This educational presentation is prepared for BBA 6th Semester students of Prime College, Nayabazar-KTM, Nepal.
Content Includes:
Introduction to internet marketing,
Difference between Internet Marketing (online) and offline Marketing,
Tools for online Marketing:
Search Engines, Social Media Marketing, Email Marketing,
Legal Issues with online marketing
Copying any using content other than for educational purpose is strictly prohibited.
Included
SLEPT FACTORS
Social and legal factors
Economic and competitive factors
Political factors
E-government
Technological innovation and technology assessment
E-commerce and globalization
SHORT TERMS RELATED TO ECOMMERCE
REFERENCES: E-Business and E-Commerce Management Strategy, Implementation and Practice by Dave Chaffey
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Included
SLEPT FACTORS
Social and legal factors
Economic and competitive factors
Political factors
E-government
Technological innovation and technology assessment
E-commerce and globalization
SHORT TERMS RELATED TO ECOMMERCE
REFERENCES: E-Business and E-Commerce Management Strategy, Implementation and Practice by Dave Chaffey
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
The presentation is all about the e-commerce infrastructures pertaining to the internet, web and mobile. It include class discussion about augmented reality, HTML 5 advantages / disadvantages and mobile apps benefits. Topics include e-commerce web store requirements, background about internet, html, web servers, websites and web browsers. The presentation was used during the Doctor in Information Technology Advance E-Commerce Course at the University of the East - Manila Campus.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
The presentation discussed the what is e-commerce security and its dimensions, threat concerns, ways to protect e-commerce site from hacking and fraud. It also includes the different e-commerce payment methods.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
• A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
The presentation is all about the e-commerce infrastructures pertaining to the internet, web and mobile. It include class discussion about augmented reality, HTML 5 advantages / disadvantages and mobile apps benefits. Topics include e-commerce web store requirements, background about internet, html, web servers, websites and web browsers. The presentation was used during the Doctor in Information Technology Advance E-Commerce Course at the University of the East - Manila Campus.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
The presentation discussed the what is e-commerce security and its dimensions, threat concerns, ways to protect e-commerce site from hacking and fraud. It also includes the different e-commerce payment methods.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
• A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
DIGITAL MARKETING
Digital marketing, which first emerged in the early 21st century, is a sales promotion strategy that makes use of computer technology and the Internet. The two primary types of digital marketing are known as "pull" and "push," and each has its own set of benefits and drawbacks. Digital marketing is advertising for people who use and benefit from electronic devices like personal computers, smart phones; mobile
PHON NO; 03270700517
Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing techniques and strategies to reach potential customers and engage with them in the digital realm. Digital marketing leverages the internet and electronic devices to create, communicate, deliver, and exchange value with customers.
https://mayankpunmiya.xyz/
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
This report talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
The essence of Marketing is a transaction - an exchange- intended to satisfy human needs and wants DEMANDS --- PRODUCTS------VALUE & SATISFACTION---EXCHANGE & TRANSACTION---MARKETS & MARKETERS.
Advertising and Marketing on the Internet, B2C and B2B Marketing Strategies, Permission marketing, Affiliate marketing, Viral Marketing, Blog marketing, Email Marketing, Social Media Marketing, Search Engine marketing. Customer Relationship Management system, Customer Retention: Strengthening the Customer Relationship, Personalization and One-to-One Marketing, Customization and Customer CoProduction, Transactive Content, Customer Service.
SDLC is a framework defining tasks performed at each step in the software or system development process. It aims to produce high quality system that meets or exceeds customer expectations, work effectively and efficiently in the current and planned information technology infrastructure, and is inexpensive to maintain and cost effective to enhance.
This presentation includes different stages of Software Deveolopment.
It's reference slide for BBA First Semester Students of Prime College, Kathmandu -
Nepal.
Contents include:
Information System and Business
MkIS Introduction
Features of MkIS
Components/Subsystems of MkIS
- Internal Records System
- Marketing Intelligence System
- Marketing research System
- Marketing Decision Support System
Advantages of MkIS etc.
