The document discusses different types of social CRM and how social media has evolved. It notes that social media started as individual platforms but is now about enterprise communication. It also discusses how Salesforce approaches social CRM as encompassing sales, marketing, and customer service. Finally, it emphasizes that a company's network is important for finding new business opportunities.
The document discusses democratizing social CRM by making social customer data accessible to all enterprise applications, not just a select few, through the Buzzient API. It argues that social CRM should be available across both cloud and on-premise applications in a hybrid environment, rather than an all-or-nothing proposition. The API aims to give customers control and portability over their own social data, rather than locking them into specific vendor platforms.
Social CRM - Functional Architecture and Interactions FlowFabio Cipriani
Building long-lasting links with customer through innovative experience and co-generating value with them
Topics covered:
- Why Social CRM?
- Functional Architecture
- Flow and Value of Interactions
- What are CRM vendors doing to promote Social experience
- Pre-requisites and business questions
Buzzient social customer service with oracle crm for telecommunications | buz...TBJ Investments, LLC
This document summarizes how a telecommunications provider used Buzzient social CRM to enable social media listening and engagement. The provider needed a solution that provided strong analytics, integrated with their Oracle CRM, and was portable across CRM systems. Buzzient was selected as it was the only CRM-independent social CRM that met all the requirements, allowing social integration with Oracle CRM now and other CRMs in the future. Future posts will provide more details on their implementation using Buzzient social CRM.
Learn about the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable
customer relationships. We build a strong case as to why Social CRM is relevant to companies today and why it is one of the most pivotal concepts to understand in business today. It is intended to meet the needs of both someone new to the
concepts, as well those requiring a comprehensive guide. Our hope is that you will find this paper serves as a starting point for your company to begin engaging deeply with your customers.
Forthgear is an integrated marketing and communications firm that has been in business since 1995. They help companies attract and engage customers through branding initiatives, advertising, creative development, and digital and traditional media solutions. Forthgear's services include marketing strategy, campaign development, graphic design, web development, photography, video production and more. Their goal is to understand clients' business objectives and develop strategies to convey and reinforce their brand promise.
The document is a chapter from a marketing textbook that discusses key concepts in defining 21st century marketing. It covers topics like the challenges of the new digital economy, the tasks of marketing, major marketing concepts and tools, and different company orientations toward customers. The objectives are to understand the new economy, marketing tasks and roles, core concepts/models, and how companies are adapting to changes.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
2020 Social Decoding The Social In Social CRM2020 Social
The document discusses social media and social CRM strategies. It provides examples of how Dell leveraged different social media platforms like blogs, forums, Facebook, Twitter, and ideation platforms to engage customers at different levels. It also summarizes Dell's social media policies and workflows. The document outlines Dell's evolution from reactive to proactive social media strategies and how they built online communities around shared interests. It compares old campaign-centric approaches to new community-centric approaches for scaling passion.
The document discusses democratizing social CRM by making social customer data accessible to all enterprise applications, not just a select few, through the Buzzient API. It argues that social CRM should be available across both cloud and on-premise applications in a hybrid environment, rather than an all-or-nothing proposition. The API aims to give customers control and portability over their own social data, rather than locking them into specific vendor platforms.
Social CRM - Functional Architecture and Interactions FlowFabio Cipriani
Building long-lasting links with customer through innovative experience and co-generating value with them
Topics covered:
- Why Social CRM?
- Functional Architecture
- Flow and Value of Interactions
- What are CRM vendors doing to promote Social experience
- Pre-requisites and business questions
Buzzient social customer service with oracle crm for telecommunications | buz...TBJ Investments, LLC
This document summarizes how a telecommunications provider used Buzzient social CRM to enable social media listening and engagement. The provider needed a solution that provided strong analytics, integrated with their Oracle CRM, and was portable across CRM systems. Buzzient was selected as it was the only CRM-independent social CRM that met all the requirements, allowing social integration with Oracle CRM now and other CRMs in the future. Future posts will provide more details on their implementation using Buzzient social CRM.
Learn about the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable
customer relationships. We build a strong case as to why Social CRM is relevant to companies today and why it is one of the most pivotal concepts to understand in business today. It is intended to meet the needs of both someone new to the
concepts, as well those requiring a comprehensive guide. Our hope is that you will find this paper serves as a starting point for your company to begin engaging deeply with your customers.
Forthgear is an integrated marketing and communications firm that has been in business since 1995. They help companies attract and engage customers through branding initiatives, advertising, creative development, and digital and traditional media solutions. Forthgear's services include marketing strategy, campaign development, graphic design, web development, photography, video production and more. Their goal is to understand clients' business objectives and develop strategies to convey and reinforce their brand promise.
