The document discusses creating an online community called "Café New Paltz" on Ning for accepted students to the State University of New York at New Paltz. It describes setting up the community to build relationships and provide a space for conversation. The Café New Paltz community had over 600 members who posted photos and videos. It provided marketing research and engagement opportunities at low cost. The community helped increase enrollment of highly selective students and provided support through the transition to college.