This document provides an overview of the topics that will be covered in an eMarketing course. The course will cover the convergence of technology, diffusion of innovation, various online marketing tactics like email marketing, online advertising, search engine optimization, social media marketing and analytics. It will also discuss the history of the internet and internet marketing. Key trends like the growth of social media platforms and shift to digital advertising will be examined. The document outlines how traditional and digital marketing techniques compare and stresses that an integrated online and offline approach is important for success.
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan.
presentation on e-marketing research process , data driven strategy , SDS model , Knowledge Management, social media monitaring, electronic marketing information system , facts and figures about social media
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan.
presentation on e-marketing research process , data driven strategy , SDS model , Knowledge Management, social media monitaring, electronic marketing information system , facts and figures about social media
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
a seven step e marketing plan prepared for presentation at NUML university lahore. the example of facebook has been used to elaborate the 7 steps of e marketingplanning
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
A highly practical guide to every aspect of internet marketing.
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The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
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Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Digital marketing is often confused with online marketing. Digital marketing is the process of promoting a brand, service or product on the internet. Put simply, Digital marketing differs from traditional marketing in that it involves the use of online channels and methods that enable businesses and organizations to monitor the success of their marketing campaigns, often in real time, to better understand what does and doesn’t work
Do you also want to join digital marketing course in mohali , then excellence academy can be the best option for you.
The 21st century has witnessed the developing a web presence in most companies. E-mail was commonplace and there was technology allowing people to manage this fairly easily. Customer relationship management (CRM) systems had been in place for some time to manage databases. Some companies were placing banners on websites with a similar approach to press advertising. Forward- thinking companies were working on their search engine strategy and even working with some affiliates. All of this was online marketing and, in time, online marketing teams and specialists would begin to appear. (Kingsnorth, 2016).
The most common form of digital marketing is the website of the organisation and the epicentre of all its online activities. In order to drive qualified traffic to a website, or encourage repeat visitors and sales, savvy marketers include a combination of email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising and social media in their strategy.
WHAT IS DIGITAL MARKETING?
The first approaches to digital marketing defined it as a projection of conventional marketing, its tool and strategies, on Internet (Otero and Rolan, 2016). Satya (2015) defined it as ‘online marketing’, ‘web marketing’ or ‘internet marketing’. The term digital marketing became popular overtime, especially in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but, in the UK, and worldwide, digital marketing has become the most common term, especially after the year 2013.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mostly on the Internet, but also including mobile phones, display advertising and any other digital terms.
So what has changed? The social media revolution has completely changed the internet and consumer behavior. The penetration of board-band has increased speed, internet usage and user expectation with over 40 per cent of the world now online and over 90 per cent in many countries (Internet World Stats, 2015). Analytics has grown to the level where we can
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing is often confused with online marketing. Digital marketing is the process of
promoting a brand, service or product on the internet. Put simply, Digital marketing differs
from traditional marketing in that it involves the use of online channels and methods that
enable businesses and organisations to monitor the success of their marketing campaigns,
often in real time, to better understand what does and doesn’t work.
The first approaches to digital marketing defined it as a projection of conventional marketing,
its tool and strategies, on Internet (Otero and Rolan, 2016). Satya (2015) defined it as ‘online
marketing’, ‘web marketing’ or ‘internet marketing’. The term digital marketing became
popular overtime, especially in certain countries. In the USA online marketing is still
prevalent, in Italy is referred as web marketing but, in the UK, and worldwide, digital
marketing has become the most common term, especially after the year 2013.
Digital marketing is an umbrella term for the marketing of products or services using digital
technologies, mostly on the Internet, but also including mobile phones, display advertising
and any other digital terms.
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Digital Marketing Has Been Gaining Momentum Since 2000 When Google Introduced Search Ads. It Really Started To Make Big Headways After 3G And Broadband Internet Was Introduced In India In 2008. As IPhone Started To Make Waves And Android Saw The Light Of The Day, By 2010 It Was Clear That Big Touch Screen Mobile Devices Called ‘Smartphones’ Were The Future Of Media Consumption.
After The Introduction Of 4G By JIO In 2016 There Has Been A Complete Disruption In Internet Usage. With Affordable Data Plans And Cheaper And Powerful Smartphones, The Digital Lifestyle Has Taken Over Society.
Digital Disruption, First Started By The Smartphones, Then Cheap Internet Data Plan, And Then Carried Out By The Covid-19 Pandemic, Have Changed The Entire Outlook Of Marketing. Realizing That Digital Is The Future, Brands Have Rapidly Leaned Towards Digital Marketing. Consisting Of Three Major Components, Analytics, Content, And Platforms, Digital Marketing, Over The Years Has Become One Of The Most Sought-After Career Opportunities Out There. With 3 Out Of The Top 10 In-Demand Jobs Being Related To The Field Of Digital Marketing And With A Rock-Solid Career Road Map Starting As An Executive, Leading To A Managerial Role And Then A Senior Management Position, Students Have Numerous Profiles And Opportunities To Start With For A Successful Career.
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Digital marketing has many different aspects like copy, design, technology, social media, marketing, finance, and business development. There will be many jobs available in these sub-sectors, and students can make strong long-lasting careers.