The document is a chapter from a marketing textbook that discusses key concepts in defining 21st century marketing. It covers topics like the challenges of the new digital economy, the tasks of marketing, major marketing concepts and tools, and different company orientations toward customers. The objectives are to understand the new economy, marketing tasks and roles, core concepts/models, and how companies are adapting to changes.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
2020 Social Decoding The Social In Social CRM2020 Social
The document discusses social media and social CRM strategies. It provides examples of how Dell leveraged different social media platforms like blogs, forums, Facebook, Twitter, and ideation platforms to engage customers at different levels. It also summarizes Dell's social media policies and workflows. The document outlines Dell's evolution from reactive to proactive social media strategies and how they built online communities around shared interests. It compares old campaign-centric approaches to new community-centric approaches for scaling passion.
Cloud Company: Social Technologies and Practices in Strategy, Management, and...Teemu Arina
Cloud Company is exploring digitally distributed practices and social technologies for strategy, management, and communications.
Authors: Teemu Arina & Sami Viitamäki
This document provides a framework for effective corporate social media use. It discusses using social media to build relationships, share knowledge, and improve recruitment. Case studies show how companies like Cisco, McKinsey, and Kinaxis successfully engage audiences across networks. The framework emphasizes picking a clear purpose, following the "3 C's" of content, conversation, and connections, and making social media further business goals rather than using it for its own sake. The document concludes that social media best practice is having a purpose beyond just participating in social networks.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Oracle recently acquired Vitrue for $300 million and Salesforce.com acquired Buddy Media for $800 million. These acquisitions address the first phases of integrating social media into enterprises by allowing outbound social media campaigns. However, they still lack the ability to analyze social data and integrate it into existing customer applications. Buzzient addresses this need by providing social media integration and analytics capabilities to complement the acquired companies' outbound social marketing functions. The author predicts continued acquisition activity in this area along with the emergence of independent social media integration providers and an expansion of social CRM to other business applications and platforms.
The document discusses how customers are more influential than a company's advertising in building its brand. It emphasizes that customers talking to other customers about a company or its products is important. The linear purchase funnel model is outdated, and companies must find ways to engage customers throughout the purchasing cycle and after purchase as well. Integrating social media, mobile strategies, content creation and CRM can help amplify customer conversations and influence. Companies should listen to what customers are already saying before determining how to participate in the conversation.
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
IBM has embraced social media and empowered its employees to actively engage online. It recognized that effective communication in the digital age happens through all employees, not just a communications department. IBM catalogs employees' expertise, manages access to experts, and optimizes expert interactions with constituents. By fully enabling digital employees, IBM can systematically manage social interactions and connect them with relevant parts of the business like sales.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Social media is transforming markets by making them more buyer-centric. As buyers have more information available online, companies must shift from sales-focused to buyer-focused approaches. This involves understanding buyer needs and behaviors, identifying motivations and triggers, and providing contextual instead of just product-focused solutions. The transformation to buyer-centric approaches will be highly disruptive for many companies.
This document discusses how brands can build engagement and trust through social media. It notes that 90% of consumers trust peer recommendations, compared to just 14% who trust advertisements. The document provides examples of social media usage in Australia and how businesses can integrate social media into their marketing strategies. It outlines how social media allows brands to build awareness, identify influencers, gain customer insights, and generate sales.
Kann man mit Social CRM Geld verdienen? Erfahren Sie anhand von 17+1 Unternehmensbeispielen aus dem Geschaeftsalltag moegliche Ansaetze für Ihren persönlichen Geschaeftserfolg mit Social CRM.
The document provides information about digital marketing services from Ocere (formerly Zeno International) & BCI Italia. It discusses key concepts in digital marketing such as search engine optimization (SEO), pay per click advertising (PPC), content generation, social media management, and web reputation management. The document emphasizes that digital marketing requires a strategic approach and specialized expertise to generate traffic, leads, and sales through online channels. It promotes Ocere and BCI Italia's services and experience in various areas of digital marketing.
This document discusses how data-driven marketing is transforming due to the rise of "Big Data" and the ability to access consumer data in real-time. It outlines how the volume of consumer data generated annually has exceeded six exabytes and covers trends like the growth of social media users and smartphone adoption. Additionally, it explores how brands can harness real-time streaming consumer data from these digital channels to develop insights and personalized marketing approaches.
The document discusses planning and creating a digital strategy. It explains that planning a strategy involves analyzing goals, the brand background, audiences, and locations to find audiences. Creating a strategy involves formalizing campaign elements based on the analysis. The key stages are planning, creation, actualization of the campaign, and evaluation of results.
InfoPeriscope will create a new advertising model where consumers actively control and exchange their permission to receive ads ("Digital Rights") and get paid for doing so. This will connect interested consumers directly with merchants in a way that benefits both parties. Consumers will be able to selectively communicate with merchants and receive ads only for the products and services they want. Merchants will gain a highly targeted audience and see better response rates than the current wasted $175 billion spent on direct marketing.
