The document discusses the importance of building an internal publishing practice for brands, which involves creating, uncovering, and distributing information instead of just selling products. It emphasizes that employee activation goes beyond mere distribution and highlights the need for operationalizing employee empowerment through in-house production and potential outsourcing of writing and production tasks.

1. How to Build an Internal Publishing Practice
Jaime Pham
Content Marketing Consultant
LinkedIn
@jaimelynn09 #inTC14

2. Brands are no longer merely peddling
products; they’re producing,
unearthing, and distributing
information
- Alexander Jutkowitz, Group SJR

3. Employee Activation
Is More than just Distribution

4. How Companies Operationalize Employee Empowerment
Creating employee empowerment programs
In-house production
Outsourcing writing and production