Uploaded byRachel Reuben
668 views
eRecruiting with Social Media
The document discusses SUNY New Paltz's use of social media for student recruitment. It received a large increase in applications. To connect with more students without increasing staff, it launched pages on Facebook, YouTube, blogs and Twitter. It also created Café New Paltz, an online community for accepted students, which had high participation and positive feedback from students. While social media brings challenges like loss of control and time, it is an important tool when used properly and can help increase the number of high-selectivity students who enroll.
