Most of this won't make sense having not heard me give the presentation and hearing what I said for each slide, but several in attendance requested them, so here they are!
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Community Allied Health Service Centre specialising in Sensory Processing Disorder, Autism, ADHD, Anxiety and General Learning Difficulties. Assessment, Diagnosis and Therapy.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Choose your own adventure marketing mashupRachel Reuben
My abstract for the eduWeb Conference 2012 was awfully ambitious. I thought I could cover all of these topics in a one hour session (which includes time for Q&A). So, instead I decided to crowdsource the presentation by putting up all of the topics we could talk about and the crowd picked the top three. We ended up touching on nearly everything in this deck at least a bit, but generally at a 50,000 foot view.
Stand Out! Customize Your Institutions Sm PresenceRachel Reuben
UCDA Design Summit: Beyond Branding
We need designers to knock our social media presence out of the ballpark! Learn what can be customized (and what cannot) for your institution on sites such as Facebook, YouTube, Twitter, flickr, and on your blogs to make your educational institution stand out in the crowd.
For UCDA Design Summit (http://ucda.com/summit_schedule_10.lasso)
You've likely heard about Facebook, LinkedIn, YouTube, Twitter, flickr, and more--but how can an institution actually leverage these tools to help with their integrated marketing efforts? We'll go through the basics of their use, show some examples of universities using the various tools, and talk about how you can tie them in to your existing efforts and strategies.
This is my slide deck from a workshop I gave twice at the Dutchess County Regional Chamber of Commerce (NY) Social Media Conference on January 20, 2010.
SUNY New Paltz: Social Media + Athletics -- let's build excitementRachel Reuben
Three hour workshop, led by Rachel Reuben, Director of Web Communication & Strategic Projects, to the athletics department at the State University of New York (SUNY) at New Paltz on February 25, 2009.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
1. Reflect, Repurpose,
Restructure, Re-energize
Or... Everything I know I learned from marching band and McDonald’s
Rachel Reuben, MBA
@rachelreuben rachelreuben.com
3. Quick Background
Auto Dealership Catch All Marketing Assistant x2
Web Editor Web Coordinator
Director of Web Communication & Strategic Projects
Associate Vice President for Marketing Communications
B.S. Organizational Communication & Marketing
MBA, Marketing and Management
7. On Being A Drum Major
• leadership
• playing off the same page
• playing to the same tune (message consistency, brand identity)
• team work
• passion
• dedication
• always something new to learn
10. Where We Came From
• ~mid 90s: webmaster (“web mistress”)
• early 2000s moved to coordinators & editors
• mid 2000s: web teams growing, shifts begin to include web
earlier in planning, emergence of Web 2.0
11. Where We Came From
• late 2000s
• social media
• IA focus to manage rapid growth & Google dumps
• Flip
cams (RIP), Kodak Zi6s, YouTube - made
“unprofessional” videos “cool” & accessible
12. Where We Came From
• late 2000s (cont.)
• need for quality, yet authentic videos re-emerges
• social media emergence (a home page callout? Gasp!)
• strategies, policies, guidelines
14. Repurpose
• Local journalists being regionalized or laid off
• access to talented writers, reporters, storytellers
• Librarians often overlooked
• categorization, information architecture
• Content Strategists
• “new” hotness -- marketing strategists with journalism and
copywriting skills
15. Repurpose
• Media relations staff, crisis communicators, student affairs
professionals need be social media savvy
• similar skills, new tools
• Web coordinators
• depending on specialization
16. Skills For Tomorrow’s Web &
Marketing Professionals In Higher Ed
in addition to web speciality(ies)
• Customer service
• Patience
• Diplomacy
• Political savviness
• Common sense
17. Skills For Tomorrow’s Web &
Marketing Professionals In Higher Ed
in addition to web speciality(ies)
• knowing when to pull in experts vs. DIY (& politics)
• set realistic, unemotional expectations
• persistence
• intergenerational workplace
• new Young Guns
18. Skills For Tomorrow’s Web &
Marketing Professionals In Higher Ed
in addition to web speciality(ies)
• Community managers/wranglers
• making strategic decisions based on goals & audience, not
the O.S.S.
• Data crunchers, trend analyzers
19. Skills For Tomorrow’s Web &
Marketing Professionals In Higher Ed
• know your speciality and branch out, find ways to stay current
• blog
• side work
• read
• professional development
• network
22. KILL THE ORG CHART
Long live cross-functional project teams
23. MANTRA:
I AM A CHANGE AGENT.
Change is my middle name.
Change is good.
Change is forward-thinking.
Change is building a solid foundation.
Change is adapting to current & future needs.
Change is needed.
Change is good.
25. Client Marketing Recruitment
Communication Creative Services
Services Marketing
✦ Media relations ✦ Cross-platform ✦ School-based MCMs
✦ Social media visual designers/ ✦ Sports information
✦ Web communication developers
✦ Alumni magazine ✦ Print production
✦ Writers/editors ✦ Copywriting
✦ Photography
✦ Video production
brand management
Now: 4 units, cross-functional teams,
36 positions
26. Pillars Of A Web Team
1. user research 6. tech implementation
2. site strategy 7. content production
3. tech strategy 8. concrete design
4. content strategy 9. project management
5. abstract design
2003: http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams
28. Challenges (sampling)
• Which tools? (What’s your strategy? Who is your audience?)
• CMS: Many vendors/options, no one-size fits all
• Digital repositories
• OSS
• Resources (budget + human)
32. Magazines
• To flip or not to flip (issuu.com, etc.)
• Hint: Stop flipping for primary online purpose/access!
