York University won gold at the CASE awards for its live interactive social media projection project. Find out how they did it, how you can achieve great results with your own live projection, "gotchyas" to know beforehand and more.
Social marketing uses the benefits of doing social good to secure customer engagement.
In social marketing the distinguishing feature is its "primary focus on social good”
It is not a secondary outcome.
Not all public sector and not-for-profit marketing is social marketing.
And Social marketing is a non-profit marketing.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
Make no mistake; the fear of missing out (FOMO) is very real for college students. More than ever, students are pressured to be everywhere at once. For better or worse, the FOMO culture is transforming how they communicate to each other – and how we communicate with them – on social media. In this presentation, you’ll learn how keeping this in mind will help you use social media more effectively in campus activities.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Social marketing uses the benefits of doing social good to secure customer engagement.
In social marketing the distinguishing feature is its "primary focus on social good”
It is not a secondary outcome.
Not all public sector and not-for-profit marketing is social marketing.
And Social marketing is a non-profit marketing.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
Make no mistake; the fear of missing out (FOMO) is very real for college students. More than ever, students are pressured to be everywhere at once. For better or worse, the FOMO culture is transforming how they communicate to each other – and how we communicate with them – on social media. In this presentation, you’ll learn how keeping this in mind will help you use social media more effectively in campus activities.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Success by Challenging Assumptions (Part I)LaDonna Coy
Part one of a two part workshop on Creating Success by Challenging Assumptions with Stephanie Nestlerode, Omega Point International, Inc. and LaDonna Coy, Learning for Change, Inc. for the Texas SPF SIG community grantees. All materials are located at http://bit.ly/xQSu9
Going Visual in Digital CommunicationsBecca Bycott
Creating digital, visual content poses challenges for higher education. Here are some ideas and resources I shared with my Frostburg State colleague Bri Huot at the CASE District II 2012 conference.
FutureCasting, a framework of “life skills,” enables young people to connect who they are today with the person they will be in the future. Within this framework, students answer the questions “Who am I?” and “Who do I want to be?” The answers to these questions empower students to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and “professional” goals, and become aware of how the choices they make today effect future opportunities. This session introduces teachers to FutureCasting and provides activities for participants that can be implemented immediately. Join us as we begin the work of helping students become the master of their own developmental trajectory and the hero of their own story!
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
Since the dawn of the computer revolution, the promise of PERSONAL Computing has been ever present. Yet, when we simply leave students to their own devices, technology can serve to depersonalize their experiences. This is especially true of their educational experiences. Meanwhile, as teachers we struggle to effectively manage truly differentiated learning environments. However, this need not be the case. Together, we will explore the possibilities and potential afforded by today’s technology and empower you to utilize technology resources to make learning personal, meaningful, and differentiated for today’s connected students.
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
This is a presentation I gave at the 2nd Annual Reinvention Conference in Burlington on March 22, 2010. Rather than talk on how to use tools like LinkedIn for a job search, this talk focused on how to use social media to differentiate yourself.
Wondering what you should be doing in 2013 as a nonprofit marketer? Here are 13 suggestions to get you started. Join us at http://nonprofitmarketingguide.com throughout the year for help in making it happen.
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
Post-Design: Finding beauty in the invisible, and the changing role of the de...Lauren Serota
From a presentation at IIT ID's In the Loop speaker series, given on 31 March, 2015.
Our roles as designers are dependent on language. We rely on verbal, visual, and temporal languages in order to communicate our work. As our jobs become more than just “design”—from choreographers of natural interfaces to policy makers—there is an inherent conflict with what it means to “practice design.” We are defining ourselves (and being defined) by a term that is overextended. How should we refer to ourselves, and what should the world make of us?
With a new period of design dawning, previous notions of strategy and craft are blurring. We have been given permission to do meaningful work; at this prime moment we must clarify ourselves to establish the continuous integrity of our field. We must articulate the difference between practicing responsible design and simply making.
Reality Is Relative - The practicalities of designing for anyone besides your...Lauren Serota
Fire engine red.
