Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
The Eagle Has Landed...
Just wanted to provide a small slice of works done by Fusion FX.
This is only a small sample, if you are interested in finding out more get in touch.
Ben@FUFX.co.uk
awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
The Eagle Has Landed...
Just wanted to provide a small slice of works done by Fusion FX.
This is only a small sample, if you are interested in finding out more get in touch.
Ben@FUFX.co.uk
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
LiveTech delivers social media bootcamps for specific sectors.
This one was for the Events industry.
Here is the main screen presentation including the speakers from LiveTech 2011 held at the Saatchi Gallery in London on October 19th and 20th 2011
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
LiveTech delivers social media bootcamps for specific sectors.
This one was for the Events industry.
Here is the main screen presentation including the speakers from LiveTech 2011 held at the Saatchi Gallery in London on October 19th and 20th 2011
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Le bilan presse de la journée de la femme digitale 2015 #JFD15
Merveilleuse édition de la journée de la femme digitale 2015 !
La JFD en chiffres :
- 30 intervenants passionnés et inspirants
- 36 partenaires présents sur scène, dans le village connecté et dans l'open bar à bien-être
- 1 300 participants se sont déplacés au Palais Brongniart
- 3 300 personnes ont suivi la journée en livestream le jour J
- 2 100 internautes l’ont regardé durant le week-end
- 5 400 vues du livestream au total
- 16 600 retombées globales sur le sujet #JFD15 sur Twitter le jour J
- 64 000 visites sur notre site depuis 9 pays
- 1 déjeuner networking, un village connecté et un open bar à bien-être pour rester connecté à soi-même
- 1 cocktail de fin où tout commence pendant lequel on ne comptait plus les bulles, les sourires, les rencontres et les photos prises sur notre photocall
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...the bureau, digital agency
Les femmes, l'audace et le digital : Une étude pour comprendre la transformation digitale et ses opportunités professionnelles à travers le regard des femmes connectées
A l'occasion des Journées du Courtage, Delphine Remy-Boutang, fondatrice de l'agence digitale the bureau, propose une formation aux réseaux sociaux, dédiée au secteur de l'assurance.
@delphineRB
@the__bureau
www.thebureau.fr
Cultiver les réseaux efficaces.
Comment se faire des relations quand on ne fait pas partie du gratin ? En fréquentant des cercles professionnels ouverts à tous.
Les retombées médias de la Journee de la Femme Digitale le 8 Mars 2013. RP orchestrees par Agence Raoul - Sibylle de Villeneuve (@sibylledev) www.journeedelafemmedigitale.com #JFD
Retrouvez des femmes qui entreprennent, osent, innovent et découvrez le meilleur des outils digitaux.
Une conférence énergisante qui encourage et célèbre l’entrepreneuriat. L'événement s'est déroulé au 8Valois, le 8 mars 2013.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
How to embed social media in your business? Orange Digital corner at Women's Forum 2012
1. How to embed social media in your
business
« Orange digital corner»
2. Who am I?
CEO and founder of the social bureau, a
London/Paris based, social business consulting
agency. Our mission is to work with
organisations to move business in the new
paradigm of customer, partner, employee
participation.
• @delphineRB
• www.thesocialbureau.com
• ]
Before WW social media director at IBM for 4 years. Hold a track record of
improving critical business outcomes exploiting new market opportunities
created by the adoption of social media.
