SPR Companies presents social media for business leaders (and other grown ups)

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A live webinar presented in October 2009 for customers and friends of SPR Companies

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SPR Companies presents social media for business leaders (and other grown ups)

  1. 1. Social Media Webinar for Business Leaders (and other Grown-Ups) A practical business approach for using and measuring social media efforts Confidential information. © 2009 SPR Companies. All rights reserved.
  2. 2. About SPR Companies • IT Professional Services Firm • Over 35 years in the Midwest • Talent Acquisition Partners • MPS Partners • Redpoint Technologies 2
  3. 3. Our Expertise • SPR’s subject matter experts are early adopters of these technologies (>4 years) • Keynotes at local industry events and universities • Unlike many solo social media “experts” we measure our efforts against results • We’ve taken our own advice and practice what we preach
  4. 4. How do we move past the hype? While social media enjoys considerable popularity and intrigues many business leaders, it is imperative to separate our infatuation with the tools from what they can truly accomplish.
  5. 5. The Hype Cycle 2009 5
  6. 6. Social Media Business Context Innovation •Ahead of Competition Differentiation •Out of Price Wars Execution Framework •Direction Mission & Vision •Focus Engagement •Flexibility •Delivery to Goals •Accountability Strategic Plan •Ownership •ROI Social Solution Suites Net Promoter •Feedback •Achievement Targets Metrics for Accountability •Guidance •Communication Influence Market •Memorable & Impact Marketplace Message •Value •Influence
  7. 7. A Social Solution Suite A set of social media channels and the means of measuring actionable outcomes so that you can adjust your market messages to best effect and maximize your Strategic Objectives. 7
  8. 8. Social Solution Suite Strategic Target Net Promoter Score I n Awareness Sales Cycle f l u Consideration e n c e Buy 8
  9. 9. Traditional Sales Process 9
  10. 10. Who do you want to reach? • Customer • Employment satisfaction, branding, Promotion, Employee Competitive relations, Intel Collaboration Human Marketing Resources Investor Partner Relations Network • Reputation • CRM, Supply management Chain management, Procurement
  11. 11. Promoter Buzz 11
  12. 12. Measure to Improve 12
  13. 13. Influence, not control Strategic Target Net Promoter Score Compare 13
  14. 14. Social Solution Suite Strategic Target Net Promoter Score I n Awareness Sales Cycle f l u Consideration e n c e Buy 14
  15. 15. One size does not fit all Source: Jordan Julien, “Which Social Media Channels Should You Be Using” http://www.socialmediatoday.com/SMC/118475
  16. 16. A closer look at Blogs • Though many have failed, content still keeps readers engaged • HP & Molson among others point to successes 16
  17. 17. How businesses use blogs • Sell complex products and services • Influence public opinion • Create buzz for new products and services • Manage corporate reputation • Attract new employees 17
  18. 18. A closer look at Twitter • Twitter is a micro-blog • 140 characters = tweeting is easy! • Highly hyped • Ridiculed • Tweet-ups • What are you doing now? 18
  19. 19. A closer look at Twitter • 140 characters can convey a LOT • Many news stories are broken on Twitter first • Participation by high profile CEO’s • 21st Century Water Cooler (Joel Comm) • 20 million users • Median age 31 19
  20. 20. How business uses Twitter • Customer Services • Special Offers • Press Releases • Connect with customers • New product ideas • Live market research • Industry news & events 20
  21. 21. Putting it into practice 21
  22. 22. nAblement blog
  23. 23. ITKAN LinkedIn Group
  24. 24. nAblement’s Twitter feed
  25. 25. Putting it into practice • Feedburner • HootSuite 25
  26. 26. Get Started Today • What are your goals? • Who do you want to reach? • Know your audience • Plan your message • Monitor & Measure • Assess & Adjust 26
  27. 27. You are cordially invited • Join us for one of our live events  Chicago Executive Symposium – Oct 22 7:30 am – 12:00 pm at Chicago Booth School of Business, Gleacher Center  Milwaukee Executive Lunch-and-Learn – Oct 28 11:30 am – 1:30 pm at Intercontinental Hotel 27
  28. 28. Why you should attend • The SPR live event will include great additional information about  Expanded Conversations on Innovation and how you make it happen in your company.  In depth conversation about viral marketing and what it will do for your brand.  How to communicate Strategy in order to engage everyone for maximized impact and value through Social Media  Building trust with and energizing your customers  Social network best practices  The subtle power of social bookmarking services like Digg, Delicious and StumbleUpon  The strategy of deciding whether to build or join communities of interest  Examples of Social Solution Suites in Action 28
  29. 29. Next Steps • We will send an invitation to everyone on the call to the Chicago Executive Symposium and the Milwaukee Executive Lunch and Learn. • We will send a LinkedIn invitation to join our SPR Companies Leadership Impact and Innovation group. Membership is limited to individuals who participate in SPR Companies Leadership Events.  Presentations Posted  Articles on Topics we cover in events  Books that are recommended by the community  Feedback from community members  Surveys from the group on innovation topics  Q/A forums • Questions From Today’s Webinar?  Kathie Topel - kathie.topel@mpspartners.com  Todd Nilson - tnilson@sprinc.com OR @talentline411 29
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