If you can picture this, you’ve been exposed, at some point in your life, to a fire engine. Now, imagine you hadn’t.
The shape of each person’s reality is determined by her individual experiences. This perspective determines what we do and don’t do, what is familiar or frightening, and how we engage with the world around us. Modern designers are expert in empathy; the danger of empathy alone is its dissolution of difference. Appropriately designed products, services, and policies come from acknowledging the unique and distinctive realities of others. Lauren will be sharing stories and frameworks on how she has reconciled these complexities of seeing in a variety of projects—from designing financial services for the rural poor in Myanmar to building strategies for corporate collaboration in Australia.
Success by Challenging Assumptions (Part I)LaDonna Coy
Part one of a two part workshop on Creating Success by Challenging Assumptions with Stephanie Nestlerode, Omega Point International, Inc. and LaDonna Coy, Learning for Change, Inc. for the Texas SPF SIG community grantees. All materials are located at http://bit.ly/xQSu9
Going Visual in Digital CommunicationsBecca Bycott
Creating digital, visual content poses challenges for higher education. Here are some ideas and resources I shared with my Frostburg State colleague Bri Huot at the CASE District II 2012 conference.
FutureCasting, a framework of “life skills,” enables young people to connect who they are today with the person they will be in the future. Within this framework, students answer the questions “Who am I?” and “Who do I want to be?” The answers to these questions empower students to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and “professional” goals, and become aware of how the choices they make today effect future opportunities. This session introduces teachers to FutureCasting and provides activities for participants that can be implemented immediately. Join us as we begin the work of helping students become the master of their own developmental trajectory and the hero of their own story!
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
Since the dawn of the computer revolution, the promise of PERSONAL Computing has been ever present. Yet, when we simply leave students to their own devices, technology can serve to depersonalize their experiences. This is especially true of their educational experiences. Meanwhile, as teachers we struggle to effectively manage truly differentiated learning environments. However, this need not be the case. Together, we will explore the possibilities and potential afforded by today’s technology and empower you to utilize technology resources to make learning personal, meaningful, and differentiated for today’s connected students.
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
This is a presentation I gave at the 2nd Annual Reinvention Conference in Burlington on March 22, 2010. Rather than talk on how to use tools like LinkedIn for a job search, this talk focused on how to use social media to differentiate yourself.
Wondering what you should be doing in 2013 as a nonprofit marketer? Here are 13 suggestions to get you started. Join us at http://nonprofitmarketingguide.com throughout the year for help in making it happen.
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
Post-Design: Finding beauty in the invisible, and the changing role of the de...Lauren Serota
From a presentation at IIT ID's In the Loop speaker series, given on 31 March, 2015.
Our roles as designers are dependent on language. We rely on verbal, visual, and temporal languages in order to communicate our work. As our jobs become more than just “design”—from choreographers of natural interfaces to policy makers—there is an inherent conflict with what it means to “practice design.” We are defining ourselves (and being defined) by a term that is overextended. How should we refer to ourselves, and what should the world make of us?
With a new period of design dawning, previous notions of strategy and craft are blurring. We have been given permission to do meaningful work; at this prime moment we must clarify ourselves to establish the continuous integrity of our field. We must articulate the difference between practicing responsible design and simply making.
Reality Is Relative - The practicalities of designing for anyone besides your...Lauren Serota
Fire engine red.
If you can picture this, you’ve been exposed, at some point in your life, to a fire engine. Now, imagine you hadn’t.
The shape of each person’s reality is determined by her individual experiences. This perspective determines what we do and don’t do, what is familiar or frightening, and how we engage with the world around us. Modern designers are expert in empathy; the danger of empathy alone is its dissolution of difference. Appropriately designed products, services, and policies come from acknowledging the unique and distinctive realities of others. Lauren will be sharing stories and frameworks on how she has reconciled these complexities of seeing in a variety of projects—from designing financial services for the rural poor in Myanmar to building strategies for corporate collaboration in Australia.
