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Using social media to further existing strategic goals ,[object Object],[object Object]
Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
Highlights from research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June-July 2008
Highlights from research ,[object Object],[object Object],[object Object],[object Object],[object Object],June-July 2008
Highlights from research ,[object Object],[object Object],[object Object],[object Object],[object Object],June-July 2008
The landscape has changed ,[object Object],[object Object]
“Do we really need a social media strategy?” photo credit:  http://www.flickr.com/photos/jew_lee_yah_no/2930167324/ http://is.gd/1kW1d
Some of the tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Existing strategies on  your campus ,[object Object],[object Object],[object Object],[object Object]
Existing strategies on  your campus ,[object Object],[object Object],[object Object]
Where to start? ,[object Object],[object Object],[object Object],[object Object]
goal execution concept collaboration strategy
Another spoke in the wheel
Another spoke in the wheel ,[object Object],[object Object]
How can SM help? ,[object Object],[object Object],[object Object]
Applying a strategy using SM ,[object Object],[object Object],[object Object]
Café New Paltz ,[object Object],[object Object],[object Object],[object Object]
Café New Paltz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Café New Paltz ,[object Object],[object Object],[object Object],[object Object],[object Object]
ROI ,[object Object],[object Object],[object Object],[object Object]
Measurement challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s next? ,[object Object],[object Object],[object Object]
SM Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
questions? ,[object Object],[object Object]

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Using social media to further strategic goals in higher education

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  • 13. Another spoke in the wheel
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