The document discusses how the media landscape has changed with the rise of the internet and online video. It notes that online audiences and revenues are growing much faster than print, and online will likely become the main business model. It provides statistics on internet usage and how many people in different demographics now use the internet. It also discusses how user-generated video views grew enormously in 2007 and the opportunities online video provides for marketing. It asks how companies can build their brands using web video.

1. THE MEDIA LANDSCAPE HAS CHANGED

2. SILENT FILMS

3. TALKIES

4. RADIO

5. TELEVISION

6. GORILLA

7. INTERNET

8. CENTER OF GRAVITY

9. “ But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that -”eventually”- online becomes the main business.” BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007 NEW YORK TIMES QUOTE

10. INTERNET USE UP TELEVISION VIEWING DOWN

11. INCOME OVER $40K 91% HAVE ACCESS

12. COLLEGE DEGREE 93% HAVE ACCESS

13. BABY BOOMERS (50-64) THOSE WE SAID WOULD NOT ADAPT 70% SHOPPED ONLINE

14. HOW DO WE TAKE ADVANTAGE??

16. ONLINE NEWS PAPERS

17. BRICK & MORTAR

18. E-LEARNING

22. 2007 USER GENERATED VIDEOS (UGV) 22 BILLION VIEWS

23. 48% OF ALL USERS WATCHED A UGV

24. MALES 18-34 75% WATCHED AT LEAST ONE UGV PER WEEK

26. WHAT DO THEY ALL HAVE IN COMMON?

27. VIDEO

28. According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.

29. MUSIC VIDEO ENTERTAINMENT NEWS E-LEARNING PODCASTS

30. HOW DO YOU BUILD A BRAND WITH WEB VIDEO?

32. TRAINING

33. SELF-PROMOTION

34. MARKETING LAUNCH

35. RE-PURPOSING CONTENT