• Held a serie of increasingly responsible positions within IBM Corporate
Communications, Marketing and Sales
3. Who am I?
Global Digital and Social Media Strategist
Tech Speaker
Former Head of Social Media for the UK Government
Specialising in:
• Social Media in Global Corporate Comms and HR
Tiffany St James
CEO and Founder Stimulation Ltd • Creating revenue for media agencies
@tiffanystjames • Social TV: Helping broadcasters with social business
www.stimulationltd.co.uk
4. Evolution of online marketing
Relationship
Direct Results
Value: Web as a relationship
Experimentation management platform
Value: Web as a direct results Primary Goals: Engaging
platform prospects and customers outside
of their Web site
Primary Goals: Drive traffic and
Value: Web as a promotional lead generation Secondary Goals: Lead
vehicle generation, drive traffic, thought
Secondary Goals: Thought leadership and branding
Primary Goals: Trial a new leadership and branding
media concept, gain eyeballs, Measurements: Cost of sales,
build brand and drive awareness Measurements: CPL, CPC, customer retention, brand
brand measurements confirmed penetration and measurements
Measurements: Cost per through surveys from direct results stage
impression
Marketing Tactics: Marketing Tactics:
Marketing Tactics:
– Search ads – Vendor communities
– Branding – buttons,
banners
– Lead generation – white – Two-way ads
papers, webcasts – Messaging connections
– E-mail – newsletters, list
rentals
– Branding - IMUs, larger using trigger marketing
units, microsites – Successful tactics from
– E-mail – list rentals direct results stage
1996-2003 2004-2009 2010-2015
6. The world is now square
BRAND BRAND EMPLOYEE
CONSUMER CONSUMER CONSUMER
Old world New world
7. Corporate culture
v. = Fail
Social media
Corporate Culture +
= Success
Social media
8. Business Model
+
Enterprise Corporate Culture
social business +
Desired value
formula
=
Social business success
9. Top Down
Empowerment
Trust
Tools (availability)
Proper roles of
management & Guidelines
Value
employees
Bottoms up
Interest
Tools (selection)
Participation
10. • Empowered
everyone to
participate
• Learn from mistakes
What I did (or near mistakes)
• Social Computing
at IBM Guidelines
• Building a culture for
participation started
inside first
• Experiment. A lot
11. • Audited skills and
capabilities
• Created a community
of practice of social
What I did media practitioners
in the UK • Enabled training in
Government the skills gaps
• Social Engagement
Guidelines
• Engaged with other
governments
worldwide
16. LinkedIn
LinkedIn is the world’s largest professional network on the Internet
More than 175 million members in over 200 countries and territories
62% of LinkedIn members are located outside of the United States
2011: members did nearly 4.2 billion professionally-oriented searches
2012: Set to surpass 5.3 billion in 2012.
Available in 19 languages:
English, Czech, Danish, Dutch,
French, German, Indonesian,
Italian, Japanese, Korean,
Malay, Norwegian, Polish,
Portuguese, Romanian,
Russian, Spanish, Swedish and
Turkish.
17. Twitter
Twitter is a microblogging site with an organized stream of tweets that
delivers the best suited content for you instantly media, news, events
and all information you need regarding your interests.
Share information online, exchange with your followers
Create, build and develop relationships
• number of Twitter accounts: 465, 000, 000
• number of tweets per day: 175, 000, 000
• new Twitter accounts per day: 1, 000, 000
18. YouTube
YouTube is a video sharing website. Every users can upload, views and
share videos.
2nd search engine in Europe
4 milliards of videos watched around the world
800 millions of unique visitors per month
20. Pinterest
Pinterest is a place where you can dream about, plan and organise all
the things you like into boards. This platform is only about pictures.
The concept: you pin pictures you like that you find online or upload
them from your laptop.
It is about building your history and your interests via pictures
Key words: Interest, surprise, emotion, interaction
11 700 000 members worldwide
104 000 000 unique visitors p/month
2,3 milliards of viewed pages in March 2012
22. One of the most successful brand on Pinterest
Etsy has all its pins organized to give you tons of ideas.
Giving customers new ideas for how they can use products
Give them more reasons and incentives to buy.
roughly 3% of all Pinterest pins are of Etsy products
19% des cyberacheteurs ayant récemment acheté après avoir vu une image sur
Pinterest ont passé leur commande sur Etsy.com
153, 494 followers
45 boards
3,648 pins
24. Path
Path is a personal network where you conect with family ans close
friends. By limiting you to 150 connections, Path is a trusted place to
share your moments that matter with your closest people.
Take pictures, videos and share it on Twitter, Tumblr, Foursquare
Check in to places with friends, share thoughts and content
3 millions users
25. Instagram
With 100 million users, Instagram is an application for
smartphones to make and share gorgeous photos thanks to a
range of filters. Transform every moments into works of art you
will want to share.
On Facebook 300 million
photos are uploaded p/day
One new user every second
One billion photos have been
taken with the app
Roughly 58 photos uploaded
each second
26. Scoop.it/ Twylah
Scoop. It is a publishing platform. Scoop.it Twylah is an automated twitter aggregator
helps to find content from your favorite topics with the ability to set topics you wish to be
and creates your own online magazine renowned for. Each tweet is indexed by
Google, ensuring better search.
Tiffany part
5.5 million unique users per month
The growth is trending at 30-35% per month
30. @delphinerb
Social Computing Guidelines Living IBM
Values in the Digital World
Be who you are
Speak in the first person
Use a disclaimer
Respect your audience
Add value
Don't pick fights
Be the first to respond to your
own mistakes.
Use your best judgment.
Don't forget your day job.
31. @delphinerb
IBM social footprint
Internal External
300,000+
•Blogs - 17,000 blogs
•SocialBlue – 70K members 25,000+
•WikiCentral –1 million daily
page views 100,000+
•InnovationJam – 4 Jams, 200,000 +
500,000 participants
•Media Library – 14 million 370,000+
downloads