Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
Google's View on How Digital Assistants Have Raised Consumer Expectations for...Surefire Local
What if getting a new customer was as easy as asking for it?
The Age of Assistance is changing the customer journey for the home improvement industry. Voice-enabled devices like Google Assistant, Amazon's Alexa and Microsoft's Cortana are giving homeowners more control than ever before.
During this on-demand webinar, Google's own Patrick Tam, Strategic Partner Manager, SEM & Platform Partnerships, talks through key challenges and ways businesses can overcome them to rank high in voice-search within their local areas.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Updating Your Analytics Toolbox: Measurement Solutions for 2014Nina Hale, Inc.
Our Analytics Team reviewed new analytics tools and upgrades that can increase your data gathering capabilites in 2014. Included are Universal Analytics, Tag Management Solutions, Content Groupings, Attribution Analysis, Mobile App Measurement, Call Tracking, and more. Also included is a review of our in-house Cost Import tool, which ties Paid Media budget data to Google Analytics.
An executive-level look at exactly what the "Bing shift" in search trends means for ecommerce retailers, and what your team needs to know to navigate successfully through these changes. Discover new features and additions to Bing Ads that now allow advertisers to use more and more of their Google strategies in Bing. Learn the factors behind why many of ROI Revolution's Bing accounts are growing 2-3x year over year.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-raise-roi-with-bing.php
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
Google's View on How Digital Assistants Have Raised Consumer Expectations for...Surefire Local
What if getting a new customer was as easy as asking for it?
The Age of Assistance is changing the customer journey for the home improvement industry. Voice-enabled devices like Google Assistant, Amazon's Alexa and Microsoft's Cortana are giving homeowners more control than ever before.
During this on-demand webinar, Google's own Patrick Tam, Strategic Partner Manager, SEM & Platform Partnerships, talks through key challenges and ways businesses can overcome them to rank high in voice-search within their local areas.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Updating Your Analytics Toolbox: Measurement Solutions for 2014Nina Hale, Inc.
Our Analytics Team reviewed new analytics tools and upgrades that can increase your data gathering capabilites in 2014. Included are Universal Analytics, Tag Management Solutions, Content Groupings, Attribution Analysis, Mobile App Measurement, Call Tracking, and more. Also included is a review of our in-house Cost Import tool, which ties Paid Media budget data to Google Analytics.
An executive-level look at exactly what the "Bing shift" in search trends means for ecommerce retailers, and what your team needs to know to navigate successfully through these changes. Discover new features and additions to Bing Ads that now allow advertisers to use more and more of their Google strategies in Bing. Learn the factors behind why many of ROI Revolution's Bing accounts are growing 2-3x year over year.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-raise-roi-with-bing.php
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
Chris Jorn – Leveraging Google’s Resources to Crush Your CompetitionSean Bradley
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Presentation held at the Marketo User Group in The Netherlands on February 10th 2015.
Contents showcase how to track Marketo form fills into Google Analytics using Google Tag Manager and Google URL Builder.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
Your jumping off point for comprehending the tools of Google Analytics! This presentation helps with understanding the basics of Google Analytics for your business websites.
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
Direct Marketing Presentation by Amber Darroch and Julie Powell of Metrics Marketing Group at the eMarketing Techniques Series at Corporate College 2008
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Dave Goebel of the Goebel and Jon Inama of Pilot Fish, discuss the basics of Search Engine Optimization at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
eMarketing Techniques Conference_eLearning and Web VideoCorporate College
Mark Turkeltaub, Director of Business Development at Mind Grab Media, discusses the eLearning and Web Video at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
eMarketing Techniques Conference_Give Your Customers what They WantCorporate College
Mitch Slater, Vice President of Business Development for Visible Innovations, discusses online techniques to give your customers what they want before they even know it, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
eMarketing Techniques Conference_Email Lists For ProspectingCorporate College
Ilene Scwartz, Senior Account Director with Kroll Direct Marketing discusses using eMail List for Prospecting at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Megan Hauer, Director of Digital Media and Content for Optiem discusses Online PR at Corporate College. Brought to you by the Key Entrepreneur Development Center.
