So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes)
•
1 like•1,584 views
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes). Consider: -Where to grow -What should be your product strategy (Ansoff Matrix) -How to assess a product portfolio direction -How to discern if there is an opportunity -What are your product success metrics -How to make some tough product portfolio trade-off decisions
Report
Share
Report
Share
Download to read offline
Recommended
Growing Your SaaS Product Business
The document discusses key decisions SaaS product businesses must make to grow, including defining important metrics like revenue, customer acquisition cost, and churn. It outlines potential roadblocks to disruptive growth like product development, marketing, and support. The document also discusses frameworks for assessing growth opportunities, like the Ansoff Matrix for evaluating new vs existing markets and products, and the BCG Matrix for prioritizing investments. Key trade-off decisions are discussed, like allocating resources between question mark vs star products and short-term vs long-term revenue goals. The overall document provides guidance on strategically planning growth by setting priorities and metrics.
Growing your SaaS Product Business (with speaker notes)
Make decisions on how to grow your SaaS product business including how to:
-Measure growth and define success
-Identify common roadblocks to company growth
-Determine where to focus your efforts
-Refine company & product portfolio strategy and trade-offs
-Assess different potential opportunities
Customer Development Model
Guest Lecture in "Business Administration" course in Faculty of Computer Science, University of Indonesia, 16 October 2015.
Rocket Watcher VC Fundraising Template
This document provides an outline for a venture capital presentation template. It includes sections to describe the vision and market opportunity, target customers, the business problem and proposed solution, value proposition, sales and partnerships, customer acquisition and retention, revenue model, development plan, team, existing customers, fundraising details, and the fit between the company and venture capital fund.
How To Turn Your Product Into a Growth Engine
This document discusses how to turn a product into a growth engine using a product-led growth strategy. It defines product-led growth as relying on product features and usage as the primary drivers of customer acquisition, retention, and expansion. It emphasizes focusing on the customer experience throughout the product lifecycle and adopting an iterative process of building, measuring, and growing the product based on user feedback. The document provides tips for onboarding users effectively and activating key product features to increase adoption and drive growth.
Product Roadmap Template
Hello PM's and Entrepreneurs! Here's a commonly used Product Roadmap Template that you could download and instantly use for your Product Roadmap presentation to key internal stakeholders.
Scenario when to use: As a busy Product Manager, you have an upcoming meeting with key internal stakeholders who want a high level overview of the Product Roadmap.
The Marketer's guide to Big Data
The document discusses how marketers can leverage big data opportunities. It notes that the world now creates 5 exabytes of data every two days, and marketers can no longer ignore the power of data. It describes how marketers currently generate content and use social media as part of their strategies. It also discusses the importance of understanding customer journeys, engaging prospects in real time using their "digital body language", and driving results by targeting campaigns and routing sales leads. The conclusion emphasizes collecting meaningful customer data from various sources, linking it to metrics, and sharing data across organizations to personalize marketing efforts.
Go to market planning
This document outlines a seven-step process for creating an effective go-to-market plan. It details the key questions that should be addressed at each step and the deliverables that result from completing each step. The seven steps include defining the product or service, target markets, value proposition, marketing and sales channels, sales process, required organizational structure, and supporting business processes. Following the seven steps will result in a comprehensive go-to-market plan that can be actionably implemented.
Recommended
Growing Your SaaS Product Business
The document discusses key decisions SaaS product businesses must make to grow, including defining important metrics like revenue, customer acquisition cost, and churn. It outlines potential roadblocks to disruptive growth like product development, marketing, and support. The document also discusses frameworks for assessing growth opportunities, like the Ansoff Matrix for evaluating new vs existing markets and products, and the BCG Matrix for prioritizing investments. Key trade-off decisions are discussed, like allocating resources between question mark vs star products and short-term vs long-term revenue goals. The overall document provides guidance on strategically planning growth by setting priorities and metrics.
Growing your SaaS Product Business (with speaker notes)
Make decisions on how to grow your SaaS product business including how to:
-Measure growth and define success
-Identify common roadblocks to company growth
-Determine where to focus your efforts
-Refine company & product portfolio strategy and trade-offs
-Assess different potential opportunities
Customer Development Model
Guest Lecture in "Business Administration" course in Faculty of Computer Science, University of Indonesia, 16 October 2015.
Rocket Watcher VC Fundraising Template
This document provides an outline for a venture capital presentation template. It includes sections to describe the vision and market opportunity, target customers, the business problem and proposed solution, value proposition, sales and partnerships, customer acquisition and retention, revenue model, development plan, team, existing customers, fundraising details, and the fit between the company and venture capital fund.
How To Turn Your Product Into a Growth Engine
This document discusses how to turn a product into a growth engine using a product-led growth strategy. It defines product-led growth as relying on product features and usage as the primary drivers of customer acquisition, retention, and expansion. It emphasizes focusing on the customer experience throughout the product lifecycle and adopting an iterative process of building, measuring, and growing the product based on user feedback. The document provides tips for onboarding users effectively and activating key product features to increase adoption and drive growth.
