Slides from my Becoming a Social Business presentation at Frederick Chamber's New Media and Technology Conference in 2012.

1. Becoming a Social
Business
Beth Schillaci
VillageWorks Communications, Inc.

2. The Evolution of Social
Business
Social Customer
Social Brand
Social Business

3. Insert Burberry Video
QuickTimeª and a
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4. Social Business Framework
People
Technology Process

5. People
Core team defines
• Strategy
• Governance
• Technology
• etc...

6. People
Culture Shift
• Collaboration
• Empowerment

7. Touch Points
Marketing
Customer Service PR
Accounting Sales
Social
Business
R&D Operations
HR Management

8. Process
• Governance
• Business Units/Departments
• Training
• New Employees
• Measurement

9. Governance
• Social Media Policy
• Social Media Guidelines
• Response Protocol
• Conversation Guide

10. Business Units
• Community Manager
• Content plan

11. Training
• Curriculum
• Levels of Training
• Format
• Initial
• Ongoing

12. New Hires
• Part of job description
• Training

13. Measurement
• What
• How

14. Technology
• Listening
• Social CRM
• Measurement Tools
• Collaboration

15. Ch-Ch-Ch-Changes
What can you do now
• Create core team
• Solidify strategy
• Evaluate tools
• Conversation Guide
• Create Curriculum

16. Keep in Mind
• It won’t happen overnight
• It’s not easy
• Happy customers
• Empowered staff

17. Connect with Beth
Email: beth@villageworks.net
Blog: www.marketingroadhouse.com
Website: www.villageworks.net
Twitter: bethschillaci
Phone: 240-529-3000