WorkSmart eMarketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

1. Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
David Toth
David@WorkSmart-eMarketing.com
(216) 469 - 6260

2. Outline
• Introduction • Facebook for Business
• Stats and Trends – FB Ads
• Facebook Basics – FB Connect
– Getting Started – FB Share
– Building Your Profile – FB Public Profiles*
– Sharing Content • Wrap Up
– Building Contacts • Q&A

3. Accountability

4. Creating Your Marketing System

5. Budget Line Increases VS Decreases
From Marketing Sherpa

6. Significant Barriers to Adoption
From Marketing Sherpa

7. Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

8. Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

9. Facebook is “Attention King”
From AllFacebook.com

10. Facebook – The Social Network

11. Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

12. Facebook Basics

13. What’s on your mind?

14. Facebook for Business – Events

15. Facebook for Business – Ads

16. Facebook Ads – Step 1

17. Facebook Ads – Step 2

18. Facebook Ads – Step 3

19. Facebook Ads – Step 4

20. Facebook Connect

21. Facebook Share

22. Facebook for Business – Public Profiles

23. Facebook Pages – Step 1
Pick a category and name

24. Facebook Pages – Step 2
Upload your picture

25. Facebook Pages – Step 3
Add your information

26. Your ‘Canvas’

27. Facebook Pages – Step 4
Customize Your Page

28. Embed custom content with FBML

29. Facebook Pages – Step 5
Publish!

30. Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of
products,
your company in
employees, and
action
customers
List an event for Write a note about
your grand upcoming
opening sales promotions

31. Creating Your Marketing System

32. Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
David Toth
David@WorkSmart-eMarketing.com
(216) 469 - 6260