Product Roadmap Template
Hello PM's and Entrepreneurs! Here's a commonly used Product Roadmap Template that you could download and instantly use for your Product Roadmap presentation to key internal stakeholders.
Scenario when to use: As a busy Product Manager, you have an upcoming meeting with key internal stakeholders who want a high level overview of the Product Roadmap.
The Marketer's guide to Big Data
The document discusses how marketers can leverage big data opportunities. It notes that the world now creates 5 exabytes of data every two days, and marketers can no longer ignore the power of data. It describes how marketers currently generate content and use social media as part of their strategies. It also discusses the importance of understanding customer journeys, engaging prospects in real time using their "digital body language", and driving results by targeting campaigns and routing sales leads. The conclusion emphasizes collecting meaningful customer data from various sources, linking it to metrics, and sharing data across organizations to personalize marketing efforts.
Go to market planning
This document outlines a seven-step process for creating an effective go-to-market plan. It details the key questions that should be addressed at each step and the deliverables that result from completing each step. The seven steps include defining the product or service, target markets, value proposition, marketing and sales channels, sales process, required organizational structure, and supporting business processes. Following the seven steps will result in a comprehensive go-to-market plan that can be actionably implemented.
Startup Marketing Strategy - Case Study
Startup marketing requires wearing a lot of hats. This startup marketing strategy case study explores building and launching a corporate brand from the ground up for a digital media startup serving financial services.
Five steps of startup go to-market
Product market fit is achieved by finding the successful intersection of product iteration, competition/market and go-to-market strategy. Finding product market fit (PMF), however, is hard when these three factors confound problem solving in the search for PMF.
Fortunately, competition tends to be roughly constant over the period in which a startup is solving for PMF. To control between product iteration and GTM, go-to-market can be broken into five sub-steps in any of which product changes are small enough not to confound. This allows GTM tactics and strategy to be tested and proven or disproven.
The five steps are first sale, founder sales, first sales person, sales leadership, scaling sales - each a distinct stage that can be tested and measured. There are metrics abound to measure sales performance, but many - including funnel conversion metrics, LTV and CAC - are fuzzy and imprecise in the early stages of a startup. What matters is whether a software business is adding adequate net new revenue per cash burned as measured by monthly increase in MRR per monthly net cash burned. Cash efficiency should go up at each successive go-to-market step.
Product Management Metrics | Saeed Khan | ProductTank Toronto
PT Toronto #7: Saeed Khan (Product Manager at Informatica) shares his talk “Product Management Metrics OR How to Manage Your Products like a CEO."
Marketing automation for nurturing, scoring and delivering leads - Marketo
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
How to Shift to Product-Led Growth
The document discusses strategies for shifting to a product-led growth model. It begins with an agenda that covers why product-led growth is important, elements of a successful strategy, and strategies for adopting a product-led approach. Some key points include: technology is becoming deflationary, lowering barriers to entry and increasing competition; buyers prefer self-education over sales; and product experiences have become essential to the buying process. The benefits of product-led growth are listed as dominant growth engine, lower customer acquisition costs, and better user experience. Questions are asked about a company's product-led journey, how marketing/sales influence the roadmap, and which growth model is best. A framework is presented to evaluate market strategies like disrupt
Go To Market Strategy Example Ppt Presentation
Presenting this set of slides with name - Go To Market Strategy Example Ppt Presentation. This is a five stage process. The stages in this process are Provocation, Discovery, Diagnostic, Design, Recommendation. https://bit.ly/36k8HOq
Understanding Enterprise Product Companies
This document summarizes key differences between building consumer products and enterprise products. It notes that enterprise sales cycles are much longer, with fewer data points to understand what drives sales. It also notes that buyers and users are different roles in enterprises. Additionally, it discusses how organizational incentives often prioritize sales goals over product goals in enterprises. The document provides recommendations for enterprise product companies, such as conducting in-depth customer interviews instead of tests, understanding both buyer and user needs, and being prepared for pressure to add "special features" to deals.
The Art & Science of Standing Out in a Saturated Market
At a time when it’s easier and cheaper to start a business, standing out in the sea of competition has never been more difficult. So, what can you do to differentiate? Apart from the products you sell, the customer experience you provide is a major lever to distinguish your brand.
View these slides to learn:
- How to leverage data to discover your brand’s differentiators
- Methods for promoting your brand’s unique value proposition
- Strategies for putting customers at the center of the experience
Product Managers guide to Go-to-Market Strategy
As a Product Manager, you've toiled and sweated countless hours to identify the optimal product-market fit, drove a dozen teams to execute on your vision, and refined your product for a delightful experience. You and your marketing team have spared no effort in an extravagant launch that has caught everyone's attention and imagination. However, that's only half the story.
In another year, you will also be required to demonstrate solid product adoption and meet revenue forecasts. What can you do as a Product Manager to ensure that you get the sales backing to achieve your product adoption and revenue targets? Where can Product Management uniquely play a role in ensuring rapid product adoption? What are some key things to keep in mind as you go about driving product adoption as a Product Manager?
