Keynote address for pcamp msp

fabian andres lancheros pinzon

This document outlines the key steps a product manager must take to move an idea to a successful product. It discusses factors to consider such as validating the market need, determining how to fund development, building prototypes, deciding whether to pursue the idea further, and both technical and business aspects of development and commercialization. Key steps include determining passion and strengths/weaknesses, validating the idea with potential customers, assessing competitors, defining requirements, gathering feedback, determining pricing and distribution channels, protecting intellectual property, and planning for future growth.

Fase 1 mantenimiento y ensambre

ma tau wak

yannasti85

Currículo do jorge

Daiane Oliveira

Payne. that’s product management

The document discusses the many definitions and roles of product management. It explores what can be agreed upon in defining product management, the different types of products and industries it can apply to, the various functions a product manager may have, and different classifications of product managers. The document suggests conducting a survey to better understand when and how product management adds value for companies.

Nothing Happens Until Someone Sells Something: Enabling Your Sales Channel t...

Too often, those of us in the product marketing role are not doing enough to help our sales team or sales channel be successful. Our typical approach to helping is to provide a new salesperson with some marketing collateral and a product presentation and then wish them luck as they look for prospects and try to close deals with anyone that listens. This approach is sufficient for the star salespeople as they intuitively know how to talk with the right potential buyers about their problems and then show these buyers how to solve these problems with their products or services. But unfortunately, this only represents about 20% of salespeople. The other 80% of sales people need more training and coaching to be successful and we as product marketers need to help them be successful. This is the process of “Sales Enablement”. What happens when we don’t engage in the sales enablement process? Sales people pursue opportunities that don’t fit well with your solution, speak with the prospects that aren’t really decision makers, sell solutions that you don’t really have and the list can go on. But the overall resulting impact is wasted time and effort in pursuing the wrong opportunities, confusion in the market place and poor sales results. In this webinar, you’ll learn how to create a Sales Enablement program that will make your sales channel significantly more productive and close better deals faster for your products. In this webinar, you’ll learn: Why the typical approach to enabling sales doesn’t work. The key goals of a successful Sales Enablement program. The core tools you need to develop to effectively enable your sales channel. Best practices to make sure the Sales Enablement program is effectively implemented.

How to Develop a Deep Understanding of Your Target Markets: The Starting Poi...

In my April 23rd Webinar, I presented the importance of becoming more Strategic as Product Managers and Product Marketers. The starting point for this is to clearly understand our target markets. Too much activity in Product Management/Marketing is guided by our own assumptions, internal discussions and anecdotal information. If we are serious about being great Product Managers & Product Marketers, we must develop a deep (or dare I shall say intimate) understanding of our target markets. In this webinar, we’ll show what you must learn about your target markets and how to do it? Key Takeaways from participating in this webinar: Learn the 3 key points you must know about your target markets Discover essential frameworks that will allow you to effectively describe your target markets to sales, marketing and executive management. Understand how this understanding leads to great Product Management & Product Marketing

How to Create Sales & Marketing Tools that Sales & Customers Will Actually Use

According to the American Marketing Association (AMA), “Up to 90% of collateral created by marketing is never used by sales.” That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn’t use our tools because the tools are ineffective, and the reasons for this include: Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company. Too much content is about the company and their products with little discussion about the buyers and users and what they need. In this webinar, you’ll learn: A process for discovering and defining what sales & marketing tools are required for your target markets. How to develop content that resonates with your target audiences. How to use your marketing and sales tools to create alignment with the sales team.

What is a Go-to-Market Strategy & How to Create One

We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one. Key Takeaways from participating in this webinar: - Develop a common definition for a Go-to-Market Strategy that can be shared with your organization - Learn the seven elements that go into a complete Go-to-Market Strategy - Understand the steps to creating your Go-to-Market Strategy

How to Create Effective Sales & Marketing Tools That Actually Get Used By Sal...

AIPMM Administration

According to the American Marketing Association (AMA), "Up to 90% of collateral created by marketing is never used by sales." That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn't use our tools because the tools are ineffective, and the reasons for this include: - Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company. - Too much content is about the company and their products with little discussion about the buyers and users and what they need. About the Speaker: Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Upcoming Events Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/. Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit http://www.aipmm.com. Upcoming Webinars: http://aipmm.com/aipmm_webinars/ Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.ph

How to Battle Bad Reviews

How to Battle Bad Reviews

This document provides tips for companies on how to effectively monitor and respond to reviews on Glassdoor. It recommends determining guidelines for responding, such as brand voice and criteria for prioritizing responses. It also suggests assigning a team to divide monitoring and response duties, with templates for common responses. Finally, it proposes implementing a feedback loop to identify areas for improvement from trends in interview feedback and Glassdoor data.

Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers...

