions that positively impact customer experience. The applications that he intends to develop will be available anytime and anywhere is what he says.
How technology is changing the businessManoj Bhuva
With the innovation in the technology, the way enterprises moving towards digitalization is incredible. AI, Machine learning and Wearable tech has changed the business vision.
Customer Data Platform and Predictive Analytics - A killer combination?RedEye
Delve into the presentation our Chief Commercial Officer gave at the Festival of Marketing 2017. Looking at what the Customer Data Platform is, what Predictive Analytics is and how they work together.
Having experienced a time of change and upheaval like no other in recent times, the financial services industry is now in a period of strategic transformation, faced with a unique set of challenges and opportunities. Technology lies at the heart of this transformation, underpinning many of the opportunities that exist for financial services industries to stand apart from their competitors, forge more meaningful connections with customers and to get the most from the information and people in their organisations.
On-going transformation is required to improve service delivery, deliver tangible savings and provide more secure solutions that enable collaboration within and between departments which is critical to ensure sharing of ideas, solutions and less duplication across services.
The difference between Pardot and Marketing Cloud extend beyond "B2B" and "B2C" products. Learn about the foundational principles that inspired each products' function with real-life examples from our own company's experience switching platforms as well as our clients.
http://www.appsolvetech.com/marketing-cloud-or-pardot-which-platform-is-best-for-your-business/
The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
7 Steps To Connect With Customers Across Multi-channel RetailPimcore
Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. Check out some key steps to get ahead in multi-channel retail. Learn more about Pimcore PIM solution for retail, https://pimcore.com/en/lp/pim-for-retail
Market Intelligence And Strategy Development PowerPoint Presentation SlidesSlideTeam
Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
Die Anforderungen an den Kundenservice nehmen stetig zu. Wenn Sie den Ansprüchen Ihrer Kunden gerecht werden wollen, müssen Sie in vielen Fällen persönlichen Service bieten, der weit über den Standard hinausgeht.
Darüber hinaus nutzen Kunden heutzutage die traditionellen Kanäle wie Telefon oder E-Mail immer weniger. Stattdessen werden soziale Medien immer wichtiger, in denen Kunden ihre Meinung über Ihre Marke äußern. Ihr Support muß daher alle Kanäle übergreifend bedienen, um genau dort mit Ihren Kunden zu kommunizieren, wo diese sich auch wirklich aufhalten. Lernen Sie, wie Sie mit Salesforce einen Kundenservice schaffen, der mit Vertrieb und Marketing auf einer gemeinsamen Plattform vernetzt ist und mit Hilfe künstlicher Intelligenz Ihre Kunden begeistert.
Refined data is the fuel for running Machine Learning algorithms to make more accurate predictions and ultimately better decisions. Learn how cloud computing powers the data economy:
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
In this presentation, Rishabh introduces the concept of SMAC and discusses trends.He is interested in using SMAC to create solutions that positively impact customer experience. The applications that he intends to develop will be available anytime and anywhere is what he says.
Customize Transformation For A Personalized ExperienceLCDF
Shifting to a Customer-centric
Business Model :-
Many businesses already see the writing on the wall: Only 8 percent of companies
say their current business model will remain economically viable if their industry
keeps digitizing at its current course and speed.2 But to become a modern digital
business, you must go beyond just digitizing old business models and instead use
technology to align your people, processes, and technology around entirely new ways
of serving customers.
By placing the customer at the center of everything you do, you can create products,
services, and experiences that are more valuable to your buyer, allowing you to stand
out in an increasingly commoditized world, drive more profit, and generate more
brand loyalty.
Albiorix Technology brings the top 10 digital transformation trends to watch out for in 2023 that you can adopt to improve your business performance.
For More Information: https://www.albiorixtech.com/blog/digital-transformation-trends/
Intelligencia Limited is a Hong Kong-based software consulting company focused on the needs of the airline, casino, hospitality, healthcare, retail, social gaming, sports betting and enteraintment industries. Intelligencia has implemented BI, CI, DI, Data Lake, EDW, campaign management, data visualization, and predictive analytics solutions for some of the biggest companies in Asia.
Our clients include The Venetian Macao, Galaxy Macau, Macau Slot, Genting Hong Kong, Star Cruises, Tatts, and Resorts World Casino New York.
Our growing Asian-based staff includes highly skilled SAS programmers and analytics architects, as well as Qlik, HDS, Hadoop, Pentaho, TIBCO, and R consultants. Our rates are some of the most competitive in the industry.
Our software partners include HDS, Pentaho, SAS, Qlik, Tableau, R, Hadoop, and CDI. We are constantly testing the limits of our technology partner’s software, as well as finding new ways to integrate legacy systems into the new breed of real-time, data lakes, and real-time streaming analytical tools.
Managed support cost and enhanced performance for the world's largest gaming ...Mindtree Ltd.
Mindtree collaborated with the customer to develop a new application, keeping in mind present and future requirements such as distributed scenarios, offline capabilities, cloud deployment and seamless integration with line-of-business applications.
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesKeyur Shah
After 2 years of marathon run I was able to complete the self-published book on Oracle Commerce (ATG & Endeca) which covers both the commerce product installation, configuration, concepts, architecture, and some of the open source tools that you can use such as Vagrant, Elasticsearch, Kibana, Logstash, and Splunk.
This book is absolutely free as my contribution to the industry, colleagues, and the commerce community.
The motivation behind this book is “no books written on the subject” and “the goal to make the journey of beginners as painless as possible”.
Hope this will be useful to not just the beginners but also those who embrace open source tools and technologies along with branded products and services.