Phenomenal product managers excel not only at building awesome products, but also can execute on product adoption and growing revenue. These slides hope to uncover some aspects of outbound product management and get you to be that phenomenal product manager.
Product management in practice
This document discusses the need for a structured product management process. It covers establishing a product vision and strategy, then executing on that strategy. Specifically:
1) It argues that a product management process is needed to ensure the organization is aligned on how products are built, what is prioritized, and how progress is measured.
2) It outlines developing a product vision 2-5 years out, then a strategy on how to achieve that vision through focused initiatives with goals. Discovery helps inform the vision and strategy.
3) Execution involves roadmapping, prioritizing the backlog, and continuously learning from users to stay focused on solving the right problems.
Pricing PPT UpGrad
This document provides an overview of pricing strategies for a company. It begins with an agenda that includes an introduction to pricing, pricing strategies, dos and don'ts of pricing, and an open Q&A session. Some key points covered include traditional economics for determining price based on demand curves and revenue, cost-plus pricing which adds a markup to costs, value-based pricing which segments customers and considers perceived value, and competitive pricing which matches competitors' prices. The document concludes with tips for validating prices using industry metrics, benchmarking, break-even analysis, testing sales and customer acquisition at different price points, and pricing options for startups like pay-per-usage and freemium models.
Lean innovation
The document discusses using lean innovation and value stream discovery to better understand customers. It provides questions to ask and behaviors to observe for customers at different stages in their journey from being initially aware of a product or service to becoming passionate users. These stages include intrigued, satisfied, hopeful, convinced, trusting, and passionate. Understanding where customers are in this funnel can help optimize how needs are fulfilled at each stage to improve retention and growth.
Software Pricing Demystified (The Basics)
The document discusses software pricing strategies. It recommends that companies focus on maximizing revenue rather than minimizing costs. Pricing should be based on computing the value the software provides to customers. Common pricing models include charging per user or transaction, or offering tiers of service like bronze, silver, and gold packages. Segmenting customers and offering clearly differentiated options allows customers to self-select the right package for their needs.
Let's Talk business cases ProductCamp Toronto 2015
We have all been there, and have had to create a business case. But, there are so many different types of business cases out there. These range in size and depth, from the Consultant’s five-inch thick business case to the scribblings on the back of a napkin. There are different types of business cases required, depending on the oganziation’s size, stage in market, and attitude to risk.
This session will examine the various components of a business case, and the participants will be asked to share their best practices and war stories. Come prepared to listen, and to share your experiences.
Bad Apple
Half of produce grown in America goes to waste for avoidable reasons. The solution is to create a new marketplace for non-commercially salable produce by improving on competitor products. The company saves produce at risk of being wasted, like misshapen fruits and vegetables, and customers choose from over 35 items for standard home delivery, avoiding overbuying issues. In the first year, the company rescued 18,000 pounds of produce, donated 4,000 pounds, and saved customers $10,000. Product development must focus on solving customer problems, and an MVP should test key features. Pricing strategy challenges include volatility, while motivating behavioral change requires ease of use and community building. Outsourcing decisions balance upfront costs
Engaging_UX
Dr. Guiseppe Getto discusses the importance of user experience (UX) for digital products and services. He outlines how to create a UX strategy blueprint with sections for challenges, aspirations, focus areas, guiding principles, activities, and measurements. The strategy aims to achieve high customer satisfaction through an ongoing process of designing prototypes, testing them with users, and refining based on feedback. Regular design, test, and refine sessions should continue post-launch to maintain satisfaction. Tools mentioned include services for usability testing, rapid prototyping, and content strategy.
How Lucky Brand Eliminates Inventory Guesswork with AI-Driven Allocation & Fu...
Lost sales and markdowns cost retailers $1.4 trillion and remains one of the biggest challenges in retail today. To thrive in a hyper-competitive market, retailers are turning to AI and optimization to eliminate inventory guesswork so they can make better, more profitable merchandising, allocation and fulfillment decisions.
Miles Barger, VP of Merchandise Planning, Allocation, and Inventory Optimization at Lucky Brand, shares insights on how his team is embracing AI to optimize allocation and store fulfillment with Celect.
This webcast covers:
- Why previous allocation and fulfillment processes were inefficient
- How Lucky Brand was able to rethink style allocation and predict localized demand
- Ways Lucky Brand changed its fulfillment approach to pull inventory from slow-turning stores and speed up order delivery
- The operational impact of inventory optimization – avoiding markdowns, minimizing sellouts, increasing full-price sales and maximizing gross margins
- How Lucky Brand significantly increased sell-through and margin with Celect Allocation and Fulfillment Optimization
Product Career Ladder: Getting Promoted to Director
Director-level and VP Product leaders do different work than individual contributor Product Managers. How do you signal that you’re interested in “the next job up” while respecting your current manager? How have attendees gotten promoted to Director?