ElitAd provides internet services and develops strategies to reach public opinion and specific groups through new communication channels like the internet, mobile phones, social networks, and social media. The company's objective is to become dominant in this new market by capturing large worldwide accounts, including people, corporations, and organizations looking to influence public opinion. ElitAd specializes in personal branding, social media management, and marketing on the internet and social networks to expand clients' influence and resources.
This document discusses how organizations can leverage social networking along with their CRM solutions to enhance customer interactions and drive business value. It describes how the Social Networking Accelerator for Microsoft Dynamics CRM allows users to discover online conversations, identify influential people, and engage with customers on social media all within their CRM system. The accelerator can help marketing identify influencers and track brand sentiment, sales discover leads and better understand customers, and customer service create an early warning system for issues and provide multi-channel support.
This document discusses how businesses can leverage social networking and CRM together. It explains that social networking gives customers a voice and shifts some power from companies to consumers. The intersection of social networking and CRM allows businesses to better engage with customers on their terms while managing and measuring these efforts. An effective strategy treats social networking as a new CRM channel, enhances CRM capabilities, and plays to the strengths of both to build relationships and optimize marketing, sales and customer service.
Jussi-Pekka Erkkola (Nokia) presentation in N2 Social Media Hub on 31.3.2011.
http://facebook.com/N2SocialMediaHub
Attend the next Social Media Hub: http://bit.ly/socialmedia2011
The document discusses Buzzient's open approach to integrating social capabilities into existing enterprise applications. It explains that Buzzient gives customers options for how to bring social visibility, actions, and engagement into apps like CRM, ERP, and loyalty programs from within the existing interfaces rather than using separate applications. Buzzient currently integrates with applications like Siebel, Oracle CRM, Salesforce, and Hubspot and can discuss a customer's specific needs.
Cloud Company: Social Technologies and Practices in Strategy, Management, and...Teemu Arina
Cloud Company is exploring digitally distributed practices and social technologies for strategy, management, and communications.
Authors: Teemu Arina & Sami Viitamäki
This document provides a framework for effective corporate social media use. It discusses using social media to build relationships, share knowledge, and improve recruitment. Case studies show how companies like Cisco, McKinsey, and Kinaxis successfully engage audiences across networks. The framework emphasizes picking a clear purpose, following the "3 C's" of content, conversation, and connections, and making social media further business goals rather than using it for its own sake. The document concludes that social media best practice is having a purpose beyond just participating in social networks.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Oracle recently acquired Vitrue for $300 million and Salesforce.com acquired Buddy Media for $800 million. These acquisitions address the first phases of integrating social media into enterprises by allowing outbound social media campaigns. However, they still lack the ability to analyze social data and integrate it into existing customer applications. Buzzient addresses this need by providing social media integration and analytics capabilities to complement the acquired companies' outbound social marketing functions. The author predicts continued acquisition activity in this area along with the emergence of independent social media integration providers and an expansion of social CRM to other business applications and platforms.
The document discusses how customers are more influential than a company's advertising in building its brand. It emphasizes that customers talking to other customers about a company or its products is important. The linear purchase funnel model is outdated, and companies must find ways to engage customers throughout the purchasing cycle and after purchase as well. Integrating social media, mobile strategies, content creation and CRM can help amplify customer conversations and influence. Companies should listen to what customers are already saying before determining how to participate in the conversation.
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
IBM has embraced social media and empowered its employees to actively engage online. It recognized that effective communication in the digital age happens through all employees, not just a communications department. IBM catalogs employees' expertise, manages access to experts, and optimizes expert interactions with constituents. By fully enabling digital employees, IBM can systematically manage social interactions and connect them with relevant parts of the business like sales.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Social media is transforming markets by making them more buyer-centric. As buyers have more information available online, companies must shift from sales-focused to buyer-focused approaches. This involves understanding buyer needs and behaviors, identifying motivations and triggers, and providing contextual instead of just product-focused solutions. The transformation to buyer-centric approaches will be highly disruptive for many companies.
This document discusses how brands can build engagement and trust through social media. It notes that 90% of consumers trust peer recommendations, compared to just 14% who trust advertisements. The document provides examples of social media usage in Australia and how businesses can integrate social media into their marketing strategies. It outlines how social media allows brands to build awareness, identify influencers, gain customer insights, and generate sales.
Kann man mit Social CRM Geld verdienen? Erfahren Sie anhand von 17+1 Unternehmensbeispielen aus dem Geschaeftsalltag moegliche Ansaetze für Ihren persönlichen Geschaeftserfolg mit Social CRM.
The document provides information about digital marketing services from Ocere (formerly Zeno International) & BCI Italia. It discusses key concepts in digital marketing such as search engine optimization (SEO), pay per click advertising (PPC), content generation, social media management, and web reputation management. The document emphasizes that digital marketing requires a strategic approach and specialized expertise to generate traffic, leads, and sales through online channels. It promotes Ocere and BCI Italia's services and experience in various areas of digital marketing.