Preparing for murphy’s law: when stuff goes wrong in user researchStamford
This was written for a set of improv talks on the last day of the UX Australia 2013 conference.
Written by Ruth Ellison, presented by Daniel Szuc.
"Watch as 4 experienced user experience professionals attempt an improv presentation. Each will receive a presentation topic on Thursday night, but only see their slides as each appears on screen."
Observations on the experiential gap between communication and relationships via social media sources versus the same interactions in real life. Prepared for the second Ignite Columbus, so apologies for brevity.
Remember the old adage that states “Anything that can go wrong, will go wrong”, also known as Murphy’s Law? Well, that epigram holds very true for those of us who are remote workers. From Wi-Fi outages to the inevitable snack attack, something is bound to go wrong when working from home.
As providers of software powering the WFH revolution, we feel your pain, and affectionately refer to these inevitable mishaps as “Murphy’s Laws of Working from Home.”
Check out some of the examples of Murphy’s Laws of WFH. We know you’ll relate:
Michael Hofman, CEO of See3 Communications' presentation at the 2010 PEJE Conference about how schools must use video to meet their goals, build awareness, and raise funds
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
Eddie Gomez's "It's A Mobile World" @MiamiAdSchoolEddie Gomez
Director of Experience Design @SapientNitro Eddie Gomez has taught @MiamiAdSchool for over 4 years. This revised curriculum is a broad spectrum view of mobile - from design to social impact. Audience for this deck is for anybody interested in an engaging approach to teach mobile concepts. Feedback welcome!
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
Similar to Social Media in Real Life: How YorkU won gold by bringing social to live events (20)
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
Social Media in Real Life: How YorkU won gold by bringing social to live events
1. Mark Farmer
PodCamp Toronto / 2016-02-21
Social in Real Life
How YorkU won gold by bringing social to live events
2. Today: Social in Real Life
• How we pulled it off: organizing ourselves.
• The software.
• How it works: live demo!
• The keys to success: how to promote your event, to
maximize results.
• Our other experiments.
• The psychology of success.
• The results.
• Lessons learned, “gotchyas” and more.
3. A Successful Year and its
Conclusion
• Spring Convocation 2015:
− 13 ceremonies.
− 6100 graduates crossed the stage.
− 13 honorary degree recipients.
− 3 faculty award winners.
− 3 student award winners.
4. Organization
• Brought together a number of units in a highly coordinated
fashion.
• Relied on Google docs exclusively for planning &
coordination:
− Removed the need for a flurry of emails back and forth to
share documents.
− No versioning control issues with documents.
− Everyone can contribute and modify documents at the same
time.
− Full revision history for documents.
5. Projection
• Was selected as the “big idea” for this convocation by the
working group.
• Had achieved great results at Waterloo, as part of their
“Convosation” project that won a CASE award.
• Is a key part of the “Friday Night Live” series at the ROM.
• Knew it had application to convocation because of the
strong emotional engagement it creates with the
audience.
7. The projection software
• Examined over a dozen potential candidates and selected
Zoomph. Initially brought forward by ceremonials.
• Zoomph features:
− Full moderation / curation.
− Can pull from Twitter, Instagram, public Google+ accounts
and up to 10 Facebook pages.
− Can pull text, photos or both.
− Slideshow functionality.
− Reliable, with good customer support.
• Hashtag-based for York (#YorkUConvo) but can be based
on search terms or a combo of
hashtags and search terms.
8. Graditude
•Demoed it at Graditude, a York alumni-student event.
− 150 pieces of content.
− Key takeaway:
▪Mitigate risk through testing & smaller engagements.
▪Visibility: positioning, contrast.
▪Prompt, prompt, prompt.
oActually walking up to people and taking their picture.
11. Elements of success: accounts
• Created “yorkuconvo” accounts on Twitter and Instagram, to
prepopulate content on-screen while waiting for students &
parents to post their own content.
• Allowed us to thank individuals who made it on the big screen,
for their submissions. This was especially important for those
waiting in line outside, who couldn’t see the big screen.
• They would often, in turn, thank us back.