Product Analytics Workshop
This document discusses how product analytics can inform product strategy. It begins by noting that companies now compete on product innovation and only a small fraction of new apps and products survive. It then provides a framework for using analytics, including:
1. Defining the key metric or "North Star" that drives business outcomes, such as total time spent or number of purchases.
2. Ensuring the North Star aligns with and supports the overall business vision.
3. Breaking down the North Star into input metrics that individual teams can measure, such as new subscribers or content engagement.
The document provides examples of North Star metrics for attention, transactions, and productivity-focused products and illustrates how metrics map to
Startup Metrics
The document discusses metrics that startups should measure to track their progress. It recommends identifying the stage of the startup and picking one metric to optimize through testing causality. Different types of metrics are discussed, including vanity metrics to avoid, and examples are provided for various business models. The document stresses iterating based on measured data and provides templates for common startup metrics.
Product Strategy
This document discusses frameworks for company and product portfolio strategy. It addresses where a company should focus its efforts, how to analyze markets and competition, and how to determine success metrics and get to the desired outcome. Key considerations include short-term vs long-term goals, high-risk vs low-risk options, and whether to accelerate investment in high-growth areas or harvest returns from more mature areas. The Boston Consulting Group matrix and Ansoff Matrix are presented as tools to help evaluate these types of tradeoffs.
Digital marketing for Business Growth
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
More Related Content
What's hot
Startup Marketing Strategy - Case Study
Startup marketing requires wearing a lot of hats. This startup marketing strategy case study explores building and launching a corporate brand from the ground up for a digital media startup serving financial services.
Five steps of startup go to-market
Product market fit is achieved by finding the successful intersection of product iteration, competition/market and go-to-market strategy. Finding product market fit (PMF), however, is hard when these three factors confound problem solving in the search for PMF.
Fortunately, competition tends to be roughly constant over the period in which a startup is solving for PMF. To control between product iteration and GTM, go-to-market can be broken into five sub-steps in any of which product changes are small enough not to confound. This allows GTM tactics and strategy to be tested and proven or disproven.
The five steps are first sale, founder sales, first sales person, sales leadership, scaling sales - each a distinct stage that can be tested and measured. There are metrics abound to measure sales performance, but many - including funnel conversion metrics, LTV and CAC - are fuzzy and imprecise in the early stages of a startup. What matters is whether a software business is adding adequate net new revenue per cash burned as measured by monthly increase in MRR per monthly net cash burned. Cash efficiency should go up at each successive go-to-market step.
Product Management Metrics | Saeed Khan | ProductTank Toronto
PT Toronto #7: Saeed Khan (Product Manager at Informatica) shares his talk “Product Management Metrics OR How to Manage Your Products like a CEO."
Marketing automation for nurturing, scoring and delivering leads - Marketo
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
How to Shift to Product-Led Growth
The document discusses strategies for shifting to a product-led growth model. It begins with an agenda that covers why product-led growth is important, elements of a successful strategy, and strategies for adopting a product-led approach. Some key points include: technology is becoming deflationary, lowering barriers to entry and increasing competition; buyers prefer self-education over sales; and product experiences have become essential to the buying process. The benefits of product-led growth are listed as dominant growth engine, lower customer acquisition costs, and better user experience. Questions are asked about a company's product-led journey, how marketing/sales influence the roadmap, and which growth model is best. A framework is presented to evaluate market strategies like disrupt
Go To Market Strategy Example Ppt Presentation
Presenting this set of slides with name - Go To Market Strategy Example Ppt Presentation. This is a five stage process. The stages in this process are Provocation, Discovery, Diagnostic, Design, Recommendation. https://bit.ly/36k8HOq
Understanding Enterprise Product Companies
This document summarizes key differences between building consumer products and enterprise products. It notes that enterprise sales cycles are much longer, with fewer data points to understand what drives sales. It also notes that buyers and users are different roles in enterprises. Additionally, it discusses how organizational incentives often prioritize sales goals over product goals in enterprises. The document provides recommendations for enterprise product companies, such as conducting in-depth customer interviews instead of tests, understanding both buyer and user needs, and being prepared for pressure to add "special features" to deals.
The Art & Science of Standing Out in a Saturated Market
At a time when it’s easier and cheaper to start a business, standing out in the sea of competition has never been more difficult. So, what can you do to differentiate? Apart from the products you sell, the customer experience you provide is a major lever to distinguish your brand.
View these slides to learn:
- How to leverage data to discover your brand’s differentiators
- Methods for promoting your brand’s unique value proposition
- Strategies for putting customers at the center of the experience
Product Managers guide to Go-to-Market Strategy
As a Product Manager, you've toiled and sweated countless hours to identify the optimal product-market fit, drove a dozen teams to execute on your vision, and refined your product for a delightful experience. You and your marketing team have spared no effort in an extravagant launch that has caught everyone's attention and imagination. However, that's only half the story.
