Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.

1. analyzed by
Top Indian Brands on Social Media – August 2013

2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors...
so you know who is outsocializing who. And
how.

3. SO
ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Home Care
Consumer Electronics
Personal Care
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
Banking
August 2013

5. A closer look
into these
sectors & brands

6. Comparing Top Automotive Brands
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts
Admin
Responded
Total Fans Fan Growth
Audi India 24,35,465 8.4 % 4.6 % 36 141 215 5.6 %
BMW India 21,66,690 8 % 3.5 % 69 61 195 0 %
Tata Nano 38,43,141 -0.20 % 0.91 % 78 22 125 61.6 %
Mahindra Scorpio 24,87,168 1.6 % 1.6 % 24 93 223 4 %
Hyundai India 18,57,101 0.26 % 1.9 % 122 28 220 24.1 %
August 2013

7. Audi India - Contests
Audi India’s ‘Guess the Price’ contest, which was conducted as
part of the launch of its Q3 model was its most engaging
content in August with an average engagement score of 176.

8. Comparing Top Home Care Brands
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts Admin
Responded
Total Fans Fan Growth
Ariel India 10,55,370 1 % 1.4 % 33 48 34 29.4 %
Dulux Paints 7,11,753 8.8 % 2.7 % 29 20 133 3.8 %
Surf Excel Matic 7,18,411 1.6 % 0.88 % 66 6 123 1.6 %
Nerolac Paints 4,97,736 3.1 % 1.4 % 53 14 17 -
Asian Paints 94,320 1.6 % 2.8 % 82 31 49 26.5 %
August 2013

9. Surf Excel Matic – ‘Motherhood’
Surf Excel Matic’s ‘Motherhood’ posts engaged well
with its fans. The ‘Motherhood’ related posts had an
average engagement score of 25, while the overall
average engagement score was only 6.

10. Comparing Top Personal Care brands
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts
Admin
Responded
Total Fans Fan Growth
Maybelline New
York India
26,44,171 5.6 % 6.6 % 225 55 278 43.2 %
Axe Angels Club 40,59,757 -0 % 1.3 % 50 49 77 5.2 %
L’Oreal Paris 19,79,677 2.9 % 5.2 % 154 50 241 23.7 %
Colgate India 14,07,114 8.2 % 7.3 % 28 216 - -
Gillette India 23,41,140 2.4 % 2.8 % 52 61 30 -
August 2013

11. L’Oreal Paris India - Contest
L’Oreal Paris used contests to engage with its
fans in August. The brand posted 11 updates
around the ‘You are worth it because..’
contest and this resulted in an average
engagement score of 19 for the campaign
while the overall engagement score for its
page was 50.

12. Comparing Top Banking & Finance Brands
August 2013
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts
Admin
Responded
Total Fans Fan Growth
ICICI Bank 24,25,318 1.5 % 1.6 % 31 55 - -
HDFC Bank 16,98,794 2.8 % 1.6 % 31 41 541 35.1 %
Axis Bank 15,40,525 5.6 % 2.1 % 53 24 - -
IDBI Bank 7,59,201 3.5 % 1.1 % 47 13 - -
IndusInd Bank 57,820 220.4 % 26 % 27 76 - -

13. Axis Bank – Corporate Social Responsibility
Axis Bank’s updates around its CSR activities engaged
well with its fans. The 12 CSR related posts had an
average engagement score of 19.

14. ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

15. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail
Insurance
Restaurant
August 2013

16. A closer look
into these
sectors & brands

17. Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Fastrack 29,557 50.4 % 85 58 35 0:54:19
Lenskart 5,231 14.2 % 198 189 269 6:32:51
Nature Basket 2,661 5.2 % 184 198 3 8:28:51
Louis Philippe 1,215 23 % 247 37 188 1:22:01
Jack Jones India 2,838 5.3 % 133 165 110 0:30:34
Comparing Top Retail Brands
August 2013

18. Louis Philippe - #TheLabelQuiz
Louis Philippe’s #TheLabelQuiz was the most tweeted hashtag by the
brand and its followers in August. The engagement score for the
hashtag #TheLabelQuiz was 1,000.

19. Comparing Top Insurance Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response Time
Proactive
Tweets
Replies Retweets
HDFC Life 32,115 10.5 % 72 22 0 54:21:24
Aviva India 4,350 16.4 % 243 132 24 4:19:14
Bajaj Allianz 3,823 3.1 % 99 107 6 2:37:41
ICICI Pru Life 1,455 12.5 % 224 89 12 12:13:50
ICICI Lombard 1,331 16.1 % 202 95 22 4:04:25
August 2013

20. Bajaj Allianz - #LittleThings Contest
#LittleThings Contest was Bajaj Allianz’ most user tweeted hashtag and also was the
highest engaging hashtag with an engagement score of 881

21. Comparing Top Food / Beverage Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Pepsi India 88,888 12.3 % 175 42 76 2:47:22
Dairy Milk India 8,459 19.7 % 80 122 303 3:18:59
Cadbury
Celebrations
18,174 0.85 % 47 15 20 1:46:38
Bingo! 1,221 63.7 % 70 140 205 0:45:22
Cadbury Silk 6,951 20.2 % 53 148 292 5:31:49
August 2013

22. Bingo! - #ReplaceMovieNameWithBoing Contest
Bingo’s ‘Replace Movie Name with Boing Contest’ on August 28th was the most tweeted
hashtag and engaged well with its followers. The contest helped the brand reach the ‘1,000
followers’ milestone. The engagement score of the hashtag was 1,000.

23. Comparing Top Restaurant & Café Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Dominos India 21,254 6.9 % 413 260 197 9:29:59
KFC India 4,314 4.8 % 98 44 2 5:31:29
Dibella Coffee India 625 2.1 % 50 10 5 11:06:38
Café Coffee Day 13,165 3.5 % 31 54 11 15:33:24
Starbucks India 3,621 14.8 % 33 33 1 55:15:42
August 2013

24. Starbucks India - #PassionforCoffee
Starbucks India asked its followers to share their pic at the Starbucks store using the hashtag
#PassionforCoffee. The hashtag created lots buzz and engaged well with its followers with an
engagement score of 744.

25. SO
ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...

26. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Personal Care
Sector Brand
Food & Beverages
Retail
Insurance
Restaurant
August 2013

27. SO
A closer Look at
Selected Top
Brands

28. Kotak Mahindra Bank
Kotak Junior Account
Kotak Junior Account TVC video was the most
watched video on the Kotak Mahindra Bank’s
YouTube channel with more than 649,000
views.

29. Panasonic India
Washing Machine (Econavi) TVC
Panasonic India’s Econavi washing
machine TV commercial was the most
watched video on its YouTube channel
with 1,372 views.

30. ICICI Lombard
Cop vs. Conscience: Who will win? #2
ICICI Lombard’s Cop vs. Conscience video
garnered more than 19,000 views in 10
days.

31. About Unmetric :
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