Content Marketing: Basic Introduction - Clearly Blue Digital Pvt. Ltd
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A bird's eye-view of what content marketing is.
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Content Marketing: Basic Introduction - Clearly Blue Digital Pvt. Ltd
- 3. CONTENTS • Description • The inbound method • Blogs • Social media • The Power of Story-Telling • Ideation Process • Ideas for Content Creation • Long-Term Content Plan • Buyer’s Journey
- 4. Strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a target audience. Ultimate aim is to derive profitable customer action. DESCRIPTION
- 6. BLOGS • Clear value proposition in the Title • 80% read the Title, 20% read the article • Visually attractive with relevant images • High-quality Content body • Engage in conversation and connect emotionally • Error free, Correct grammar • Clear Call-to-Actions
- 7. • Create less, Promote more • Drive website traffic • Organic content promotion/ Paid promotion • Create content promotion calendar • Customize message for each social media channel • It’s about them, not you. 7 SOCIAL MEDIA
- 8. • Creating a connection between your business and prospects / customers. • Stories help make sense of the decision that your prospects are about to make • A story is why you’re doing what you’re doing, told in a way most appealing to your audience 8 THE POWER OF STORY-TELLING “People don’t buy what you do, they buy why you do it”. – Simon Sinek
- 9. IDEATION PROCESS Gathering Raw Material 1 Digesting the Material 2 Unconscious Processing 3 Eureka Moment 4
- 10. IDEAS FOR CONTENT CREATION Your buyer persona’s reading habits Competitor’s activities Trending topics on Quora Lessons from SEO efforts Brainstorm with a team 10
- 11. • Set short term marketing goals • Content Audit • Identify all marketing assets at your disposal • Organise content in a planned format • Identify buyer’s journey 11 LONG-TERM CONTENT PLAN
- 12. BUYER’S JOURNEY Rule of 7: A prospect needs to see or hear your marketing message at least 7 times before they take action and buy from you. 12
- 13. 13 MAKE YOUR CONTENT ABOUT YOUR CUSTOMERS, NOT ABOUT YOU!