In another year, you will also be required to demonstrate solid product adoption and meet revenue forecasts. What can you do as a Product Manager to ensure that you get the sales backing to achieve your product adoption and revenue targets? Where can Product Management uniquely play a role in ensuring rapid product adoption? What are some key things to keep in mind as you go about driving product adoption as a Product Manager?
Phenomenal product managers excel not only at building awesome products, but also can execute on product adoption and growing revenue. These slides hope to uncover some aspects of outbound product management and get you to be that phenomenal product manager.
Product management in practice
This document discusses the need for a structured product management process. It covers establishing a product vision and strategy, then executing on that strategy. Specifically:
1) It argues that a product management process is needed to ensure the organization is aligned on how products are built, what is prioritized, and how progress is measured.
2) It outlines developing a product vision 2-5 years out, then a strategy on how to achieve that vision through focused initiatives with goals. Discovery helps inform the vision and strategy.
3) Execution involves roadmapping, prioritizing the backlog, and continuously learning from users to stay focused on solving the right problems.
Pricing PPT UpGrad
This document provides an overview of pricing strategies for a company. It begins with an agenda that includes an introduction to pricing, pricing strategies, dos and don'ts of pricing, and an open Q&A session. Some key points covered include traditional economics for determining price based on demand curves and revenue, cost-plus pricing which adds a markup to costs, value-based pricing which segments customers and considers perceived value, and competitive pricing which matches competitors' prices. The document concludes with tips for validating prices using industry metrics, benchmarking, break-even analysis, testing sales and customer acquisition at different price points, and pricing options for startups like pay-per-usage and freemium models.
Lean innovation
The document discusses using lean innovation and value stream discovery to better understand customers. It provides questions to ask and behaviors to observe for customers at different stages in their journey from being initially aware of a product or service to becoming passionate users. These stages include intrigued, satisfied, hopeful, convinced, trusting, and passionate. Understanding where customers are in this funnel can help optimize how needs are fulfilled at each stage to improve retention and growth.
Software Pricing Demystified (The Basics)
The document discusses software pricing strategies. It recommends that companies focus on maximizing revenue rather than minimizing costs. Pricing should be based on computing the value the software provides to customers. Common pricing models include charging per user or transaction, or offering tiers of service like bronze, silver, and gold packages. Segmenting customers and offering clearly differentiated options allows customers to self-select the right package for their needs.
Let's Talk business cases ProductCamp Toronto 2015
We have all been there, and have had to create a business case. But, there are so many different types of business cases out there. These range in size and depth, from the Consultant’s five-inch thick business case to the scribblings on the back of a napkin. There are different types of business cases required, depending on the oganziation’s size, stage in market, and attitude to risk.
This session will examine the various components of a business case, and the participants will be asked to share their best practices and war stories. Come prepared to listen, and to share your experiences.
Bad Apple
Half of produce grown in America goes to waste for avoidable reasons. The solution is to create a new marketplace for non-commercially salable produce by improving on competitor products. The company saves produce at risk of being wasted, like misshapen fruits and vegetables, and customers choose from over 35 items for standard home delivery, avoiding overbuying issues. In the first year, the company rescued 18,000 pounds of produce, donated 4,000 pounds, and saved customers $10,000. Product development must focus on solving customer problems, and an MVP should test key features. Pricing strategy challenges include volatility, while motivating behavioral change requires ease of use and community building. Outsourcing decisions balance upfront costs
Engaging_UX
Dr. Guiseppe Getto discusses the importance of user experience (UX) for digital products and services. He outlines how to create a UX strategy blueprint with sections for challenges, aspirations, focus areas, guiding principles, activities, and measurements. The strategy aims to achieve high customer satisfaction through an ongoing process of designing prototypes, testing them with users, and refining based on feedback. Regular design, test, and refine sessions should continue post-launch to maintain satisfaction. Tools mentioned include services for usability testing, rapid prototyping, and content strategy.
How Lucky Brand Eliminates Inventory Guesswork with AI-Driven Allocation & Fu...
Lost sales and markdowns cost retailers $1.4 trillion and remains one of the biggest challenges in retail today. To thrive in a hyper-competitive market, retailers are turning to AI and optimization to eliminate inventory guesswork so they can make better, more profitable merchandising, allocation and fulfillment decisions.
Miles Barger, VP of Merchandise Planning, Allocation, and Inventory Optimization at Lucky Brand, shares insights on how his team is embracing AI to optimize allocation and store fulfillment with Celect.
This webcast covers:
- Why previous allocation and fulfillment processes were inefficient
- How Lucky Brand was able to rethink style allocation and predict localized demand
- Ways Lucky Brand changed its fulfillment approach to pull inventory from slow-turning stores and speed up order delivery
- The operational impact of inventory optimization – avoiding markdowns, minimizing sellouts, increasing full-price sales and maximizing gross margins
- How Lucky Brand significantly increased sell-through and margin with Celect Allocation and Fulfillment Optimization
Product Career Ladder: Getting Promoted to Director
Director-level and VP Product leaders do different work than individual contributor Product Managers. How do you signal that you’re interested in “the next job up” while respecting your current manager? How have attendees gotten promoted to Director?