Primary Memory: RAM, ROM and their TypesHem Pokhrel
Random Access Memory and Read Only Memory along with their types:
Content includes basic introduction of SRAM, DRAM, NvRAM, Masked ROM, PROM, EPROM, EEPROM
Introduction to Bus | Address, Data, Control BusHem Pokhrel
Handouts for BBa First Semester Prime College.
UNIT 5: Central Processing Unit: Control Unit, Arithmetic and Logic Unit, Register set, Functions of Central Processing Unit. Introduction to Bus (Address, Data, Control)
Software Agents & Their Taxonomy | Ecommerce BBA HandoutHem Pokhrel
Software Agents leacture handouts for eCommerce students of Prime College BBA Stream. This presentation will provide you the short overview of the rapidly evolving area of software agents and their classification with their applications and significance.
How to be THIN and SKINNY - 5 Simple TipsHem Pokhrel
Prepared on special request of my co-workers and colleagues.. This is not only a presentation but also a collection of my day to day habits. Follow at your own risk. :D
Thanks !
PrestaShop - Kathmandu Ecommerce Meetup #1 organized by PrestaShop and PS Ambassador in Nepal. Join our meetup.com group here https://www.meetup.com/PrestaShop-Kathmandu-Ecommerce-Meetup/
COLOR THEORY | COLOR COMBINATION AND USAGESHem Pokhrel
In the visual arts, color theory or color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. There are also definitions (or categories) of colors based on the color wheel: primary color, secondary color and tertiary color.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. INTERNET (ONLINE) MARKETING BASICS
UNIT - 6
Electronic Commerce [ITC 206]
BBA 6th Semester
PRIME COLLEGE
NAYABAZAR, KATHMANDU
NEPAL
- Hem Sagar Pokhrel
3. a notice or announcement in a public medium
promoting a product, service, or event or
publicizing a job vacancy.
ADVERTISEMENT
noun
4. the action or business of promoting and selling
products or services, including market
research and advertising.
MARKETING
noun
5. "Marketing might be defined as everything an organization
does to facilitate an exchange between itself and its
customers/clients. Advertising is just one of many
marketing activities."
"Marketing is the sum total of all impressions and advertising
is part of the impressions that must be managed. And, of
course, advertising has a hard dollar cost associated."
- Kathleen Micken, professor of marketing, Roger Williams University
- Steven R. Jolly, owner - SRJ Marketing Communications, Dallas, Texas
Marketing is the way in which you convince potential buyers that you have
the right product for them, advertising is how you communicate to them
the existence of that product.
7. The point of marketing is to increase business visibility,
no matter if you do it online or offline. But that
advertising is handled different depending on if you are
doing traditional advertising or internet marketing.
For example, when you are advertising offline, your
focus is going to be on print ads, radio jingles and
television spots. The goal is to boost brand visibility and
to ensure people know your product is out there when
they head on out to the stores.
7
8. Offline Marketing
Offline marketing is the process to create brand awareness and
reach till target customer to satisfy their needs and want
without using internet as a medium.
In many occurrences, individual adopt marketing mix strategy
for their business promotion.
The entire plan behind offline promotion is to obtain leads,
when there is no website for your business.
There are many forms of offline marketing strategies such as
through print media as well as non print media.
8
9. Offline Marketing Medias includes
Television
Radio
Brochure
Flyers
Banners
News papers
Pamphlets
Posters
9
10. Online Marketing
Online marketing is the process to catch the attention of
potential customers for business through particular banner,
articles, video, images, flash animation etc. using internet.
Marketing activities or information are planned as an elegant
tempt to the visitors in which particular website of business
wants to attract.
This information is particularly placed on main page or front
page of website to reach key audiences.
It has many ways to be done possible to get traffic for business
through online marketing principles.
10
11. Online Marketing Media includes
Website/Blog
Social Media
Email Marketing
Search Engine Marketing
Content marketing
Video Blogging
Online classifieds
11
14. Fundamental Difference
If we advertise in local newspapers:
Cost: is dependent of space and place ads on the front page,
middle, or rear.
Reach: as many people who read the local newspaper, a maximum
number of printed newspapers.
