Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
David Nour on Enterprise Social Market Leadership 6.10David Nour
David Nour, author of Relationship Economics on Enterprise Social Market Leadership. Social Networking is about "presence;" Social Market Leadership is about "purpose."
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
Similar to Every employer has a story to tell (20)
Growing future leaders with social technologiesTodd Nilson
The nature of mentoring in the enterprise has changed, largely thanks to the advent of social technologies being implemented in business settings that allow for meaningful connection, interaction, collaboration, and coaching online. This has allowed enterprises to scale their mentoring efforts, enabling many-to-many rather than one-to-one or one-to-many mentoring relationships. These technologies also provide greater visibility for leaders and human resources to see standout performance and contributions from employees who might otherwise be overlooked. This presentation outlines the trends and technologies that are enabling mentoring to evolve in the workplace and the process for igniting this change in your own.
Recruiting is a social act, so what's so new about Social Recruiting? Aside from the numerous articles from blogging pundits, what is the real potential for social recruiting in the enterprise and just how widespread is it? Finally, what benefits does a recruiting program that entails social media outreach accrue? In this talk, Todd Nilson of 7 Summits, one of the top 20 social media agencies in the United States, will offer some ready-to-use ideas from how to get started with a social recruiting program, from eliciting executive sponsorship to what key performance metrics can be used to justify the program.
Career Changer Mindset, Strategy, Branding and Execution: Getting Your Ducks ...Todd Nilson
Making a career change is anything but child’s play. The soul searching involved with making a decision to change one’s livelihood is complicated by the challenges of learning new skills, going back to school, and being reconciled to accepting what’s often a lower salary to get started in a different profession. But the tools and means to make a new you have never been more readily at hand. An embarrassment of riches are available for the career changer who knows how to look.
In this talk, Todd Nilson will present the potential and pitfalls of managing your job search as a career changer. This will not be a session about how to write a resume but will be a presentation-and-discussion format seminar that will address the underlying concerns of taking on a new career path along with the tools and techniques that can bring you to the attention of a new employer or help you to reposition yourself as the entrepreneur you always dreamed of becoming.
In this presentation, you will learn:
• How to get mentally prepared for a career change: three essential mindsets
• Ways to better understand the careerscape you’re entering
• Designing a transition plan that works which defines your goals and the people who will help you to achieve them
• How to stay on target during the search
Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!Todd Nilson
Despite the wondrousness of Facebook and LinkediIn, these social networks and other tools like Wikipedia, YouTube and Twitter are pretty much a matter of course for us as individual users. But enterprises find themselves in a quandary, mostly because of access and security issues that using an open tool like these would entail. In the past few years, we've seen the rise of another category or layer of social media tools the emulate social media for consumers but are attempting to bridge the gap, addressing the concerns of the enterprise.
Okay, so i'll be talking about Yammer, SharePoint, NewsGator, etc. The problem is that these are old as dirt! They are not nearly as advanced as what's out on the front lines now. how can I start interacting as effectively with my work colleagues as I can my friends on Facebook? When there is a layer of security, what can I do to ensure collaboration within the enterprise on work projects?
Expand your chapter's reach with social mediaTodd Nilson
A version of this presentation by Kim Karagosian and myself was given on April 27, 2012 at the SIM Chapter Leaders Summit in St. Louis, MO. The purpose of the presentation was to introduce chapter leaders to new ideas for approaching social media to grow their membership and gain greater visibility.
AbilITy Connection Fall Forum evite 11-2-11Todd Nilson
Wednesday, November 2 - 8:00am - 11:30am at the James O. Wright Center for Work and Training
6055 N. 91st Street, Milwaukee
Register: http://www.abilityconnection.org/ac/calendar/register.html
This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
IT market overview national & wisconsinTodd Nilson
This presentation collects information about the information technology jobs sector from a variety of sources. The data reflects supply and demand around technical talent both nationally and, more specifically, in the Wisconsin and Milwaukee markets. The information here was originally presented at the AbilITy Connection summer forum hosted by Johnson Controls. AbilITy Connection provides mentoring, advocacy and IT employment opportunities to qualified people with disabilities. Learn more about AbilITy Connection at http://www.abilityconnection.org.
While the essential elements of the job search have remained the same, technological innovation and forces of economic instability have combined to change the way job searches must be conducted.
Personal branding for tech executives v2.1Todd Nilson
This is a revised version of my earlier presentation about personal brand management approaches for technology executives. The lessons are pretty broadly applicable to any job seeker but some of the data points are specifically about CIO's and CTO's.
Economic instability combined with the evolution of the roles and expectations of technology leadership make it more important than ever for tech executives to take advantage of the tools and techniques available via social media for promoting their individual personal brands. This presentation explores the questions to ask yourself before embarking in the use of these tools to enhance your career.
AITP strategic power of social media for the supply chainTodd Nilson
Implications of social media for the supply chain. A presentation given to the Chicago Association for IT Professionals SIG on supply chain in the enterprise.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Every employer has a
story to tell
Your employer brand strategy
via social media
2. Is your employer story
less than stellar?