Product Analytics Workshop
This document discusses how product analytics can inform product strategy. It begins by noting that companies now compete on product innovation and only a small fraction of new apps and products survive. It then provides a framework for using analytics, including:
1. Defining the key metric or "North Star" that drives business outcomes, such as total time spent or number of purchases.
2. Ensuring the North Star aligns with and supports the overall business vision.
3. Breaking down the North Star into input metrics that individual teams can measure, such as new subscribers or content engagement.
The document provides examples of North Star metrics for attention, transactions, and productivity-focused products and illustrates how metrics map to
Startup Metrics
The document discusses metrics that startups should measure to track their progress. It recommends identifying the stage of the startup and picking one metric to optimize through testing causality. Different types of metrics are discussed, including vanity metrics to avoid, and examples are provided for various business models. The document stresses iterating based on measured data and provides templates for common startup metrics.
What's hot (20)
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto
Marketing automation for nurturing, scoring and delivering leads - Marketo
Marketing automation for nurturing, scoring and delivering leads - Marketo
The Art & Science of Standing Out in a Saturated Market
The Art & Science of Standing Out in a Saturated Market
Let's Talk business cases ProductCamp Toronto 2015
Let's Talk business cases ProductCamp Toronto 2015
How Lucky Brand Eliminates Inventory Guesswork with AI-Driven Allocation & Fu...
How Lucky Brand Eliminates Inventory Guesswork with AI-Driven Allocation & Fu...
Product Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to Director
Similar to So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes)
Product Strategy
This document discusses frameworks for company and product portfolio strategy. It addresses where a company should focus its efforts, how to analyze markets and competition, and how to determine success metrics and get to the desired outcome. Key considerations include short-term vs long-term goals, high-risk vs low-risk options, and whether to accelerate investment in high-growth areas or harvest returns from more mature areas. The Boston Consulting Group matrix and Ansoff Matrix are presented as tools to help evaluate these types of tradeoffs.
Digital marketing for Business Growth
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Strategic Planning for Small Businesses
This document provides guidance on setting marketing goals and creating a marketing plan for 2016. It recommends assessing performance from last year, identifying strengths, weaknesses, opportunities and threats. The planning process involves setting objectives, strategies and tactics. Key elements to include in the plan are initiatives, pricing, sales, markets, customers, and promotion activities. The plan should have SMART goals and be implemented through promotion as a sales funnel.
Strategic Planning for Small Businesses
This presentation is by Professor Joe Hines, professor of marketing at Concordia, Fullerton College, Whittier College, and Cal State Fullerton. Joe also owns a content marketing practice called A-Cubed Marketing in Orange County, California.
Market Sizing PowerPoint Presentation Slides
Much before a company starts to estimate the market size, it is very important to compile the data concerned in PPT template format relating to the study of market potential. Other parameters like defining of customer target, penetration rate, and potential market size can be addressed with ease in a Market Sizing PowerPoint Presentation Slides. As far as company’s allocation is concerned in the total market size it can be measured by the stats of total volume rightly updated in presentation template. Number handling and other calculation part has become very easy as all the measurement tables and formulas are supported in PowerPoint slideshow. In a conference hall qualitative and qualitative aspects can be handled, brought into notice and assessed with ease using pre designed graphics in PPT layout. Even before a new product or service is launched its important to understand the market potential with respect to your company, all of which can be tracked with presentation slide, thus helping you to stand at par with others. Ensure ethnic feelings are duly considered with our Market Sizing PowerPoint Presentation Slides. Be able to address cultural concerns.
Mastering Hypergrowth: 5 Growth Strategies with Chargebee's CRO
Adam Tesan / CRO / Chargebee
In this session, you will learn:
1. Frameworks to navigate global expansion, pricing experiments; business model pivots.
2. Agility as the cornerstone of Hypergrowth
3. Creating sustainable business growth
BCG Matrix & SWOT Analysis
The document discusses several strategic planning tools including the BCG matrix and SWOT analysis. The BCG matrix classifies products based on their market growth rate and relative market share, with categories including stars, cash cows, dogs, and question marks. SWOT analysis involves identifying a company's strengths, weaknesses, opportunities, and threats to help develop a future plan. Strengths and weaknesses are internal factors while opportunities and threats are external. The document provides examples of factors to consider when conducting a SWOT analysis.
Deloitte Consulting Case Competition
Spring 2017
Recommended EatRite, a family-owned grocer, expand its private label, launch a technology initiative, and actively invest in human capital
Modeled the recommendation's impact to increase margins 2.43% and net profit $710mm
The Ten Questions
The document outlines 10 questions for entrepreneurs to consider when developing a new business idea or product. The questions address: identifying the entrepreneur and their unique value proposition; defining the problem, solution, and product; validating a market need and identifying target customers; assessing competitors; determining distribution and pricing strategies; identifying keys to success and risks; setting milestones; determining funding needs and costs; and identifying any additional needs or assumptions. Taking entrepreneurs through these questions aims to help strengthen their business concept before pursuing funding or launch.