This document discusses how data-driven marketing is transforming due to the rise of "Big Data" and the ability to access consumer data in real-time. It outlines how the volume of consumer data generated annually has exceeded six exabytes and covers trends like the growth of social media users and smartphone adoption. Additionally, it explores how brands can harness real-time streaming consumer data from these digital channels to develop insights and personalized marketing approaches.
The document discusses planning and creating a digital strategy. It explains that planning a strategy involves analyzing goals, the brand background, audiences, and locations to find audiences. Creating a strategy involves formalizing campaign elements based on the analysis. The key stages are planning, creation, actualization of the campaign, and evaluation of results.
InfoPeriscope will create a new advertising model where consumers actively control and exchange their permission to receive ads ("Digital Rights") and get paid for doing so. This will connect interested consumers directly with merchants in a way that benefits both parties. Consumers will be able to selectively communicate with merchants and receive ads only for the products and services they want. Merchants will gain a highly targeted audience and see better response rates than the current wasted $175 billion spent on direct marketing.
ElitAd provides internet services and develops strategies to reach public opinion and specific groups through new communication channels like the internet, mobile phones, social networks, and social media. The company's objective is to become dominant in this new market by capturing large worldwide accounts, including people, corporations, and organizations looking to influence public opinion. ElitAd specializes in personal branding, social media management, and marketing on the internet and social networks to expand clients' influence and resources.
This document discusses how organizations can leverage social networking along with their CRM solutions to enhance customer interactions and drive business value. It describes how the Social Networking Accelerator for Microsoft Dynamics CRM allows users to discover online conversations, identify influential people, and engage with customers on social media all within their CRM system. The accelerator can help marketing identify influencers and track brand sentiment, sales discover leads and better understand customers, and customer service create an early warning system for issues and provide multi-channel support.
This document discusses how businesses can leverage social networking and CRM together. It explains that social networking gives customers a voice and shifts some power from companies to consumers. The intersection of social networking and CRM allows businesses to better engage with customers on their terms while managing and measuring these efforts. An effective strategy treats social networking as a new CRM channel, enhances CRM capabilities, and plays to the strengths of both to build relationships and optimize marketing, sales and customer service.
Jussi-Pekka Erkkola (Nokia) presentation in N2 Social Media Hub on 31.3.2011.
http://facebook.com/N2SocialMediaHub
Attend the next Social Media Hub: http://bit.ly/socialmedia2011
The document discusses Buzzient's open approach to integrating social capabilities into existing enterprise applications. It explains that Buzzient gives customers options for how to bring social visibility, actions, and engagement into apps like CRM, ERP, and loyalty programs from within the existing interfaces rather than using separate applications. Buzzient currently integrates with applications like Siebel, Oracle CRM, Salesforce, and Hubspot and can discuss a customer's specific needs.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
FounderBus Marketing presentation Cambridge 2nd Dec 2012Mihiri Bonney
This document summarizes key points from a marketing and PR workshop. It discusses how great brands think big in their messaging and product development, act as thought leaders who provide value beyond products through innovation. It provides tips on developing a great product, understanding the market and competitors, and having a clear marketing plan with goals, strategies and tactics. It also discusses the importance of messaging, focusing on the connected consumer, using influencers, creating a brand story and elevator pitch, and how PR can help with awareness, reputation and commercial goals.
This document discusses mega trends in population, internet usage, and social media. It notes that 50% of the population in developing countries is under 25 and that there are over 2 billion internet users and 1 billion connected via social media. Social media allows for the largest trackable distribution of digital relationships in history. The document then discusses how companies can build social ecosystems and use social CRM to better engage customers through influencers and personalized messaging. It provides a case study of a telco that used influencers and owned and earned media to drive more opt-ins in a social media campaign than paid media.
This document discusses how businesses can use social media and customer relationship management (CRM) strategies to attract more customers and increase sales. It recommends integrating CRM systems with social media tools to automate processes, gain insights from customer data, and engage customers through multiple online channels. Finally, it introduces a company called InDemand InfoTech that provides CRM and business intelligence services and custom application development.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
IPA Creative Pioneers Conference - 2nd May 2012Code Worldwide
CMOs are increasingly managing large IT budgets as technology becomes central to marketing. A 2011 Gartner prediction found that 35% of enterprise IT spending will be controlled outside the IT department by 2015. Many CMOs now feel more like CIOs as they oversee various marketing technologies. This represents an opportunity for agencies to become "creative technology partners" that unite marketing and technology strategies through expertise in both areas. It also requires moving to an emerging vendor model beyond traditional agencies and consultants by developing new ways of working and new business models.
AZEC2012 - Social Business in the EnterpriseRawn Shah
The document discusses how Greenwell, an organic food wholesaler, uses social business tools and practices to collaborate internally and with partners. It describes how Greenwell defines its brand promise, creates community and values, listens to social media for insights, generates ideas with employees and partners, and plans collaboratively. The social business approach helps Greenwell improve products, marketing, and advocacy while enhancing its brand integrity and awareness.
