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1. Consumer
Targeting
Yo u r C o m p a n y N a m e
1

2. 6 Step Process for Consumer Targeting 2
Who are they? What’s their most
pressing issue,
problem, or desire?
Where do they
get their info?
What benefit of your
product solves their
problem?
What sets off their
content interest?
Who do they
trust?
01 04 0503 0602
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3. Consumer Targeting Cycle with Content Creation and Promotion 3
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Content Promotion
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Channel Selection
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Analysis
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Content Creation
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Target Audience

4. Consumer Targeting Process for Business 4
Who are they?
What’s their Most Pressing
Issue, Problem, or Desire?
Where do they
Get their Info?
What Sets off their
Content Interest?
What Benefit of your Product
Solves Their Problem?
What Sets off Their
Content Interest?
01
02
05
06
04
03
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5. Consumer Targeting with Behavioral and Demographic 5
• Brand Loyalty: Text Here
• Benefits Sought: Text Here
• User Status: Text Here
• Usage Rates : Text Here
• Occasion : Text Here
• Readiness to Buy : Text Here
Behavioral
• Age : Text Here
• Gender: Text Here
• Nationality : text Here
• Ethnic City : Text Here
• Income : Text Here
• Family Size : Text Here
Demographic
• Lifestyle : Text Here
• Personality : Text Here
• Values : Text Here
• Interest : Text Here
Psychographic
• Region : Text Here
• Country: Text Here
• Population : Text Here
• Climate : Text Here
Geographic
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6. Consumer Targeting with Economic and Technical Buyers 6
• Purchase the product
(CFOs/COOs,
• function or line of business
executives)
• text hare
• Make the product accessible to
end-users
• (technology directors,
technology evaluators)
• Text hare
• Use the product
(Departmental managers,
lead end-users)
• Text here
03
01
Technical Buyers 02
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7. Consumer Targeting with End-Users 7
• Purchase the product (CFOs /COOs,
line of business executives)
• Text here
Economic Buyers
• Use the product (departmental
managers, lead end-users)
• Text here
End-Users
• Make the product accessible to
end-users ( technology directors)
• Text here
Technical Buyers
Text Here
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8. Consumer Targeting with Geographic and Psychographic 8
Age : 27
Gender :Male
Nationality : Swedish
Ethnicity : Text Here
Occupation : Text Here
Income : Text Here
Family Size : Text Here
Lifestyle : Text Here
Personality : Text Here
Values : Text Here
Interest : Text Here
Brand Loyalty : Text Here
Benefits Sought : Text Here
User Status : Text Here
Usage Rates : Text Here
Occasion : Text Here
Readiness to Buy : Text Here
Region : Europe
Country : Sweden
Population : Text Here
Climate : Text Here
DemographicPsychographicBehaviouralGeographic
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9. 9
Consumer Targeting Icon
with Target and Arrow
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audience's attention.01
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audience's attention.02
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audience's attention.03

10. 10
Consumer Targeting Icon
with Man and Arrow
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audience's attention.01
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audience's attention.02
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audience's attention.03

11. 11
Icon of Consumer
Targeting with Man
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audience's attention.01
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audience's attention.02
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audience's attention.03

12. 12
Thank You
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