This document provides an overview of e-marketing. It discusses what e-marketing is, how it benefits from low distribution costs and a global audience. Methods include search engine marketing, display ads, email marketing and affiliate marketing. Strategies involve search engine optimization, social media, and email marketing. Challenges to e-marketing for Indians include low computer and internet penetration as well as issues like credit cards, cybersecurity, and legal jurisdiction. The document also compares e-business to e-commerce and outlines the uses, mix and benefits of internet marketing.

1. E-Marketing

2. Team MembersAbhishek Kumar RaiAdrianNidhi KumariKaushalMilan Bir

3. What is E-marketingIt is also referred as ‘Online marketing” or “Internet Marketing”.

4. The unique benefits of usage of internet in marketing are:-Low costs in distribution of information Acts as vibrant media to global audienceMost flexible way of doing business.

5. E-CommerceDoing business online.“Any form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officials”

6. Methods of E-MarketingSearch engine marketing

7. Display advertising

8. E-mail marketing

9. Affiliate marketing

10. Interactive advertising

11. Viral marketing Strategies for E-MarketingE-marketing strategies includes all aspects of online advertising of products, services and websites which in turn includes:- Search engine marketing

12. Public relations

13. Social media

14. Market research

15. E-mail marketing

16. Direct salesTypes of E-Marketing:-Internet marketingInteractive marketing Mobile marketing

17. Problems to go for E-MarketingAvailability of computers.Access to Internet.Credit Cards For Indians

18. Contd… Low percentage of computer penetration.

19. Internet connectivity

20. Low percentage of internet surfers entering into online transactions.

21. Credit cards

22. Cyber security

23. Cyber crime