Great tips, resources, best practices and strategies for entrepreneurs, start-ups, professionals and small business owners.to plan launch and grow successful businesses.
Crash introduction to what is "Product Management".
From Mission Statement to Product Strategy, what's in a product manager's day and who is a product manager anyway.
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...Solomon Itegboje
We support Our Clients to grow faster and annex opportunities in the market with an array of integrated Business, Marketing and Sales Solutions.
Given our background as Business, Marketing and Sales leaders in leading companies, we think like and for our clients and support them from ideation through execution to continuing operations of strategic and tactical interventions.
Our team consists of tested executives who had been Managing Directors, Marketing Directors, Sales and Commercial Directors and senior Managers in leading Organisations in Nigeria. We have a field team of close to 1000 associates.
Understanding the five key responsibilities of the Sales & Marketing functionSolomon Itegboje
The Key Objective of a Sales and Marketing Team of any Brand or Company is to get…
More Consumers Consuming More
More Buyers Buying More
More Shoppers Shopping More
More Users Using More
More Drinkers Drinking More
Crash introduction to what is "Product Management".
From Mission Statement to Product Strategy, what's in a product manager's day and who is a product manager anyway.
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...Solomon Itegboje
We support Our Clients to grow faster and annex opportunities in the market with an array of integrated Business, Marketing and Sales Solutions.
Given our background as Business, Marketing and Sales leaders in leading companies, we think like and for our clients and support them from ideation through execution to continuing operations of strategic and tactical interventions.
Our team consists of tested executives who had been Managing Directors, Marketing Directors, Sales and Commercial Directors and senior Managers in leading Organisations in Nigeria. We have a field team of close to 1000 associates.
Understanding the five key responsibilities of the Sales & Marketing functionSolomon Itegboje
The Key Objective of a Sales and Marketing Team of any Brand or Company is to get…
More Consumers Consuming More
More Buyers Buying More
More Shoppers Shopping More
More Users Using More
More Drinkers Drinking More
This summary is based on the book "Manage for profit not for market share"
I have only disclosed chapter titles and subtitles in order to avoid spoilers.
The book illustrates the tradeoff between profit vs. market share and the cases in which the authors encountered during their careers.
I recommend that everyone reads the book to understand the importance and the tools of maintaining profit.
Retailers need to innovate in order to compete with Amazon. However what are the major barriers to innovation and how should retailers organise themselves to innovate and differentiate better.
For the Summer Institute for Emerging Managers and Leaders (SIEML) program with University of California's Rady Business School of Management, our leading corporate sponsor Deloitte challenged us to to develop strategy, technology, and human capital recommendations for Shared, a ride-sharing car service company.
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...John Gibbon
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes).
Consider:
-Where to grow
-What should be your product strategy (Ansoff Matrix)
-How to assess a product portfolio direction
-How to discern if there is an opportunity
-What are your product success metrics
-How to make some tough product portfolio trade-off decisions
Product Manager's Guide to Dealing With Sales PeopleMike Chowla
If your product is sold to enterprise customers, sales is a key constituency for Product Management. Effectively managing your relationship with sales people, whether they be account executives, sales engineers, or account managers, is an important component of being a successful PM. In this presentation, I'll address how to get competitive intelligence from sales, deal with common problems and create a roadmap that helps the sales teams.
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Consumer Targeting Audience Content Promotion Channel Selection Creation and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of twelve slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/3bextAN
How to Create Effective Sales & Marketing Tools That Actually Get Used By Sal...AIPMM Administration
According to the American Marketing Association (AMA), "Up to 90% of collateral created by marketing is never used by sales." That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn't use our tools because the tools are ineffective, and the reasons for this include:
- Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company.
- Too much content is about the company and their products with little discussion about the buyers and users and what they need.
About the Speaker:
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
This summary is based on the book "Manage for profit not for market share"
I have only disclosed chapter titles and subtitles in order to avoid spoilers.
The book illustrates the tradeoff between profit vs. market share and the cases in which the authors encountered during their careers.
I recommend that everyone reads the book to understand the importance and the tools of maintaining profit.
Retailers need to innovate in order to compete with Amazon. However what are the major barriers to innovation and how should retailers organise themselves to innovate and differentiate better.
For the Summer Institute for Emerging Managers and Leaders (SIEML) program with University of California's Rady Business School of Management, our leading corporate sponsor Deloitte challenged us to to develop strategy, technology, and human capital recommendations for Shared, a ride-sharing car service company.
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfoli...John Gibbon
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes).
Consider:
-Where to grow
-What should be your product strategy (Ansoff Matrix)
-How to assess a product portfolio direction
-How to discern if there is an opportunity
-What are your product success metrics
-How to make some tough product portfolio trade-off decisions
Product Manager's Guide to Dealing With Sales PeopleMike Chowla
If your product is sold to enterprise customers, sales is a key constituency for Product Management. Effectively managing your relationship with sales people, whether they be account executives, sales engineers, or account managers, is an important component of being a successful PM. In this presentation, I'll address how to get competitive intelligence from sales, deal with common problems and create a roadmap that helps the sales teams.
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Consumer Targeting Audience Content Promotion Channel Selection Creation and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of twelve slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/3bextAN
How to Create Effective Sales & Marketing Tools That Actually Get Used By Sal...AIPMM Administration
According to the American Marketing Association (AMA), "Up to 90% of collateral created by marketing is never used by sales." That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn't use our tools because the tools are ineffective, and the reasons for this include:
- Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company.
- Too much content is about the company and their products with little discussion about the buyers and users and what they need.