Digital Signage Software For Your Business Enhancing Communication And Engage...infiniteaudiovisual
In today’s digital age, businesses are constantly seeking innovative ways to communicate with their target audience. Digital signage has emerged as a powerful tool that enables businesses to engage customers, increase brand visibility, and deliver dynamic content.
Keeping your touch screen kiosk content creation business futureIntuiface
From a software perspective, here are some all-encompassing strategies that could help your content creation business for touch screen kiosks stay resilient and future-ready through the industry rollercoaster
The Product Dev Conundrum: To Build or Buy in a Digital World?Aggregage
Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage.
How typography based company profile can help reach the perfect client.SAURABH SHANKER SINGH
A visual guide for creating company profile with ima-appweb.com company profile as sample. The image credit goes to microsoft. We have tried to create a company profile with good creative and have used typography to convey message
Similar to Personalized, Digital Marketing for Retailers in a Box (20)
How typography based company profile can help reach the perfect client.
Personalized, Digital Marketing for Retailers in a Box
1. Personalized, Digital Marketing for Retailers in a Box
RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today launched the new
Customer Experience Management (CEM) Solution Accelerator for Retail. The Solution Accelerator
enables retailers to deliver right-time, context-relevant promotions to precisely targeted individuals.
The solution provides retailers with the capability to implement a digital marketing strategy by
coupling customer-defined preferences and past transactions (e.g., historical data) with current
information such as location, weather, traffic and social media (e.g., real-time Big Data) to push
relevant offers, create instant promotions and build marketing campaigns.
Fast, Easy Campaign Creation and Optimization
The new Software AG CEM Solution Accelerator enables retail-marketing professionals to quickly
and easily visualize and analyze the performance of their marketing campaigns and then optimize
them 'on the fly'. It also provides these marketers with a single view of their customers by
consolidating multiple channels and 'touch points' to serve up highly granular contextual information
about these customers via dashboards.
Seven Essential Capabilities To Build A Measureable Campaign:
Â
Â
(1)
Â
Campaign Management (in the cloud): rapid campaign design and development, campaign templates
and frameworks, calendaring/scheduling, and other back-office administrative tasks;
(2)
Location-based Targeting: Broad-based connectivity and libraries supporting geo-fencing and i-
Beacons;
(3)
Content Curation and Management: message templates, product/bundle offerings, expiry
management, notifications and dialogues;
(4)
Dynamic User Tracking: Responsive feedback on user interaction and user engagement design,
facial recognition links for point-of-sale systems;
2. (5)
Segmentation and Targeting Analysis: easy-to-use segmentation language based on historical and
real-time data;
(6)
Marketing Policies and Rules: spam avoidance, privacy assurance, user preferences, security, secure
sharing outside corporate firewalls;
(7)
Campaign Metrics: Out-of-the-box real-time, advanced streaming analytics and, HTML5 dashboards
that run anywhere in portals, websites, Microsoft SharePoint and all mobile devices.
All you need to Kick-Start a Campaign
There is also a Project Development Kit (PDK), a solution guide, and source-code based intellectual
property provided to aid retailers quickly kick-start campaign development and create their own
promotions. The PDK contains developer tools comprising frameworks, templates, customizable user
interfaces, etc. All the pieces needed to quickly install and run the application and build a marketing
campaign.
"Customer Experience Management is No Easy Task"
Neil Ward Dutton, Co-Founder and Research Director, MWD Advisors said: "Customer experience
management is no simple task. It takes a step beyond knowing when someone is in the proximity of a
store or restaurant. It's about building a marketing strategy and technology framework that takes
historical analysis and real-time location into account across channels, devices and situations. It's
about taking a pragmatic approach that combines process, intelligence, integration and
connectivity."
Integration is the Key
Behind the CEM Solution Accelerator, Software AG can provide the webMethods Integration Suite
that enables retailers to connect all their different, disparate on-premise or Cloud software
seamlessly. This allows them to unify and optimize their A2A, B2B, B2C, Mobile, Big Data, Cloud and
social applications across a single platform.
"This is the True Power of Customer Experience Management"
Dr. John Bates, Chief Marketing Officer and Member of the Software AG Executive Board noted:
"Traditionally, 'bricks and mortar' retailers have been challenged by online vendors for several years
and have only been able to tackle this with their own online stores. This situation has evolved. We
now have the technology that enables retailers to leverage both their physical stores and the
location of customers. With this capability, retailers can send contextually-relevant alerts, conduct
dynamic in-store promotions (using digital signage), and push offers to their customers' mobile
devices. With the CEM Solution Accelerator, we are enabling retailers to re-imagine mass promotion
tactics and enter into a world where it appears as though they're delivering a personalized
advertisement for each individual. This is the true power of Customer Experience Management."
3. Software AG will be at eTail East 2014, a premier conference for eCommerce and Multi-Channel
Retail executives, in Philadelphia (August 11-14). At the conference, Software AG will provide
demonstrations of the CEM Solution Accelerator.
The Customer Experience Management Solution Accelerator is available today - see
http://ow.ly/yDoHN
About Software AG
Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster.
The company's big data, integration and business process technologies enable customers to drive
operational efficiency, modernize their systems and optimize processes for smarter decisions and
better service. Building on over 40 years of customer-centric innovation, the company is ranked as a
"leader" in fourteen market categories, fueled by core product families Adabas-Natural, ARIS,
Alfabet, Apama, Terracotta and webMethods. Software AG has more than 4,600 employees in 70
countries and had revenues of EUR973 million in 2013.
Software AG - Get There Faster
Software AG | 11700 Plaza America Drive | Reston, VA | 20190
Detailed press information about Software AG including a picture and multimedia database are
available under: www.softwareag.com/press
Follow us on Twitter
Software AG Global