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eMarketing Techniques Online Public Relations Basics and Tools

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Corporate College
Corporate College

The document discusses various online public relations tools that can be used to influence consumers and media simultaneously on the internet. It explains that PR now must enter online dialogues on a client's behalf to build participation and influence networks. Some of the key tools mentioned include optimized press releases, blogger outreach, link building, online reputation management using blog monitoring, and using social media like Digg and YouTube to foster conversations.

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A presentation to eMarketing Techniques 05.02.08 Online Public Relations
Online PR Basics
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Online PR Tools
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