7. The world we live in is getting smaller
because things that matter are at a click and reach :
Family, Friends & Memories,
News & Events, Entertainment
that's what makes social media is
highly important right now
8. How to create a social media plan
that's work ?
The Foundation
29. Checklist
Document your goals
Identify your ideal customer and develop buyer personas
Decide what conversations and topics you want to own
Develop an editorial calendar and map content throughout
the funnel
Produce a Big Rock and then chase it into smaller ‘pebbles
30. Checklist
Publish to the right social media platform
Don’t forget visual content
Share your content with your networks
Measure your results and tweak your content for
maximum impact
31. A winning content marketing strategy focuses on
creating and sharing helpful relevant content that inspires,
educates, solves problems and sometimes entertains.