The Product Marketer is responsible for ensuring demand for a product in the market, and part of the responsibility is "guiding" marketing programs that will drive that demand. Without a clear understanding of the Product Marketer's role in demand generation, demand generation programs too often lack clarity and focus and deliver marginal results. But what does this really mean for the Product Marketer? What must the Product Marketer know and be able to do to effectively drive demand? In this webinar, you'll learn: * A clear definition of Product Marketing's role in demand generation * How to define program goals * How to determine the best methods of customer acquisition * How to define program metrics and monitor the marketing and sales funnel

How to prepare for the Non Executive Director Interview

Richard Davies

Small Business Marketing: Is There Really a Secret Sauce

Deluxe Corporation

This document discusses online marketing trends and provides tips for attracting new customers. It presents a case study of an optometrist who opened a new practice and discusses analyzing her situation and opportunities. The document emphasizes that marketing requires planning and measurement to focus efforts on a company's core capabilities and customers. While no single approach works for all, low-cost online tools and assistance are available.

Why Should Your Business Invest In Reputation Management-

Aaron Young

Going From Messaging Nightmare to Messaging Delight: How to Create a Powerful...

If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMS, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform. Key Takeaways from participating in this webinar: Understand the key business drivers for developing a messaging platform Discover the most important, but yet often overlooked, starting point for your messaging Learn the five key components of a successful Messaging Platform Understand how the Messaging Platform contributes to more success in the market

Practical entrepreneurship training part 3 Building team and product/service

kieranm01

Viewers also liked

Taller de español de loan

loancano7

Great People Manager 2012-13mohan singh

Barron.the product management trap for p camp-mn 2

Sofia azam-most-imperative-finding-is-that

Digital Marketing

Wittmayer. from idea to product pcmn (1)

fabian andres lancheros pinzon

Fase 1 mantenimiento y ensambre

ma tau wak

yannasti85

Currículo do jorge

Daiane Oliveira

Payne. that’s product management

Viewers also liked (9)

Taller de español de loan

Great People Manager 2012-13

Barron.the product management trap for p camp-mn 2

Sofia azam-most-imperative-finding-is-that

Wittmayer. from idea to product pcmn (1)

Fase 1 mantenimiento y ensambre

ma tau wak

Currículo do jorge

Payne. that’s product management

Similar to Keynote address for pcamp msp

Nothing Happens Until Someone Sells Something: Enabling Your Sales Channel t...

How to Develop a Deep Understanding of Your Target Markets: The Starting Poi...

How to Create Sales & Marketing Tools that Sales & Customers Will Actually Use

What is a Go-to-Market Strategy & How to Create One

How to Create Effective Sales & Marketing Tools That Actually Get Used By Sal...

AIPMM Administration

How to Battle Bad Reviews

How to Battle Bad Reviews

Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers...

How to prepare for the Non Executive Director Interview

Richard Davies

Small Business Marketing: Is There Really a Secret Sauce

Deluxe Corporation

Why Should Your Business Invest In Reputation Management-

Aaron Young

Going From Messaging Nightmare to Messaging Delight: How to Create a Powerful...

Practical entrepreneurship training part 3 Building team and product/service

kieranm01

Content Marketing: Fuel for Your Lead Generation Strategy

Marketo

This document discusses strategies for using content marketing to fuel lead generation. It recommends creating content tailored to different stages of the buyer's journey from awareness to purchase. Specific content types and channels are recommended for each stage, including blogs, videos and social media for awareness, and guides, reports and webinars for evaluation. It also provides tips for repurposing existing content across channels to create more value without large resources. The goal is to use relevant, high-quality content to influence buyers and build relationships that drive engagement and lead flow.

Define a Powerful Go-to-Market Strategy That Sets Your Product Apart

Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining their product or marketing tactics without a solid foundation of strategy. And even when a Product Manager or Product Marketer makes an attempt to define a Go-to-Market Strategy, too often, it’s created without solid evidence or without the depth necessary to make it compelling. And because different stakeholders have different ideas and definitions for a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders. In this webinar, we’ll help you to create a clear understanding of what a Go-to-Market Strategy is and what Product Management and Product Marketing need to do to create a powerful Go-to-Market Strategy that will set their product apart from the competition. Key Takeaways from participating in this webinar: --Develop a common definition for a Go-to-Market Strategy that can be shared with your organization --Learn the seven elements that go into a complete Go-to-Market Strategy --Understand the essential steps to creating your Go-to-Market Strategy

"The Most Powerful Brand on Earth," presented by Susan Emerick

SocialMedia.org

In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media." She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.

Building A Successful Social Following

Tammy Leigh Kahn

This document discusses building a successful social media following and marketing strategy. It outlines four key elements: curate, manage, engage, and measure. It emphasizes the importance of managing multiple social accounts, engaging with followers including responding to both positive and negative comments, understanding your target audience, and using tools to measure effectiveness over time rather than expecting immediate results. The document promotes the social media management tool MarketMeSuite as a way to help organize, prioritize, engage with, and grow an audience.

Going From Messaging Nightmare to Messaging Delight, How to Create a Powerful...

If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMS, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform. Key Takeaways: * Understand the key business drivers for developing a messaging platform * Discover the most important, but yet often overlooked, starting point for your messaging * Learn the five key components of a successful Messaging Platform * Understand how the Messaging Platform contributes to more success in the market.

