A brief guide on the use of marketing tools and tactics available to the busy entrepreneur.

1. Personal
Marketing
for the Busy
Entrepreneur

2. Personal Marketing
Website List for
cba7000@yahoo.com
 Facebook
 Linkedin
 Twitter
 Pinterest
 Instagram
 Youtube
 Slideshare
 Google+
 ResearchGate
 SunZu
 Myspace
 Klout

3. Create a Personal
Calendar
• Facebook Fridays
• Linkedin Tuesdays
• Saturday Strategy
• Scan business cards asap
• Put all emails into
Linkedin
• Always reprint your cards
• Always have a pen, a
watch and a notebook
• Index cards can work!
• Invest in a neatdesk or
some other scanner
• Open a dropbox

4. Family Business
Management
Whatsapp
Skype
Dropbox
Facebook
Linkedin
Email
Udemy
Google Hangouts
Lunches/Meetings
Games

5. The Big Picture
Personal Marketing
evolves into
Company Marketing
Remember this…
Environment: SLEPT
Marketing Strategy: STP
Marketing Tactics: 4Ps
Reference: Principles of
Marketing by Philip
Kotler and Gary
Armstrong.

6. What is Positioning?
• Positioning is the centerpiece of Marketing
Strategy
The positioning identifies the way a firm
wants targets to think about their
product/brand/activity to maximize their
interest
The positioning defines how the
product/brand/activity will be differentiated
to compete in an increasingly competitive
marketplace

7. Positioning Statement
• Summarize your positioning using the
following template:
• “To (target market), X is the brand of (frame of
reference) that (benefit/point of difference)
because of (product attribute)”

8. In your opinion what makes the
Hummingbird a good metaphor for an
entrepreneur in the Caribbean?
Chapter 1 Slide 8

9. Managing
Oneself
Elizabeth Holmes (Theranos)

10. Managing Oneself
by Lisa Jessamy
(pg 12, UWI-ALJGSB Ialum Magazine, Sept 2014)
1. Find yourself (Personal SWOT)
2. Define your brand
3. Find a purpose ( a reason for being)
4. Build your team
5. Plan to take action
6. Manage your money
7. Lead while learning

11. The Importance
of Social
Networking
What is the importance of Social
Networking to the Caribbean
Entrepreneur? (Think-Pair-Share)

12. The Importance of Social Networking
• Easy to communicate with customers
(no secretarial barrier e.g. a tweet to Ali Brown)
• Affordable and in some cases no charge at all!
• One congruent communication strategy for all
stakeholders
• Easy access to customers for small and medium
companies that was never before available
(e.g. Machel Montano chocolate bar photo on facebook)
• Wonderful source of market intelligence and research