About the Speaker:
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
You never get a second chance at a first impression. Early-stage ventures seeking investment need to know how to target, locate, approach, and close with venture capitalists, angels, and strategic investors. Hear first-hand a successful pitch from an entrepreneur who has closed a funding round (or two) and how the company’s pitch evolved over time.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Similar to Entrepreneurship Chapter 9 Ethan Chazin (20)
Learn from Ethan Chazin business coach and growth strategist how to implement a new customer on-boarding program that creates maximum happiness and lifetime value.
Learn how to conduct a successful, results-driven career transition at ANY age, with any amount of experience, in any industry during any economy and job market. Time unconventional strategies.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
An overview introduction to the world of Integrated Marketing Communications, how IMC fits into an organization's overall business planning and goal-setting.
International Consumer Behavior - the many differences that exist between cultures and how you adapt your media, advertising, and communications accordingly.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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This article provides a comprehensive guide on how to
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3. • New Jersey Entrepreneurial Network.
• Venture Association of NJ.
• NJ Economic Development Authority.
• www.nyc.gov/html/sbs/nycbiz/html/library/library.shtml
• www.sba.gov/smallbusinessplanner/start/financestartup/
• www.nyc.gov/html/sbs/nycbiz/html/business_planning/g
• http://www.nypl.org/smallbiz/
Resources
8. • A product is anything that is offered to the
market to satisfy customer wants, needs, and
demands
• A Good versus A Service:
– Tangibility: physical items
– Inseparability: Services are inseparable from
consumption (a haircut)
– Heterogeneity: The quality of the service depends
entirely on the co. and person performing the
service, and the circumstances at the time of the
service
– Perishability: a good can be stored for later
use/consumption
What’s a “Product”
9. • HYBRID products: a balance of tangible and
intangible (meal at restaurant)
– Chuck e cheese or Wolfgang Puck
• Total ProductTotal Product = CORE + Augmented
– CORE: Clean houses, help people find jobs, make
wine
– AUGMENTED: What distinguishes you from the
competition but is still associated with the CORE
– TOTALTOTAL: Comprises both but includes other aspects
that change over time
Making Intangible More TANGIBLE
10. • A small business’s resources are limited, so you
MUST focus on your TARGET MARKET:
– The group of people on which a marketer focuses
their promotional efforts
What’s a “Product”
15. • Avoid using JUST your family name
• Is your name appropriate (Ex. Pain Dental)
• Watch your intellectual capital, website
domains, etc.
• Don’t use a name that’s so narrow that it
prevents your future growth (Ex. Just Screws)
Brand Guidelines
16. • Idea Generation / SCAMPER (Chpt. 4)
• Idea screening for business potential, which do
we evaluate further
• Idea evaluation – specifying the details of each
idea’s technological feasibility, cost, market
potential
• Product Development – start with prototypes,
test marketing
• Commercialization
Product Development Process
17. • SS - Substitute
• CC - Combine
•A - Adapt
• MM - Magnify/Modify
• PP - Put to other uses
• EE - Eliminate
•R - Rearrange
SCAMPER
25. • Post commercial launch sales grow slowly
• Building brand awareness/recognition is
CRITICAL
• Advertising must focus on the advantage this
product/service offers
• Let them try your new product out (samples)
• Let them see it in action (Shamwow)
STAGE 1: Introduction
26. • Product acceptance happens rapidly
• Sales and profits grow at a high rate
• Not a huge need for advertising and promotions
• Marketing goal is maximize market share
• Critical time for small firms – larger firms can
now see you coming at them from the rear
view mirror
STAGE 2: Growth
29. • Rapid growth begins to slow
• Competition is fierce
• New client acquisition comes from taking
customers from competitors
• When competitors go out of business you
snatch up their accounts
• Less advertising more promotions
• Expand your suite of products and services
STAGE 3: Maturity
30. • Can be slow or fast, steady or sporadic
• Sales and profits fall
• Stop advertising and promoting
• Scale back production, phase out certain
products and/or services
STAGE 4: Decline
34. • So much more than the cost of making the
product plus a mark up
• Implies VALUEVALUE or WORTH
• Need to understand the “psychologypsychology” behind
consumer purchase decisions
• A MAJOR factor in affecting customers’ beliefs
about your quality and desirability
• The easiest variable of the 5P marketing mix to
change
• A critical component of your competitive
strategy
What’s “Pricing”
35.
36. • Seller tendency to overcharge
• Highest versus optimum price
• Optimum price is a function of 4 things:
– Demand for the product
– Value delivered to the customer
– Competitor pricing
– Your business strategy and product placement
• Markup: what you sell it for
-what it cost to make it
– As a %: markup / cost
What’s “Pricing”
37. • Price elasticity: inelastic product is one people
can’t do without. Now matter how much you
increase the price, they will still buy it.
• Got any examples???Got any examples???
• Inelastic products have almost NO substitutes
• Elastic products have LOTS of substitutes
Price Elasticity
38. • We all have INTERNAL & EXTERNAL reference
prices:
– Internal: A consumer’s mental image what the price
should be
– External: An estimation what the price should be
based on information external to the consumer
• Price Range ACCEPTABILITY
Pricing Psychology
39. • Align pricing to your company objectives
• Reflect your marketing strategy
• Channels of Distribution (pay off every hand in
the pot)
• Competition
• Legal Regulatory Issues:
– Price gouging
Factors in Setting Prices
40.
41. • Skimming: set it high, bring it down over time
• Prestige/Premium – the higher the price, the
higher the “perceived” value
• Odd-Even: End with a $.05$.05, $.07$.07, or $.09$.09
• Partitioned: Charging for all the “EXTRAS”
• Captive: The base unit pricing is inexpensive
but the expendable is COSTLY (Ex. Printer +
ink cartridge, single coffee cups, home water
service)
• Price Lining: Different product versions to
appeal to different markets.
Pricing Strategies