Odette-School-of-Business-Warby-Parker.pdf
Warby Parker is considering expanding its social commitment and growth. It recommends a three-pronged approach: building a new corporate headquarters, increasing physical store locations, and furthering cause marketing efforts. It analyzes strengths, weaknesses, opportunities, threats, and alternatives. Increasing physical store locations scores highest. The recommendation is to open 8 boutiques and 7 outlets over 4 years, allocating $5 million to marketing. Financial projections estimate $26.7 million in revenues from the new locations by year 4. Implementation will involve expanding distribution and offices in year 1, opening boutiques in year 1, converting boutiques to outlets years 2-4, and pursuing "cause retailing" partnerships going forward.
Go From Vanity to Sanity Metrics by Amplitude Head of Prod MKT
Main takeaways:
- Why it’s important to segment your market carefully before operationalizing the marketing mix?
- How to go beyond pipe generation numbers and assess the health of your opportunity funnel?
- How to run data driven marketing programs that support the complete opportunity funnel?
1- Preparing for Export Mats_Step_by_Step_KgnJULY2016_0.pptx
The document outlines key steps in preparing for export markets, including assessing internal production capacity, thoroughly researching target markets, and developing relationships with distributors. It emphasizes the importance of planning exports, evaluating supply chains, understanding cultural differences between markets, and addressing issues identified through market feedback such as packaging, pricing, and product promotion.
Executive Program in Sales Management (Monday) June 2014
The document outlines Nick's career highlights in sales, marketing, and HR leadership roles and volunteer experience, as well as an agenda for an executive sales management program covering topics like accelerating sales performance, integrating marketing and sales, and developing effective sales and customer plans. It also includes a brief bio on Nick highlighting his career path and personal interests in volunteer work and fitness.
Pitch deck
This document provides guidance on creating an effective pitch deck. It outlines the key sections that should be included in a pitch deck and the important questions each section should answer. The recommended sections are: cover, overview, opportunity, problem, solution, traction, customer/market, competition, business model, team, use of funds, and extra slides. Each section is described in 1-2 sentences with examples of the types of questions it should address. The document concludes with suggestions for pitching exercises.
Business summary template_2015
Adding more information (description, tags, category) makes it easier for others to find your content. The score increases as you add each item.
How to successfully market your tech company
These slides are from a 5-minute lightning talk I did at the Software Cornwall Tech Connect Event - February 2018.
It is my 3 top tips for successfully marketing your tech company.
Jeff Cohen | Smart Traffic Live 2019
This document provides an overview of Amazon advertising and strategies for optimizing Amazon product listings. It discusses the importance of having a data-driven strategy for each product (ASIN) that establishes goals for key metrics like traffic, conversion rate, and profit. The document outlines a framework for categorizing products into "Head, Torso, Tail" based on their performance. It also covers best practices for product listings like optimizing titles, images, and content. Additional topics include why advertising is required, how different Amazon ad types work, and common pitfalls to avoid when optimizing campaigns.
170131 sales and marketing alignment mass tlc public, clint poole, lionbridge
Clint Poole, CMO of Lionbridge presented at MassTLC's CMO peer group, on Marketing and Sales Alignment.
Happy farm value prop and segments bd
The document discusses key aspects of defining a business value proposition and identifying customer segments. It begins by listing value proposition and customer segments as important building blocks. It then provides guidance on specifying the value proposition by determining what products or services are being offered and how they solve customer problems. It also discusses discovering the minimum viable product and testing it with customers. Finally, it covers identifying the types of customers being served, what jobs or needs they want addressed, and how to understand their decision-making processes.
Saratoga marketing talk
This document provides information on marketing a product. It discusses defining the customer need, going through the marketing cycle of delivering the product and communications, and checking customer satisfaction. It also outlines three generic marketing strategies - cost leadership, differentiation, and focus or niche strategy. The fundamentals of marketing - the six P's of product, place, price, promotion, people and producer - are explained. The document stresses the importance of understanding customers, competitors and production potential when developing an effective marketing strategy.
Similar to So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes) (20)
Mastering Hypergrowth: 5 Growth Strategies with Chargebee's CRO
Mastering Hypergrowth: 5 Growth Strategies with Chargebee's CRO
Go From Vanity to Sanity Metrics by Amplitude Head of Prod MKT
Go From Vanity to Sanity Metrics by Amplitude Head of Prod MKT
1- Preparing for Export Mats_Step_by_Step_KgnJULY2016_0.pptx
1- Preparing for Export Mats_Step_by_Step_KgnJULY2016_0.pptx
Executive Program in Sales Management (Monday) June 2014
Executive Program in Sales Management (Monday) June 2014
170131 sales and marketing alignment mass tlc public, clint poole, lionbridge
170131 sales and marketing alignment mass tlc public, clint poole, lionbridge
More from John Gibbon
Future of technical innovation 3 trends that impact enterprise users
The document discusses emerging technical innovations including internet contact lenses, molecular computers, bionic limbs, cloning dinosaurs, and underground cities. It also mentions synthetic life, systems biology, nano machines, dust networks, personalized medicine, traveling faster than light, space elevators, and language translator implants. Many of the innovations are from futureforall.org and aim to push the boundaries of what is possible through technology.