If we advertise on the web site:
Cost: The cost of web development, web hosting, domain (if you
develop and design your own website) and Search Engine
Optimization.
Reach: as many people connected to the Internet and view our site.
14
15. Total number of internet users
worldwide.. ?
15
Number of internet users in
Nepal.. ?
30 % of world’s population | More than 2 billion
44.11% | 11,687,819 Internet subscribers
as of MIS Report by NTA (November 2015)
17. Tools for online Marketing
17
Search Engines
Social Media Marketing
Email Marketing
18. SEARCH ENGINES
A program that searches for and identifies items in a database
that correspond to keywords or characters specified by the
user, used especially for finding particular sites/resources on
the World Wide Web.
18
A search engine is really a general class of programs, however, the
term is often used to specifically describe systems like Google, Bing
and Yahoo!
19. Search Engine Marketing
Search engine marketing, which is perhaps more commonly
referred to by its acronym “SEM”, is a term that describes
processes that can be taken to help gain visibility and traffic to
the products or services or web sites as a whole on search
engines result pages(SERPs)., primarily through paid
advertisements.
Search engine marketing is a very broad term that refers to a
number of other different activities, such as:
19
Search engine optimization (SEO)
Managing paid listings in search
engines (primarily pay per click, or
PPC)
Social media marketing
Search retargeting
Submitting sites to search engine
directories
Describing the development of
many different online marketing
20. Search Engine Marketing
There are millions upon millions of websites on the Internet,
many of which may be similar to yours, sell the same products
as yours, and may be a competitor of yours.
Through all of the above methods – SEO, PPC, social media
marketing, search retargeting, etc. – you are allowing your
website to stand out and scream, “HEY! I’M WHAT YOU’RE
LOOKING FOR!”
All of the above methods are ways that increase your ranking
in search engines so that rather than being on the last search
result page of Google or Yahoo!, you’re on page 5, 3, or
possibly even page 1. 20
21. Search Engine Marketing
If you do a search in Google, the left-hand side results are
natural, organic listings that will appear when a certain keyword
is entered into a search query.
On the right hand side are the paid advertisement results that
are linked to that keyword, like the Pay Per Click
advertisements.
Both of these are essential in driving traffic to your website,
especially both organic listings and paid listings (i.e. listing your
site to search engines’ directory) are a very economical way to
get people to your site.
21
22. Search Engine Marketing
Concept of SEM is simple: when a customer or a business person
searches the web through either a text box or by clicking through a
directory hierarchy, he/she is in hunt mode. This psychological state is
unique because it signals to the search engine (and to marketers) that
the person is looking for the information, often of a direct or indirect
commercial nature.
To put it simply, SEM is anything that you can do to help improve your
site’s ranking in search engines, like Google or Bing, as well as the
amount of traffic you receive from those search engines.
This is particularly important, as over 70% of all new visitors will find your
website just by performing a search query through a search engine.
22
23. Search Engine Marketing | Tips
• If you want to be successful in SEM, then you need to come
up with a plan. Some points to consider are:
Who is your target audience? You need to do your research and find out
who will actually want to visit your website before you really delve into
your SEM plan.
Update your site or blog regularly!
Get yourself some quality tracking software, and continue to track your
site’s performance.
Continuously test your keywords and see which ones work best.
Always add fresh content to your site(avoid plagiarism), and continually
improve your web design.
23
24. Search Engine Marketing | Tips
Get the proper tools. Keyword analysis tools to find how well certain
keywords are performing is obviously of the utmost importance, but
other tools like web analytic tools and HTML tools are important, too.
Begin building partnerships with people on blogs, forums, and other
websites and start building up your links. This will give you a great
boost in the search engine rankings
Expand beyond your website. Do some video marketing or vlogs and
post them on YouTube. Put pictures up on Flickr. If you don’t have a
blog, get one. And submit articles to article submission sites, like eHow
and About.com. Add a link to your website along with each of the
above.
24
25. Search Engine Marketing
To conclude:
Search Engine traffic is non-intrusive method of marketing.
