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Help Me Help You
Learn how to drive before handing over the keys
to the company car
Rachel Reuben doteduguru.com
@rachelreuben rachelreuben.com
How can I help?
Your main focus should include ensuring they:
have a larger plan
are committed
understand the tools, their potential, their value
know how to sustain
How to help.
Have you used these tools
yourself?
I make them learn to drive
(set up a “personal”
account & play) before
handing over the keys to
the company car.
@tsand
photo
by
FJ
Gaylor
Photography
“
”
Who is your audience?
What are your goals?
Is social media the best tool?
Is social media the best tool?
Where will the content come
from?
Who is responsible?
How will you engage your
audience?
What are your resources?
Do you have a university
policy/guideline?
http://cuwebd.ning.com/forum/topics/social-media-policies
How will you integrate?
How will you know if your
effort is successful?
put it all together:
social media brief
athletics: “I want a Facebook
Page for an athletics alumni
community”
tools depend on your audience
how can I help?
Rachel Reuben doteduguru.com
@rachelreuben rachelreuben.com
rachel.reuben@gmail.com

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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car