The document discusses how faith-based communities can effectively utilize social media. It begins with defining social media and its importance for engagement. It then provides examples of one-way and two-way communication approaches using different social media platforms. The document emphasizes the importance of listening to your target audiences, identifying influencers, and tailoring tools to people rather than forcing people into tools. It concludes with recommendations to educate leadership, demonstrate possibilities, integrate with other communications, consistently manage platforms, and allow communities to provide feedback.

1. The Technology & Spiritual Practice Series By Paul Lamb

2. The Technology & Spiritual Practice Series By Paul Lamb

4. Straw Poll

5. A story…

6. What is Social Media?

10. The Social Media Revolution

11. Tons of Channels

12. Tons of tools

13. Lots of ways to engage

14. Between this…

15. To This

16. Let’s see it in action – broadcast style (Text plamb to 41411)

17. What if I wanted to share it with my Church?

18. But is anyone really listening?

19. Approaches for Online Church Community Building

33. Give people something to do From Erin Malone, “ 5 Steps to building social experiences ”

34. Enable a bridge to real life

35. Gently Moderate. Let the community elevate people and content they value.

38. Listening social media style

42. The Present…and Future