EMarketing Techniques Conference_Emailmarketingessentials May2008Corporate College
Kristy Amy, President of OnMark Solutions, discusses eMail Marketing Essentials at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008Corporate College
Alex Michaels, Owner of Prelude2Cinema, discusses the impact of branded entertainment in marketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.
eMarketing Techniques Conference_Mobile Marketing ShowCorporate College
Gene Groys President of StaffKnex, discusses the power or Mobile Marketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
The mergence of Marketing and eMarketing - Dan RoseCorporate College
Dan Rose, President of Precision Dialogue, discusses the mergence between traditional marketing and eMarketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.
eMarketing Techniques - Blogs, RSS Feeds And Podcasts by Andy Halko of InsiviaCorporate College
Andy Halko, President of Insivia, discusses blogs, RSS feeds, and podcasts at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center at www.KeyEntrepreneurs.org
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
5. About Google
• Search Business
– Advertising
• Cash Cow
• Innovators
– 70, 20, 10
• Worlds Largest Network of Computers
– 10,000 + CPUs
• SaaS
– Software as a Service
– Consumerization of Technology
www.goebelgroup.com
6. Comsumerization of Technology
• Easy to Use
– Like Google Search Box
• No Programmer Needed
– Drag and Drop
• Users Choose Apps and Services
– Use what you need
www.goebelgroup.com
7. Comsumerization of Technology
• quot;Consumer IT will affect every enterprisequot; said David
Mitchell Smith, vice president and Gartner Fellow.
quot;Attempts by enterprises to deny this are doomed to
failure, just as previous attempts to deny Wi-Fi,
'smart' mobile phones, the Internet and even the PC
itself failed.quot;
• quot;The usability, availability and reliability is
compelling and is providing value to people,quot; Mr.
Smith said. quot;Traditional enterprise software remains
critical, but many functions can be accomplished
through technologies designed for consumers.quot;
www.goebelgroup.com
9. The Importance of Search
• 30+ billion searches conducted monthly in
the U.S.
• Search engines organize and prioritize
over 27 billion web pages.
• 85% of Internet users use search engines.
www.goebelgroup.com
10. US Search Engine Market
4% ASK 4% .3%
9% AOL Others
MSN/Live
20%
62%
Yahoo
Google
-Nielson Online, December 2008
www.goebelgroup.com
11. Universal or Blended Search Results
• 1. 2 billion searched on Google in one week in
Jan.
• 220 million universal search results
• 17% searches on Google showed at least one
result with video, news, images, maps, weather,
or stocks.
• 38% video, 34% news, 19% images, and 15%
multiple types of results.
12. What We Click
• 64.5% Click on Organic Listings
• 35.5% Click on Paid Listings
www.goebelgroup.com
14. SEO vs.
SEM
Search Engine Optimization SEM - Pay Per Click
• Low Cost • Costly
• Not Paid Advertisement • Paid advertisement
• Technical Implementation • Regular maintenance
• No guarantees • Complete control
• Long term goals & rewards • Immediate results
19. Formula for Google PageRank
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Source Larry Page
PageRank or PR(A) can be calculated using a simple iterative algorithm,
and corresponds to the principal eigenvector of the normalized link
matrix of the web.
www.goebelgroup.com
21. How Does The Google Bot Crawl
Google Servers Your Servers
•Continuously crawls to look for new content
•Converts all files to HTML
•Stores files on Google Servers
•Determines relevancy of content and page
•Serves results < second
•Users clicks on result to go to your website
www.goebelgroup.com
25. SEO
Search Engine Optimization
• Free Visitors to your Website
• Free Organic listing on Google
• Google Webmaster Tools
– Free service includes “What Google knows
about your website”.