Product Discovery At Google
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Other Product Mgt Notes
The document discusses various aspects of product management including the product lifecycle, responsibilities of product managers, and best practices for defining product strategy and managing the product innovation funnel. It emphasizes analyzing customer feedback, pruning ideas at each stage, and getting stakeholder buy-in on go/no-go decisions. It also stresses the importance of talking directly to users to understand problems and resolving issues to prevent attrition.
Updated Product Management Notes
The document discusses various product management processes and documents used in developing digital products. It describes defining business requirements and market intelligence, designing product requirements, developing support, and deploying through launch and marketing. Specific documents mentioned include business cases, use case diagrams, functional requirements documentation, product requirements documents, prototypes, and more. The key stages of product development covered are defining needs, designing requirements, developing the product, and deploying it to customers.
Product Marketing
The document discusses product marketing responsibilities and strategies. It covers:
1) Product marketing oversees messaging, positioning, and marketing products to customers, partners, analysts, and press.
2) The 4 P's of marketing are product, price, place, and promotion. Promotion strategies discussed include advertising, public relations, branding, and web 2.0 techniques.
3) A successful product launch requires planning promotion, developing collateral, ensuring the product is bug-free, training teams, and getting early customer feedback.
Pcamp09
The document outlines a process for deciding which ideas move forward into each phase of product development. It discusses who is involved in making decisions at each phase, such as the Product Manager, Product Board, and CEO. It also states that it is acceptable for most ideas to fail and not advance, and lists potential sources of ideas both internally from employees and externally from customers, partners, and industry sources. A framework is presented for evaluating existing and potential new products based on their market share and growth rate.
Product Funnel
The biggest roadblock to effective product strategy in most companies is not establishing a product innovation and decision process
Product Management
Product Management Processes
What do markets and customers need?
What can / should we build?
What’s working and not working?
Product Development
- The document discusses the differences between the waterfall and agile development processes. Waterfall involves sequential development phases while agile uses iterative cycles.
- Agile development has shorter iterations typically 2-5 weeks long with demonstrable deliverables at the end of each cycle. Requirements, design, coding, testing and documentation are re-evaluated at the end of every iteration.
- The document outlines typical documents used in each process such as requirements documents, technical specifications, architecture diagrams, test plans and release documents.
More from John Gibbon (9)
Future of technical innovation 3 trends that impact enterprise users
Future of technical innovation 3 trends that impact enterprise users
Recently uploaded
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Tomaz Bratanic
Graph ML and GenAI Expert - Neo4j
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
AppSec PNW: Android and iOS Application Security with MobSF
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
What is an RPA CoE? Session 1 – CoE Vision
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Gursev Pirge, PhD
Senior Data Scientist - JohnSnowLabs
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
What is an RPA CoE? Session 2 – CoE Roles
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Principle of conventional tomography-Bibash Shahi ppt..pptx
before the computed tomography, it had been widely used.
Recently uploaded (20)
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes)
- 1. So You Want to Grow Your SaaS Product Line (A Few Product Management / Product Strategy Notes) John Gibbon @johngibbon In/johngibbon
- 2. Where to Grow? Customer Size Products Services Channel Industries Geographies
- 3. Product Strategy: Ansoff Matrix Current Products Future Products Current Markets Market Penetration Product Development Future Markets Market Development Suicide Leap
- 4. Assessing a Product Portfolio Direction • Problem? – Opportunity • Where should we go? • Solution – Unique offering, breakthrough? – Why you? Competition? • Business Model – How make money? – What money need? – Team? (Build? Market? Sell?) • Why will we be successful there? • How do we get there?
- 5. Is There an Opportunity? • Customer Pain? – Sufficient Pain to Buy? – Top Problem of Economic Buyer? • Big Enough Market? – Market Growing? Changing? Total Market > Total Addressable Market > Your Share
- 6. Product Success Metrics • Revenue • Market Share • Competitive Differentiation • New Users • Increased Usage • Increased NPS
- 7. .. But it’s Rarely a Green Field You’ll Have to Make Some Tough Decisions
- 8. Market Growth Rate Boston Consulting Group Growth Share Matrix 20%18%16%14%12%10%8%6%4%2%- 0% Stars 5 4 Invest Question marks 3 ?? ?2 Accelerate a Few Harvest Divest Most Dogs Cash cows 1 8 7 6 Liquidate 10x 4x 2x 1.5x 1x .5x .4x .3x .2x .1x Relative Market Share
- 9. Product Portfolio Trade-offs • New Product vs. Mature Product • New Market vs. Existing Market • Short Term vs. Long Term Revenue • Usage vs. Revenue • Client A vs. Client B • Research vs. Development • High Risk vs. Low Risk Strategic Balance Trade Offs