SlideShare a Scribd company logo
Social Business is
   Real Business
                           Morten Meier
         Nordic Channel & Sales Manager
 IBM Collaboration Solutions & Social Business
Hvem er jeg?
Ny i IBM for snart 2 år siden..!
Vertikale silo organisasjoner og innhold!
Hvordan kan jeg finne rette personer..?
Deler du kompetansen din
- eller er du fremdeles en huleboer?
Fra huleboer til digitale samfunn




                                                 Social
                                      Internet

                            	




                           PCs

     	


            Departmental

                                  $200B by 2015
Mainframe
er en ekte Social Business
IBMs Social Business plattform
10
Bort fra et ineffektivt epost-helvete
til effektivt samarbeid i nutid!
Da IBM ble en Social Business
startet en fantastisk verdiøkning
som fortsetter og fortsetter og fortsetter...
Tross den fantastiske teknologiske
utviklingen har vi en rekke utfordringer
Tradisjonelle siloer hindrer innovasjon
Utfordringene står i kø
for tradisjonelle bedrifter
Hvor mange hjerneceller er det i din
bedrift - og som du ikke har tatt i bruk?




    100 milliarder hjerneceller hos hver medarbeider
Fremtiden krever dette:
Hvorfor bli en Social Business:


           When adopted at scale across an emerging type of
            networked enterprise and integrated into the work
         processes of employees, social technologies can boost
         a company’s financial performance and market share,
          respondents say, confirming last year’s survey results.

         Executives at internally networked organizations note
          the highest improvement in benefits from interactions
              with employees; those at externally networked
             organizations, from interactions with customers,
         partners, and suppliers. Executives at fully networked
         organizations report greater benefits from both internal
                        and external interactions.
Social Business vokser raskere enn
konkurrentene
  Høyere omsetning, lavere kostnader, bedre produktivitet og bedre
  fortjeneste per ansatt enn konkurrentene
Hva er en Social Business:
                    A Social Business is a business
              that embeds «social» in all of its processes,
           connecting people to people, people to information
                                                                     And transform
                          and data to insight.
                                                                     insight to
                                                                     activities!
             It is a company that engages its employees and
             clients in a two-way dialogue with social tools, is
           transparent in sharing its expertise beyond its four
           walls, and is nimble in its use of insights to change
                                 on a dime.

           It is different from social media, in that social media
              primarily adresses or focuses on marketing and
                                public relations.

                          Sandy Carter, Get Bold!
Social Business er IKKE en IT-strategi,
men en forretningsmodell
Social Business river ned barrierer, øker
engasjementet, innovasjonen og effektiviteten
Vurder deres egen organisasjon:




                http://www-01.ibm.com/software/lotus/collaboration/assessment/
Hva ønsker dere fra oss?
#Socbiz



Morten Meier                     IBM Software Group
Nordic Channel & Sales Manager   E-mail: morten.meier@no.ibm.com
IBM Collaboration Solutions
& Social Business                Mobile:    +47 9705 7717
Software Group Nordic            Tel: +47 6699 8000
                                 Fax: +47 6699 9333




       25
Nyttig litteratur	

         for den som vil innføre social business i sin bedrift	

                de fleste bøkene fås på amazon.com	

•  User Adoption Strategies, Michael Sampson Collaboration Roadmap, Michael
Sampson Be bold!, Sandy Carter Collaboration, Morten T. Hansen From Crowd to
Community - vision and inspiration, Patrick Savalle, Wim Hofland and Arnd
Brugman Group Genious, The Creative Power of Collaboration, Keith Sawyer
Managing Virtual Teams, Getting the most from Wikis, Blogs and other
Collaborative Tools, M. Katheringe Brown/Brenda Huettner/Char James-Tanny
Naked Conversations, How Blogs are changing the way businesses talk with
customers, Robert Scoble/Shel Israel Performance Dashboards, Measuring,
Monitoring and Managing Your Business, Wayne W. Eckerson Strategies and
Tools for Corporate Blogging, John Cass TeamPark - platform and method, Patrick
Savalle, Wim Hofland and Arnd Brugman
, Patrick Savalle, Wim Hofland and Arnd Brugman
Culture eats Strategy for lunch!
                     - Sandy Carter



         90 % kultur vs. 10 % teknologi

Social Business er en ny og moderne forretningsmodell
              som skaper vinnerbedrifter
Social Business er å integrere all
samarbeid i alle forretningsprosesser




       Social Everywhere!
Social Business må være...
IBM knytter sammen    8 MILLIONER
utviklere i et åpent Social Business nettverk!