As marketing dollars continue to shift into digital channels, a new class of software applications has emerged to help automate and integrate digital marketing activities, from customer acquisition through retention and loyalty programs. The JEGI Sector Insights brief provides an overview of this EMM Stack of applications that are helping marketers address the growing complexity of digital campaign execution. Demand is strong, and budgets are sizable, for a new class of digital marketing services required to build and maintain the Stack. These services actually look more like technology consulting and IT services. The outlook for growth in this new services category is attracting new providers to the market and is driving continued growth in the Stack and a vibrant M&A market.
Ernst & Youngin Liiketoiminnan lait -seminaari 14.2.2013 Helsingissä, Peter k...EY Finland
Turvallinen ja tehokas sosiaalinen media, Social media’s impact on a company’s operations, Peter Katko, Partner, Head of IP/IT Law, Ernst & Young Germany
The document outlines various services offered across creative strategy, digital development, events and promotions, and channel marketing. It includes services such as brand development, social media campaigns, website development, events design and set up, digital innovation integration, channel strategy and relationship programs, and retail store concept design and production. The services span areas like online and offline advertising, mobile and web applications, e-commerce, video and viral content, outdoor advertising, trade shows, and experiential marketing.
The document discusses how social business is becoming a reality and the significance of social networks and new technologies in driving huge changes. It notes that while social media is often overstated or understated in importance, it is marking a shift towards more networked and complex systems. The document provides various frameworks, tools, and strategies that large organizations can use to better engage with social networks and customers in this new digital landscape.
Enterprise social media is currently mostly adopted at the "edge" of companies rather than in core business functions. For social media to be adopted by enterprise cores, it needs to be integrated with existing core systems to reduce risk and increase benefits. An open architecture that supports easy integration is key to social media successfully migrating from the edge to the core of companies.
Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)Signal Chicago 2012
1) Marketing and social enterprises are undergoing major changes driven by 10-year computing cycles that have increased the number of users on each new platform.
2) Customers now share more on social media than ever before, commenting on articles and products and asking questions of brands.
3) While customers and employees are increasingly social, many companies have yet to fully adopt social tools, risking falling behind top brands that are shifting marketing efforts to social media.
Valtech - Everything is Marketing, Everyone must be AgileValtech
Everything is Marketing, Everyone must be Agile - Keynote de clôture
Scott Brinker, fondateur et directeur technique de Ion interactive
Agile Day 2012
Valtech
Everything Is Marketing, Everyone Must Be AgileScott Brinker
1) Everything is now marketing as customers interact with companies through digital experiences and marketing technology enables personalized engagement;
2) To adapt, organizations must be agile by prioritizing individuals, collaboration, and responding quickly to change like agile methodologies;
3) Software is defining new customer experiences and marketing technology is thriving, so everyone in an organization must think and act with agility.
Lcty (Get Social) 2011 Keynote Pc March 2011pchandor
This document provides an overview of social business and how organizations can leverage social technologies. It discusses that the world is becoming more instrumented, interconnected and intelligent. A social business embraces networks of people to create value by being engaged, transparent and nimble. Examples are provided of how companies have driven value through social business approaches. An IBM social business framework and toolkit are outlined to help organizations transform into social businesses.
How to - using social media data to power marketing decisionsMarcus Tewksbury
Using social media as a rich research environment to drive improved decision making across product innovation, media mix planning, applied consumer insights, and even ROI measurement.
This document provides an overview of Symmetri Marketing Group and their digital solutions for B2B marketers. Symmetri develops integrated digital strategies using multiple tactics like social media, video, mobile apps, and search engine optimization. They take a holistic approach to understand client goals and leverage cross-channel solutions. Symmetri helps clients tell complex stories, create evangelists, optimize spending, and capitalize on opportunities through an integrated approach to drive leads and results.
Similar to Bob barker social crm b2_b marketing summit presentation final (20)
This document discusses the need for executives to upgrade their digital skills and competencies to keep up with rapid technological changes. It argues that executives are falling behind due to a lack of understanding of emerging technologies, time constraints, frustration with technology, and a lack of experience using it. The author proposes that an immersive experience at an Xperience Lab could help transform executives' understanding, thinking, context and skills to better equip them for leading 21st century organizations.
Checklist style mini book to help prompt people who are looking for Jobs in the online as well as offline skills involved. Main audience is the Hillsong Christain Community
The document discusses trends in social media and personal branding. It notes that community should come before commerce, and that leaders are human first. It provides tips on using different social media platforms like Twitter, WhatsApp, and personal groups to build a following, share knowledge, and benefit businesses through employee and customer connections.
This document contains 52 social media tips written by Jay Shetty during a live Twitter session under the hashtag #Klout70. The tips were created and published by Shetty in real time over the course of 52 minutes to share his knowledge about improving social media skills. Shetty is noted as having impressive speed, skill, and teaching ability regarding social media. The document provides background on the Twitter session and notes that the full list of tips can be found by searching #Klout70 on Twitter.