• Google XML Sitemap
www.goebelgroup.com
26. Google Services
• Marketing
– Research and Promote
• Sales
– Increase Revenue online and offline
• Operations
– Communicate and Collaborate
• Non Profit
– Free advertising and website search
www.goebelgroup.com
27. Marketing
• Research
– Google Trends
– Google Zeitgeist
• Advertising and Promotion
– Google AdWords – Pay per Click
– YouTube - Free
• Google Analytics
• Google News
www.goebelgroup.com
33. Google News
• New Alerts
– Select Keyword or Key Phrase
– Alerts emailed to you
• Press Release
– Summit to online Press Websites
– Get included in Google News
www.goebelgroup.com
34. Increase Sales
• Google Base
– Upload your product catalog
– Manual, Spreadsheet, Feed
• Google Checkout
– eCommerce system
– Sell online and offer a convenient checkout
method
– Free when use Google AdWords
• Local Search
www.goebelgroup.com
40. Maps - Google Local Search
Free to Add Your Business Info
• Hours
• Phone Numbers
• Reviews
• Directions
• Coupons
Maps are the #1 Mobile Application
www.goebelgroup.com
44. Turning Visitors Into Customers
• Google Website Optimizer
– Free Tool
– Test Different Offers
– Test Webpage Copy
– Test Webpage Images
www.goebelgroup.com
46. Process
• Test
• Measure
• Refine
• Start over
www.goebelgroup.com
47. Monetize Your Website
• Google AdSense
– Earn revenue from relevant ads on your site.
AdSense matches ads to your site’s content,
and you earn money whenever your visitors
click on them.
– For Content
– For Search
– For Mobile
www.goebelgroup.com
51. Cloud Computing
“It’s pretty clear that there’s an architectural shift going on. These occur
every 10 or 20 years. The previous architecture was a proprietary
network with PC clients called client-server computing. With this new
architecture you’re always online; every device can see every
application; and the applications are stored in the cloud.”
Eric Schmidt – CEO Google
www.goebelgroup.com
52. Software as a Service
• Cloud Computing
• Huge Data Centers
– Google
– Microsoft
– Yahoo
– Amazon
• Low Cost Storage
• Low Cost Bandwidth
– Adoption of Broadband
www.goebelgroup.com
53. Google Apps
• Gmail
– 6.6 Gigs of Free Storage
• Docs
– Share docs and collaborate
• Calendar
• Spreadsheet
• Sites
– Create your own web pages
• Now Integrated with Salesforce.com
www.goebelgroup.com
59. Other Services
• iGoogle
– Personalized portal
– Personalized search
• Google Gadgets
– Allows users to add a service to their
webpage, iGoogle, or Desktop Search
www.goebelgroup.com
63. Google Analytics
• Free website stats tool
• Traffic Sources
• Find out what people are doing on your
website
• Use it to set goals for website
• Measure and Communicate results
www.goebelgroup.com
66. More Tools
• Google Profile
• Google Math
– Put problem in search box
– Get Answer in Results Page
• Google 411
– Free Local Voice Search
– Connects Call
– 1-800-466-4411
www.goebelgroup.com
67. More Tools
• Google Interpreter
– Translates web pages from English and back
• Google Notes
– Keep notes in one place
• Google Reader
– Checks your favorite website for new content
www.goebelgroup.com
68. More Tools
• UPS tracking
• FedEx tracking
• USPS tracking
• Vehicle ID (VIN) numbers
• UPC codes
• Telephone area codes
• Patent numbers
www.goebelgroup.com
69. More Tools
• Google Desktop Search
• Google Toolbar
• Google Site Search
• Google Pack
– Free anti spam software
www.goebelgroup.com
70. How to get Started
• Create a Google Account
• Choose the Services that you would like
• Some Services Require Code to be added
to your website
– Google Analytics
– Google Adsense
– Google Website Optimizer
www.goebelgroup.com
71. Future
• Personalization
– iGoogle
– Symantec Web
• Universal Search Results
– Video, Blog, News, Images
• Mobile Search
– People Searching from iPhones
• SaaS
– Software as a Service
www.goebelgroup.com