eRecruiting With Social Media and A Purpose

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This document discusses using social media for eRecruiting and provides guidance on developing an effective strategy. It recommends having a clear plan and purpose before engaging across multiple social media platforms. Specific platforms discussed include Facebook, YouTube, blogs, Twitter, Flickr, and online communities. Examples are provided of how universities currently use these tools for recruiting. Key takeaways stress having a measurable plan, listening to prospective students, and not trying to use every available tool without focus.

Education Technology

eRecruiting with Social Media … and a purpose Rachel Reuben Rachel Reuben Consulting, LLC SUNY New Paltz

Don’t jump in with both feet without a plan

What’s a lead worth to you? Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg Amber Naslund’s Social MediaMeasurement serieshttp://tinyurl.com/ydsfqmg What it’s not primarily about

Before you begin What’s the larger plan? Commitment (resources, time, etc.) Understand tools & capabilities Social Media Briefhttp://tinyurl.com/smbrief

Questions to consider Where will the content come from? Who will be responsible? How will you engage your audience? What are your resources? How will you integrate? How will you know if your effort is successful?

Applications we’ll discuss Facebook Fan Pages Facebook Groups YouTube EDU partner channels Blogs Twitter accounts Flickr Online communities Live streaming

Facebook Fan Pages Targeted messages to fans Location, language, gender, age Targeted wall posts to fans Location, language Separate space for recruiting? Groups [your school name] Class of 2014

YouTube EDU Only one partner channel per schoolhttp://tinyurl.com/yz3eud9 YouTube Directhttp://tinyurl.com/ybstk2u Annotationshttp://tinyurl.com/ygc8elh Popular videos Yale University [http://tinyurl.com/yasqlq6] University of Quebec-Montreal [http://tinyurl.com/qo9clr]

Blogs for recruiting Current students [http://npbloggers.newpaltz.edu] Admissions counselors [http://thetuftscommittee.wordpress.com] Combo[http://www.mitadmissions.org] Faculty[http://tinyurl.com/yeovpj7]

Twitter Main university account: @IthacaCollege Separate admissions account[http://tinyurl.com/yabcabf]

flickr Photo sharing Group pool Creative uses Photos on tours Live stream via EyeFi/WiFi to digital signage & flickr

Social Communities Platforms Ning SocialEngine ELGG SocialToo

Social Communities Potential use Examples Strategy Content

Anecdotes “ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to two other schools so far, one of which sends me stuff every two weeks or so, and the other of which I haven’t heard anything from since the acceptance letter. And I’m a wicked big fan of this site! ”

Anecdotes “ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wish that every school made an accepted student site. ” “ My heart for some reason is leaning towards New Paltz, because of the people who I have talked to on this website. ”

Live streaming ustream Stikam BlogTV tinychat CollegeWeekLive

Key takeaways There are a lot of tools – no need to use them all. Come up with a plan, don’t just jump in. With a specific, measurable plan, you’re more likely to gain resources/support. Listen first.

Questions? Rachel Reuben Twitter: @rachelreuben Blog: http://rachelreuben.com

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