Its only one slide, but its our (Thomas Power and Bob Barker) most popular one. You can sit in front of people with this for hours and debate the difference and its implications. Enjoy.
The steps in the journey to a new way of doing business on the internet, call it "Going Google" or "going social" if you prefer or "going collaborative" or "going community".
A 6 step process on how to create a content creation engine for an organisation - Research, plan, create & extract, schedule, execute & engage, measure. It will give the viewer a few hints and tips generally about the keys to creating content as well as a process to follow.
How to operationalize social media tfm&a 2011Bob Barker
The document provides 10 ways to operationalize social media for a company. It discusses setting up brand monitoring and listening centers, guidelines for social media use, identifying influential users, investing in community managers, using social media for sales and marketing database enhancement. The overall message is that companies need to start building social media processes to engage customers and build their brand online.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
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Bob barker social crm b2_b marketing summit presentation final
1. Customer
Engagement
Architects
Which
flavour
of
Social
CRM
is
right
for
you?
Bob Barker
Head of Social Media – St Ives Group
Marketing Director - Occam
Twi9er
@bob_barker
6. So
does
Social
Media…
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
7. The
first
phase
of
Social
media
is
over
Social
media
industry
life
cycle
Maturity
Curve
Social
?
Social
Business
Laggards
entry
Social
Comms
Technology
Key
new
development
“social
business”
or
rather
the
socialisa=on
of
business”
2001
Phase
1
2011
Phase
2
2021
Source:
Jed
Hallam
(worked
with
O2,
Unilever)
Co-‐
Author
The
Social
Media
MBA
8. Phase
1
–
Social/Internet
PlaYorms
Ba#le
1
-‐
the
winner
of
the
game
is
the
one
with
all
the
names
Ba#le
2
–
data
monopolies
–
perfect
targe9ng
Other
Marke=ng
MarkeCng/Social
Industry
tech
plaKorms
9. Social
media
is
now
about
the
future
of
enterprise
communica=on
Businesses
are
essen9ally
all
about
communica9ons
10. The
Social
Divide
Your
clients
stakeholders
are
social,
their
The
Enterprise
employees,
customers,
suppliers,
vendors.
12. CRM
Scope
Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
13. CRM
Scope
Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
14. ‘Marke=ng
is
too
important
to
be
le]
to
the
marke=ng
department’
–
empower
employees
24. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
28. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
29. Marketers
have
never
had
it
so
good
“Never
before
in
the
Marke=ng
Holy
grail
=
field
of
marke=ng
was
understand
what
your
so
much
customers
want
known
about
so
many
by
so
few”
33. Social
Media
Monitoring
=
Listening
tools
Example
Inputs
Forums
Delicious
&
Google
Trends
Social
Tagging
&
Insights
Microblogs
(Twieer)
Social
Networking
Mul=media
Sites
(Facebook,
(YouTube,
LinkedIn)
Podcasts)
Comments
on
Mainstream
Blogs
&
News
Comments
34. Customers’
Percep=on
-‐
In
their
words
“Brand X is surprisingly helpful w/out any waiting on the phone. I feel
much better, thanks Brand X!!”
(mstipsvintage, twitter.com , Oct 1st, 2011)
“I GOT 5$ IN JUST 1 MINUTE! JUST COMPLETE A SURVEY AND
GET PAID IN Brand X! AWESOME SERVICE!”
(vivekcool789, twitter.com, Oct 1st, 2011)
“Brand X's iPhone Check Deposit Is Impressive”
(Estella Mark, twitter.com, Oct 10th, 2011)
“Brand X cut too much money from account i earn with so much
hardwork and they cut it”
(mohit_yup, twitter.com, Oct 10th, 2011)
“Stupid Brand X holding my money for 21 days. I want my money
bitch”
(dsayala, twitter.com, Oct 10th, 2011)
35. Theme
Cloud
/
Social
SEO
Top 20 paid keywords by searches per day for the company’s
website
Diesel 12266 energy management software 53
crude oil 903 energy services 53 Social Keywords (above) NOT found
energy efficiency 493 energy management services 43 in paid list for the company’s website
crude oil prices 403 commodity trading firms 33 Carbon Accounting 40
energy management 220 building energy management 24 Cost-effective 36
energy consultants 96 building energy management Rate analysis 25
energy meter 80 systems 24
energy consulting 63 sweet crude oil 19
oil and gas consultants 63 energy management program 19
energy consultant 53 energy consulting firms 19
total energy management 19
KEY INSIGHT
ü The
list
of
paid
search
terms
is
very
similar
to
the
social
keyword
list.
As
conversa=ons/topics
shi],
we
recommend
to
con=nue
monitoring
and
add/remove
keywords
as
needed.