                                www.developerworks.com
Social Business

  Engasjerende
    Effektivt
     Sosialt
   Lønnsomt

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Morten Meier - Social Business

  • 1. Social Business is Real Business Morten Meier Nordic Channel & Sales Manager IBM Collaboration Solutions & Social Business
  • 3. Ny i IBM for snart 2 år siden..!
  • 5. Hvordan kan jeg finne rette personer..?
  • 6. Deler du kompetansen din - eller er du fremdeles en huleboer?
  • 7. Fra huleboer til digitale samfunn Social Internet PCs Departmental $200B by 2015 Mainframe
  • 8. er en ekte Social Business
  • 10. 10
  • 11. Bort fra et ineffektivt epost-helvete til effektivt samarbeid i nutid!
  • 12. Da IBM ble en Social Business startet en fantastisk verdiøkning som fortsetter og fortsetter og fortsetter...
  • 13. Tross den fantastiske teknologiske utviklingen har vi en rekke utfordringer
  • 15. Utfordringene står i kø for tradisjonelle bedrifter
  • 16. Hvor mange hjerneceller er det i din bedrift - og som du ikke har tatt i bruk? 100 milliarder hjerneceller hos hver medarbeider
  • 18. Hvorfor bli en Social Business: When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results. Executives at internally networked organizations note the highest improvement in benefits from interactions with employees; those at externally networked organizations, from interactions with customers, partners, and suppliers. Executives at fully networked organizations report greater benefits from both internal and external interactions.
  • 19. Social Business vokser raskere enn konkurrentene Høyere omsetning, lavere kostnader, bedre produktivitet og bedre fortjeneste per ansatt enn konkurrentene
  • 20. Hva er en Social Business: A Social Business is a business that embeds «social» in all of its processes, connecting people to people, people to information And transform and data to insight. insight to activities! It is a company that engages its employees and clients in a two-way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insights to change on a dime. It is different from social media, in that social media primarily adresses or focuses on marketing and public relations. Sandy Carter, Get Bold!
  • 21. Social Business er IKKE en IT-strategi, men en forretningsmodell
  • 22. Social Business river ned barrierer, øker engasjementet, innovasjonen og effektiviteten
  • 23. Vurder deres egen organisasjon: http://www-01.ibm.com/software/lotus/collaboration/assessment/
  • 24. Hva ønsker dere fra oss?
  • 25. #Socbiz Morten Meier IBM Software Group Nordic Channel & Sales Manager E-mail: morten.meier@no.ibm.com IBM Collaboration Solutions & Social Business Mobile: +47 9705 7717 Software Group Nordic Tel: +47 6699 8000 Fax: +47 6699 9333 25
  • 26. Nyttig litteratur for den som vil innføre social business i sin bedrift de fleste bøkene fås på amazon.com •  User Adoption Strategies, Michael Sampson Collaboration Roadmap, Michael Sampson Be bold!, Sandy Carter Collaboration, Morten T. Hansen From Crowd to Community - vision and inspiration, Patrick Savalle, Wim Hofland and Arnd Brugman Group Genious, The Creative Power of Collaboration, Keith Sawyer Managing Virtual Teams, Getting the most from Wikis, Blogs and other Collaborative Tools, M. Katheringe Brown/Brenda Huettner/Char James-Tanny Naked Conversations, How Blogs are changing the way businesses talk with customers, Robert Scoble/Shel Israel Performance Dashboards, Measuring, Monitoring and Managing Your Business, Wayne W. Eckerson Strategies and Tools for Corporate Blogging, John Cass TeamPark - platform and method, Patrick Savalle, Wim Hofland and Arnd Brugman , Patrick Savalle, Wim Hofland and Arnd Brugman
  • 27. Culture eats Strategy for lunch! - Sandy Carter 90 % kultur vs. 10 % teknologi Social Business er en ny og moderne forretningsmodell som skaper vinnerbedrifter
  • 28. Social Business er å integrere all samarbeid i alle forretningsprosesser Social Everywhere!
  • 30. IBM knytter sammen 8 MILLIONER utviklere i et åpent Social Business nettverk! www.developerworks.com
  • 31. Social Business Engasjerende Effektivt Sosialt Lønnsomt