Building long-lasting links with customer through innovative experience and co-generating value with them
Topics covered:
- Why Social CRM?
- Functional Architecture
- Flow and Value of Interactions
- What are CRM vendors doing to promote Social experience
- Pre-requisites and business questions
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Social CRM - Functional Architecture and Interactions Flow
1. ? !
Social CRM
Functional Architecture and
Interactions flow
Building long-lasting links with customer through innovative experience and co-
generating value with them
Fabio Cipriani
July-2009