36. Key
Influencers
for
Brand
X
iPhone
App
• Name:
Kevin
Purdy
• Name:
Kat
Hannaford
• Name:
Jennifer
Van
Grove
• URL:
www.thepurdman.com
• URL:
khannaford@gizmodo.com
• URL:
hep://jbruin.com/
• Bio:
Kevin
is
a
Senior
Editor
for
• Bio:
Kat
Hannaford
is
a
London-‐ • Bio:
Jennifer
works
for
Mashable
as
an
technology
and
produc=on
blog
based
tech
journalist
for
Gizmodo
Associate
Editor.
She
is
a
community-‐
Lifehacker
and
he
comments
under
UK,
exper=se
in
consumer
minded
professional
with
a
passion
for
the
screen
name
theevan.
technology.
She
is
a
star
commenter
blogging
and
social
media.
• State:
Buffalo,
New
York
who
is
very
ac=ve
in
the
social
• Followers:
13,340;
Following:
2,161
media
space.
• Followers:
4,994;
Following:
238
• Post:
“Brand
X
Deposits
$100,000
in
• Post:
“Pay
in
checks
to
your
Brand
X
Checks
via
iPhone.”
This
was
• Post:
“Brand
X
for
iPhone
Deposits
account.
Thanks
to
their
latest
retweeted
1,404
=mes.
Checks
via
Camera.”
This
post
was
iPhone
App
Update.”
This
post
was
retweeted
302
=mes.
• Posts
by
Mashable
(and
its
staff)
are
retweeted
256
=mes.
• Explained
how
the
Brand
X
iPhone
o]en
retweeted.
• Gave
a
posi=ve
review
and
provided
app
works.
The
post
was
graded
as
a
guide
on
how
to
use
app.
posi=ve
because
it
described
the
ease
of
use
and
convenience
of
the
applica=on.
Kevin
Purdy
Kat
Hannaford
Jennifer
Van
Grove
twieer.com/kevinpurdy
khannaford@gizmodo.com hep://jbruin.com
/
Key
Findings
Key
influencers
are
heavily
integrated
in
the
technology
industry.
Their
posts
sparked
conversa=ons
that
were
mainly
around
convenience,
=me-‐saved
and
account
safety.
37. Listening
Generates
Value
across
the
business
Use
Case
Value/ROI
Brand
Audit
Iden=fy
opportuni=es
in
Social
Media
Social
Media
Campaigns
Measure
progress
of
Social
Media
efforts
Corporate
Marke=ng
Increased
sales
&
rate
of
return
on
ad
spend
Customer
Service
Increased
sa=sfac=on,
brand
loyalty,
awareness
Compe==ve
Insight
Iden=fy
differen=a=ng
features
&
innovate
Public
Rela=ons
Efficient
use
of
=me
&
iden=fy
influencers
Sales
–
Lead
Genera=on
Increased
sales
&
shortened
sales
cycle
Search
Engine
Op=miza=on
More
effec=ve
SEO
&
organic
visibility
Product
Development
Reduced
market
research
costs
HR
Reduced
hiring
costs
&
less
churn
Learning
Provides
a
free
learning
vehicle
for
employees
Source:
ConnieBensen.com
38. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
45. Simple
returns
for
customer
community
“We
monitor
in
excess
of
1,500
discussion
threads
a
day
on
very
specific
topics
where
we
think
we
can
add
value
to
the
conversaCon.
It’s
not
possible
to
par=cipate
in
all
of
the
threads,
but
there
are
ways
to
iden=fy
which
conversa=ons
are
the
most
influenCal,
which
ones
have
the
greatest
reach,
and
those
are
the
one
in
which
we’re
most
likely
to
par=cipate”
Marty
Collins,
Senior
Product
MarkeCng
Manager,
Windows
Live,
Microsoh
46. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
47. Listening to Be A Better Business,
Across the Business
4
From
4,000
posts/day
to
26,000
posts/day
14/06/2012
Confiden=al
7
48. Turn
Social
Conversa=ons
into
Revenue
Build
Your
Social
Pipeline
Listen
for
the
point
of
need
and
turn
social
product
inquiries
into
leads
Sell
Smarter
with
Social
Sales
Intelligence
Listen
to
what’s
being
said
about
specific
customers
and
industries
on
the
social
web
Get
CompeCCve
Insights
Capitalize
on
your
compe=tor’s
vulnerabili=es
and
turn
compe==ve
issues
into
opportuni=es
Any
Social
Channel
-‐-‐
Real-‐Time
Engagement
-‐-‐
Integrate
with
Leads
and
OpportuniCes
49. Deliver
Amazing
Social
Customer
Service
Monitor
Any
Social
ConversaCon
Monitor
real-‐=me
customer
issues
on
Twieer,
Facebook
Auto-‐Convert
Tweets/Posts
to
Cases
Auto-‐create
cases
using
business
workflow
rules
Auto-‐Assign
Cases
to
Expert
Agents
Priori=ze
incoming
issues
into
agents’
queues
Resolve
Cases
On
Any
Social
Channel
Respond
to
customers
on
their
favorite
social
channel
Any
Social
Channel
-‐-‐
Real-‐Time
Engagement
-‐-‐
Integrate
with
Case
Management
51. Five
years
of
experiments
and
experience
February
2006
December
2006
October
2007
May
2008
June
2009
Michael
Dell
Asks
RaCngs
and
reviews
Michael
Dell
quote
in
Business
Week
Dell
Outlet
achieves
Global
Twi9er
revenues
named
#1
most
Dell
Why
don’t
we
reach
out
and
help
Jeff
Jarvis
story
quote,
“These
conversa=ons
are
going
to
social
brand
in
ranking
of
on
Dell.com
$0.5M
in
sales
via
Twi9er
of
$6.5
M
100
top
brands
bloggers
with
tech
support
issues?
