How to Build an Internal Publishing Practice

•Download as PPTX, PDF•

0 likes•7,327 views

Jamie Pham, Content Marketing Consultant at LinkedIn, presents at LinkedIn's exclusive tech conference: TechConnect2014.

Marketing

Brands are no longer merely peddling
products; they’re producing,
unearthing, and distributing
information
- Alexander Jutkowitz, Group SJR

Employee Activation
Is More than just Distribution

How Companies Operationalize Employee Empowerment
Creating employee empowerment programs
In-house production
Outsourcing writing and production

The Content Marketing Strategic Workshop, a unique one-day executive event, will leave you with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience. The workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions.

Petter Nylander, Global CEO, Universum Andy Taylor, Global Employer Branding Director, Schneider Electric Moderator: Laurence Bret - Stern, Sr. Marketing Director for EMEA and LATAM, LinkedIn In this session, Universum's CEO will share their most recent research on Employer Branding with Andy Taylor, Global Employer Branding Director at Schneider Electric and Laurence Bret, EMEA & LATAM Sr. Marketing Director at LinkedIn. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015

LinkedIn Talent Solutions

RB shares their approach to digital sourcing and how they moved from a reactive to a proactive approach to recruiting. Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015

Social Selling Roadshow Stockholm

LinkedIn Sales Solutions

The Importance of Data & Relationships | ConnectIn London 2016

LinkedIn Europe

ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...

21 Quotes That Will Change the Way You Think About Marketing

Jay Baer

Talent Trends 2016 - Focus on UKI

LinkedIn Europe

15 Social Media Job Search Tips from Recruiting & HR Experts

Workology

Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview. These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.

Deluxe Corp - Talent Community ManagerPaul DeBettignies

Employer Brand Loyalty & Talent Attraction

JWTINSIDE

Much like consumer brands compete for customers, today employers are competing for qualified candidates who may or may not be looking to make a career change. But how do you get a pool of future talent interested in your brand before you’re ready to hire? Here we explore the notion of building employer brand loyalty through an integrated communications strategy that includes media selection and content development.

The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's St...

HubSpot

How do most corporations structure their content teams? What can you learn from them? In this presentation you'll learn about the five common content production models employed by old media, new media, brands, and agencies so that you can choose a content team structure for your organization based on your business model, content goals, and available resources. Check out the associated blog post for more info: http://hubs.ly/y0fT2s0

How LinkedIn is Adapting its Platform

Top 2016 Challenges for State and Local Government

Grant Thornton LLP

AI to Enable Next Generation of People Managers

Work-Bench

Dymo Case Study

How LinkedIn is Adapting its Platform for Higher Education - David Thacker

The Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast

LinkedIn Talent Solutions

Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...

LinkedIn Europe

In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day? In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session. In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.

Leading Digital Transformation: Putting People First

Charlene Li

Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3. Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives. We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.

Authentic Storytelling: Getting Out of Our Own Way

Capgemini Case Study: Committing to content puts Capgemini ahead

What's hot

Highlights of FinanceConnect - FinanceConnect 2015

LinkedIn India

Big Idea: Get Social: The Importance of Building your EVP

LinkedIn Talent Solutions

The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015

LinkedIn Talent Solutions

Social Selling Roadshow Stockholm

LinkedIn Sales Solutions

The Importance of Data & Relationships | ConnectIn London 2016

LinkedIn Europe

ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...

21 Quotes That Will Change the Way You Think About Marketing

Jay Baer

Talent Trends 2016 - Focus on UKI

LinkedIn Europe

15 Social Media Job Search Tips from Recruiting & HR Experts

Workology

Deluxe Corp - Talent Community ManagerPaul DeBettignies

Employer Brand Loyalty & Talent Attraction

JWTINSIDE

The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's St...

HubSpot

How LinkedIn is Adapting its Platform

Top 2016 Challenges for State and Local Government

Grant Thornton LLP

AI to Enable Next Generation of People Managers

Work-Bench

Dymo Case Study

How LinkedIn is Adapting its Platform for Higher Education - David Thacker

The Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast

LinkedIn Talent Solutions

Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...