Webcast: Going From Messaging Nightmare to Messaging Delight

AIPMM Administration

Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMs, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform. About the Speaker: Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Upcoming Events For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit www.aipmm.com. Upcoming Webinars: http://aipmm.com/aipmm_webinars/ Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.ph

Using Brand Advocates (Employees) for Influence

Liz Bullock

Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.

Similar to Keynote address for pcamp msp (20)

Nothing Happens Until Someone Sells Something: Enabling Your Sales Channel t...

How to Develop a Deep Understanding of Your Target Markets: The Starting Poi...

How to Create Sales & Marketing Tools that Sales & Customers Will Actually Use

What is a Go-to-Market Strategy & How to Create One

How to Create Effective Sales & Marketing Tools That Actually Get Used By Sal...

How to Battle Bad Reviews

Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers...

How to prepare for the Non Executive Director Interview

Small Business Marketing: Is There Really a Secret Sauce

Why Should Your Business Invest In Reputation Management-

Going From Messaging Nightmare to Messaging Delight: How to Create a Powerful...

Practical entrepreneurship training part 3 Building team and product/service

Content Marketing: Fuel for Your Lead Generation Strategy

Define a Powerful Go-to-Market Strategy That Sets Your Product Apart

"The Most Powerful Brand on Earth," presented by Susan Emerick

Building A Successful Social Following

Going From Messaging Nightmare to Messaging Delight, How to Create a Powerful...

Webcast: Going From Messaging Nightmare to Messaging Delight

Using Brand Advocates (Employees) for Influence

More from ProductCamp Minnesota

Plethora product managers

Connected Facilitation: Product Strategy

Put away your flip charts and markers. When results really matter engage your technology. In this workshop you will explore and experience the benefits of connected facilitation as it applies to facilitating a product strategy session. Bring your laptop or tablet to this session to experience the benefits firsthand. You’ll also learn about other applications for Connected Facilitation, and about your options to set up one of these amazingly productive work sessions.

Think Like a Strategist

Valuing Product Workshop

The ABC's of Corporate Blogging

Digital Marketing

Today more than 86% of all searches done for new products and services begin online. Visibility is critical. Understanding how digital marketing works is the first step to creating a path to success for your new product. The path may include a website, one that works well on a phone or table as well. If your product is unlike anything else then generating awareness and interest through social marketing may make more sense. Understanding your wide range of options and how to develop the best strategies to meet your specific goals is important in today's digital world.

Test Driven (Product) Development

Improvisation: Unleash More Creative Ideas and Build Stronger Teams

Gaylor.product camp mn 10-19-13 v2

This document from Pragmatic Marketing discusses developing a career roadmap. It provides survey results on product marketing roles, responsibilities, compensation, and career paths. Key findings include that most respondents managed 3 products, top strengths included communication and stakeholder management, and average salaries ranged from $78k for analysts to $125k for directors based on role and experience. The document encourages readers to reflect on their strengths, interests, and goals to develop a strategic career plan.

Haywood.what is infor and mingle

This document provides an overview of Infor and its products and services. It discusses Infor's software solutions for various industries, technologies including cloud, mobility, analytics and social business. It describes Infor's strategy of developing cohesive industry-specific applications on its Infor 10x platform. The document also covers Infor's focus on compelling user interfaces and consumer-grade experiences through its design team. In summary, the document outlines Infor's portfolio and strategic approach to address customer needs through specialized industry software, flexible technology and improved user experience.

Journey toagile published

This document discusses the journey of a company transitioning from a waterfall development process to an agile development process. Some key points: - The company initially tried introducing agile in 2012 but did not make much progress until hiring an agile coach in late 2012 and forming an agile champions team in early 2013. - The transition involved reorganizing teams, training staff in agile practices, and shifting roles like business analysts becoming product owners. It took time for people to adapt to their new roles and responsibilities. - Challenges included staff adjusting to writing user stories instead of long requirements documents, estimating story points consistently across teams, planning releases, and managing expectations around faster delivery from management.

Quimby.product brain, software brain

The document discusses two models for product development and software engineering - the project model and product model. The project model focuses on delivery speed and time to market, uses a linear methodology, and has defined scope and timelines. The product model focuses on customer needs and business metrics, uses a nonlinear methodology, and has undefined scope and timelines. The document argues that organizations should transition from using just the project model to integrating elements of the product model to be more effective and efficient.

Olson.prod positioningcamp

For professional and family care providers who care for chronically ill or frail patients, GrandCare is an internet device, web portal and secure server that provides telehealth, ADL monitoring, smart home features, communication and socialization in an integrated solution. Unlike other products, GrandCare is unique because it has a friendly, intuitive touchscreen interface and senior-oriented web content to engage users with no interest in computers. For 300mm semiconductor fabs needing photoresist and film stripping, the ZETA 300mm batch spray cleaning system offers the highest performance and lowest cost. Unlike immersion systems, ZETA reduces chemical consumption and allows blending chemicals or changing recipe parameters. For semiconductor process technologists with long-

Mc namara.innovation productcamp