To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
A precognitive marketing overview presented by Kathy Miller and Ric Lipman at the June 12, 2012 KCDMA luncheon. The discussion focused on the power of precognitive marketing and how it can be used to uncover unique audience insights that generate game-changing business results.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
A precognitive marketing overview presented by Kathy Miller and Ric Lipman at the June 12, 2012 KCDMA luncheon. The discussion focused on the power of precognitive marketing and how it can be used to uncover unique audience insights that generate game-changing business results.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...B2B Marketing Forum
The way we communicate is moving—literally. Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. As the world goes “mocial”—the convergence of mobile, social, local, and email—marketers must change the way they interact with customers and prospects to accelerate revenue growth. Join us to learn how to drive more revenue by meeting your customers whenever and wherever they are.
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!Todd Nilson
Despite the wondrousness of Facebook and LinkediIn, these social networks and other tools like Wikipedia, YouTube and Twitter are pretty much a matter of course for us as individual users. But enterprises find themselves in a quandary, mostly because of access and security issues that using an open tool like these would entail. In the past few years, we've seen the rise of another category or layer of social media tools the emulate social media for consumers but are attempting to bridge the gap, addressing the concerns of the enterprise.
Okay, so i'll be talking about Yammer, SharePoint, NewsGator, etc. The problem is that these are old as dirt! They are not nearly as advanced as what's out on the front lines now. how can I start interacting as effectively with my work colleagues as I can my friends on Facebook? When there is a layer of security, what can I do to ensure collaboration within the enterprise on work projects?
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...B2B Marketing Forum
The way we communicate is moving—literally. Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. As the world goes “mocial”—the convergence of mobile, social, local, and email—marketers must change the way they interact with customers and prospects to accelerate revenue growth. Join us to learn how to drive more revenue by meeting your customers whenever and wherever they are.
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!Todd Nilson
Despite the wondrousness of Facebook and LinkediIn, these social networks and other tools like Wikipedia, YouTube and Twitter are pretty much a matter of course for us as individual users. But enterprises find themselves in a quandary, mostly because of access and security issues that using an open tool like these would entail. In the past few years, we've seen the rise of another category or layer of social media tools the emulate social media for consumers but are attempting to bridge the gap, addressing the concerns of the enterprise.
Okay, so i'll be talking about Yammer, SharePoint, NewsGator, etc. The problem is that these are old as dirt! They are not nearly as advanced as what's out on the front lines now. how can I start interacting as effectively with my work colleagues as I can my friends on Facebook? When there is a layer of security, what can I do to ensure collaboration within the enterprise on work projects?
IT market overview national & wisconsinTodd Nilson
This presentation collects information about the information technology jobs sector from a variety of sources. The data reflects supply and demand around technical talent both nationally and, more specifically, in the Wisconsin and Milwaukee markets. The information here was originally presented at the AbilITy Connection summer forum hosted by Johnson Controls. AbilITy Connection provides mentoring, advocacy and IT employment opportunities to qualified people with disabilities. Learn more about AbilITy Connection at http://www.abilityconnection.org.
Personal branding for tech executives v2.1Todd Nilson
This is a revised version of my earlier presentation about personal brand management approaches for technology executives. The lessons are pretty broadly applicable to any job seeker but some of the data points are specifically about CIO's and CTO's.
This is an updated version of a talk I have given several times now. Content is geared toward executives and small business owners interested in personal brand management or job search via social media.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Overview of National History Day Program. More information and resources can be located at http://ocde.us/History/Pages/History-Day.aspx or http://historydaycalifornia.com/
While the essential elements of the job search have remained the same, technological innovation and forces of economic instability have combined to change the way job searches must be conducted.
AITP strategic power of social media for the supply chainTodd Nilson
Implications of social media for the supply chain. A presentation given to the Chicago Association for IT Professionals SIG on supply chain in the enterprise.
Growing future leaders with social technologiesTodd Nilson
The nature of mentoring in the enterprise has changed, largely thanks to the advent of social technologies being implemented in business settings that allow for meaningful connection, interaction, collaboration, and coaching online. This has allowed enterprises to scale their mentoring efforts, enabling many-to-many rather than one-to-one or one-to-many mentoring relationships. These technologies also provide greater visibility for leaders and human resources to see standout performance and contributions from employees who might otherwise be overlooked. This presentation outlines the trends and technologies that are enabling mentoring to evolve in the workplace and the process for igniting this change in your own.
Economic instability combined with the evolution of the roles and expectations of technology leadership make it more important than ever for tech executives to take advantage of the tools and techniques available via social media for promoting their individual personal brands. This presentation explores the questions to ask yourself before embarking in the use of these tools to enhance your career.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
David Nour on Enterprise Social Market Leadership 6.10David Nour
David Nour, author of Relationship Economics on Enterprise Social Market Leadership. Social Networking is about "presence;" Social Market Leadership is about "purpose."
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
Social Media Trends for the CPG Industry: GMA Survey ConclusionsRob Birgfeld
GMA's CPG Social Media Survey
• Respondent companies in general seem to still be grasping what, how, and who to get involved in social media
• Monitoring and Measuring social media is still a big question mark among CPG companies
• While the opportunity for ROI exists, most companies have yet to experience ROI
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
Recruiting is a social act, so what's so new about Social Recruiting? Aside from the numerous articles from blogging pundits, what is the real potential for social recruiting in the enterprise and just how widespread is it? Finally, what benefits does a recruiting program that entails social media outreach accrue? In this talk, Todd Nilson of 7 Summits, one of the top 20 social media agencies in the United States, will offer some ready-to-use ideas from how to get started with a social recruiting program, from eliciting executive sponsorship to what key performance metrics can be used to justify the program.