LinkedIn Europe

Leading Digital Transformation: Putting People First

Charlene Li

What's hot (20)

Highlights of FinanceConnect - FinanceConnect 2015

Big Idea: Get Social: The Importance of Building your EVP

The New Age of Sourcing Through Digital -- ConnectIn Dubai 2015

Social Selling Roadshow Stockholm

The Importance of Data & Relationships | ConnectIn London 2016

ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...

21 Quotes That Will Change the Way You Think About Marketing

Talent Trends 2016 - Focus on UKI

15 Social Media Job Search Tips from Recruiting & HR Experts

Deluxe Corp - Talent Community Manager

Employer Brand Loyalty & Talent Attraction

The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's St...

How LinkedIn is Adapting its Platform

Top 2016 Challenges for State and Local Government

AI to Enable Next Generation of People Managers

Dymo Case Study

How LinkedIn is Adapting its Platform for Higher Education - David Thacker

The Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast

Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...

Leading Digital Transformation: Putting People First

Viewers also liked

Authentic Storytelling: Getting Out of Our Own Way

Capgemini Case Study: Committing to content puts Capgemini ahead

How to Keep Your Customers Coming Back

Priming the Economic Engine: How Social Media is Driving Growth for Small and...

Infusing content marketing into your social strategies

LinkedIn TechConnect 13: The Social Bridge to the IT Committee

New Content Marketing Research and Resources [Webinar]

LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar. Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss

The Expertise You Don't Know You Have

LinkedIn TechConnect 13: LinkedIn Content Ecosystem

Content Isn't King, Conversation Is King

LinkedIn TechConnect 13: Level Up Your Content Marketing

Jason Miller - Senior Manager, Content Marketing, Marketing Solutions at LinkedIn Dan Buczaczer - EVP, Creative Partnerships at VivaKi Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away. Live visual notes from the session done by our friends at ImageThink.

Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...

Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.

How to Engage SMBs with Content on Social Media – Webinar

Are you a finance marketer looking to reach small and medium-sized businesses (SMBs)? Learn how you can engage them on social media. We will reveal our latest research with TNS, "Priming the Economic Engine," where you'll learn: -- What content SMBs are actively searching for on social media -- How SMBs are using social media to inform finance-related decisions -- Best practices for finance marketers to impact SMB's decision making Use the information in this SlideShare presentation to start building relationships with these high-growth companies.

LinkedIn TechConnect 13: Tweets

Reinventing Educational Content

Viewers also liked (15)

Authentic Storytelling: Getting Out of Our Own Way

Capgemini Case Study: Committing to content puts Capgemini ahead

How to Keep Your Customers Coming Back

Priming the Economic Engine: How Social Media is Driving Growth for Small and...

Infusing content marketing into your social strategies

LinkedIn TechConnect 13: The Social Bridge to the IT Committee

New Content Marketing Research and Resources [Webinar]

The Expertise You Don't Know You Have

LinkedIn TechConnect 13: LinkedIn Content Ecosystem

Content Isn't King, Conversation Is King

LinkedIn TechConnect 13: Level Up Your Content Marketing

Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...

How to Engage SMBs with Content on Social Media – Webinar

LinkedIn TechConnect 13: Tweets

Reinventing Educational Content

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Recently uploaded (20)

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Digital Marketing Trends - Experts Insights on How

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

De-risk Your Digital Evolution - Hannah Grap

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

SMM Cheap - No. 1 SMM panel in the world

Etsy Marketing Guide - Tips For Selling Digital Products

Digital Strategy Master Class - Andrew Rupert

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Email Marketing Master Class - Chris Ferris

Coca Cola Branding Strategy and strategic marketing plan

Metaverse Marketing in the Generation of the Internet - Eugene Capon

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Google Ads Vs Social Media Ads-A comparative analysis

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin