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Digital Marketing in the Age of Connection Economy

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Digital Marketing in the Age of Connection Economy

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Digital Marketing in the Age of Connection Economy

  1. 1. Digital Marketing in the Age of Connection Economy Presented by:
  2. 2. “The new era of modern marketing is about the connection economy” - Seth Godin (from Inc Magazine interview with Seth Godin: http://www.inc.com/abigail-tracy/seth-godin-marketing-is-not-about-paying-for- attention.html)
  3. 3. Connection Economy is creating economic reward through building relationships and fostering connections. *in other words, connection economy is a marketing method through building relationships with the customers. You don’t just market your market your products anymore, you also need to market your relationship with the customers.
  4. 4. In Connection Economy: 1.  All Media is optional No one is going to look at an article or a twit unless they want to. 2. The Mass Market is no Longer Important Only few selected groups and communities are important. 3. The only work that matters is work that matters Just because it’s important to you, doesn’t mean it’s important to the audience.
  5. 5. COORDINATION
  6. 6. TRUST
  7. 7. PERMISSION
  8. 8. EXCHANGE OF IDEAS
  9. 9. Coordination, trust, permission, exchange of ideas is the main ideas of Connection Economy
  10. 10. Coordination Before you market anything, make sure to coordinate a group of people to carry it out. *in the world of connection economy. You can’t market your products only with ads. You need the help of other people to market your products. Coordinate your marketing process with creative minds, captains of the industry, YouTube stars, key opinion leaders, thinkers, philosophers, content creators, and so on.
  11. 11. Trust Great product without trust from the consumer is like candy without sugar. Earn the consumer trust, and you will rule the market. *this one is pretty straightforward. Build trust. Create a product that consistent with the messages that you spread. Don’t lie. Consumers is not stupid. Just be honest.
  12. 12. Permission When you offer product to people who want you to bring it to them, that’s a resource. Without that permission, it’s an annoyance. *if you market your products to the right people, you will definitely get a response. Don’t waste your time creating an ad that no one wants to watch. Just build something that some people wants to watch.
  13. 13. Exchange of Ideas Create a network of people who want to pay attention to one another. This particular network is a powerful place to market your products.
  14. 14. Connection Economy Has 2 Principle: Generosity and Art
  15. 15. Generosity Because no one wants to connect to selfish person, or the people that are only taking. Always offer something of value to other people, and they will gladly connect to you.
  16. 16. Art People want things that are interesting and different. They’re looking for something remarkable, or something worthy of a remark.
  17. 17. Connection Economy makes digital marketing more effective!
  18. 18. WHY?
  19. 19. Reason 1: Boost Engagement One of the main ideas of connection economy is trust. If consumer trust your brand, they will most likely engage and participate to your campaign and actively seeking information about your brand.
  20. 20. Reason 2: Insightful Feedbacks Allow your consumer to voice their thought and mind. Create a place that allow exchange of ideas. This way you will receive priceless and insightful feedbacks about your product or campaign from your consumers.
  21. 21. Reason 3: Organic Growth Permission, is one of the main idea of connection economy. If you market your product to the right crowd or the people who wants your product, they will definitely help spread a word about your campaign or content. ‘Relevance’ is the key word.
  22. 22. Reason 4: Viral Spread Connection economy requires coordination from the consumers, brand, and key opinion leaders. If you can make them work together, you will definitely create a viral campaign.
  23. 23. So how to use digital marketing in the age of connection economy?
  24. 24. #1 Make the Extraordinary Don’t be average. Be creative. Take some chances. Have some courage to create something fresh and new.
  25. 25. #2 Always Ask for Permission Create an anticipated, personal, and relevant messages to people who want to get them.
  26. 26. #3 Connect With Audience Realize that nobody cares about your brand. Anyone who tweets about a brand or favorites brand is doing it because it is a symbol of who they are. So stop seeking attention, connect with the audience instead.
  27. 27. #4 Find A Cause One of the easiest way to connect with the audience is to find a cause. Center your campaign or message on a cause, This will elevate your brand to another level.
  28. 28. #5 Do What Matters Don’t ask if you’re going to succeed, ask if you’re going to matter because that’s what’s important. And don’t ever forget that it’s your customer that decides what matters – not you.
  29. 29. Are you ready to connect?
  30. 30. THANK YOU PT. Idea Imaji Persada Parahyangan Business Park Blok D No. 3 The Suites Metro Jl. Soekarno Hatta No. 689B Bandung 40286 (+62 22) 87793157 / 87793158 contact@ideaimaji.com www.ideaimaji.com

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