• Think first: goals & audience
• Not mobile friendly (especially iOS devices)
• Not 508 compliant (accessible)
• Print experience doesn’t translate to web environment
• Not deeply searchable, not good for SEO
• “But I don’t have the resources to build a site...”
34. Magazines
• PDFs
• iPad app
• Web exclusive content referenced from print
• Web exclusive content between issues
• Community
35. Magazines
• What do you do?
• What would you recommend with your existing resources
that matches your publication’s goal(s)? Do you have a case for
more resources?
37. Who Should Manage
Social Media?
• What’s it like on your campus?
•1 person?
• Central office?
• Wild Wild West Show?
• Team?
38. Who Should Manage
Social Media?
• Managing social media is a team sport
http://tinyurl.com/smteamsport
• Mid/Late 1990s redux
• Questions/Factors
• size of institution & culture
• size of team
• strategic communication plan
40. Who Should Manage
Social Media?
• Ditch the organizational chart. Build a team.
41. Who Should Manage
Social Media?
• Ditch the organizational chart. Build a team.
• Listen, assess, evolve
42. Who Should Manage
Social Media?
• Ditch the organizational chart. Build a team.
• Listen, assess, evolve
• Not everything and everyone needs to use social media
• website is foundation, sm is about community & engagement
43. Who Should Manage
Social Media?
• Ditch the organizational chart. Build a team.
• Listen, assess, evolve
• Not everything and everyone needs to use social media
• website is foundation, sm is about community & engagement
• Students are good
• recent grads are better :)
45. Re-energize
• Find your niche
• Find opportunities (low hanging fruit)
• Be helpful
• Stay up-to-date
• Network within and outside our industry
46. Find Zen
• High demands on our time
• Things suggested to me:
• wine
• breathing
• positive mantra
• meditation
• mental health days (spas work too)
- this is my first keynote speech\n- this is my first conference presentation in 15 months (did 20 in year prior)\n- I spent 14 years in various capacities at SUNY New Paltz\n- I’ve been at IC for the past year with a far broader scope, far larger team, and far greater resources\n- I know we have mixes of people here today, and things I say, suggest or have implemented may not work for you and your shop. This is not a one-size fits all presentation.\n
- Auto: file, MV clerk, accounting clerk, cashier, asst. finance manager, built company’s first website in 1994 because I was the only one that knew how to turn on a PC\n- Marketing Asst. for manufacturing company - designed ads and trade show displays\n- Marketing Asst. for Campus Auxiliary Services - designed their first website\n- Web Editor: repurpose print publications for college’s first substantial website (inherited at 12 pages)\n- Web Coordinator: continue repurposing print pubs for web, but coordinate web efforts with departments college-wide\n- Dir. Web Comm & SP: led Creative Services team, instrumental in re-branding initiative, founded & managed Welcome Center, built & ran Distinguished Speaker Series, led social media efforts, etc.\n- AVP: Now lead 4 primary units & 35 staff in Client Marketing Services, Communication, Creative Services, & Recruitment Marketing\n
\n
- In high school I was a drum major my junior year and head drum major my senior year. It’s where I feel I learned my best leadership skills, learned how to conduct a band - getting everyone in sync together on the same page.\n
Analogy\n
Crew team leader: 2 key skills -- training and customer service\n\nSocial media, media relations, recruitment, marketing -- it’s all built on the foundation of excellent customer service.\n\nWelcome Center @NP built on McD’s customer service foundational training.\n
\n
Mid 90s: one person shop doing coding, server management, design, pulling content from pubs, IA, polling server logs for hits; worried about dial-up modem connection speeds\n\nEarly 2000s: writers started writing for the web (repurposing print), web still afterthought\nmore specialized positions emerge\n
\n
BlueFuego says: nearly complete saturation of HPCO’s compared to ~9% two years ago.\n
\n
visionaries - there’s a lot of copying going on in higher ed. Find balance between re-inventing the wheel and being a visionary. \n
Specialization: content strategy, info architecture, technical architect, visual designer/developer, web marketing (SEO), analytics (watch trends to inform decisions, make recommendations)\n
\n
Young Guns: today’s newest web professionals are the first to grow up with the web, especially the social web, perhaps have bolder intuitions and guts for tackling new challenges.\n
O.S.S. = Oooh shiny syndrome. Why use tumblr? Why use posterous? Should we engage in Foursquare? WIIFM (us+them)?\n\nData becomes even more critical as we deal with ramifications from the Federal government’s Net Price Calculator, commoditization of higher education, fewer college-bound aged students, larger discount rates\n
\n
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\n
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\n
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units, project teams, standing committees/workgroups\nbetter partnerships and relationships with deans, helpful with branding initiative buy-in\n
team members can have multiple competencies\n
\n
DR: content leads, content, content uses, assets, project management\nOSS: so many new tools with such frequency, which are worth it, which will stick around, which will further our strategic goals\n\n
Time: need time for strategic planning - hard to find & shooting from the hip becomes too often accepted\n\nDecisions: Need to be able to make data-driven decisions from web analytics, cost, resources, market research\n
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Easy way out for you does not think about the user\n
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Redux: The current debate is reminiscent of the late 1990s, when higher education communications and marketing professionals were having conversations about who should be responsible for an institution’s website. Then, as now, people were calling for policies, guidelines, and rules. We’re in the same boat all over again. Facebook and other social networking sites were so easy to set up and launch that before we knew it, most colleges and universities already had a presence—official or not. While institutions’ use of social media has matured, we’re still working out how to best use our current social media platforms. And now we have to begin thinking about how to incorporate the various location-based social networks into the mix.\n\n