12. Elements of success: laddering up
• Once we were confident in projection, we went further.
• Added signs on day two, once we were able to see that
projection was working as anticipated.
13. Elements of success: tweeting & prompting
• Live-tweeting from the ceremony.
− President’s office live-tweeted each event, producing a
huge amount of content, which drives awareness.
• Prompt, prompt, prompt.
−Roving reporters prompted students to take selfies while
waiting in the marshalling area.
−Prompted students over the P/A as well.
−Created content for the yorkuconvo and yorkupresoffice
accounts on Twitter,Instagram and Snapchat.
14. Elements of success: contest(s)
• Swag bag contest
− Roving reporters & York
digital properties promoted
one of three YorkU
bookstores swag bags,
which students could win for
the best selfie / convocation
pic.
15. Our other experiments: Snapchat
• President’s office and public
affairs activated accounts for
convocation.
• Important because 300 million
people are on Snapchat, the
vast majority being 16-24.
− 77% of US college students
use it daily.
16. Our other experiments: Snapchat
• Created “stories” at the ceremony.
− Walkthrough of the venue.
− Best wishes.
− Etc.
• Added a geofilter.
− Allows people on site to take their
own snaps and use an overlay
graphic.
17. New channels: Meerkat / Periscope
• Live streaming through Twitter.
− Meerkat: A nine-minute video gained us 17 followers.
− Periscope: Was too buggy in spring, but proved more
reliable by fall.
• Potential for future events, if promoted in advance.
• More about what’s being said / interesting speaker,
interesting content.
18. The Secret Sauce: psychology
• At a certain point, your IT / communications / marketing
career stops being about IT, communications or
marketing and starts being about psychology.
• Nobody ever became head of IT because they were the
best programmer.
• Nobody ever became CMO because they wrote the best
copy.
• They got there because they understood people and how
to influence them.
19. How do you motivate people?
• Cialdini
−Reciprocity
−Scarcity
−Authority
−Consistency
−Liking
−Consensus / social proof
20. How do you motivate people?
• Reciprocity
−People tend to return a favor.
• Scarcity
−Perceived scarcity will generate demand.
• Authority
−People will tend to obey authority figures,
• Consistency
−If people commit, orally or in writing, to an idea or goal, they
are more likely to honor that commitment.
21. How do you motivate people?
• Liking
−People are easily persuaded by other people that they like.
• Consensus / social proof
−People will do things that they see other people are doing.
22. How we motivated people?
• Cialdini
−Reciprocity
−Scarcity
−Authority
−Consistency
−Liking
−Consensus / social proof
• https://www.youtube.com/watch?
v=cFdCzN7RYbw
24. Numbers achieved:
• 5,766 pieces of content created by people using #YorkUConvo alone.
− This represents almost 12X the convocation content produced by
institutional accounts during the spring 2014 convocation.
• Estimated potential reach of over 6.1 million
− This represents almost 90X the reach achieved at
the spring 2014 convocation by the units
mentioned above.
• Trended on Twitter nationally.
• Eclipsed the results for Waterloo’s Convosation
(3,000 tweets) by the midway point of convocation.
• Had to shorten the time on screen from
12 to 10, then 9 seconds to accommodate the
speed at which content was coming in.
26. A relationship with “The Big Screen”
• People actually started asking to be on the big screen in their tweets /
instagrams, and started taking photos of their content appearing on
screen.
• Started seeing
“#bigscreen”
32. Takeaways
• Appealing to the audience’s sense of self, and instant
gratification drive engagement: people need to be able to
see themselves on-screen in-venue, for projection to
achieve results.
−This is common to all live projection events I’ve looked at.
33. Takeaways
• You can only achieve so much on your own channels. By
harnessing the power of the crowd and an emotional
connection, you can achieve exponential results.
− Amplification: we can reach X number of people, but if we
harness X number of people to produce content they share
with their network, we reach X2.
• Prompt, prompt, prompt.
• Reduce risk through testing & trials.
• Measure, if you want to be taken seriously.