occur
whether
you
like
it
or
not.
Do
you
want
to
be
part
of
Community
team
ac=ve
on
Twieer
that
or
not?
My
argument
is
you
absolutely
do.
You
can
learn
from
them.
You
can
improve
your
reacCon
Cme.
Small
Business
And
you
can
be
a
be9er
company
by
listening
and
being
blog
launched
involved
in
that
conversaCon.”
August
2006
Blog
outreach
expands
beyond
March
2008
March
2010
tech
support
February
2007
Accepted
SoluCons
China
Micro-‐
IdeaStorm
Launched
Blogging
A
vo=ng
based
site
allowing
customers
launched
on
Community
January
2009
June
2009
and
others
to
submit
ideas
for
Dell.
Dell
France
begins
Online
Community
Dell
Organizes
in
to
$2M+
Sales
Outreach
4
customer
focused
via
Twi9er
business
units
Social
Media
Listening
Command
Center
2006
2007
2008
2009
2010
2011
July
2006
Dell
Social
Media
and
Community
University
Direct2Dell
launched
June
2007
April
2008
2009
launched/5,000
team
Today
Direct2Dell
exists
in
members
trained
by
English,
Spanish,
Norwegian,
Dell
joins
Twi9er
Inside
IT
launched
Dell
TechCenter
Blog
focused
on
business
end
of
year
Japanese
and
Chinese.
January
2008
customers,
and
Cloud
(Aug.)
Dell
launches
Dell
aligns
Compu=ng.
EmployeeStorm
organiza=on
Internal
Blogs
Launched
for
success
for
Employees.
Spring
2009
December
2009
AlCmeter
recognizes
Dell
with
“Open
Some
Members
of
Huffington
Post
Blog
Leadership
Award
for
Innova=on
and
Community
and
Execu=on”
Conversa=ons
deployed
(Oct.)
within
each
of
the
new
Dell
August
2006
Dell
Business
units
launches
January
2007
B2B
pages
Blog
outreach
StudioDell
launched
Facebook
expands
beyond
tech
Dell’s
video
and
podcast
site,
(Jun.)
Support
with
helpful
=ps
and
tricks.
Eventually
expanding
this
into
February
2008
the
YouTube
channel
making
Twi9er
expanded
November
2007
sharing
easier.
DellShares
launched
The
first
investor
rela=ons
blog
by
a
June
2008
public
company.
Channel
blog
launched
51
52. |
WHO
CAN
USE
SOCIAL
DATA?
Customer
Service:
• Solving
problems
• Finding
trends
and
breaking
issues
• Keep
customers
up
to
date
with
info
• Create
knowledge
base
from
answers
• Integrate
with
CRM
to
prove
cost
savings
• Real
=me
feedback
allows
you
to
act
quickly
53. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
54.
55.
56.
57.
58.
59.
60.
61.
62.
63. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
65. Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
69. Social
CRM
Scope
Sales
and
marke=ng
Sales
&
Service
Marke=ng
Human
Machine
AmplificaCon
Social
Personal
Social
Community
Social
Social
Enterprise
Social
CRM
Brand
Social
Intelligence
Management
Media
AdverCsing
Social
Sales
&
Publishing
Media
and
and
market
and
Management
on
the
top
Networking
Service
“brand
as
branding
research
ModeraCon
&
MarkeCng
plaKorms
Systems
Publisher”
Social
Media
Technology
Digital
MarkeCng
&
AutomaCon
Technology
The
Internet
70. Summary
• Social
CRM
-‐
beeer
human
interac=on
– People
trying
to
find
product
–
sales
– People
trying
to
get
something
fixed
–
service
– People
trying
to
have
a
conversa=on/experience
–
marke=ng
• Lots
of
technology
choices
–
look
for
integra=on
• In
B2B
employees
are
the
Key
• Its
all
about
digital
word
of
mouth
71. Dave
is
an
advocate
of
BLANK
“When Advocates Talk, Brands Grow”™ 22squared.com