Searchers are on a mission- “It’s just in time marketing”.
Search Engine Traffic originates from voluntary, audience-driven
search behaviour.
Audience-driven means that the visitors to your business from
search engine result page link have not only selected your
content from among your competitors/peers but also their search
query that resulted in your content being shown.
25
26. SOCIAL MEDIA MARKETING(SMM)
Social media marketing (SMM) is a form of Internet marketing
that utilizes social networking websites as a marketing tool.
The goal of SMM is to produce content that users will share with
their social network to help a company increase brand exposure
and broaden customer reach.
Some examples of social media sites and applications include
Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other
sites that have content based on user participation and user-
generated content (UGC).
26
27. SOCIAL MEDIA MARKETING
Social Media Marketing seeks companionship with customers that have
similar interests via social media avenues so as to develop a long
lasting relationship and as a result, drive more revenues.
There are a wide range of Social Media tools, websites and resources
available…from the highly visible and popular such as Facebook and
Twitter through to niche communities such as Stumbleupon or
Digg…each with their own nuances and requiring a unique finesse.
To succeed, you need an overall Social Media strategy, a tactical plan
and a Social Media partner who can help guide and implement the
Social Media component of your broader marketing plan.
27
28. SOCIAL MEDIA MARKETING
SMM seek to develop and integrate marketing concept with other
approaches to influence behavior that benefit indeviduals and
communities for the greater social good.
SMM practice is guided by ethical principles.
It seeks to integrate research, best practice, theory, audience and
partnership insight to inform the delivery of competition sensitive and
segmented social change programs that are effective, efficient,
equitable and sustainable.
28
29. SOCIAL MEDIA MARKETING
SMM can help with the no. of goals, such as:
Increasing website traffic
Building conversions
Raising brand awareness
Creating a brand identity and positive brand association.
Improving communication and interaction with key audiences.
Only by establishing these goals can you measure your social media
ROI.
29
30. SOCIAL MEDIA MARKETING | TIPS
Planning: building SMM plan is essential. Consider keyword research
and brainstorm content ideas that will interest your target audience.
Content is King: When it comes to Social Media Marketing, Content will
be everything. Make sure you are offering valuable information that
your ideal customers will find interesting. In addition to classic text
based content add videos, images, and infographics.
Consistence brand image: Core identity of your brand should remain
consistent across all social media platforms including Facebook,
LinkedIn, Twitter, Pinterest, Instagram, StumbleUpon, Google Plus and
so on.
30
31. SOCIAL MEDIA MARKETING | TIPS
Blog: Blogging is a great SMM tool that lets you to share a wide array of
information and content with readers. Your company blog can also serve as
your social media marketing blog, in which you blog about your recent social
media efforts, campaign, contests and events etc.
Links: If other sources provide great, valuable information you think your target
audience will enjoy, don’t hesitate to link them. Such links will improve trust and
reliability, and you may even get some links in return.
Track competitors: It’s always important to keep an eye in your competitors-
they can provide valuable data for keyword research, where to get industry
related links, and other SMM insights. If your competitors are using other social
media then do the same with better approach.
31
32. SOCIAL MEDIA MARKETING | TIPS
Measure Success With Analytics: Without tracking data, you won’t be able to
measure success of your SMM campaign. Google analytics can be of useful
tool for analysing and tracking your campaign.
Also, attach tracking tags such as #HashTags to your SMM campaign so that you
can properly monitor them.
32
33. EMAIL MARKETING
Email marketing is directly marketing a commercial message to
a group of people using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.
33
Broadly, the term is usually used to refer to sending email messages
with the purpose of enhancing the relationship of a merchant with its
current or previous customers, to encourage customer loyalty and repeat
business.
It helps in acquiring new customers or in convincing current customers
to purchase something immediately, and companies can also add
advertisements to email messages sent to their customers.
34. E-MAIL MARKETING
Along with the power of email comes the abuse of email,
commonly known as spam.
Is spam email considered marketing? Technically, the
answer is probably yes, but it is certainly not responsible
email marketing.
Email spam is actually a major threat to legitimate email
marketers, as a it could make the entire email medium less
effective.
