Social media Problems: 1. I have 2 M fans on Facebook. How many of them are actually my customers or potential customers?

1. Enterprise should know Social Media
is CEO problem
Bhupendra Khanal, CEO Simplify360

2. • Social Problem : 1 • Solution
I have 2 M fans on Get the CRM integration. Add
the Social Fields in your CRM
Facebook. How many of system and start collecting the
them are actually my Social Profiles in the customer
customers or potential application forms.
customers?
The Social CRM System
will tell you the answer.

3. • Social Problem : 2
What is the ROI of Social Media?
• Solution
ROI comes in 3 forms – Sales Generated, Cost Saved, Buzz
Created.
Use coupons, micro-sites/landing Use Social CRM for Customer Service Buzz generated, if it is
pages, FB apps etc., feed the data to and track cost per case solved. Use the a metric for you (it will
the CRM system. ad cost saved for impressions or leads be if you are brand
generated, or use cost saved to get the conscious), its fairly
Convince the CFO to release the space in the mainline media. ROI is just straight forward.
financial data. Create the metrics like there.
leads generated, leads converted,
revenue earned.
System Integration and Analytics is the answer.

4. • Social Problem : 3
How do I build my Social Media Strategy? What is the ultimate
strategy?
• Solution
Every company have their Marketing Social Media is no different. There is no Build a strategy.
strategy or Finance Strategy. Best ultimate way to succeed. Defend it with proper
practices can only take so far. Every focus and action.
business success comes from the art Build a Story!
leader shows while using the
available resources.
First think – What is your story?

5. How should an Enterprise
move forward?

6. Corporate
Celebrity Innovation Brand Story
Strategy
Media
You either SUCK. Or you ROCK!
Social Media = Social + Media
Social
You either capitalize and
earn.
Or miss the opportunity.
Social Media Marketing Social Listening
Online
Community Social Contact
Social CRM Reputation
Building Center
Management
Social Social
Social PR Social Audit
Commerce Intelligence

7. You are DOOMED

8. You competition isn’t better too!

9. Modern Companies
The CXOs – Chief Finance Officer, Chief Operations Officer, Chief Technology Officer,
Chief Marketing Officer, Chief Strategy Officer
Human
Finance Operations Technology Marketing
Resources
These are the CEOs problem. The CXOs directly report to the CEO.
• Corporate
• Corporate • Book keeping • Product
Communicatio • Hiring
Finance • Office Security Building
n • Employee
• Accounting • Office Set-up • Technical
• Branding Management
• Taxation and Team
• Inventor • Lead Gen • Employer
Maintenance Management
Relations • Business Dev Branding
• Sales
These are CXOs problems

10. CEO, CMO and CTO
Social
Commerce
Brand
CMO, CFO Social
Management CTO, CMO, CFO
Intelligence
Social Media Customer
CIO, CMO
HR Head Service
Audit
Social Media
Marketing
CMO
Social Media – The Working Model

11. Who pays for Social Media?

12. Chief
Introducing Social Media
Officer
The Fund should get allocated and
passed from the CEOs and CFOs
Office

13. CEO, CMO and CTO
Social
Commerce
CMO, CFO Brand Social
CTO, CMO, CFO
Management Intelligence
Chief
Social
Media
Social Media Officer Customer
HR Head CIO, CMO
Audit Service
Social Media
Marketing
CMO
Solution
CEO’s Office pays for it. Social becomes a part of the company culture.

14. Recommended Model for Social
Media

15. Social Enterprise Working Model 1
CEO’s Office
BPO/CS
Social Media Team
M/AD
Agency
Human
CMO’s CTO’s CFO’s
Resource
Office Office Office
s

16. Social Enterprise Working Model 2
CEO’s Office
Social Media Head CMO’s Office
CS
Agency/
Social Media Team [Functional Heads] BPO
M/AD
Human
CMO’s CTO’s CFO’s
Resource
Office Office Office
s

17. Most comprehensive coverage
Sold in over 100 countries 28 World languages covered
of Global Sites
Trusted by Fortune 500
Powering 6 business areas Serving 11 industry verticals
companies
World’s First 360
Social Media Marketing Suite

18. So why settle for less?
Boldly Go
Where No Business has
Gone Before