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Students Can Start Their Career In Any Of The Following Digital Marketing Profiles
A) Digital Marketing Executive
One Could Start In This Role As A Keywords Researcher And Web Traffic Analyzer. He/She Would Advise Content Developers On The Right Keywords To Use For Content Writing And Content Creation. This Role Could Also Include Search Engine Marketing (SEM) Which Will Majorly Be Designing And Deploying Google Ads Or Bing Ads On Search And Display Networks.
Required Skills:
Knowledge Of Keyword Research Tools Like SEMRush / Ahrefs / Google Keyword Planner / Uber suggest
Google Certifications
Has the Whole World is turned into digital era, in such scenario growing business becomes a daunting task. But digital marketing techniques can make the trick, provided you must optimize modern practices to stay stiff in the competitive market and prosper your business thereafter. Digital marketing is an effective way of marketing to influence and connect with potential customers. It has levelled the field of marketing for the businesses. Budget is now not the constrained like before. You have the option to start running the organic or paid marketing campaign with a budget of Rs. 100 also (If you are doing it yourself). Small & medium businesses have equal opportunity access to same platforms for advertising and promoting their business. With focusing on digital marketing practices, you can widespread your brand to maximum reach. As per recent study, it reveals that more than 1/3rd of Indian users spends four hours in a day on mobile phones. Also, you can Generate more leads and higher ROI so that you can boost up your sales and investment afterwards. Moreover, you can also come across people needs to finalize your products and services. Hence, it serves as a pivotal key for a consistent flow in the traffic and generating them into leads.
The future of digital marketing seems very bright at this moment. while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes and ways to actually delve and make an impact on the customers.
Surviving in such competition is only possible if you can implement a marketing strategy that portrays your uniqueness and gives the customers a reason to opt for you.
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PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptxirfanakram32
Digital marketing is the part of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its evolution throughout the 1990s and 2000s changed the way brands and businesses use technology for marketing. Digital marketing also extends to non-internet channels, providing digital media such as television, mobile phones (SMS and MMS), callbacks, and hold ringtones for mobile phones.
Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar
David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. What will I learn this semester?
o The convergence of technology
o Diffusion and innovation of technology
o E-mail marketing
o Online advertising & affiliate marketing
o Search engine optimization
o Search engine marketing & PPC advertising
o Social media & viral marketing
o Online reputation management & WebPR
o Web Analytics & conversion optimization
o Database marketing, direct marketing & eCRM
o The rise of digital journalism
o Mobile marketing
4. What will I learn today?
o The basics of internet marketing & its components
o A brief history of internet marketing & companies
who revolutionised it
o Explore South African internet marketing context
and the industry as a whole
o Learn about future trends
o Introduction to integrating online marketing into a
holistic marketing strategy
5. Electronic Marketing
The application of marketing principles & techniques via electronic
media the Internet. This course will examine the use of e- marketing
tools & provide you with insights how technology can enable modern
marketing practices to be more efficient and effective.
6. What is Internet Marketing?
Any marketing activity conducted online through
use of internet technologies, its 3 cornerstones
principles being:
" Immediacy: Constant updates, web changes at
blistering pace
" Personalisation: Your audience are individuals,
consumers with rights to service & voice
" Relevance: Be Interesting, relevant, stand out
7. Birth of the Internet
Around 20 years old, 1993 is when businesses started taking an
interest, Tim Berners-Lee, Search Engines launched in 1990s,
2004 birth of concept “Web 2.0”. Mention books to read!!!
9. Marketing as online tool
Early 1990s, online advertising started in 1996, 1st Ad
Hotwired, Google AdWords introduced 2000, now make up
95% of market share, Facebook & other sources (e.g.
Foursquare) have grown exponentially & continue to do so
10. Hotmail links users
Hotmail was the first e-mail provider to recognise links &
peer recommendation as marketing tool
18. Growth of Viral Marketing
Blairwitch project 1st for movie industry, recent viral marketing
campaign successes – elephant birth in Belgium, Old Spice,
Rebecca Black etc.
19. District 9 uses Social Media
Integrated strategy – other social media success stories
20. The Internet Today
Socialising, cooperation, sharing, personal entertainment, attention economy –
space for work & play, digital spend overtook traditional newspaper advertising
spend in 2010
Global Trends
Social Media Marketing, Viral Marketing, Brand as Product
22. eMarketing in
South Africa
Internet growth – 6.8 million
people vs 2 million 3 years ago
Adspend in SA vs worldwide –
still small, but growing rapidly
Commercial forces
Cultural forces
23.
24. The move towards Online – Why is it so
important?
>> Social Media Marketing, Viral Marketing, Brand as Product
25. The future of eMarketing
The field continues to grow rapidly and will be come the largest and most
important marketing sector in coming years, growth will be driven by new
innovations in technology – e.g. iPad, WII, smartphones etc.
26. Future trends
Consumer control
Always on the move
Rise of Web 3.0
Multiple devices
28. Marketing Technique Comparison
Traditional Marketing e-Marketing
" Physical Office " Website
" Direct Post Mail " E-mail
" Traditional Advertising " Online Advertising
" Surveys, Polls, Research " Web Analytics
" Traditional PR " Web PR
" Word of Mouth " Viral Marketing
" Meet-ups & Events " Social Media
29. Marketing Tactics in Unison
One method can get you lots of customers, the other can get you banned,
even though you think it gets you customers faster – don’t do it!
