Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
Did you start a Facebook Page and now have no idea what to do with it? Read how Likes, Posts, Engagement and Insights help you have a great Facebook Page.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
AT&T's Chris Hoyt (aka: RecruiterGuy) talks about social media and branding at the New Media Training Institute - part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change.
High level slides led to deep-dive conversations in this "un-conference" format that focused on applications and metrics that teams can easily put into place; getting leadership buy-in; listening when it matters.
Examples and discussions included celebrities, personal experiences and various companies to include AT&T.
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
Did you start a Facebook Page and now have no idea what to do with it? Read how Likes, Posts, Engagement and Insights help you have a great Facebook Page.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
AT&T's Chris Hoyt (aka: RecruiterGuy) talks about social media and branding at the New Media Training Institute - part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change.
High level slides led to deep-dive conversations in this "un-conference" format that focused on applications and metrics that teams can easily put into place; getting leadership buy-in; listening when it matters.
Examples and discussions included celebrities, personal experiences and various companies to include AT&T.
Using Facebook Insights to Improve PerformanceJessica Stahl
Slides from a training course on using Facebook Insights - what the various metrics measure and how to use them to evaluate and improve your page. Looks at the new Insights Dashboard, and how to export data and manipulate it in Excel.
This was taught in two sessions. Session 1 covered basic metrics, the Insights Dashboard, and how to apply critical thinking and the scientific method towards rigorous decision-making. Session 2 covered how to export data and manipulate it in Excel, including useful Excel skills like performing calculations and using pivot tables.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Writing Across Platforms university communication writing course.
Teaches students keyword research for SEO, including what it is, what link building is, and why it matters. This lecture relates to two other lectures and with in class activities for students. See lecture "Writing for Search Engines: SEO, Google Trends, Adwords Keywords Tool" and "What is Keyword Research and SEO and why does it matter?" under my profile.
More on my blog: www.mattkushin.com
Social Media Assessment for Higher Ed ProfessionalsJennifer Keegin
This presentation was created for the Association of College Unions International Annual Conference.
It was chosen to be a Flash Session (20min) and due to the amount of information I had, and limited amount of time, I chose to make my slides very text heavy so that others could utilize the information on their own at a later date if necessary. Usually my slides would be sparse, but I felt it would be more useful to include as much info as possible.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
Using Facebook Insights to Improve PerformanceJessica Stahl
Slides from a training course on using Facebook Insights - what the various metrics measure and how to use them to evaluate and improve your page. Looks at the new Insights Dashboard, and how to export data and manipulate it in Excel.
This was taught in two sessions. Session 1 covered basic metrics, the Insights Dashboard, and how to apply critical thinking and the scientific method towards rigorous decision-making. Session 2 covered how to export data and manipulate it in Excel, including useful Excel skills like performing calculations and using pivot tables.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Writing Across Platforms university communication writing course.
Teaches students keyword research for SEO, including what it is, what link building is, and why it matters. This lecture relates to two other lectures and with in class activities for students. See lecture "Writing for Search Engines: SEO, Google Trends, Adwords Keywords Tool" and "What is Keyword Research and SEO and why does it matter?" under my profile.
More on my blog: www.mattkushin.com
Social Media Assessment for Higher Ed ProfessionalsJennifer Keegin
This presentation was created for the Association of College Unions International Annual Conference.
It was chosen to be a Flash Session (20min) and due to the amount of information I had, and limited amount of time, I chose to make my slides very text heavy so that others could utilize the information on their own at a later date if necessary. Usually my slides would be sparse, but I felt it would be more useful to include as much info as possible.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
Elena Ontiveros - Content Strategy for the Conversational InterfaceLavaConConference
In this session attendees will learn:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your conversations
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.
Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
How to Effectively Engage with Your Target Audience OnlineAdvocacy Social
Presentation for the North Carolina Land Assembly discussing low-level specific tactics and strategies around social media and effectively engaging with target markets online.
The WSI Wisdom Book shares many examples of the success work we do many types of business around the world.
1 Click Solutions is the largest local holistic Internet marketing agency in Denver Colorado!
As a part of WSI, 1 Click Solutions has the same capacity to deliver the same results! This is a huge difference between what we can do for clients vs. the '"Basement Bobs", "Specialized Local Small Boutique Shops" and the "Large & Expensive Specialized Corporations"
Adaptive Strategies are the Weapon of Choice in Today's Search Engine Battle -
WSI's SEO methodology involves accuracy, timeliness and a steady ear-to-the-ground principle to ensure we employ only the best and latest industry best practices.
Our tactics, which are designed to evolve alongside Google's rapidly progressing algorithm, include a proven formula we call WSI Adaptive SEO™
The WSI Social Community Platform delivers an end solution for fusing social technologies with your business' goals.
*Complete, 100% ownership of your network's content and
data.
* Interchanging of world views, products, ideas and
cultures.
*Ability to foster active, engaging relationships between
team members, customers, partners or prospects so
everyone can remain data-informed.
With more than 300 million active users, Google+ has become the second largest social network with some analysts predicting Google+ overtaking Facebook in 2016.
Mobile usage and sales continue to grow. These charts share what's happening, and why it is so important for all businesses to embrace the mobile paradigm shift.