Come work for us. We’re a
great place to work. Really!
We really mean it. C’mon!
(Pay no aBention to the
ominous smoke stacks.)
12. Short Quiz
1. I have a LinkedIn profile.
2. I have a Facebook profile.
3. I tweet.
4. I belong to one or more other social networks.
5. My company has hired someone I identified or
attracted via one of these social networks.
6. I have tracked hiring results via social media.
7. My company has blocked one or more of these
social networks.
13. Who uses social to hire?
• Recruiters who look at social profiles... 86%
• Companies who reported hiring someone using...
o LinkedIn... 89%
o Facebook... 26%
o Twitter... 15%
• Social companies get 31% more employee referrals!
Source: Jobvite 2012 Survey
14. Social Media Reaction Scenarios
Risk Benefits Trust Response Risk Benefits
Perceived
Actual
High
Low
Low
Control
High
None
High
Low
Low
Ignore
High
None
Varies
High
Varies
Explore
Low
Low
Low
High
High
Engage
Low
High
While organizations that aBempt to ignore or control social media perceive high risk,
the actual risk of this reaction is high due to blind spots, missed market
opportunities, and more agile competitors who realize the benefits of engaging.
19. Social Media Business Context
Execution Framework
Social Solution Suite
Results
Accountability
Mission
Vision
Business
Focus
Interesting
Channels
Strategy
Direction
ROI
Social ü Influence
Media
ü Engagement
Timing
ü Placement
Word of Mouth
Marketing
Message
Brand
Was there a reaction?
Public Relations
Advertising
Was it the reaction we
wanted to achieve?
Social Media KPI’s
Company’s actions
Metrics for ü Feedback
ü Targets achieved
Public Policies
Stories
Accountability
ü Guidance
Company What were the best
channels?
How do we do beBer?
Values
Achievement targets
People
Social responsibility
20. Social Solution Suite
A
set
of
social
media
channels
and
the
means
of
measuring
actionable
outcomes
so
that
you
can
adjust
your
market
messages
to
best
effect
and
START HERE
maximize
your
Strategic
Objectives
Adjust Message
21. Start with a brand audit
• Do you have a careers site?
• What drives prospective employees there?
• What do your current (and former) employees have to
say about you? (glassdoor.com)
• Your online presence
o Discussion boards
o Blogs
o Facebook
o LinkedIn
o Twitter
o YouTube
• Benchmark your competitors
o Regional
o Global
o Top Brands outside your vertical
22. Formulate your
employer brand message
• Know your assets
o Pay
o Benefits
o Facility
o Upward mobility
o Technology
o Management team
• Elevator pitch
• Look the part
• Supporting documents
• Your online self (yes, you,
not the company!)
23. What are your building blocks?
Great story
Great story Great story
demonstrating
demonstrating demonstrating
how cool your
how amazing
rock star team
shop really is
is for Brilliant
is for Amazing Benefits
is for Creative
Management
Environment
24. Building the brand
What you convey face-‐‑to-‐‑face
Brochures, LinkedIn
company profile, digital
communications
Your
foundational
stories
28. Honey Pot
• Interesting blog content
• Webinars
• Viral videos about your company
• Thought leadership
• Conversation leadership
• Community creation
o Pinterest
o Instagram
o LinkedIn Groups
• White papers
• Traditional job posting
29. Metrics Accountability
Awareness
• Visits, views, followers, fans, subscribers, mentions
Influence
• Share of voice, sentiment, top influencers, recurring visitors
Engagement
• Shares, replies, wall posts, comments, blog entries
Action / Conversion
• Resumes received, interviews, offers extended
Hired!
Based upon image by Nichole Kelly. ABribution-‐‑NoDerivs 2.0 Generic (CC BY-‐‑ND 2.0)
34. Augmented Reality
EllKell: @talentline411 Waiting for my tweets
and LinkedIn activity to yield $100K
Followers 12
Following 5
35. Prepare for future disruptions...
• 3D Printing
• Big Data
• Social CRM
• Bioscientific
advances
• Cyborgification
• Artificial intelligence
• Quantum computing
36. ... and their impacts
• Ubiquity of connectedness (the
good and bad of it)
• Organizational uncertainty /
blurring
• Free agent nation
• Globalization, localization and
extreme audience
segmentation
• Gamification
• Social profiles replace resumes
• Predictive networks (Talentbin,
Entelo)
• Extreme longevity forces
companies to be friendlier to
older “re-careering” employees
• Millennials demand a better
candidate experience
38. A few closing thoughts
• Remain calm.
• Social engagement matters in the
“War for Talent.”
• Personally embrace these tools and
raise your awareness of what they
can do.
39. Special Offer
Connect with me online (LinkedIn, Twitter, etc.)
and receive a free PDF guide: 99 Questions to
Start Building a Better Employer Brand
Todd Nilson
@socialsyntax
(414) 378-2083
http://socialsyntax.net