The document provides tips and strategies for using social media to engage stakeholders and evaluate social media efforts. It recommends starting by selecting 1-3 social media platforms, registering usernames, searching for and engaging potential connections. Metrics for evaluating include incoming traffic, subscriptions, group memberships, comments and increased attendance/enrollment from conversations. While interactions are not quantifiable, social media can build relationships, awareness, interest and brand reinforcement.

1. Social media: Start the conversation Sarah Evans Director of Communications Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans

2. How did you hear about Gov. Blagojevich?

3. How did I hear about it? #1 #2 #3 #4 #5

4. ALL before 7:00 a.m.

5. How did my president hear about it?

7. Social media enhances communication and serves as ANOTHER way to engage.

8. @ECCdistrict509

9. Elgin Spartans

10. ECC Alumni Network

11. ECC Visual & Performing Arts

12. QUICK TIP: Check the availability of your name at www.usernamecheck.com

14. RESULT! RESULT! RESULT!

15. Reach out to networks in creative ways Took photo with mobile phone and tagged Elgin Spartans.

16. RESULT! RESULT! RESULT!

17. Status update!

18. Who is doing it well?

19. Who is doing it well?

20. Who is doing it well?

21. So, what’s the ROI?

22. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson

23. You CAN, however, think about NEW metrics!

28. QUICK TIP: Watch “Social Media in Plain English” for a quick intro.

29. Start your conversation!