Career Changer Mindset, Strategy, Branding and Execution: Getting Your Ducks ...Todd Nilson
Making a career change is anything but child’s play. The soul searching involved with making a decision to change one’s livelihood is complicated by the challenges of learning new skills, going back to school, and being reconciled to accepting what’s often a lower salary to get started in a different profession. But the tools and means to make a new you have never been more readily at hand. An embarrassment of riches are available for the career changer who knows how to look.
In this talk, Todd Nilson will present the potential and pitfalls of managing your job search as a career changer. This will not be a session about how to write a resume but will be a presentation-and-discussion format seminar that will address the underlying concerns of taking on a new career path along with the tools and techniques that can bring you to the attention of a new employer or help you to reposition yourself as the entrepreneur you always dreamed of becoming.
In this presentation, you will learn:
• How to get mentally prepared for a career change: three essential mindsets
• Ways to better understand the careerscape you’re entering
• Designing a transition plan that works which defines your goals and the people who will help you to achieve them
• How to stay on target during the search
Expand your chapter's reach with social mediaTodd Nilson
A version of this presentation by Kim Karagosian and myself was given on April 27, 2012 at the SIM Chapter Leaders Summit in St. Louis, MO. The purpose of the presentation was to introduce chapter leaders to new ideas for approaching social media to grow their membership and gain greater visibility.
AbilITy Connection Fall Forum evite 11-2-11Todd Nilson
Wednesday, November 2 - 8:00am - 11:30am at the James O. Wright Center for Work and Training
6055 N. 91st Street, Milwaukee
Register: http://www.abilityconnection.org/ac/calendar/register.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3. Social Media Reaction Scenarios
Risk Benefits Trust Response Risk Benefits
Perceived Actual
High Low Low Control High None
High Low Low Ignore High None
Varies High Varies Explore Low Low
Low High High Engage Low High
While organizations that attempt to ignore or control social media perceive high risk, the actual risk of
this reaction is high due to blind spots, missed market opportunities, and more agile
competitors who realize the benefits of engaging.
3
4. Social Media Business Context
Execution Framework Social Solution Suite Results
Accountability
Mission
Vision
Focus
Business Interesting Channels
Direction
Strategy ROI
Social ü Influence
ü Engagement
Word of Mouth Timing Media ü Sales
Marketing
Message
Brand Was there a reaction?
Public Relations
Advertising Was it the reaction we
wanted to achieve? Social Media KPI’s
Company’s actions Metrics for ü Feedback
ü Targets achieved
Public Policies
Stories Accountability ü Guidance
Company What were the best
channels?
How do we do better?
Values Achievement targets
People
Social responsibility
5. Social Solution Suite
A
set
of
social
media
channels
and
the
means
of
measuring
actionable
outcomes
so
that
you
can
adjust
your
market
messages
to
best
effect
and
START HERE maximize
your
Strategic
Objectives
Adjust Message
10. One Size Does Not Fit All
Source: “Which Social Media Channels Should Your Business Use?”
http://www.phillymarketinglabs.com/2011/05/05/which-social-media-channels-should-your-business-use/ Accessed on June 21, 2011
11. One Channel Does Not Fit All
The Conversation Prism
YouTube isn’t the
only game in town
Source: Brian Solis & JESS3, www.TheConversationPrism.com
12. Social Network Demographics
Statistic Facebook LinkedIn Pinterest Twitter YouTube
Monthly 155M 26M 20M 39M 151M
Unique Visitors
Gender % 45M/55F 51M/49F 18M/82F 45M/55F 50M/50F
Largest Age <18 (26%) 35-44 (23%) 45+ (35%) 25-34 (23%) 18-24 (20%)
Group (% of
whole)
2nd Largest Age 18-24 (24%) 25-34 (21%) 35-44 (29%) 18-24 (22%) <18 (26%)
Group 45-54 (21%)
Household 150K+ (32%) 150K+ (13%)* 50-100K (46%) 150K+ (30%) 150K+ (29%)
Income
(site vs. total internet)
Ethnicity African Asian Not available African Hispanic
(site vs. total internet) American American
* Quantcast data for LinkedIn’s Household Income has
been directly measured but does not match reported Sources: compete.com, quantcast.com, onlinemba.com May 2012
Internet averages used to derive their index elsewhere.
20. Social Solution Suite
A
set
of
social
media
channels
and
the
means
of
measuring
actionable
outcomes
so
that
you
can
adjust
your
market
messages
to
best
effect
and
START HERE maximize
your
Strategic
Objectives
Adjust Message
21. nAblement is a unique channel of SPR
Companies focused on supporting the training,
mentoring, networking, placement and
professional growth of qualified candidates with
disabilities into technology roles.
21
23. nAblement Blog
Audiences:
• Persons with a
disability interested
in IT careers
• Employers
interested in a more
diverse, inclusive
workforce
• Agencies and
organizations who
can support, extend
reach of message
26. Measure to Improve
Our KPI’s:
• New candidates identified
• New companies identified as partners
• Placements
26
27. Getting Started Today
• Who do you want to reach?
• What are your goals?
• Who is your audience?
• What is your message?
• What will you monitor & measure?
• How will you assess & adjust your
message?
27