Stand Out!
Customize your institution’s social media presence
Social Media Round-up
✦ Twitter

✦ Facebook  fan pages & groups
✦ LinkedIn groups
✦ ustream channels

✦ YouTube partner EDU channels
✦ flickr profiles & group pools

✦ Ning
Twitter: General design tips




      http://garmahis.com/tutorials/how-to-design-twitter-background
Twitter: Specs
✦ avatar

   ✦ 48-700KB

   ✦ JPEG,    GIF, PNG
   ✦ square

   ✦ upload   full-size, they’ll make thumbnail
Twitter: Specs
✦ Background image
   ✦ JPEG, GIF, PNG

   ✦ < 800KB
   ✦ 2048 (w) x 800 (h) pixels safe
Twitter: Specs




  http://tweetstyle.com/design-specs
Twitter: Specs




http://garmahis.com/tutorials/how-to-design-twitter-background
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    Twitter




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Twitter
✦ Profile design settings
   ✦ text

   ✦ links
   ✦ sidebar

   ✦ sidebar border
Twitter
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Twitter: Putting it all together
Facebook
✦ FanPage
✦ Groups
Facebook Fan Page: SUNY Plattsburgh
Facebook Fan Page: SUNY Plattsburgh
Facebook Group: Emerson College Class of 2014
Facebook: Specs
✦ Profilepic (both Pages & Groups)
   ✦ max 4MB

   ✦ 200 (w) x 600 (h) pixels max
✦ Custom tabs

   ✦ Install “static FBML” application:

     http://tinyurl.com/customfbtab
✦ More   tips: http://tinyurl.com/fbpagetips
LinkedIn
✦ Groups
LinkedIn: Specs
✦ Group  logo
   ✦ PNG, JPEG, GIF

   ✦ max 100 KB
   ✦ 100x50 pixels

✦ Small logo

   ✦ PNG, JPEG, GIF
   ✦ max 100 KB

   ✦ 60x30 pixels
ustream.tv
ustream.tv
✦ "Your   Shows" > Info (Show logo) > Design
   ✦ change    background image
     ✦ 958    content window, floats center
     ✦ See:   Café New Paltz (ustream.tv/channel/cafe-
          new-paltz) - bg = 1950x1178
   ✦ change design colors: background, box
     background, box border, bars, text, links,
     buttons, button text
YouTube
YouTube
YouTube
✦ youtube.com/edu

✦ partnership/ non-profit status
✦ Sign-up form: http://tinyurl.com/yz3eud9
YouTube

✦ Profile
       pic (avatar)
   ✦ JPG, non-animated GIF, BMP, or PNG file

   ✦ 88x88   pixels square
   ✦ Maximum     file size is 256K
✦ Channel   themes & colors
YouTube
YouTube
YouTube
flickr
✦ Buddy icon (profile & group pool)
   ✦ 48x48 pixels, readable shrunk to 24x24
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✦ Onlinecommunity, similar to Facebook, more
 customization options
✦ Customize   header, background, CSS
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Social Media Callouts
✦ BlueFuego recently released a 9-month review of
 Social Web Callouts in Higher Ed
   ✦ 63.2%  of schools have SWC's on site (n=1387):
    http://bit.ly/85KMRb




                   http://bluefuego.com
Social Media Callouts
✦ Oklahoma   Christian University: http://oc.edu
Social Media Callouts
✦ Princeton   University: http://princeton.edu
Questions?
Blog & Contact: http://rachelreuben.com
Slides: http://slideshare.net/rachelreuben
Twitter: http://twitter.com/rachelreuben

Stand Out! Customize Your Institutions Sm Presence