Details on Holistic Internet Marketing from 1 Click Solutions, LLC1 Click Solutions, LLC
Effective Internet marketing requires coordinated strategic elements all working together with a measurable return on the investment. That's why we approach the digital with a holistic concept that takes into account #AdativeSEO & #Web3.0 that must include responsive website development with strong calls to action and conversion architecture, fresh relevant keyword rich content, cutting-edge SEO strategies, mobile websites and apps, email marketing, paid search marketing (PPC), social media management and online review & reputation management. While the digital has become critical, keeping in mind the effective traditional analog media elements that may be well established for a company must be maintained and coordinated for strong brand recognition and securing the market share a company has earned the old fashioned way, this is another element of Holistic Internet Marketing.
The search engines that drive website discovery and use are in extreme competition to deliver the best "Search Experience". Things that worked just a short time ago and a slacker style approach will soon leave many businesses on the side of the information highway! You can longer DIY a cheap website with no SEO, no key word rich fresh content, no Social Media integration and interaction, no responsive web design or no mobile website through a sub-domain, little or no traffic to the site (yes, PPC is necessary even if your site is on the first page) and have poor reviews or no reviews and be oblivious to online reputation management.
I run the Denver office for WSI, which stands for We Simplify the Internet. As part of the largest and highest-rated digital marketing organization in the world, we deliver world-class products from an authorized supplier network that many in the industry simply can not come close to in quality and proven results.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
5. The Facts
According to a recent study by PEW
around 39% of all adult Americans
have engaged in either civic or political
activity on social media between 1-8
times.
(Pew Research Center’s Internet & American Life Project )
6. The Facts
As their usage becomes more
widespread among the public at
large, more and more voters will use
these sites to become engaged
with the political process
7.
8. So What?
Think of getting a ‘LIKE’ on
Facebook as someone slapping a
bumper sticker on their car…..
Now imagine everyone in the city
having your bumper sticker!
9. • Candidates with Twitter accounts receive
46% more votes than those without.
• Candidates with Facebook accounts
receive 53% more votes than those
without.
Dr. Ciaran McMahon - examine the impact of social media on the Irish general election
18. Before you posts content
to your Fans – you need
to understand
Facebook EdgeRank.
19. Edge Rank
!
A scoring system used by Facebook to
determine what posts show up in the
newsfeed of people on Facebook
20. Did You Know?
Over 80% of users that become fans
of pages never go back to the
fan page because of poor engagement
(edge rank scores)
!
So it is very important that each time you
post – you encourage fans to either LIKE,
COMMENT or SHARE the post
21. Engagement
1. How often should I post?
2. What type of content
should I post?
3. When is the best time to
post?
4. How can I measure
results?
22. How Often To Post?
You can post as OFTEN
as you would like as
long as the content is
engaging with
your fan base!
!
Tip: If you are posting often – ensure you
‘PIN’ the posts that you want users to
always see (so it stays at the top)
23. What Type of Posts
Posts that include a
picture or video have at
least 100% more
engagement
!
Tip: Keep your posts short. Stats have
shown that posts 100 characters or less
tend to have higher engagement!
24. Create Events
Communicate local
events, happenings,
meetings, rallies etc.
with the Facebook
Event Feature
!
Tip: Be sure to give your event name a
‘catchy title’ as it will appear on peoples
profiles (their timeline wall) when they join
26. Post Details
If you are asking
community for help –
ensure you give
details and a way to
communicate back
27. Use Analytics
Facebook has ‘Free’
data in their insights –
but
EdgeRankChecker.com
can provide you a lot
more detail
!
This tool can tell you what day/time to
post based on measuring engagement
on your fan page
28. Other Tips
1. Generally best times to
post is b/w 1-3 pm
2. Engagement rates are
18% higher on Thursdays
and Fridays
3. Engagement rates fall
3.5% below average
Mon-Wed
29. 5 Biggest Mistakes
1. Not using social media
2. Not being consistent
3. Not listening – 1 way
dialogue
4. Not engaging
5. Using poor grammer &
speling
Put the social media icons (Facebook etc) on your website or properties so existing visitors know they can connect with you on those social channels.
Put social media icons on your email signatures so recipients know you are on those social networks
Send out an email blast to your list giving them an incentive to join you on Facebook
Facebook Likebox is a way you can embed your Facebook Page directly into your website.developers.facebook.com/docs/reference/plugins/like-box/
Get users to ‘Like’ your page before they engage in certain questions. This works extremely well when running contests and promos.
By asking users to LIKE, COMMENT, or SHARE the post – this is increasing the engagement rate which improves your edgerank score – which means next time you post something on the fan page wall – it will most likely show up in the newsfeed of those individuals. (Newsfeed is the first screen the users see when they log into Facebook)
If you are posting useful information – you can post several times a week, day, hour etc.
Use the poll feature inside Facebook to ask questions and to collect feedback from your fans
Not using social media: Especially true if your candidates (competitors) are. This is the easiest way to let your voters and potential voters connect with you, convey your message, talk about speaking events – and it illustrates to the public what you and your camp are up to.Not being consistent: Once you set up your social accounts – its almost as bad maybe even worse than not having one at all if there is no activity on it. Ensure you are posting quality – not quantity. Use images and visuals. Not listening: Social media is not a 1 way dialogue. Ensure you monitor and engage with audience. Not every post or question NEEDS to be answered – but if there is a vast majority of common questions or concerns they should be addressed. No one expects an answer or reply right away – on average you should try your best to respond within 24-48 hours.Not engaging: Ask questions. Take polls. Get users to participate in your programs.