This document discusses how to use social media responsibly and effectively to influence the world in a positive way. It notes that while social media allows opinions to be shared widely, not all opinions are good, and some trigger negative reactions. It emphasizes influencing social media for good by sharing things that move people positively and glorify God. To gain influence, one must build authority by consistently sharing valuable expertise, answering questions helpfully, and creating educational resources for others in one's field. Only by establishing authority through genuinely helping others can one rise above negative opinions and have a positive impact through social media.

1. Social Media – Affecting the World at Large

3. Because things that matter are at a click’s
reach

9. Not all of those things are good

10. Because the world got smaller

11. Opinions got louder

12. There are good and bad opinions

13. And that’s okay

14. What’s not okay are opinions that we don’t
want to hear

15. Opinions that trigger us to retaliate

16. We have seen this in our country’s recent
events

21. What does have to do with us?

22. We have opinions

23. They may be good or bad

24. And that’s okay

25. What’s not okay are opinions that others don’t
want to hear

26. So how do we use social media responsibly?

27. How do we use social media effectively?

30. His posts are optimistic, inspiring, and a source
of good wisdom

31. Lots of people share it because of these
attributes

32. But they also share it because of his authority

33. Which brings me to my only two points for this
talk

34. If you want to use social media to influence
the world

35. Influence it for good

36. What is the definition of good?

37. Anything that will move people positively

39. Anything that will glorify god

40. If you want to influence the world, you need to
increase your authority

42. If you don’t have any authority online or
offline, people will simply not pay attention

43. Which may cause you to stop trying

44. People generally pay attention to bad and
controversial opinion

45. That’s why there are so many ‘trolls’ today

46. It’s easier to be a troll than to be an authority
online

47. That’s why, for this talk, I will focus on building
your authority

48. Building authority online is hard because

49. There’s too much noise

50. Too much dishonesty

74. You will not be able to build authority just by
posting a lot of things in your social media
profiles

83. So how can you become someone who
matters to a lot of people you don’t even
know?

127. How do you use social media to affect the
world?

128. Build your authority

132. Sometimes this can be answering hard
questions in groups that you are affiliated in

133. Sometimes this can be sharing a critical update
in your industry to the rest of your peers

134. Sometimes this can be writing a whitepaper or
a short report and giving it away for free to
other people in your circle

135. That’s how you build authority

136. That’s how you rise up from the opinions of
others and get people’s attention

137. Thank you!