34
35. E-MAIL MARKETING TOOLS
“MailChimp”, “My Emma”, “GraphicMail” and “Constant Contact”
are some widely used email marketing tools.
Email marketing tools helps to manage tasks such as
Formatting email message.
Designing e-mail newsletters.
Handling an auto-responder.
Managing subscription for your client.
Sending of emails to your potential customers.
Sending out follow-up emails.
Integrate your marketing with associated SM account and other websites
that you own. 35
36. SOME ESSENTIAL TERMS
What is an email blast?
Single sending of many electronic messages to many people at the
same time: We sent the sale announcement in an email blast to all
customers.
36
What are transactional emails?
Transactional emails are sent to one person as a result of an action
triggered by the user. These are automated notifications such as
welcome emails, shipping notices, order confirmations, password
reminders, purchase receipts, etc.
37. ISSUES WITH ONLINE MARKETING
Internet Access
Marketing strategies on the
web
Web design
Attracting visitors to your
site
Virtual societies
Localization
Promoting your e-business
Banner and Campaigning
Online measurement
One to one marketing
Direct Marketing
37
38. LEGAL ISSUES WITH ONLINE MARKETING
Three key legal issues that online marketers should
know:
1. Privacy and Data collection
2. Intellectual Property
3. Advertising
38
39. 1. Privacy and Data Collection
It may seem simplistic to point out that before you can send
marketing emails or messages, you need to collect the contact
information of your customers or potential customers.
Yet, the actual process of collecting the information is far more
complex than it seems, particularly if you’re trying to collect it in
a legally compliant manner.
Most jurisdictions around the world have privacy legislation in
place that requires you to notify people before you collect their
personal information.
39
40. 2. Intellectual Property Rights
The next legal issue to consider as a marketer is intellectual
property. First, you want to protect your own intellectual
property, such as trademarks and copyright.
Second, you want to ensure that you don’t infringe on the
intellectual property of others.
Let’s take a look at the main types of intellectual property
protection are
a. Trademark
b. Copyright
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41. a. Trademark
If you are sending out marketing emails or contacting people
with flyers or advertisements, the first thing you will need to
protect is your brand or logo.
Registering a trademark gives you the exclusive right to use
a specific word or words, name, design, or logo in
connection with specific goods or services. It is valid for 10
years and is renewable if certain requirements are met.
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42. b. Copyright
If you use original marketing language on your website or text in
emails, you may want to copyright that text. Copyright relates to
authorship of original works, including literary, dramatic, musical,
artistic, architectural, and a broad range of other works.
If you work with any third parties who write your marketing copy or text
for you, ensure that their work is checked for plagiarism. You don’t
want to infringe on someone else’s copyrighted work when sending
out your emails or newsletters.
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43. 3. Advertisement
Advertisements and marketing messages must not mislead consumers
or unfairly affect consumers’ behavior or decisions about the product or
service.
Unfair or deceptive advertising is prohibited, which means that any
marketing must tell the truth and not leave out any relevant information
that a consumer would be interested in.
Be careful with any comparative advertising or marketing. If you don’t
compare products fairly and transparently, you may be breaching
advertising standards.
Check the wording of your marketing messages carefully and ensure
that someone outside of your marketing team (such as someone from
your legal team) has a quick look at what your message is saying.43
44. References
Ravi Kalakota and Andrew B Whinston, Frontiers of Electronic Commerce (PEARSON 12th
Impression 2011).
Three Key Legal Issues Online Marketers Need to Know About (Kissmetrics Blog)
https://blog.kissmetrics.com/legal-issues-facing-online-marketers/ [Accessed Date: 8/20/2016]
An introduction to E-Commerce by Dilli Prasad Sharma and Hiranya Bastakoti, 1st Edition,
2011
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45. •Thank You !
• Stay Connected:
Hem Sagar Pokhrel
Faculty Member
Computer Science & IT Department
Prime College
Kathmandu, Nepal
www.np.linkedin.com/in/geeksagar
www.facebook.com/geeksagar
www.twitter.com/nepalisagar
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