The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/

1. Real Estate Lead
Generation: How to Build
a Pipeline Using Social
Media

2. The Digital revolution has brought massive changes in businesses operations around the
world. Real estate was no exception too. Just like people search for information online, the
digital revolution has brought changes in the way properties are bought and sold. Now people
around the world reach out to the internet to sell or buy a property. They begin their property
search on social media platforms. This shows that real estate agents have a great opportunity
to generate property leads through social media.
Looking at the evolving and highly competitive real estate market, staying digitally active on
social media has become the need of the hour. A digital mindset is critical to staying on the top.
It would help in connecting with the potential buyers and vendors, hold their attention until
the sale becomes feasible.

3. Before we jump onto the real estate lead generation strategies, let us
first look into the conversion metrics that would help in tracking the
progress.
Here are the ways by which real estate agents can calculate the ROI for
organic lead generation.
ImpressionRate
It shows the number of times any given post or google ads are seen.
CPM (Cost Per-Thousand Impressions)
CPM is used specifically for awareness campaigns. It is calculated by
dividing cost by total impressions/1000.
CPC (Cost Per Click)
This is primarily used for lead-based campaigns driving to a landing page.
CPC is calculated by dividing campaign cost by clicks received.
CTR(Click-Through-Rate)
This percentage is calculated by dividing clicks received by total
impressions.
CPL(Cost Per Lead)
The average cost to acquire a lead is calculated by dividing marketing
spend by total leads.
Analytics Behind Real Estate Lead Generation

4. The average cost to acquire a customer is calculated by dividing
marketing spend by customers acquired.
Bu using the above tactics, you can track the metrics of your realestate
lead generation campaigns.These will give you a close ratio. You may
even get two different close ratios – one will help you identify the
number of leads converted into the customers. The other one will help
you indicate the frequency at which you close a sale. This is the best way
to see who is interested in your real estate brand. Following the metrics,
you can stick to the leads that show interest, therefore nurture them
with emails,offers,advice,and newsletters.
CAC (Customer Acquisition Cost)

5. E f f e c t i v e T a c t i c s t o G e n e r a t e R e a l E s t a t e L e a d s
As per the Digital 2021 global report, 98% of Australianinternetusersreach out to social media to get
real estate information. This shows that the real estate audience is already there. It is just that many
real estate agents fail to leverage the true potential of social media platforms because they are
unaware of smart social media strategies.
Tohelp real estate agents combat such challenges and build pipeline of leads, we have provided the
following tactics.

6. Cold calling was the most prevalent method to generate business
opportunities. But over time, its ineffectiveness has led to the birth of
many effective strategies. One such strategy is lead generation rooted in
the idea of social selling. It works because it promotes authenticity and
brings in transparency. Through the use of effective real estate
marketing strategies, you target only the ideal prospects. For that, one
has to understand the target group, establish a purposeful marketing
approach and delight them.
Start this by identifying the demographics and creating content tailored
to engaging the targeted group of people. While creating content, keep
the following elements in mind, like, marital status, location, job title,
income,interests,hobbies,and age.
Do this by directing your potential clients to your website. This you can
do by following the lead generation process.
Target the Right Niche

7. Curating content that adds value to the customer’s interest, and knowledge is a necessity. It forms one
of the crucial ingredients in generating real estate leads. Once you pitch a customer, they would only
be interested in knowing why and how should they rely on you. By creating effective, informative, and
engaging content, you get a chance to build trust. The content creation allows you to interact
personally through emails, blogs, newsletters, and offers.
Add Value Through Content

8. Video is the best way to give customers an insight into your real estate
business. While texts can be effective, videos have the potential to
create an everlasting impact. It is effective especially for the real estate
industry as more than 80%of people are likely to see the property online
before making a purchase. Through professional pictures and well-
captured videos, you can always create a fantastic impact on your brand
engagement levels. In fact, it is seen that all those realtors who used
video marketing were able to earn high ROI. There are several ways by
which you can attract customers through videos but to build trust, it is
always good to start with video testimonials. Build social proof by
showing happy customers and build confidence in them.
Create Videos to Bring Transparency

9. Now that you have successfully invited your potential customers to your
website, or social media page. The next step is to offer them something
valuable that they end up turning into current customers. Give them a
guide on tips to sell a home fast, eBook, a free pass to online webinar or
anything that may interest them.
The world works this way – First offer something and then ask a favour
.
This holds true for generating real estate leads too. Most importantly,
you’ll need to frequently update and optimize your landing page to get
the best results. A/B testing can help determine which words, phrases,
and even colors are more likely to convert your prospects into leads.
Develop A Clear Conversion Path on social media

10. C a r e a n d N u r t u r e
Perhaps the real estate agents need this more often. Unless lucky, it may
take between 5 and 12 exposure points to convince a customer to do
business with you. Through social media, you can constantly follow up
with your customers and develop long-lasting customer relations.
There is no pre-set path to generating real estate leads. All that you
need is, to understand the needs of your clients and the power of digital
marketing for real estate. Toknow more about generating real estate
leads, head to our next blog. It will take you through the entire process
of generating property leads through google ads.
If you are a real estate agent and are looking for ways to get more leads,
contact the best real estate digital marketingservices provider
company,The BigUnit,in Australia.

11. U15/5-7Paul Ct,DandenongVIC 3175
0390000828
info@thebigunit.com.au
Content Resource:
https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-
using-social-media/
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